Our Best Public Relations Agencies to Work For survey was conducted online at our website.

Participating agencies were asked to distribute a username and password to employees, who were invited to log on and give their responses to 55 questions covering all aspects of their firm's culture, from trust in management to compensation to client service. (Copies of the survey instrument are available upon request.) More than 4,000 employees from more than 100 agencies participated in the survey.

Their votes were then tallied to produce an overall satisfaction score, and that score was then weighted for agency size and response rate (it was clear from the survey that there was a strong inverse correlation between size and satisfaction scores) to produce the rankings seen on these pages.

The rankings should not be taken as definitive, since the differences between many of these firms were slight and all of the firms included in this section of our website scored high marks across broad criteria.

We will be conducting a follow-up "Best Agencies to Work For" study in the fall of 2003. To participate, please e-mail us at pholmes@holmesreport.com.

Best Agencies to Work For