The latest PR news from the Holmes Report.
Opinion and commentary from the Holmes Report.
The Holmes Report's Echo Chamber PR show lifts the lid on key stories and trends.
Latest video interviews and campaigns from the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Coverage of the Cannes Lions from the Holmes Report in association with H+K Strategies.
Coverage of the World Economic Forum in Davos.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges around the world.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of healthcare PR and marketing.
Financial communications, sector news and mergers and acquisitions.
Coverage of global corporate reputation and communications news and trends.
Enter our 2017 Global 250 Agency Ranking and/or our 2017 Agencies of the Year competitions now.
The key global benchmark of PR agency rankings, industry size and trends, new for 2016 onwards.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The Holmes Report comprises an annual book of the best agencies, campaigns, influencers and stories of the year.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
Designed for senior execs to address the critical issues facing the profession. Oct 23-25 in Miami.
Exploring the innovation and disruption that is redefining influence and engagement.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
Edelman’s employer brand has come a long way since the days when the firm was known for a ruthless, winner-takes-all culture that prized new business success above collegiality, collaboration and client services. The firm’s success—it has outpaced most of its multinational peers in recent years—is clearly a contributing factor, as is the firm’s independence, but Edelman has also recognized the need to attract talent from non-traditional areas (data and digital, analytics and advertising) and so it has put in the work to create a truly special work environment.
Some non-traditional professional development opportunities include a “mini MBA” program that sends future leaders for a two-week immersion at the University of Chicago Booth School of Business and a contest offering emerging creative talent a ticket to Cannes. On the work-life balance front, the firm rewards 30 employees each year with $1,500 and an additional week of vacation each to be used to either “Live a Dream” by pursing a personal goal or interest or “Give a Dream” by giving back to the community. New moms can take advantage of a “gradual return to work program” and there’s a “pick your perk” benefit for west coast employees to invest in personal wellness.
Honorable mentions: Weber Shandwick, Cohn & Wolfe, APCO Worldwide, Hill+Knowlton Strategies
Coyne PR’s positioning, “where you want to be,” is a pithy and direct statement of the firm’s longtime ambition to become a destination for both clients and talent, summed up in its mission: “Not to be the best agency in America, but the best one to work for. If we are the best place to work, we will get the best people. If we have the best people, we will get the best clients. If we have the best people and clients, how can we not be the best agency in America?”
Benefits include zero co-pays for doctor visits, a generous holiday schedule along with Paid Time Off, unlimited sick time and birthdays off, in addition to two volunteer days per year. There’s a formal management training program, plenty of opportunity for mid-level employees to share ideas with the leadership team, and internal and external classes focusing on management training, presentation skills and more. “Trust, truth and integrity are the cornerstone of this agency,” says one respondent to our survey. Adds another: “We really believe that values in business still matter. We live to do the right thing.”
Honorable mentions: M Booth, Finn Partners, Text 100, GCI Health
ReviveHealth’s values—“our employees are inspired to always be better and have fun in a work environment facilitated by diversity, respect, transparency, and authenticity,” the firm says—were created by the entire staff in 2009 and updated in 2014. Employees are review based on these values, and the firm twice yearly anonymous surveys for the staff to rate themselves, their peers, their manager, the executive group, and individual members of the leadership team on the same criteria, ensuring that “culture isn¹t just a thing we talk about, it¹s something we actively measure and manage.”
Beyond basic things like career ladders and individualized professional development plans, and an onboarding process that provides a mentor for everyone, there’s an emphasis on fun, from staff retreats to impromptu parties. “You are given the opportunity to grow however far you can go,” says one respondent. “There’s lots of leeway to be successful; it’s a great agency if you want to make your own way.” Adds another: “I love that our agency really empowers people to ‘own it’ and grow in their time here at Revive. Management is always open to ideas for how we can be better.”
Honorable mentions: Davies Public Affairs, Powermarketing, PAN Communications, rbb
Denver-based GroundFloor Media is distinguished first and foremost by a commitment to community services that dates back to its founding—it gives the equivalent of approximately 15% of its annual revenues back to the community and employees can receive up to four hours of paid time off each month for volunteer work through the firm’s Get Grounded program —and has been expanded in the past 12 months to include a new primary charitable giving arm in 2015 called The Get Grounded Foundation that provides community grants.
But there’s also an acknowledgement that employees have lives outside the office and an understanding that treating them like adults will be rewarded, so GFMers can work at anytime from anywhere, and expectations in terms of billability are markedly different from industry averages (closer to 60% than 80%). “Our benefits are pretty unbelievable,” says one respondent. “We recently rolled out unlimited vacation and it is the greatest thing ever. The flexibility we are allowed is unreal. People are constantly amazed at the level of freedom.” No wonder the firm has been named one of the top five places to work in the US by Outside magazine and boasts an employee retention rate of around 95%.
Honorable mentions: Group Gordon, Walker Sands, Zapwater Communications, Allidura Consumer
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2017