Good Communication: It's Not What You Want to Say; It's What They Want to Hear
At the communal blog of European public relations firm Trimedia, Ilka Schwartz from the consultancy's German operations joins the growing list of PR experts commenting on the eerie silence of financial industry leaders in the current crisis.
"There is much coverage about them, but few of them venture forth and make themselves heard," she says. "Partly this is understandable. Would YOU want to give your views on how the market looks these days? Would you like to give detail s on your investment strategy, while your funds lose in value by the day?"
She then goes on to list all the questions people have about their financial security at a time like this. And that's the real point. Communications strategy at a time like this should be determined not by what you want to say but what your stakeholders want to hear.
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