2007 SABRE AWARD SILVER NOMINEES

AGRIBUSINESS

Nominees:

Agriculture Coalition for Immigration Reform…
Agriculture Coalition for Immigration Reform with Qorvis Communications

Foster Farms Calms Avian Influenza Fears
Foster Farms with Fineman PR

Setting the Global Record Straight About Potential Grapefruit-Drug Interactions Florida Department of Citrus with GolinHarris

ASSOCIATIONS

Nominees:

Fighting Fire with Fire
National Fire Protection Association with Fleishman-Hillard

From Rust Red to Investment Green…
St Louis Regional Chamber & Growth Association with Fleishman-Hillard

Healthy Town
The Pharmaceutical Research & Manufacturers Association with APCO Worldwide

Industry to Government: More Regulation Now
American Chemistry Council with Ogilvy Public Relations Worldwide

National Homeownership Month…
Mortgage Banker's Association with Qorvis Communications

AUTOMOTIVE

Nominees:

Buell: An American Adventure
Buell Motorcycles with Carmichael Lynch Spong

Firefly Reenergizes Lead-Acid Batteries
Firefly Energy with Tech Image

Ink From a New Barrell: GM Responds to Thomas Friedman
General Motors with MS&L Blogworks

Jeep Come and Dig It
Chrysler Group with Clear!Blue

Jeep Stick in the Mud
Chrysler Group with Clear!Blue

BIOTECHNOLOGY

Nominees:

Aptuit: Building a Brand While Building a Company
Aptuit with Feinstein Kean Healthcare

Managing a High Profile Scientific Announcement with Global Impact
Advanced Cell Technologies with FD Healthcare & Life Sciences

Neandertal Genome Project
454 Life Sciences Corporation with Noonan Russo

The Allen Institute for Brain Science…
The Allen Institute for Brain Science and Vulcan with The Fearey Group

The ELAPRASE Launch: Making a Rare Drug Therapy Relevant to the Masses
Shire Human Genetic Therapies with Waggener Edstrom Worldwide


COMMERCIAL SERVICES

Nominees:

DHL "Major League Baseball"
DHL with Alan Taylor Communications

The Flight of the Penguins
FedEx, Audubon Aquarium of the Americas with Ketchum

The Tragedy of The Valour
Maritrans with Hill & Knowlton

UPS Latin America Business Monitor
United Parcel Service with Edelman

SABRE Award Entry in the Commercial Services Category
Shred-It with Fleishman-Hillard

CONSUMER ELECTRONICS

Nominees:

Brodeur and RIM Introduce the Newest Blackberry
Research in Motion with Brodeur

Creating a New Dimension of Entertainment
Sprint Nextel with Text 100 Public Relations

Introducing the Next Evolution in Mobility…
Segway with JS2 Communications

Nikon: Rising Above the Digital Age`
Nikon with MWW Group

The Best Earphones on the Planet…
Shure with Greenough Communications

CONSUMER HEALTH

Nominees:

Don't Lose Sight…
Baush & Lomb with Ogilvy Public Relations Worldwide

Kicking Off DVT Awareness
Coalition to Prevent DVT/sanofi-Aventis with Burson-Marsteller

Quitters Can Be Winners: The Nicorette Fruit Chill Million Challenge GlaxoSmithKline Consumer Healthcare with CKPR

Teen Sweat 101/Know Sweat! Campaign
International Hyperhidrosis Society with Chandler Chicco Agency

Zantac "Need for Speed"
Pfizer Consumer Healthcare with Alan Taylor Communications

EDUCATIONAL AND CULTURAL INSTITUTIONS

Nominees:

Making Sweet Music with MacPhail
MacPhail Center for Music with Fast Horse

Northeastern University School of Technological Entrepreneurship Launch Northeastern University with Peppercom

Tech Valley High School
Questar III and Capital Region BOCES with Sawchuk Brown Associates

The Kellogg School Super Bowl Advertising Review
The Kellogg School of Management with Manning Selvage & Lee

The Simpsons vs the First Amendment: Blending Pop Culture and Civics… McCormick Tribune Foundation with Burson-Marsteller

ENTERTAINMENT

Nominees:

Launching Music Rising
Gibson Guitar, et al with Rogers & Cowan

PainePR Launches Brand New Baby TV Network
BabyFirstTV & DirecTV with PainePR

Rachael Ray Show Launch and Branding Campaign
CBS Television Distribution

Reinventing L.A.'s Film Office
Film L.A. with ExcelPR Group

Rescuing Recess Campaign
Cartoon Network with Zeno

FASHION AND BEAUTY

Nominees:

Axe Clix
Unilever with Edelman

Building an Emotional Connection…
VF Intimates with Lippe Taylor

Cartier "Declare Your Love"
Cartier with Manning Selvage & Lee

Dove Advanced Care and the Dove Hair Care Hotline
Dove with Edelman

The Art of Botox Cosmetic "Lose Your 11" Campaign
Allergan with Chandler Chicco Agency

FINANCIAL SERVICES

Nominees:

An "UnCommon" Bank of America Event…
Bank of America with Emanate Public Relations

Bringing Homeowners Back from the Brink
Homeownership Preservation Foundation with Exponent Public Relations

Into the Fire: Igniting Support for America's Firefighters
Fireman's Fund Insurance Company with Ketchum

MetLife's Open Enrollment Campaign
MetLife with Bliss Gouverneur & Associates

Navigating Your Health Benefits for Dummies….
Aetna with Ketchum

FOOD AND BEVERAGE (BRANDED)

Nominees:

A Gold'n Opportunity to Give a Peep
Gold'n Plump Poultry with Gabriel deGrood Bendt

America Bursts Into Song for Yogurt Burst Cheerios
General Mills with Padilla Speer Beardsley

Boss Across America
Ocean Spray with Weber Shandwick Worldwide

Heineken Premium Light: Trading Up to a New Level of Luxury
Heineken USA with Manning Selvage & Lee

Red Dress Campaign
Celestial Seasonings with Burson-Marsteller

FOOD AND BEVERAGE (COMMODITY)

Nominees:

Helping Teens Get a Body by Milk
Milk Processor Education Program with Weber Shandwick Worldwide

Improving Patient Care with Cranberries ‘Round-the-Clock Bacteria
Protection
The Cranberry Marketing Committee with Publicis Consultants | PR

Taking Out the Trans: U.S. Soybean Growers Delivers Healthy Options to
the Food Industry
United Soybean Board with Publicis Consultants | PR

Protecting an Industry Under Attack
American Beverage Association with Edelman

The Beef You Love is Good for You Too
National Cattlemen's Beef Association with Edelman

FOOD SERVICE

Nominees:

Burger King Xbox Video Games Promotion
Burger King Corporation with Edelman

Celebrating Twin Cities' Flavor…
Twin Cities Originals with Risdall McKinney

Kids are Worth Raving About….
Raving Brands with GolinHarris

Restaging in a Highly Competitive Environment…
Dunkin' Donuts with RF|Binder Partners

Starbucks Begins a New Tradition…
Starbucks Coffee Company with Edelman

GOVERNMENT AGENCIES

Nominees:

"Hands-On Health" Mobile Outreach Campaign
First 5 California with The Rogers Group

"Stop Bullying Now" Campaign
Department of Health & Human Services with Widmeyer Communications

AvoID Theft: Deter, Detect, Defend
Federal Trade Commission with Fleishman-Hillard

Insure U-Get Smart About Insurance
National Association of Insurance Commissioners with CooperKatz & Company

Learn the Signs, Act Early…
Centers for Disease Control and Prevention…with Porter Novelli

HEALTHCARE PROVIDERS

Nominees:

Dr. Porter Healthcare Competition Seminars
ThedaCare with Bottom Line

Forward: Living Life After Transplant
National Marrow Donor Program with Weber Shandwick Worldwide

I Support Karen
Ohio State University Medical Center with Northlich

Mission Children's Hospital Takes One Giant Step
Mission Hospitals with CCL Branding

Turning the Confidence Corner
Medco Health Solutions with Coyne Public Relations

HOUSEHOLD PRODUCTS

Nominees:

Charmin Restrooms in Times Square
Procter & Gamble with Manning Selvage & Lee

Fellowes' Powerful Protection
Fellowes with GolinHarris

Is Your Job Making You Sick?
The Clorox Company with Ketchum

Kleenex Moments #1 Fan For Life
Kimberly Clark with Ketchum

Mom-to-Mom Sales: Reintroducing Bleach
The Clorox Company with Carmichael Lynch Spong

INDUSTRIAL AND MANUFACTURING

Nominees:

ASV Makes Big Impact by Treading Lightly
ASV with Carmichael Lynch Spong

Beyond Black Sunday: Building Trust Through Technology
Shell Mahogany Research Project with MGA Communications

Building America's 21st Century Infrastructure
Siemens Corporation with Weber Shandwick Worldwide

Elemental to Packaging….
The Dow Chemical Company with Porter Novelli

Managing A Rebound & Rebuilding Confidence
SPX Corp. with Financial Relations Board

INTERNET

Nominees:

Gomobo: Skip the Line, Save Time
Gomobo with Diversified Media Design

Hear You See It
PodZinger with Racepoint Group

CarryOn Communication Delivers “One Sweet Life” to Women Through
DailyCandy.com
DailyCandy.com with CarryOn Communication

Revver: A Smart, Scrappy Unknown Takes on a Behemoth
Revver.com with Edelman

The Coghead Beta Launch: Forging the Mainstream for the Blogosphere
Coghead with Eastwick Communications

MEDICAL DEVICES

Nominees:

Building a Gobal Brand: Body byThermage
Thermage with Edelman

Dedication of New Olympus Headquarters for the Americas
Olympus with Chandler Chicco Agency

Elevating HPV Screening as Part of Gold Standard for Cervical Cancer Prevention Digene Corporation with Lippe Taylor

Mirena: Keep Life Simple & Sexy
Berlex with Ogilvy Public Relations Worldwide

Stryker: A Few Steps Ahead
Stryker Corp. with Kwittken & Company

NOT-FOR-PROFIT ORGANIZATIONS

Nominees:

Bridging the Gap to a Low Carbon Economy
The Climate Group with Singer Associates

Giving Where the Growth Is…
James Irvine Foundation with Full Court Press Communications

Guinness World Record
American Academy of Dermatology

National Anthem Project Roadshow
The National Association for Music Education with Zeno

National Ovarian Cancer Coalition "Breaks the Silence"
National Ovarian Cancer Coalition with Weiss Comm Partners

PET PRODUCTS

Nominees:

10,000 Steps and a Million Tails a Waggin'
Novartis Animal Health with Exponent Public Relations

A Quiet Ride
3M Specialty Vehicles with LaBreche

Febreze Presents "At the Poocharelli's
Procter & Gamble with Manning Selvage & Lee

Oscar Newman Luxury Pet Couture Launch
Oscar Newman Luxury Pet Couture with Phyllis Klein & Associates

Purina Pro Plan Rally to Rescue Campaign
Purina Pro Plan with GolinHarris and CheckMark Communications

PHARMACEUTICAL: RX

Nominees:

Anatomical Travelogue Initiative
Novartis Pharmaceuticals with Chandler Chicco Agency

Snapshot of Survival: A Picture of Progress in the Fight Against
Colorectal Cancer
sanofi-aventis with Publicis Consultants | PR

Strike Out High Cholesterol: A Program to Help Lower LDL Levels
Merck/Schering Plough Pharmaceuticals with Porter Novelli

The ABC's of GI Relief Campaign
Novartis-Zelnorm with Ruder Finn

Tipping Point: The PR Launch of Seasonique
Duramed Pharmaceuticals with Communications Strategies

PROFESSIONAL SERVICE FIRMS

Nominees:

Accenture Global Convergence Forum 2006
Accenture

Centennial Campaign
Sonnenschein Nath & Rosenthal

Deloitte Impact Day 2006
Deloitte with Cone

Ernst & Young Puts First Things First: Its People
Ernst & Young with Fleishman Hillard

Walkers Marketing Campaign
Walkers with Levick Strategic Communications

RETAILERS

Nominees:

Best Buy Has More to Give Consumers During the Holidays
Best Buy with Manning Selvage & Lee

Master Endurance Artist David Blaine…
Target with Kaplow Communications

Midas "America's Longest Commute" Contest
Midas with JSH&A Public Relations

Rwanda Path to Peace
Macy's with Ruder Finn

Sunflower Market: Celebrating a Full First Bloom
Sunflower Market with Olson

TECHNOLOGY: HARDWARE

Nominees:

50th Anniversary of the Hard Disk Drive
Hitachi Global Storage Technologies with Weber Shandwick Worldwide

Changing the Tide: Toshiba's U.S. HD DVD Launch
Toshiba with Brodeur

Punching Above Our Weight
Network Appliance with Voce Communications

Savor the Blue: Promoting a Positive Shift in Values at IBM
IBM Greater China Group with Ogilvy Public Relations Worldwide

Summer of Silicon Campaign
Intel Corporation

TECHNOLOGY: SOFTWARE

Nominees:

Cracking the Stone…
HBL Media & Rosetta Stone with Carmichael Lynch Spong

LP&P Propels Cognos Into New Market…
Cognos with Lois Paul & Partners

Rockwell Automation Launch of Factory Talk
Rockwell Automation with Padilla Speer Beardsley

Sidestepping Apple's Shadow…
Adobe Systems with A&R Edelman

The Right Site for Right Media
Right Media with Horn Group

TELECOMMUNICATIONS

Nominees:

Alltel "Words of Wisdom"
Alltel with Alan Taylor Communications

America, Skype Me
Skype with Kaplow Communications

SunCom Cares Launch
SunCom Wireless with Capstrat

The New AT&T. Delivered.
AT&T with Fleishman-Hillard

Verizon Business: Open for Business Worldwide
Verizon Business with Merritt Group

TOYS AND GAMES

Nominees:

America Has Voted! Updating America's Favorite Board Game…
Hasbro with Hunter Public Relations

Brain Age: Train Your Brain in Minutes a Day
Nintendo of America with GolinHarris

Hot Wheels "Need for Speed" in Speed, KS
Mattel with GolinHarris

Lego Builders of Tomorrow
Lego Systems with 360 Public Relations

Xbox "Game with Fame"
Microsoft with Alan Taylor Communications

TRAVEL AND TOURISM

Nominees:

"The Domelet" Driving Media Results….
Embassy Suites Hotel with Emanate Public Relations

Hampton Hotels: Save a Landmark
Hampton Hotels with Cohn & Wolfe

Jamaica: Get Your Passport Now!
Jamaica Tourist Boards with Ruder Finn

Royal Caribbean International Debuts Freedom of the Seas
Royal Caribbean International with Weber Shandwick Worldwide

Travel & Tourism
Best Western International with Allison & Partners