BRONZE SABRE CATEGORIES

Bronze SABREs are awarded for the best public relations product. These categories are judged primarily on the quality of the finished product.

59. Annual Report*-this category includes financial annual reports for public and non-public companies, as well as non-profits, and social and environmental reports (multiple awards may be presented in sub-categories, depending on the number and quality of entries).
60. By-Lined Article-this category recognizes by-lined articles written by executives or PR professionals and placed in relevant media
61. Company Brochure
62. Corporate Advertising-this category includes any advertising campaign (print, television, radio or Internet) designed to promote corporate image
63. Employee Video
64. Employee Publication
65. External Publication
66. Intranet-this category recognizes the use of corporate intranets as a means of employee communications, organizational learning, etc.
67. Issues Advertising-this category recognizes any advertising campaign (print, television, radio or Internet) designed to explain a company's position of a public affairs or other controversial issue
68. Media Placement: Television
69. Media Placement: Magazine
70. Media Placement: Newspaper
71. Poster/Calendar/Photography
72. Press Kit
73. Product Placement-this category recognizes the placement of corporate or product references into entertainment programming (movies or non-news TV shows)
74. Public Service Announcement
75. Publicity stunt-this category recognizes any event designed to draw media attention to a corporation, its products or services
76. Research for publicity-this category recognizes the creative use of research to attract publicity to a company, product or service
77. Speechwriting-this category recognizes speeches written for and delivered by corporate clients media (speeches delivered by PR professionals themselves are better suited for category 87)
78. Video News Production
79. Website-this category recognizes the design and content of a website. Programs promoting or driving traffic to websites should be entered in category 47.

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For Gold Sabre Categories Click Here

For Silver Sabre Categories Click Here

For Iron Sabre Categories Click Here

For Entry Form and Deadline Information Click Here