In2 SABRE Awards 2015 North America Winners | Holmes Report
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In2 SABRE Awards North America 2015 Winners

PMK*BNC took home top honors at the Insight + Innovation (In2) SABRE Awards held at the Ritz Carlton San Francisco on February 18, for the agency’s work with Audi on the “Barely Legal Pawn” mockumentary that featured Julia Louis-Dreyfus, Bryan Cranston and Aaron Paul and highlights the brand’s affiliation with the Emmy Awards. The San Francisco-based Allison & Partners was named Most Innovative Agency, Baxter won for most innovative brand and Pfizer with Arc2 took home top honors for most innovative brand/agency collaboration.

Take a closer look at each of these winners in our new Winners Gallery for the In2 SABRE Awards North America, 2015.

A full list of winners follows below.

Most Innovative Agency

Allison + Partners

Most Innovative Marketing Communications Team, Brand

P5 County Planning Learning Program - Baxter with the Healthy Thinking Group

 

 

Most Innovative Brand/Agency Collaboration

A New Prescription for Health Education - Pfizer with Arc2

 

 

Best In Show

Audi: "Barely Legal Pawn" - Audi with PMK*BNC

 

 

Live Events

The Grand Budapest Hotel Gets LEGO Makeover For Blu-ray Release - Twentieth Century Fox Home Entertainment with Hill + Knowlton

 

 

 

Digital Promos & Activations

Clorox Ick Awards - The Clorox Company with Ketchum

 

 

Sponsorships

Unapologetically Barbie - The Barbie and Sports Illustrated Partnership - Mattel with Weber Shandwick

 

 

Trade Shows & Awards

Oral-B SmartSeries: How a toothbrush became one of the biggest technology stories of 2014 - Proctor & Gamble with MSLGroup

 

 

Digital and Print Media

Putting the “Bang” in “Big Bang”: How Bell Labs Got Its Groove Back - Alactel Lucent with the Hoffman Agency

 

 

Broadcast Media (Radio/TV)

Always #LikeAGirl - P&G with MSLGroup

 

Blogs and Subject Matter Experts

 

Iconic Tastemakers - Microsoft Devices with Cohn and Wolfe

 

Creation of Persuasive Content

From Tragedy to Transformation: The City of San Bruno Challenges and Changes a Broken Utility Regulatory System in California - City of San Bruno with Singer Associates

 

 

Content Creation on Media Sites

"No Phone" Challenge - US Cellular with Ketchum

 

 

Sponsored Content/Native Ads

An Inspired Mission: Taking PetSmart’s Mission on the Road - PetSmart with Golin

 

 

Influencer Endorsements & Product Placement

Cronut® at Midnight: Allison+Partners and Dominique Ansel Bakery Take SXSW® by Storm

 

 

Media Partnership

"A New America" Town Hall Series - Microsoft with Burson-Marsteller (with sister company Palisades Media Ventures)

Public Service Announcement

DO NOT READ THIS - Room to Read with Ketchum

 

 

Other Advertising

Ventra Rebrand Campaign - Cubic Transportation Systems, Chicago Transit Authority, Pace Suburban Bus with Grisko

Best Use of Facebook

No Woman Should Die Giving Life: Merck for Mothers Builds and Engages a Facebook Community to Get Informed About Maternal Mortality - Merck with MMC

 

 

Best Use of Twitter

Clorox Ick Awards - The Clorox Company with Ketchum

 

 

Best Use of LinkedIn

Lenovo North America Channel Partner LinkedIn Program - Lenovo with Text100

 

 

Best Use of Pinterest

Pin a Meal. Give a Meal. - Land O'Lakes with Exponent PR

 

 

Best Use of Vine

Showcasing the Creative Potential of Samsung Devices in the #GalaxyVine Studio - Samsung Mobile US with Edelman

 

 

Best Use of Blogging

H&R Block Grows Audience Share and Engages Hispanic Community with Block Talk Blog - H&R Block with Shift Communications

 

 

Social Media Collective

IEEE: Engineering Goes Social - IEEE with Finn Partners

 

 

Crowd-sourcing and Co-Creating

Frank's RedHot #IPTSOE UGC Campaign - Frank's Red Hot and MSLGroup

 

 

Real-time engagement

Allen & Gerritsen's Brand Newsroom - Allen & Gerritsen

Brand Digital Platforms - technical

Get Covered America: Your Health. Your Choice. - Enroll America with Ogilvy PR

 

 

Digital Newsrooms

ADP Midsized Business Owners Study and Total Cost of Ownership - ADP with Edelman

 

 

Digital Video

Audi: "Barely Legal Pawn" - Audi with PMK BNC

 

 

Animation Video

Project Giving Kids - Connecting Kids to Causes - Project Giving Kids with HB

 

 

Non-Video Broadcast: Podcast /Webinar/Webcast

SEIZE THE HOLIDAYS WITH KRUSTEAZ: A VIRTUAL BAKING EVENT - Continental Mills, Krusteaz with 360PR

SEO/Content Distribution

If a Blog Post Falls in the Forest and No One is Around, Does it Make a "Sound?" - Endicia with the Hoffman Agency

Branding & Identity

AnyThing but 'Three and a Tree' - Rethinking of the Traditional College Admissions Campaign - UNC Chapel Hill Office of Undergraduate Admissions with Capstrat

Gamification

Edge Dream Job Sabre Award Submission with Edelman

 

 

Meme

Skittles Wins The Super Bowl - Skittles with Olson Engage

 

 

Original/Commissioned Research for PR

The ADL GLOBAL 100: An Index of Anti-Semitism - Anti-Defamation League with First International Resources

Analytics for campaign planning, audience insights or influencer targeting

"This is Wholesome" - HoneyMaid with Weber Shandwick

 

 

 

Measurement for Post-Campaign Analysis

Weber Shandwick Engagement Index: Applying the Media Psychophysiology Research Paradigm to Public Relations Evaluation

 

 

Insights Products Or Service

WE Infinity: Measure. Discover. Act - Waggener Edstrom

Best Agency Website

Grisko

 

 

Best Agency Editorial/Comms Platform

Food 2020: The CEO as Consumer - Ketchum

 

 

Best Use of Innovative Channels: Corporate/B2B

Launching a Superhero Tablet - Panasonic System Communications Company of North America with Cohn& Wolfe

 

 

Best Use of Innovative Channels: Consumer

Oscar Mayer: Wake Up & Smell The Bacon - Oscar Meyer with Olson Engage and 360i

 

 

Best Use of Innovative Channels: Government/Public Affairs

Capital New York Elites Campaign - Entergy with Burson Marsteller

 

 

Best Use of Innovative Channels: Technology

Jibo: the world's first family robot - Jibo with Inner Circle Labs

 

 

Best Use of Innovative Channels: Internal Comms

My Company is Better Than Yours - South State Bank with Capstrat

Lean Marketing

Breakability - SquareTrade with Hotwire PR

Micromarketing

Belize's Quick Wins - Belize Tourism Board with Olson Engage

 

 

New to Market - Company Launch or Rebrand

Eastwick Takes an Integrated Campaign Approach to Launch PEQ - SmartHome Ventures with PEQ

 

 

New to Market - New Product Launch or Relaunch

Kick(starter) It Into Overdrive: Putting Mohu on the Cord-Cutting Map - Mohu with Shift Communications