SABRE Awards North America 2015 Finalists | Holmes Report
Charting the future of public relations

2015 SABRE Awards North America finalists

The 2015 North America SABRE Awards shortlist includes around 300 campaigns, selected from among more than 2,000 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury including more than 40 industry leaders.

The winners will be announced at the SABRE Awards dinner on May 5 at Cipriani 42nd Street in New York. Tickets and tables are available now.

DIAMOND SABRE AWARDS

COMPANY OF THE YEAR        
Chipotle Mexican Grill in 2014—Chipotle Mexican Grill with Edelman
CVS Quits Campaign: Repositioning a Leader in Health Care—CVS Health with Edelman
Visa, Everywhere is a State of Mind—Visa Inc. with FleishmanHillard

BRAND-BUILDING

Beauty Redefined: A Decade since the Launch of the Campaign for Real Beauty—Dove with Edelman
Chipotle Mexican Grill in 2014—Chipotle Mexican Grill with Edelman
Inspiring Consumers to #LiveinColor through Alcon Air Optix Colors Contact Lenses—Novartis Pharmaceuticals/Alcon Air Optix Colors Contact Lenses with Cohn & Wolfe
The MasterCard Engagement Bureau—MasterCard 
The Salvation Army: 2014 Red Kettle Campaign—The Salvation Army with Richards Partners

CORPORATE REPUTATION        
Atlanta Hawks Play it Forward Against Racism—Atlanta Hawks with Edelman
From cyber bullying to top ranked in under a year—Yik Yak with Lewis PR
Novartis Reinvigorates Corporate Reputation with Industry-Leading Portfolio Transformation—Novartis AG with Ruder Finn
Telling the Story of Hilton Worldwide's Cultural Revolution—Hilton Worldwide
Zafgen: Driving a Start-up Across the Finish Line—Zafgen, Inc. with FTI Consulting

RESEARCH AND PLANNING        
Audience Tracker—National Center for Complementary and Integrative Health with JPA Health Communications
Audubon's Birds and Climate Change Report: 314 Species on the Brink—The National Audubon Society
The Monster-Free Mouths Movement—The American Academy of Pediatric Dentistry with Weber Shandwick
US Postsecondary Faculty in 2015—Bill & Melinda Gates Foundation with FTI Consulting Strategic Communications
Using Research & Analytics to Create Brand Awareness & Topic Expertise—Peer 1 Hosting with March Communications

MEASUREMENT AND EVALUATION        
Plastc Steals Media Limelight from Coin and Books $5.2 M in Pre-orders—Plastc with Sparkpr
Saving Lives and Setting a National Example for Quality Health Care—Florida Hospital Association with Weber Shandwick
Saving the Daytime Emmy Awards From Becoming a Daytime TV Rerun—National Academy Of Television Arts And Sciences with MWW
The Advocacy Indeex: Activating Passionate Fans for BP America—BP America with Ogilvy Public Relations
The First Case of Ebola in the US—Texas Health Resources with Burson-Marsteller

GOLD SABRE AWARDS

PRACTICE AREAS
BUSINESS-TO-BUSINESS        
Avaya: Using a high-profile customer to communicate with new market segments—Avaya Inc. with FleishmanHillard
General Electric Content Ecosystem—General Electric with Group SJR
HP 2014 New Printing Category: Porter Novelli and Hewlett Packard—HP with Porter Novelli
Reshaping a B2B Brand through Content Publishing—Ricoh with Weber Shandwick
StellaService: Timely, Data-Driven Storytelling—StellaService with LaunchSquad

CONSUMER MARKETING (EXISTING PRODUCT)        
2014 "It Started with HELLO" with Lindt HELLO—Lindt USA with Cone Communications
Canon PIXMA PRO City Senses: Year Two—Canon USA, Inc. with Grey Activation & PR
Minnie Mouse at World Mastercard Fashion Week—Disney with Veritas Communications
NBA 2K15 Late Night Show Takeover—2K with Access Communications
World's Toughest Job—American Greetings with Mullen

CONSUMER MARKETING (NEW PRODUCT)          
Scotch with a Brooklyn Accent—Jura Brooklyn/ Whyte & America with Emanate
Fighting the Resistance: Battling Lice with an Army of Moms—TyraTech/Vamousse with French/West/Vaughan
Launch and Relaunch of Maryland Health Connection—Maryland Health Benefit Exchange with Weber Shandwick
Pennzoil Breaks Barriers—Pennzoil with Coyne PR
Teavana Oprah Chai Launch—Starbucks with Edelman

INTEGRATED MARKETING        
"It Fits" Integrated Campaign—Apollo, The Lap-Band System with W2o Group: Twist Marketing
Chipotle's "Farmed and Dangerous": An Unbranded TV Series that Highlights Values (Not Products)— Chipotle Mexican Grill with Edelman
Full Throttle with NASCAR driver Brian Vickers: The DVT/PE Movement—Janssen Pharmaceuticals, Inc. ith MCS Healthcare Public Relations
Know Your Count—Teva Respiratory with Tonic Life Communications
The Big Egg Hunt—The Big Egg Hunt / Elephant Family with HL Group

CORPORATE IMAGE
#vemprocoracao (#cometotheheart): Cuiab· wins the World Cup with the heart—SECOPA-MT Extraordinary Secretariat for FIFA World Cup 2014  with Grupo In Press
Bejeweled: A Little Bling Gives Vaseline Beauty Cache—Vaseline Lip Therapy Mini Creme Brulee with M Booth & Associates
CVS Quits Campaign: Repositioning a Leader in Health Care—CVS Health with Edelman
Innovation and you: Philips North America Brand Re-launch Campaign—Philips with TogoRun
Open a World of Possible—Scholastic, Inc. with Porter Novelli

EMPLOYEE COMMUNICATIONS        
"Be the Customer" Challenge Sparks PayPal Growth Surge—PayPal with MSLGroup
Engaging Hewlett-Packard's employees to help accelerate the company's growth—Hewlett-Packard with Edelman
Johnson & Johnson Engages Employees by Elevating Care on the Global Stage of the 2014 FIFA World Cup Brazil—Johnson & Johnson with Edelman
One Toyota Initiative Launch—Toyota Motor North America with ROI Communication
Yammer #allconnected—Arcos Dorados with Porter Novelli

EXECUTIVE LEADERSHIP        
ACE Private Risk Services: Surpassing the Competition in High Net Worth Insurance—ACE Private Risk Services with RF|Binder
From the Boardroom to the Newsroom—TigerSwan with French/West/Vaughan
Leadership Solutions at the Crossroads of Finance, Economics and Technology—NYU Stern with RF|Binder
NRG Energy & David Crane: Leading the Race for a Clean Energy Future—NRG Energy with Golin
Stretching the Executive's Bandwidth—Bandwidth with PAN Communications

FINANCIAL COMMUNICATIONS        
Leveraging an Acquisition: Hormel Foods Bulks Up with Maker of Muscle Milk—Hormel Foods with Burson-Marsteller
Project Oscort: Perrigo's Acquisition of Omega Pharma—Perrigo Company with FTI Consulting - Strategic Communications
Society of Grownups: Launching a Masters Program for Adulthood—Society of Grownups with LaunchSquad
The Rubicon Project's "Perfect IPO"—The Rubicon Project with Horn Group Inc.
Zero to 60: Public Company Communications from Scratch—TimkenSteel with Dix & Eaton

CAUSE-RELATED MARKETING        
Always #LikeAGirl: Turning an Insult into a Confidence Movement—P&G Always Brand with MSLGroup
Baking a Difference—Dog Tag Bakery with SKDKnickerbocker
Marketo's "Rise of the CMO" Campaign Engages Digital "Marketing Nation" and Silicon Valley Influencers—Marketo Inc. with FleishmanHillard
Pin a Meal. Give a Meal—Land O'Lakes with Exponent PR
Semi-Autonomous Motorcar (SAM) Project—Arrow Electronics

COMMUNITY RELATIONS

"It's Time To Talk Day": Empowering Communities to Speak Up about Teen Dating Violence and Abuse—Break the Cycle with Finn Partners
Chevron's Richmond Proud Campaign: Creating a Newer, Safer, Cleaner Refinery in Richmond—Chevron Richmond with Singer Associates, Inc.
Dominion Cove Point—Dominion Cove Point with Davies
Global Day of Service—Eli Lilly and Company with Beekeeper Group, Alipes, and Trendy Minds
Working Together for Colorado—Noble Energy with Story Partners

CORPORATE SOCIAL RESPONSIBILITY        
Field of Jeans—Levi Strauss & Co. with FleishmanHillard
Johnson & Johnson Care Inspires Care—Johnson & Johnson with Matter, Inc.
Pedigree See what good food can do—Pedigree Brand with Weber Shandwick
Take 2...Tell 2 for Stroke—Covidien
Unilever Project Sunlight Year One—Unilever with Weber Shandwick

PUBLIC EDUCATION        
A City Reborn: From Broken, Death and Despair to Rebuilt, Energized and Full of Life—Michigan Economic Development Corporation with Racepoint Global
ExxonMobil Inspires the Next Generation to "Be An Engineer"—ExxonMobil with BBDO, Universal McCann, Ketchum, Widmeyer, Huge and Cohn & Wolfe
ReThink: Why Housing Matters - Challenging Misperceptions of Public Housing—HAI Group with Cone Communications
T2 Dance Crew: Small Steps Can Have a Big Impact—Janssen Pharmaceuticals with Chandler Chicco Agency
Unveiling Our Hidden Heroes—Elizabeth Dole Foundation with Susan Davis International

CRISIS MANAGEMENT        
Carnival Corporation: Orchestrating the Comeback of the World's Leading Cruise Company—Carnival Corporation with LDWWgroup
Managing a Crisis of Racial Insensitivity—SONIC Drive-In with Cohn & Wolfe
The Market Basket Story: How a Loyal Band of Employees and Their Deposed CEO Rose Up and Saved a Company—Arthur T. Demoulas with Rasky Baerlein Strategic Communications
Under Armour Sochi Speedskating Crisis Communications—Under Armour with Catalyst
Winning the War on Ebola: How Firestone Led the Charge in Stopping the Spread of a Deadly Disease—Firestone with Qorvis MSLGroup

ISSUES MANAGEMENT        
From Tragedy to Transformation: The City of San Bruno Challenges and Changes a Broken Utility Regulatory System in California—City of San Bruno with Singer Associates, Inc.
How to Fight a Giant: Communicating Hospital Value to the People that Matter—TENET Health with ReviveHealth
Liver Let Die: A True Point of View on the Share 35 Liver Allocation Proposal—The University of Kansas Hospital with Ketchum
Neiman Marcus Data Security Breach—Neiman Marcus with Edelman
Restore Wrigley Field—Chicago Cubs with Culloton Strategies

PUBLIC AFFAIRS        
Don't Be That Guy—Airlines for America with JDA Frontline
Meetings Mean Business—US Travel Association with APCO Worldwide
Red White and Food Campaign To Bring Wine to Tennessee's Retail Food Stores—Red White and Food with MP&F
SKDKnickerbocker helps to free Alan Gross and change US Cuba Policy—Alan Gross with SKDKnickerbocker
The Value of Medical Innovation: Changing the Conversation from Cost to Value—Celgene Corporation with dna Communications

CORPORATE MEDIA RELATIONS        
ACE North America: Strategic B2B Media Relations to Drive Business Results—ACE North America with RF|Binder
Boycott Black Thursday—GameStop with LDWWgroup
Dow Re-Engineers Sled for USA Luge—Dow Chemical Company with United Entertainment Group
MasterCard Bites into Apple Pay, Gets to the Core of Safe & Secure Contactless Payments—MasterCard with Ketchum
Novartis uses strategic storytelling and high-impact media to maximize effects of banner growth—Novartis AG with Ruder Finn

PRODUCT MEDIA RELATIONS (CONSUMER MEDIA)        
Drop Your Pants for Underwareness—Depend, from Kimberly-Clark Corporation with Marina Maher Communications
Dunkin' Donuts: Innovative PR is on the Menu—RF|Binder and Dunkin' Donuts with RF|Binder
How-To Holiday—The Home Depot with MSLGroup
Overnight Coffee Challenge Heats Up Genuine Thermos Brand—Genuine Thermos Brand with Spong
The MELT Method—The MELT Method with Krupp Kommunications

PRODUCT MEDIA RELATIONS (TRADE MEDIA)  
     
"Ditch the DSLR" For a Samsung NX Smart Camera—Samsung Electronics America with Allison+Partners
Microsoft Surface on the Sideline—Microsoft with Waggener Edstrom
Modern Kings of Culture—Grey Goose with Harrison & Shriftman
Orphan Barrel Whiskey Distilling Co. Launch—Diageo with Taylor
Threadless Launches Its Threadless App—Threadless with Horn Group Inc.

DIGITAL CAMPAIGN  
     
AstraZeneca's Digital Remedy—AstraZeneca with 451 Marketing
Our Food. Your Questions.: How the World's Largest Burger Chain Answered a Communications Crisis—McDonald's with Golin
Vacay Gone Cray Cray—Choice Hotels International with Cohn & Wolfe
Why do you drive like this?—Seguradora  Líder-DPVAT with Approach  Comunicação Integrada
Wrangling a New Digital Frontier—Wrangler Network with French/West/Vaughan

SOCIAL MEDIA/SOCIAL NETWORKING        
Finn Partners and Hyundai Hope On Wheels' "Every Handprint Tells A Story" Drives Awareness for Childhood Cancer Awareness Month—Hyundai Hope On Wheels with Finn Partners
Keep It Personal—Western Digital with WCG
L’Oréal Paris & Melanoma Research Alliance "It's THAT Worth It Campaign"—L'Oreal Paris with TogoRun   
M&M's Color Commentary—M&M's Brand with Weber Shandwick 
U by Kotex Taps into a Universal Female Truth, Connects with Young Women Everywhere and Saves the Undies—U by Kotex, from Kimberly-Clark Corporation with Marina Maher Communications and Crowdtap, Inc.

BLOGGER RELATIONS        
"Choose Your Own Escape" Dreams and Now Resorts Spring Blogger Campaign—AMResorts Collection with rbb Public Relations
Blue Chair Bay Blogtender Nation—Blue Chair Bay Rum with 360 Public Relations
Healthy Dad Blogger Campaign—Anthem with Ketchum
Iconic Tastemakers—Microsoft Devices with Cohn & Wolfe
Kitchen Conversations Bring Butter Brand to Life—Land O'Lakes with Exponent PR

BRAND JOURNALISM 
       
ABSOLUT MakerFest: Curiosity, Creativity, Canadian—Corby Spirit and Wine Limited with Hill + Knowlton Strategies Canada
Helping Kids have a Hunger Free Summer—ConAgra Foods & ConAgra Foods Foundation with Ketchum
Own The Summer—Footaction with Cohn & Wolfe
Wells Fargo Stories—Wells Fargo
What the Holidays Would Look Like if Kids Were in Charge—Lowe's Home Improvement with Ketchum

WORD OF MOUTH        
BMW i—BMW Canada with Com.motion Inc.
Goodyear and Ice Cube Spread the Word to Make it a 'Good Day'—Goodyear Tire & Rubber Company with Coyne PR
Keurig Brewtunes—Keurig with Cake
Tommee Tippee's Tommee Mommees Drive Mom-to-Mom Recommendations—Mayborn USA with 360 Public Relations
Unapologetically Barbie: The Barbie and Sports Illustrated Partnership—Mattel with Weber Shandwick & Ketchum

GUERRILLA MARKETING        
Calvin Klein Orchid on Doorstep—Coty (Calvin Klein Fragrance) with Cake
Hacked: The Colonel Takes a Bite out of Apple's Big Day—KFC with Emanate PR
I want to run with @Westin for #NationalRunningDay—Westin Hotels & Resorts with Taylor Global, Inc
Impossibly Advanced: NVIDIA Launches Tegra K1—Nvidia with Text100
Jockey Supports Madison Bumgarner's Greatness—Jockey International, Inc. with Zeno Group

PUBLICITY STUNT        
Cheeteau Pranks America—Frito-Lay; Cheetos with Ketchum Public Relations
Driving the Highest Viewership for the Billboard Music Awards in Over a Decade—dick clark productions with Allison+Partners
Enter Professor X's Cerebro at Comic-Con for X-Men: Days of Future Past Blu-ray Release—Twentieth Century Fox Home Entertainment with Hill+Knowlton Strategies, Inc.
Happiest Travel Day—Zappos.com and JetBlue Airways with Mullen
The sweetest mistake: Bathroomsweets.com—Bathrooms.com with Dynamo PR

SPECIAL EVENT        
#PEPCITY: PepsiCo's Food and Beverage Funhouse in the Heart of NYC—PepsiCo
Building Better Health: Enroll 2015—The Colorado Health Foundation with MGA Communications
Courtyard @ Comic-Con—Courtyard Marriott with Catalyst Public Relations
Five Stories of Living Inspiration—Caribou Coffee with Exponent PR
Jack Link's National Jerky Day: A Monumental Achievement in Meat—Jack Link's Beef Jerky with Spong

SPONSORSHIP        
Heineken at the US Open—Heineken USA with Edelman
Leveraging the Support of an NBA MVP to Build Brand Awareness and Combat Childhood Hunger—Orange Leaf Frozen Yogurt with GroundFloor Media
Liberty Mutual "Rises" Above The Rest With US Olympic Sponsorship—Liberty Mutual Insurance with Ketchum Sports & Entertainment
The Maze Runner Home Entertainment Campaign: Spartan Run—Twentieth Century Fox Home Entertainment with Think Jam
The Ultimate Sledding Machine—BMW of North America with FleishmanHillard

TRADE SHOW          
Adobe's DMA Abandoned Carts—Adobe
Labeled a Success: Avery Dennison Virtual Trade Show Makes Big Impact—Avery Dennison Label and Packaging Materials with Fahlgren Mortine
Roping in Reporters for a Texas-Sized Media Event—BASF with PadillaCRT
Securing Success for RSA Conference—RSA Conference with SHIFT Communications
Trade Show: Skift Global Forum—MasterCard 

MARKETING TO MEN        
Calls For Dad—Dove Men+Care with Edelman
Flannel is the New Black—Duluth Trading Co. with Exponent PR
Off The Cuff—Cufflinks.com with Zapwater Communications
Reigniting America's "Do-It-Yourself" Spirit: The Valvoline Reinvention Project—Valvoline with Cohn & Wolfe
Welcome to the Pants Party: Lee Jeans at Dad 2.0 Blogger Summit—Lee Jeans with Crossroads

MARKETING TO WOMEN        
Always #LikeAGirl: Turning an Insult into a Confidence Movement—P&G Always Brand with MSLGroup
Discover What You Love: The Future of Beauty with Mary Kay—Mary Kay with Coyne PR
L’Oréal Paris Ignites Conversation Among Women About Self-Worth— L’Oréal Paris with TogoRun
Lung Force—American Lung Association with Edelman
Wendy's New Salad Collection Inspires the Season—Wendy's with Ketchum

MARKETING TO YOUTH        
Celebrate My Drive—State Farm with State Farm
Coca-Cola House—Coca-Cola Brasil with Approach ComunicaÁ„o Integrada
General Electric Tumblr—General Electric with Group SJR
Madden NFL 15: Madden Season Campaign—EA SPORTS with FleishmanHillard
Meijer becomes first retailer on Snapchat with back-to-college campaign—Meijer with Weber Shandwick

MULTICULTURAL MARKETING        
Heineken's Share the Sofa—Heineken USA with Edelman
Making "Tu Sonrisa" Your Best Accessory—Colgate-Palmolive with Cohn & Wolfe
Marriott's #LoveTravels—Marriott International with Grey Activation & PR
Olay Regenerist "Energiza Tu Belleza" Multicultural Campaign—Procter & Gamble and Olay with DeVries Global
This is Wholesome / Love Sculpture Film—Honey Maid with Weber Shandwick
INDUSTRY SECTORS
AUTOMOTIVE        
Audi: "Barely Legal Pawn"—Audi of America with PMK*BNC
Celebrating the DIY Spirit of Car Culture—Valvoline with Cohn & Wolfe
Hankook Speeds Ahead with Formula Drift Sponsorship—Hankook Tire with Brodeur Partners
Michelin Premiers the Next Automotive Safety Device—Michelin North America with Ketchum
Toyota Sienna Influencer Launch—Toyota with Golin

FASHION AND BEAUTY 
       
Cotton Inc: 24 Hour Fashion Show—Cotton Incorporated with RockOrange
Moroccanoil Inspires, Celebrates and Empowers Women around the World—Moroccanoil with Lippe Taylor
PVH and Kaplow: Solving the Sleevage Problem—PVH with Kaplow
Recharge the Runway—Zappos.com with Mullen
Shiseido BeautyTag—Shiseido Cosmetics with Cake

FOOD AND BEVERAGE        
Getting America Ready for Re-engineered Meat—Beyond Meat with M Booth
Lights, Camera, Farmland—US Farmers & Ranchers Alliance with Ketchum Inc.
Love One Today—Hass Avocado Board with FoodMinds, LLC
Our Food, Our Politics—Food Policy Action with Global Strategy Group
Winning the Battle for the (Easter) Basket with PEEPS—Just Born Quality Confections/PEEPS with Coyne PR

BEERS, WINES AND SPIRITS        
"If We Made It": Newcastle Brown Ale Steals the Super Bowl Spotlight—Newcastle Brown Ale with Fast Horse
America's Beer Celebrates America's Pastime: Budweiser Sends Mr. (Ozzie) Smith to Washington to Make Opening Day a National Holiday—Budweiser with Weber Shandwick
Heineken's Best Tasting Light—Heineken with Edelman PR
Make it a #MoscatoMonday—Corby Spirit and Wine Limited with Hill + Knowlton Strategies Canada
Tapping Bartenders' Creativity for Sales and Charity—Campari America with M Booth

HOME AND FURNISHINGS        
Delta Faucet Embraces HappiMess—Delta Faucet Company with MSLGroup
Philips SlimStyle LED Light Bulb Launch—Philips Lighting North America with Emanate PR
Samsung Living Atelier: 2014 Product Launch Event—Samsung Home Appliances with Current Lifestyle Marketing
Scott Naturals Tosses the Tube—Scott Brand with Ketchum
The Clorox Ick Awards—The Clorox Company with Ketchum

ENTERTAINMENT    
    
"Lost Lennon" Interview: Hard Rock Releases First Time Audio Memorabilia—Hard Rock International with Coyne PR
Call of Duty: Seeding the Spacey Speech—Activision with Edelman
Cirque du Soleil's 30th Anniversary—Cirque du Soleil with Citizen Relations
Saving the Daytime Emmy Awards From Becoming a Daytime TV Rerun—National Academy Of Television Arts And Sciences with MWW
The Grand Budapest Hotel Gets LEGO Makeover For Blu-ray Release—Twentieth Century Fox Home Entertainment with Hill+Knowlton Strategies

FINANCIAL SERVICES        
Ameriprise Financial Strengthens Commitment to Providing Financial Advice to Americans across All Generations—Ameriprise with RF|Binder
Billion Back with Block—H&R Block with Ketchum
H&R Block Dollars & Sense for Teens—H&R Block with Spong
MasterCard and Stand Up To Cancer #GetTogether for a "Priceless" Cause—MasterCard with Ketchum
Returning A Midwestern Bank To Its Roots—Great Western Bank with PadillaCRT

FOOD SERVICE        
Chipotle's "Cultivating Thought" Author Series: Reimagining the Value of Packaging—Chipotle with Edelman
Red Robin Salutes the Military on Veterans Day—Red Robin Gourmet Burgers with Coyne PR
Reimagining Holiday: Starbucks 2014 Holiday Campaign—Starbucks with Edelman
The Holiday Expert—Boston Market with FleishmanHillard
Yum Brands "Pass The Red Cup" for World Hunger Relief—Yum! Brands with Weber Shandwick

RETAILERS        
"Loading Up on FOMO—7-Eleven with Ketchum Public Relations
American Express' Online's Day Off With Bonobos, Rent the Runway + Birchbox—American Express with Bonobos, Rent the Runway and Birchbox with Kwittken
An Inspired Mission: Taking Heart on the Road—PetSmart with Golin
Raising Workers' Pay to a 'Living Wage'—IKEA with APCO Worldwide
The DICK'S Sporting Goods Foundation "Sports Matter" Campaign—DICK'S Sporting Goods with Catalyst

TRAVEL AND TOURISM  
     
Amtrak "Take the Train" Campaign Rocks Ridership—Virginia Department of Rail and Public Transportation with PadillaCRT
Cheryl Forberg and Omni's Wellness Campaign—Omni Hotels & Resorts with LDWWgroup
Hilton's Industry-First Innovation Improves Guest Satisfaction—Hilton with Edelman
Inspiring Authentic #OnlyinMN Moments—Explore Minnesota Tourism with Exponent PR
Qantas + Grayling First A380 Service DFW/SYD—Qantas with Grayling

ENERGY AND NATURAL RESOURCES        
BGE Smart Energy Rewards—BGE (Baltimore Gas & Electric Co.) with Weber Shandwick
Biotechnology Renewed: #WhyKansas: Breakthrough Bioenergy Storytelling for the Advanced Biofuels Industry—Abengoa with Ogilvy Public Relations
How did a mining company get 100,000 followers on Facebook without doing any advertising?—Antamina with Llorente & Cuenca
Name Change and IPO—Fairmount Santrol with Dix & Eaton
World Water Day: Dow Energizes the Dialogue—Dow Water & Process Solutions with G&S Business Communications

CHEMICALS AND INDUSTRIALS        
If It Ain't Broke—BASF with PadillaCRT
North America Bee Care Program—Bayer CropScience with Porter Novelli
World's Largest Coin Mosaic—Sandvik Coromant with Coyne PR
AgriEdge Excelsior: Boosting Productivity & Land Stewardship—Syngenta with G&S Business Communications
Leading the Agriculture Revolution—WinField with Exponent PR

PROFESSIONAL SERVICE FIRMS        
Accenture Strategy and Accenture Digital Launch—Accenture
Gap International Driving Breakthrough Awareness—Gap International with Edelman
KPMG CEO Study: Setting the Course for Growth—KPMG
Makovsky and Crystal & Company: Reintroducing the World to an 80-Year-Old Brand—Crystal & Company with Makovsky
When Organizations Become Newsmakers: Deloitte & "Virtual Perspectives"—Deloitte with MWW

REAL ESTATE AND CONSTRUCTION        
Block 37 Turns a Corner in Chicago—Block 37 with Zapwater Communications
DTZ Corporate Communications—DTZ with Instinctif Partners
Rise Above: A New Solution for a Booming City—East River Skyway with Group Gordon
Thought Leadership in Canadian Real Estate: The Royal LePage House Price Survey—Royal LePage with Kaiser Lachance Communications
What's Your Home Worth? Coldwell Banker Real Estate Goes Loco (and Local) for Listings—Coldwell Banker Real Estate with CooperKatz & Company

TRANSPORTATION AND LOGISTICS    
    
BNSF Teams Up With Teens To Save Lives—BNSF Railway
Bringing Awareness to America's Aging Infrastructure—US Council on Competitiveness/Infrastructure Week with Global Strategy Group
Endicia: the Making of a "Super-Brand"—Endicia with The Hoffman Agency
It Starts with Me: How Navistar Built a Post-Turnaround Culture of Employee Empowerment and Engagement—Navistar, Inc.
Rebranding Taxi Magic into Curb—Curb with Edelman

CONSUMER ELECTRONICS        
Capturing NOLA—Olympus with Mullen
Drop: From Prototype to Apple Shelves in Under A Year—Drop with Bird PR
JBL #CordFail Campaign Drives Awareness through Relevant Humor for Bluetooth Headphones—JBL
Making 3D Magic—3D Systems with Ogilvy Public Relations
The Art of the Pixel: Powered by LG Ultra HD and OLED—LG Electronics with Ogilvy Public Relations

TECHNOLOGY: HARDWARE 
       
"3D Printing: A Paradigm Shift For Manufacturers"—Stratasys with Weber Shandwick
Breaking out of stealth mode to extraordinary market fanfare—DataGravity with Metis Communications
Findaway's Path To Success—Findaway World with Crenshaw Communications
Jibo, the world's first family robot—Jibo with Inner Circle Labs
Launching a Superhero Tablet—Panasonic System Communications Company of North America with Cohn & Wolfe

TECHNOLOGY: SOFTWARE AND SERVICES        
Count me in!—Ericsson BUSS
Harman Wages War Against the Distortion of Sound—Harman International, Inc. with Text100 Global Communications
Plastc Steals Media Limelight from Coin and Books $5.2 M in Pre-orders—Plastc with Sparkpr
Trulia Scares Up Halloween Buzz—Trulia with Olson Engage
Windows Xp Farewell Letter—Microsoft Latin America with Porter Novelli Latin America

TELECOMMUNICATIONS        
AT&T Scores With New "Around the Globe" Employee Newscast—AT&T with Fleishman-Hillard International Communications
Project Ava—Avaya with FleishmanHillard
Visualizing the Changing Telecommunications Industry—Mosaik Solutions with VisiTech PR
No Phone Challenge—US Cellular with Ketchum
ZMAX Live Large—ZTE USA with Grayling

WEB-BASED BUSINESS        
It's OK to Spoil—Netflix with MSLGroup
Measurement Matters: LookHuman.com Scores $65K from Holiday Coverage—Print Syndicate with SHIFT Communications
Shop Inspired—eBay with Edelman Public Relations
The new generation of online payments—PayU Latam with Axon International Corp
VideoBlocks—VideoBlocks with 5W Public Relations

ANIMAL CARE        
"Giving Shelter"—Found Animals with Konnect Public Relations

CONSUMER HEALTH        
Aspirin 81mg: New Canadian claim indicates Aspirin 81mg for emergency use during heart attacks—
Bayer Consumer Care with Citizen Relations
Break Up With Your Makeup—Galderma Laboratories with Twist Mktg
Breathe Right "Wins by a Nose" at the Belmont Stakes—GlaxoSmithKline Consumer Healthcare with Golin (Public Relations) & Weber Shandwick (Social Media/Event Marketing)
First & Goal: Tackling America's #1 Killer—Kowa Pharmaceuticals America with Makovsky
The Christopher & Dana Reeve Foundation Sparks a Movement for Paralysis—Christopher & Dana Reeve Foundation with Coyne PR

HEALTHCARE PROVIDERS        
#SuperThanks Thanksgiving Campaign—Texas Oncology with FleishmanHillard
Claiming Our Voice: Gaining National Visibility for Community Oncologists—The US Oncology Network with GCI Health
Positioning Connecticut as a National Leader in Health Care Reform—Access Health CT with Global Strategy Group
The 2014 Aflac Workforces Report: Providing insightful research for important benefits decisions—Aflac with Hill+Knowlton Strategies
The First Case of Ebola in the US—Texas Health Resources with Burson-Marsteller

MEDICAL TECHNOLOGY        
Aethlon Medical with Golin
Getting Back to Giving Back—DePuy Synthes Companies with Chandler Chicco Agency
Launching Cologuard: A Game-changer in the Fight Against Colon Cancer—Exact Sciences with MSLGroup
Pitches with Healing Power: Easing Epilepsy with Battery-Powered Brain Implants—NeuroPace with ReviveHealth
Right Scan Right Time/ Advocating for CT Dose Optimization Policy: "A Victory for Patients Everywhere"—Medical Imaging and Technology Alliance with Powell Tate
The Hemopurifier: Elevating a Novel Approach to Treating Ebola in a Crowded Media Environment—Aethlon Medical with Golin

PHARMACEUTICALS        
Inspired to Lose—Vivus with Golin
My Healthy—Eisai Inc. with FleishmanHillard
Our Voice in Song—Novartis Pharmaceuticals Corporation with Burson-Marsteller and Ruder Finn
Step On Up—Pfizer with GCI Health
Women Take Charge—Shinogi with Lippe Taylor

ASSOCIATIONS        
Archery 360/ Archery Showdown—The Archery Trade Association with Weber Shandwick
Cans Get You Cooking—Can Manufacturers Institute with Hunter Public Relations
Creating the "Oscars" of the beauty industry—Cosmetic Executive Women with Kaplow Communications
Saving Lives and Setting a National Example for Quality Health Care—Florida Hospital Association with Weber Shandwick
Fixing the Fixed Indexed Annuities Perception—Indexed Annuity Leadership Council with Porter Novelli

EDUCATIONAL AND CULTURAL INSTITUTIONS        
2014 Toy Test—The Goddard School with Konnect Public Relations
Campaign for NYC Charter Schools—Families for Excellent Schools with SKDKnickerbocker
DeVry University HerWorld: Elevating High School Girls to New Heights in STEM Fields—DeVry University with MSLGroup
Salvador Dalí: record visitors in Rio de Janeiro—Centro Cultural Banco do Brasil with Approach  Comunicação Integrada
US Competitiveness Project—Harvard Business School with Edelman

GOVERNMENT AGENCIES        
2014 Open Enrollment—Your Health Idaho with Burson-Marsteller and Gallatin Public Affairs
Get Covered Illinois: Creating a Culture of Coverage—Illinois Department of Insurance with FleishmanHillard
Think Silicon Valley, Think Fremont—The City of Fremont with The Hoffman Agency
TourismOhio Elevates State Image with Focus on Urban Renewal—Office of TourismOhio with Fahlgren Mortine
Treatment Options: Promoting Evidence in Health Care Decision-Making—Agency for Healthcare Research and Quality (AHRQ) with Ogilvy Public Relations

CHARITIES AND NOT-FOR-PROFITS        
#GivingTuesday: The Day the World Gave Back—United Nations Foundation and 92nd Street Y with Havas PR
Get Behind The Vest—Chicago Police Memorial Foundation with Grisko LLC
Inspiring Mothers to Donate Cord Blood and Give Patients Hope—Be The Match with PadillaCRT
Lung Cancer Alliance Advocates for Patient Access to Lifesaving Screening—Lung Cancer Alliance with Powell Tate
Out & Equal Inaugural Public Relations Campaign—Out & Equal Workplace Advocates with Landis Communications

GLOBAL CAMPAIGN  
     
Launch of MC Central—MasterCard    
P&G Thank You Mom Campaign—Procter & Gamble with MMK (Marina Maher Ketchum)
Picking Up the P.A.C.E. in the Race Against Cancer—Lilly Oncology with TogoRun
Reigniting Women's Rights Through Men—UN Women with Ogilvy Public Relations
Turning the Lens on the Breast Cancer Experience: The Estée Lauder Companies' Breast Cancer Awareness Campaign Inspires Global Action through the Power of Storytelling—The Estée Lauder Companies

MULTINATIONAL CAMPAIGN        
Advancing the Profile of the UN's Better Than Cash Alliance—Better Than Cash Alliance with FleishmanHillard
Brand USA: Selling the Story of the "Land of Dreams"—Brand USA with Ogilvy Public Relations
PayPal PassPort: A Global Trade Initiative—PayPal with Grayling
Protecting Our Tomorrows: Portraits of Meningococcal Disease—Novartis Vaccines with Ruder Finn
The faces of illegal alcohol—SABMiller with Llorente & Cuenca

CANADIAN CAMPAIGN        
Future Shop Smart Home—Future Shop with Citizen Relations
Kiss IPF Goodbye—Boehringer Ingelheim with NATIONAL Public Relations
MiO Squirt Car—Kraft Canada with Edelman Public Relations
Protecting Our Tomorrows: Portraits of Meningococcal Disease—Novartis Canada with Weber Shandwick
Sunbeam Supports with Warmth—Sunbeam Canada (Jarden Consumer Solutions) with Cohn & Wolfe
SILVER SABRE AWARDS
PR AGENCY EMPLOYEE PROGRAM        
150 Years of Pioneering—J Walter Thompson
Life at Lewis—Lewis PR    
Practice makes disruption: Kwittken's Quarterly Design Challenge—Kwittken    
    
PR AGENCY CITIZENSHIP        
Edelman: Global Citizenship—Edelman    
Henson Consulting PR Agency Citizenship—Henson Consulting    
SKDKnickerbocker helps to free Alan Gross and change US Cuba Policy—SKDKnickerbocker    
Thinking Wider For Our Communities—Fahlgren Mortine    
Weber Shandwick PR Agency Citizenship—Weber Shandwick    

PR AGENCY MARKETING        
Cronut at Midnight: Allison+Partners and Dominique Ansel Bakery Take SXSW by Storm--
Allison+Partners    
Giving the Global Leadership Debate a Provocative Twist—Ketchum    
Insert Coyne—Coyne
Success with Three Cs: Culture, Clients, Content—ReviveHealth    
Ward: Causing Communication Brand Refresh—Ward    
    
THOUGHT LEADERSHIP IN PR        
2014 ROI Communication Benchmark Report—ROI Communication    
Authentic Brands: The Age of Authenticity—Cohn & Wolfe    
Business & Politics: Do They Mix?—Global Strategy Group    
Call Outs & Crazy Ivans: Running Plays to Tease Out a Truth—Playmaker Systems    
DeVries Global "Shades of Otherhood"—DeVries Global