Can't Anyone Here Play This Game?

Posted At : October 16, 2008 1:14 AM | Posted By : Paul Holmes
Related Categories: CORPORATE REPUTATION

One of three things is true: either AIG did this without ever thinking to ask its public relations advisers for their input; or the company asked its PR people and they thought it was a good idea; or they asked their PR people, their PR people explained that it was a boneheaded move, and the company went ahead anyway.

If the third is true, the PR people should quit, because they don't have the respect of management and the company is now doing things that will hurt their professional reputation. If the second is true, the company should bring in some new PR people. And if the first is true, management should step aside and let someone who understands the importance of earning the public's trust take the reins.

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