2008 SILVER SABRE AWARD WINNERS

AUTOMOTIVE

Presented to

Goodyear 'Get There' World's Longest Shot: AKA "When Dropping the Ball for a Client is a Good Thing"
Goodyear Tire & Rubber Co. with Coyne Public Relations

SABRE
AWARDS
2008

HOME AND FASHION

Presented to

AXE Shower: The World's Dirtiest Film
Unilever (for AXE Shower) with Edelman

SABRE
AWARDS
2008

FOOD AND BEVERAGE

Presented to

Silk® Green Caps for Green Energy
Silk Soymilk with Ketchum

SABRE
AWARDS
2008

HOUSEHOLD PRODUCTS

Presented to

Brita Makes Going Green Easy
Brita with Edelman

SABRE
AWARDS
2008

CONSUMER PRODUCTS

Presented to

A Summer of Recalls: Mattel Responds to Toy Safety Concerns
Mattel with Weber Shandwick

SABRE
AWARDS
2008

ENTERTAINMENT

Presented to

Birth of a Pop Culture Phenomenon: The Launch of "Halo 3"
Microsoft with Edelman

SABRE
AWARDS
2008

FINANCIAL SERVICES

Presented to

No Fees, No Surprises, No Kidding - Bank of America Gives Customers the Opportunity to Make the American Dream of Homeownership a Reality with the Launch of No Fee Mortgage PLUS
Bank of America with Emanate

SABRE
AWARDS
2008

FOOD SERVICE

Presented to

Kevin Federline Job Offer Letter
Taco Bell with Cohn & Wolfe

SABRE
AWARDS
2008

RETAILERS

Presented to

On Your Bark, Get Set, PETCO!
PETCO Animal Supplies, Inc. with Carmichael Lynch Spong

SABRE
AWARDS
2008

TRAVEL AND TOURISM

Presented to

Saying "No!" to US Airways Hostile Takeover Bid: The Campaign to "Keep Delta My Delta"
Delta Air Lines with Ketchum

SABRE
AWARDS
2008

BUSINESS SERVICES

Presented to

LED City Initiative
Cree Inc. with A&R Edelman

SABRE
AWARDS
2008

INDUSTRIAL AND MANUFACTURING

Presented to

National Dialogue on Energy Security
Shell Oil Company with Burson-Marsteller

SABRE
AWARDS
2008

PROFESSIONAL SERVICE FIRMS

Presented to

Leadership Counts! Building Deloittes Reputation and Driving Business with Executive Thought Leadership
Deloitte & Touche USA LLP with MWW Group

SABRE
AWARDS
2008

CONSUMER ELECTRONICS

Presented to

Picture Perfect: How Red Took Eye-Fi From Start-Up to Stand Out
Eye-Fi Inc. with The Red Consultancy

SABRE
AWARDS
2008

E-COMMERCE

Presented to

Building a Virtual World Pop Culture Icon
John NEVERDIE Jacobs with Rogers & Cowan

SABRE
AWARDS
2008

TECHNOLOGY: HARDWARE

Presented to

Popping the Cost Bubble on Color Printing: Xerox Launches the Phaser 8860
Xerox Corporation with Text 100 Public Relations

SABRE
AWARDS
2008

TECHNOLOGY: SOFTWARE

Presented to

Pokemon Diamond and Pearl Dazzle New York
Nintendo of America with GolinHarris

SABRE
AWARDS
2008

TELECOMMUNICATIONS

Presented to

Helping Parents "Make the Call" On Kid Cell Phones
kajeet with Stanton Crenshaw Communications

SABRE
AWARDS
2008

CONSUMER HEALTH

Presented to

Say Boo! To the Flu
The Clorox Company with Ketchum

SABRE
AWARDS
2008

HEALTHCARE PROVIDERS

Presented to

Securing Funding for Florida's Safety Net Hospitals
Safety Net Hospital Alliance of Florida with Hill & Knowlton

SABRE
AWARDS
2008

MEDICAL DEVICES

Presented to

Celebrities Save "Matt" at Sundance
Philips HeartStart with Manning Selvage & Lee

SABRE
AWARDS
2008

PHARMACEUTICAL: Rx

Presented to

HPV Testing: Cutting Through the Clutter to Prevent Cervical Cancer
QIAGEN with Lippe Taylor

SABRE
AWARDS
2008

ASSOCIATIONS

Presented to

Actuaries - Risk is Opportunity: The Revitalization of a Profession's Brand
Society of Actuaries with GolinHarris

SABRE
AWARDS
2008

EDUCATIONAL AND CULTURAL INSTITUTIONS

Presented to

Robotic Invasion: Georgia Tech Hosts RoboCup 2008
Georgia Institute of Technology with GCI Group

SABRE
AWARDS
2008

GOVERNMENT AGENCIES

Presented to

THAT GUY: Alcohol Reduction Education Campaign
U.S. Department of Defense/TRICARE Management Activity (TMA) with Fleishman-Hillard

SABRE
AWARDS
2008

NOT-FOR-PROFIT ORGANIZATIONS

Bridging the Digital Divide - A Dream Begins to Come True
One Laptop Per Child with Racepoint Group