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2012: PR Industry Predictions

The Holmes Report asks industry leaders what the year ahead has in store for the PR world, examining such issues as the role of business, talent, measurement, content, internal comms, and corporate branding. Produced by Publicasity.

2012: PR Industry Predictions The Holmes Report asks industry leaders what the year ahead has in store for the PR world, examinin......	MillerCoors' Jonathan Stern and Olson's Pete Marino discuss how big beer brands must recapture buzz MillerCoors director of marketing communications Jonathan Stern and Olson PR president Pete Marino ......
ThinkTank Live DC Preview: How is social media changing politics? Ahead of the ThinkTank Live DC conference on 27 October, Edelman's David Almacy explores how social......	Exposure CEO Raoul Shah on how a UK firm can succeed in the US Exposure is one of the few UK consumer firms to thrive in the US. In this interview, CEO Raoul Shah......
ECS 2011: Shell comms chief on handling the company's Wikileaks fallout Shell external communications EVP Herbert Heitmann discusses the company's Wikileaks fallout, follo......	ECS 2011: Nestle comms head on how to convince NGOs of genuine CSR intent Nestle famously hit the headlines last year when Greenpeace attacked its use of palm oil from Indon......
GE Healthcare digital head explains slow adoption of social media Veronica Botet-Garcia is global PR manager for GE Healthcare's digital communications. Speaking to ......	Dave Senay: PR world must engage with Cannes Dave Senay explains why the PR industry must engage more with the Cannes Lions.......
AMEC 2011: Tim Marklein discusses the key challenges facing PR measurement Tim Marklein, who co-chairs the Council of Public Relations Firms measurement committee, sits down ......	AMEC 2011: Richard Houghton on clients "asking for AVEs", and slow agency investment in measurement ICCO president Richard Houghton discusses the continued use of AVEs by some agencies, and explains ......

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Audio/Video

Video

2012: PR Industry Predictions

MillerCoors' Jonathan Stern and Olson's Pete Marino discuss how big beer brands must recapture buzz

ThinkTank Live DC Preview: How is social media changing politics?

Exposure CEO Raoul Shah on how a UK firm can succeed in the US

ECS 2011: Shell comms chief on handling the company's Wikileaks fallout

ECS 2011: Nestle comms head on how to convince NGOs of genuine CSR intent

GE Healthcare digital head explains slow adoption of social media

Dave Senay: PR world must engage with Cannes

AMEC 2011: Tim Marklein discusses the key challenges facing PR measurement

AMEC 2011: Richard Houghton on clients "asking for AVEs", and slow agency investment in measurement

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