Carmichael Lynch Relate
Charting the future of public relations
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Carmichael Lynch Relate (formerly Spong) is a full-service marketing communications firm rooted in public relations and social engagement. With an evolving nature and lofty objectives, the firm builds powerful relationships between people and brands through creative ideas that give our clients an unparalleled advantage.

Carmichael Lynch Relate is built on the foundation of nearly three decades of award-winning work creating big, contagious, game-changing ideas for our clients – ideas that steal the conversation and own their category. Our services include the right combination of critical, long-standing public relations services such as earned media relations, corporate communications, public affairs, brand journalism, reputation management, community and employee relations, leadership enhancement, crisis management as well as content creation, social channel strategy, influencer marketing, paid media, and digital and social engagement.

Carmichael Lynch Relate is a stand-alone agency that celebrates our adjacency to advertising powerhouse Carmichael Lynch. Our two agencies can snap together to provide a fully-integrated solution as needed. This collaboration offers clients a holistic, cross-discipline perspective on their businesses, taking into account paid, owned and earned strategies to deliver maximum results. 

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Arts & Leisure
Content Creation
Business-to-Business
Cause Related PR
Community Relations
Consumer Products
Corporate Image
Corporate Responsibility
Crisis Management
Cultural & Educational Institutions
Digital Communications
Employee Communications
Entertainment
Event Marketing
Fashion & Beauty
Financial Services
Food & Beverage
Health & Medical
Marketing to Women
Media Training
New Product Introductions
Professional Services
Social Marketing
Social Media
Sponsorships
Sports Marketing
Technology
Travel & Tourism
Public Affairs
Advertising
Brand strategy and brand building
Film and Motion
Reputation management
Brand Research
Minneapolis
New York
American Standard HVAC
Arla
Bath & Body Works
Best Buy
Castello
DSM
Evereve
Formica
Garden of Life
Hearth & Home Technologies
Ingersoll Rand
ntegrity Windows and Doors
Jack Link's Protein Snacks
Jennie-O
Lorissa's Kitchen
MasterBrand Cabinets
Matador Beef Jerky
Marvin Windows and Doors
Meet Minneapolis
Michael Graves Architecture & Design
Page Education Foundation
Panasonic
Post Consumer Brands
Rapala
Save-A-Lot
Sherwin-Williams
SUPERVALU
Thermos
The Schwan Food Company
Trane
Truvia
U.S. Bank
Gallery