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Financial + Professional Services
Our Financial + Professional Services sector is a hard driving and fast growing team within the agency working predominantly with the world’s biggest and most famous FS brands. We have a great opportunity for an Insights Manager to join the team, to generate penetrating analysis at all stages of the communications process. With a broad remit encompassing, idea generation through to measurement and performance evaluation, this is a stimulating and challenging role.
The ideal candidate will be incessantly inquisitive and intellectually flexible, take a deep interest in the financial services industry and also the broader cultural, technological, economic and political trends. They will be a confident communicator presenting in person, as well as producing high quality visual and written material.
Using a variety of research methods and data sources, the Insights Manager will generate the insights that we believe are the foundation of great campaigns for both new and existing clients. They will be responsible for communicating these insights to other team members and clients, translating potentially complex issues into clear and actionable insights. You will be involved in turning these insights into a robust content strategy to reach our clients’ target audiences in the most effective way, across all channels – paid, shared, earned and owned.
The successful candidate will be integrally involved in the creation of quantitative and qualitative content for a variety of clients. Often this will involve leading on sizeable research projects, from devising appropriate research strategies, through to analyzing findings using statistical methods. They will be confident in presenting this information in a way that is accurate, yet also rich and engaging.
Finally, they will use data to measure and optimise campaigns and messaging, working closely with other specialists within the team and across the agency. We are keen to see experience using social media monitoring tools, web analytics tools or other relevant platforms, along with a deep passion for and knowledge of mobile, web, social media marketing and analytics.
Clients within the team include HSBC, BNY, eToro, Visa, pladis and Hymans Robertson.
RESPONSIBILITIES + ATTRIBUTES
WHAT THE ROLE CAN OFFER YOU
H+K is a public relations and integrated communications agency with 90 offices around the globe. H+K London is the first and only large agency to structure itself around sectors to deliver deep industry knowledge, supported by specialist areas of ideas and strategy, content creation and publishing. A recently launched Global Centre of Creative Strategy places change, innovation and creativity at the heart of everything we do.
Through strategic counsel, creative thinking and effective activation, our deep sector expertise enables us to truly understand our clients’ perspective and transform our clients’ challenges into effective and award-winning solutions. Our purpose is to inspire more open, creative and curious conversations to help build a better agency and world. Our communications are driven by our clients’ desire to communicate their purpose and create a legacy in the world.
We create ideas to believe in.
TRAINING + DEVELOPMENT
Personal growth is at the heart of our culture. The Hub, our internal training academy, provides a range of required and bespoke training opportunities that enable our people to have more ownership of their career development.
As well as our locally-developed modules we also deliver training from the H+K University, our global training and development platform. The University curriculum combines best practice from around our network in core consultancy and communications skills.
KEY H+K BENEFITS
Interested candidates should send a CV and covering letter to: Gemma Buckley-Higgins, Talent Acquisition Executive at [email protected]
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