Creation
Charting the future of public relations
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Our purpose is to open minds. To create ideas that inspire people to think, behave and do things differently. Ideas that are powerful enough to drive internal and external communications across any channel, in any format; to engage audiences through every touch point they experience a brand or participate in its story. This informs everything we do, always.

And with a canvas this big, you need a communications agency with open minds. We never limit ourselves to just one fixed point of view. We’re media- and channel-agnostic. We’re a team of inquisitive, playful problem-solvers who mix scientific rigour with creativity to get to the very core of how communications can inspire outcomes.

Headquartered in London, UK, Creation is an Interpublic Group (NYSE: IPG) agency and part of the family of best in-class engagement brands anchored by Weber Shandwick. We operate across 40+ offices in the US, LATAM, EMEA and APAC.

Our comprehensive portfolio of integrated offerings drive earned content and leverage owned and paid. We structure our work (and services) around three principles: we think, we create and we inspire........THINK........At the outset of every client assignment we think deeply about how communications can genuinely deliver business outcomes. We bring together a mix of smart people with diverse perspectives to interrogate the brief: asking the right questions, gathering the right intelligence and then doing some thoughtful analysis to determine the fundamental challenge (or opportunity). The resulting ‘strategic intent’ then informs everything that follows........CREATE........If strategic intent defines the roadmap, then creativity is the rocket fuel to get you where you want to go. We blend art with science to dynamically develop creative ideas that form the executable solution to the strategy. At the core of Create sits a talented group of people with backgrounds in media, film, digital, design, illustration, creative technology and coding. If it can be imagined, we can create it........INSPIRE........We then brilliantly execute campaigns that move people by activating any one of our network of 40+ global offices and bringing together the perfect blend of talent to ensure flawless delivery. And we measure how we’re inspiring people to think, behave and do things differently. Qual and quant. Big data and little data. On and offline. And always against clearly defined KPIs.

We work with a wide range of business-to-business and consumer clients and have expertise in every major industry sector. Our core competencies include: • Brand Storytelling... • Engaging Creative... • Analytics and Insights... • Media and Influencer Relationship Management... • Executive Platform Development... • Issues and Reputation Management... • Content Marketing, Production and Development... • Digital & Social Programmes... • Paid Strategy... • Creative Technology and Innovation

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