SILVER SABRE CATEGORIES

Silver SABREs are awarded for the best programs in specific industry sectors. Programs can involve work in any practice area, including marketing communications, public affairs, crisis or issues management, investor relations, or employee communications, for an organization in the relevant industry.

30. Agribusiness*
31. Associations-this category involves work for trade associations. Commodity food associations should enter category 39.
32. Automotive-this category includes both automotive companies and their suppliers
33. Biotechnology*
34. Consumer Electronics
35. Consumer Health-this category recognizes work conducted on behalf of OTC pharmaceuticals and other health-related products sold direct-to-consumer
36. Educational and Cultural Institutions*-this category recognizes programs conducted on behalf of schools, churches, museums, etc.
37. Entertainment*-this category recognizes programs conducted on behalf of entertainment industry clients, including movie studios, television networks, celebrities, etc. It does not include entertainment sponsorships or tie-ins by companies in other sectors.
38. Fashion and Beauty
39. Financial Services-this category recognizes work conducted on behalf of financial services companies such as banks, insurers, credit card providers, etc.
40. Food & Beverage (Branded)-this category recognizes programs conducted on behalf of branded food products. Programs conducted on behalf of restaurants, etc., should be entered in category 41).
41. Food & Beverage (Commodity)-this category recognizes programs conducted on behalf of commodity food groups.
42. Food Service-this category recognizes programs conducted on behalf of individual restaurants and restaurant chains.
43. Government Agencies-this category recognizes programs conducted on behalf of domestic or overseas governments, including industrial development, social marketing, and other programs.
44. Healthcare Providers*-this category recognized work conducted on behalf of hospitals, physicians' groups, etc.
45. Household Products
46. Industrial And Manufacturing
47. Internet Site-this category recognizes programs designed to promote Internet sites. Programs dealing with the design and content of websites should be entered in category 78
48. Medical Devices*
49. Not-For-Profit Organizations-this category recognizes programs for which the paying client is a non-profit, as well as pro bono campaigns. Programs paid for by corporate clients, which then partner with nonprofits, should be entered under the appropriate corporate category.
50. Pet Products-this category recognizes programs on behalf of products for pets (foods, medicines, etc.)
51. Pharmaceutical: Rx-this category recognizes programs on behalf of prescription pharmaceutical products and the companies that make them
52. Professional Service Firms-this category recognizes programs conducted for professional service firms such as accounting firms, management consultants, law firms, etc.
53. Retailers-this category recognizes programs conducted for retailers (Sears, Target, Wal-Mart, etc.). Programs for products sold at retail should be entered under the appropriate category (Toys and Games, Consumer Electronics, etc.)
54. Technology: Hardware
55. Technology: Software
56. Telecommunications
57. Toys and Games
58. Travel and Tourism

For Frequently Asked Questions Click Here

For Gold Sabre Categories Click Here

For Bronze Sabre Categories Click Here

For Iron Sabre Categories Click Here

For Entry Form and Deadline Information Click Here