Opinion

PR Challenge: Creating Engaging Videos

Oren Castro
17 May 2013

Video editor Oren Castro gives his tips for producing engaging videos for PR.

The Marketing Mix: Should PR Be Soup Or Salad?

Carol Levine
13 May 2013

PR has been stuck in the shadows of other marketing disciplines for so long and has been slow in impressing its value to business.

If You Won’t Risk Failing, You’ll Never Create

Geoff Rowan
13 May 2013

We tend to systematically drain our children’s capacity for creativity and innovation.

What Is Netflix Doing? Certainly Not Leading The Way On Social Media

Jeff Corbin
29 Apr 2013

As we continue to navigate a world that focuses on immediate access to information, public companies should embrace social media as a means of communicating with investors.

Fashion, Creativity And The Hollywood Influence

Gustavo Averbuj
29 Apr 2013

Next time you are looking for creative ideas, be sure to follow your notions to their roots.

Diversity In The PR Industry: A Lot More Work To Be Done

Stephanie Howley
24 Apr 2013

In order to reach the consumer, those creating communications campaigns must be able to understand the cultural nuances within the target audience.

Revisiting The Concept Of “Value”

Liz Van Lenten
23 Apr 2013

Value 2.0 is not so much about price or affordability -- it is all about experience.

Moms, Media And Marketing: 25 Years Later

Stephanie Azzarone
21 Apr 2013

With social media as their primary megaphone, moms have made their voices known, and companies have responded in a big way.

Social Media And Financial Communications: Have We Reached A Tipping Point?

Linda Recupero, Brad Wilks, Wigan Salazar and Stephanie Agresta
19 Apr 2013

Untethering corporate social media elevates the importance of community management in a corporate information environment.

Getting Past No

Melissa Barry
14 Apr 2013

Next time you hear “no,” remember that it does not need to be the final answer.

Flightless Owls And The Secret of Competitive Creativity

Jeff Lewonczyk
01 Apr 2013

If you can gather a few particularly fearless and energetic minds, why not add an overt spirit of friendly competition to the mix?

Redesigning B2B Comms To Boost The Bottom Line

David Woodward
27 Mar 2013

Tasked with redesigning b2b communications from the ground up, what changes would you make?

"Lean In" Lesson: Does The Desire To Be Liked Triumph Success For Women?

Aimee Grove
21 Mar 2013

Aimee Grove, VP of media relations at Allison + Partners, explains 'Lean In' can help guide women in PR to leadership.

Why “Leaning In” Often Leads To Falling Over

Alice Chan
18 Mar 2013

After nearly 20 years of leaning in, I pretty much fell over (turns out we all need something to lean against).

The TED Effect

Sue Maloney
17 Mar 2013

TED talks showcase storytelling at their very best, helping us all approach our role as creative torch bearers beyond the communications world.

Caesarian Storytelling For Beginners

Nick Lawrence
17 Mar 2013

The key drivers for an effective content-driven campaign don’t sit on a flip chart in the meeting room of your PR agency – it starts at the top.

SXSW13: Perception Is Reality?

Matt Ceniceros
16 Mar 2013

The problem with SXSW is your perception of SXSW.

Defending The NHS Public Relations Budget

Sarah Pinch
13 Mar 2013

In my five years, I was not involved in fluffy campaigns, but life-changing and lifesaving work

SXSW13: 24 Hours With Traackr's Evy Wilkins

Evy Wilkins
12 Mar 2013

Evy Wilkins, VP of marketing at Traackr, documents 24 hours at SXSW, the world's most innovative and chaotic interactive festival.

Why The PR Agency Landscape Needs Disruption

Drew Benvie
11 Mar 2013

There are three big problems that need fixing.

Agencies: Get A Dark Room!

Claudia Geidel
04 Mar 2013

Why people are more creative in absolute darkness.

Lack Of Diversity Is PR Industry's Dirty Little Secret

Lee Hayes
25 Feb 2013

The lack of racial and ethnic diversity at all levels of the communications industry continues to be our profession’s dirty little secret.

Is There Room For Creativity In Corporate Comms?

Anastasia Ivanova
18 Feb 2013

Corporate communication would benefit from a stronger focus on creativity.

Leadership Required To Restore Trust In Brands

Jonathan Jordan
15 Feb 2013

The key factor that sits at the heart of every crisis is a perceived or actual breach of trust.

The Only Thing We Have To Fear: Big Spiders

Marc Levy
04 Feb 2013

If you're a client and my ideas are not a wee bit outside of your comfort zone, I'm probably not doing my job

Is Insight Essential For Creative Ideas With Impact?

Karen Strauss
22 Jan 2013

Senior marketers debated the importance of insight in fuelling PR creativity during a recent webinar.

Lance Armstrong’s Redemption Tour Lacks Sincerity

Howard Solomon
16 Jan 2013

Lance Armstrong should have gone quiet, not embark on a confessional tour.

Five Digital Trends To Watch Out For In 2013

Jessica Payne
13 Jan 2013

Last year was a year of digital milestones: from babies being named “hashtag” to a day of 20 million tweets during the presidential election.

Ad Agency Lessons Can Help PR Industry Overcome Creativity Crisis

Amelia Torode
08 Jan 2013

2013 has to be the year that the PR industry ups its game creatively and takes the fight to the advertising world and beyond.

In 2013, Social Media Must Prove Its Business Value

Marcy Massura
06 Jan 2013

2013 is sure to be a pivotal for all digital marketing opening an era of digital dominant marketing strategies for many of the world’s largest brands.

Creativity And The CMO

Kelley Skoloda
10 Dec 2012

Do CMOs care where big ideas come from?

The Idea Lifecycle

Sarah Unger
10 Dec 2012

The best creative ideas have a lifecycle – they are born, nurtured, tested, revised, and then executed in a final display of triumph.

Creativity In Healthcare

Nancy Hicks
10 Dec 2012

The title seems oxymoronic, yet creativity can live in the regulated land of healthcare.

A Crisis Manager's Own Crisis

Chris Gidez
29 Nov 2012

Corporate executives and reputation managers alike should pay attention to the lessons of Hurricane Sandy.

India Can Look Inside To Solve Brand Problems

Rod Cartwright
22 Nov 2012

Many of the seeming vulnerabilities for ‘brand India’ may well lie on the inside.

Look Beyond Data For Hidden Comms Lessons From Obama's Victory

Damon Jones
21 Nov 2012

A myopic, data-driven approach potentially casts a shadow over important lessons hidden in the final results of November 6.

What Business Can Learn From The GOP's 'Polling Debacle'

Jefrey Pollock and Nick Gourevitch
19 Nov 2012

The accuracy of political polling became a key storyline in the 2012 election.

GOP Must Address Toxic Brand And Changing Demographics

Steve Schmidt
13 Nov 2012

The Republican Party should no longer be defined by people who go out of their way to make extreme statements that distort the values of conservatism.