Charting the future of public relations
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It’s a fast, chaotic, unceasingly competitive world out there. The one thing with the power to swing it all in your favor is a great idea. We create big, contagious, game-changing ideas for our clients. Ideas that hijack the conversation and own the category all with journalistic ethics and ideals. Using ideas to create an advantage for our clients.

Our roots are firmly planted in public relations. But through our 26 years, Spong has evolved and grown through holistic, 360-degree thinking that smartly solves our clients’ problems. Our services include the right combination of critical, long-standing public relations services such as earned media relations, brand journalism, reputation management and crisis and issues management as well as newer offerings such as all forms of content creation, social channel strategy, influencer analytics and engagement, paid media, and digital and social engagement. We are structured so that we have the flexibility to add more capabilities as new needs and technologies evolve.

Because our content work is growing at unprecedented rates, and brands’ investment in content development will double in the next three years, we established Spong’s Content Lab – an in-house agency resource for creating quick-turn, multimedia assets for digital and social media. We are able to concept and produce content based on client needs and cultural and social media trends. Having our own Content Lab in the building means that social analytics, social listening, community managers and content journalists can come together to create real-time content that drives brand awareness and engagement. And it means we can do more work for our clients without paying outside studio fees. Our capabilities are continuously evolving in the Spong Content Lab and allow us to produce content in multiple formats, from photography and videography, to illustrations and the latest social post forms, such as cinemagraphs.

As a mid-size public relations agency, we have deep enough resources to provide best in class research, insights and service, but also are small enough where no one is working in a silo. This means that we are nimble, and can easily do what's needed to create ideas for our clients.

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Arts & Leisure
Content Creation
Business-to-Business
Cause Related PR
Community Relations
Consumer Products
Corporate Image
Corporate Responsibility
Crisis Management
Cultural & Educational Institutions
Digital Communications
Employee Communications
Entertainment
Event Marketing
Fashion & Beauty
Financial Services
Food & Beverage
Health & Medical
Marketing to Women
Media Training
New Product Introductions
Professional Services
Social Marketing
Social Media
Sponsorships
Sports Marketing
Technology
Travel & Tourism
Public Affairs
Advertising
Brand strategy and brand building
Film and Motion
Reputation management
Brand Research
Minneapolis
New York
American Standard HVAC
Arla
Bath & Body Works
Best Buy
Castello
DSM
Evereve
Formica
Garden of Life
Hearth & Home Technologies
Ingersoll Rand
ntegrity Windows and Doors
Jack Link's Protein Snacks
Jennie-O
Lorissa's Kitchen
MasterBrand Cabinets
Matador Beef Jerky
Marvin Windows and Doors
Meet Minneapolis
Michael Graves Architecture & Design
Page Education Foundation
Panasonic
Post Consumer Brands
Rapala
Save-A-Lot
Sherwin-Williams
SUPERVALU
Thermos
The Schwan Food Company
Trane
Truvia
U.S. Bank
Gallery