SABRE Awards North America 2016 Finalists | Holmes Report
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2016 SABRE Awards North America finalists

The 2016 North America SABRE Awards shortlist includes around 300 campaigns, selected from among more than 2,000 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of more than 40 industry leaders.

The winners will be announced at the SABRE Awards dinner on May 3 at Cipriani 42nd Street in New York. Tickets and tables are available here.

DIAMOND SABRE AWARDS

COMPANY OF THE YEAR                                   

Cohesity: Using PR to Create and Drive a Brand—Cohesity with BOCA Communications     
Company of the Year / T-Mobile Wins with Un-carrier Approach—T-Mobile with Porter Novelli      
FT-Nikkei Partnership and Sale—Financial Times                        
Girl Scouts Adds a "Byte" to Iconic Cookie Program—Girl Scouts of the USA            
The Salvation Army- 2015 Red Kettle Campaign­—The Salvation Army with The Richards Group        

THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT ON BRAND-BUILDING                                 

Atkins Gets Its Groove Back—Atkins Nutritionals, Inc. with MWWPR              
First Fatherhood Moments—Dove Men+Care with Edelman    
How Similac Helped Solve an Industry’s Image Problem—Abbott's Similac with MSLGROUP   
Kingsford’s #PayEd Campaign—Kingsford with Current             
Panera Bread Reinvigorates Brand Through “Food As It Should Be” Campaign—Panera Bread with Taylor    

THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN REPUTATION MANAGEMENT                        
IBM Watson in 2015: The Dawn of the Cognitive Era—IBM with Text100      
Moore’s Law: Celebrating 50 Years of Innovation—Intel Corporation with Ogilvy Public Relations      
Nuclear Matters—Nuclear Matters with Kivvit            
PayPal Becomes Independent—PayPal with Edelman
Philips Innovation + You & TogoRun—Philips with TogoRun     

THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN RESEARCH AND PLANNING                   

Adobe Digital Index: Predicting the Future with Data—Adobe with Text100       
Dove + Twitter #SpeakBeautiful: A Partnership for Social Change—Dove / Unilever with Edelman      
KOA: What's Behind the Yellow Sign?­—Kampgrounds of America (KOA) with Allison+Partners             
Missing Out: How Much in Employer 401(k) Matching Contributions are Americans Leaving on the Table?—Financial Engines with Allison+Partners         
Nothing Can Be Perfect—Tejava with W2O Group      

THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN MEASUREMENT AND EVALUATION

#IBelieveYou—a campaign to promote a consistently positive response to sexual assault—Association of Alberta Sexual Assault Services with Cause & Effect Marketing with Infinity Communications 
A Future without Parkinson’s: Leveraging a Mega Pop-Culture Moment to Reach New Audiences and Build Donor Base—The Michael J. Fox Foundation (MJFF) with Ruder Finn     
Connecting Content to KPIs: Defining a Data-Driven Strategy for Mozilla Firefox—Mozilla Firefox with Ogilvy Public Relations   
Rise Above Heart Failure—American Heart Association and Novartis Pharmaceuticals Corporation with Cohn & Wolfe and Edelman
TravelNevada Proves Tourism Industry Investment is a Sure Bet—TravelNevada with Fahlgren Mortine    

GOLD SABRE AWARDS

PRACTICE AREAS

BUSINESS-TO-BUSINESS MARKETING             

Commanding Attention for Honeywell: Introducing the Command & Control Suite Around the World—Honeywell Building Solutions with Weber Shandwick    
Delivering Sales for Peapod’s Office Delivery Business­—Peapod.com with 360Public Relations           
Hilton Connects the B2B Community with Coffee—Hilton Worldwide with Edelman                         
How Apple, Jimmy Kimmel and The Martian Helped Revive Cisco Collaboration—Cisco with Text100
Radius: Stories at the Edge—VMware with Weber Shandwick 

CONSUMER MARKETING (EXISTING PRODUCT)                                           

#LikeAGirl - Unstoppable—Always with MSLGROUP  
Basil Hayden's + Quoddy: Put On Your Drinking Shoes—Basil Hayden's Bourbon with DBC PR + Social Media           
Hilton's Breakfast in Bed Content-Driven Storytelling—Hilton Worldwide with Edelman
Jennie-O Inspires Thanksgiving Perfection With The Holiday Table—Jennie-O Turkey Store with Spong    
Pedialyte "See the Lyte" Adult Campaign—Abbott's Pedialyte with MSLGROUP 

CONSUMER MARKETING (NEW PRODUCT)                                   

McDonald’s All Day Breakfast – The People’s Launch—McDonald's with Golin      
Ninja Coffee Bar Product Launch—SharkNinja with Alpaytac PR
Starbucks Mobile Order & Pay: No Time? No Line.—Starbucks with Edelman         
Stars, Stripes and Hot Dog Bites: How Hot Dogs and Pizza Became a Record-Setting LTO for Pizza Hut—Pizza Hut with Creation, part of the Weber Shandwick family of brands          
Toyota: Back to the Future—Toyota with Golin           

INTEGRATED MARKETING                                

Arby's Last Laugh with Jon Stewart—Arby's Restaurant Group, Inc. with Edelman               
Hilton Los Cabos Beach & Golf Resort’s Journey from Devastation to Restoration—Hilton Worldwide with Edelman and GSD&M
I’m Back America: KFC’s Colonel Comeback Campaign—KFC with Access Emanate Communications  
McDonald's Brings Back Hamburglar—McDonald's with Golin 
Seniors Get Social with Humana & National Senior Games—Humana with Coyne Public Relations             

INSTITUTIONAL IMAGE                                      

3M Rebrand and Launch at SXSW – 3M Science. Applied to Life. —3Mwith Edelman            
Better Money Habits          ­—Bank of America with Burson Marsteller            
Changing the Legacy of Discontent—United Airlines with Edelman
MasterCard Website Transformation—MasterCard   
West Coast's Leading Poultry Producer Raises National Thanksgiving Turkey Fit For a President(ial Pardon) —Foster Farms with Fineman PR     

EMPLOYEE COMMUNICATIONS                                      

The Associate Commitment: Enhancing the [email protected] with Burson-Marsteller  
Better Together: The Journey Begins—Elanco Animal Health with FleishmanHillard 
Long Live Life Awards: Activating Nearly 90,000 Associates to Recognize Their Peers—Novartis with Ruder Finn       
Merck Sparks an Internal Movement to End Maternal Mortality—Merck for Mothers with Marina Maher Communications
The People of PepsiCo: PepsiCo’s 50th Anniversary Celebration­—PepsiCo 

EMPLOYER BRANDING                                      

Vodafone Global Maternity Leave Policy—Vodafone with Text100

EXECUTIVE LEADERSHIP                                    

The Big 12 Conference: A Game Changer—The Big 12 Conference with LDWWgroup               
Cisco CEO Transition: Generational Shift at a Silicon Valley Icon—Cisco Systems, Inc. with Ruder Finn
Driving Deloitte’s Brand through the Industry’s First Female CEO—Deloitte & Touche LLP with MWWPR 
The Face of the Cruise Industry—Carnival Corporation with LDWWgroup        
Keeping the Eye on a Quality Pie—Papa John's International with Edelman

FINANCIAL COMMUNICATIONS                                       

Communicating the “Open Science” Model for Innovation—Allergan with Ruder Finn   
Fitbit IPO—Fitbit with FleishmanHillard         
Medtronic Secures Shareholder Approval for High-Profile Acquisition of Covidien—Medtronic with Brunswick Group      
SABMiller / AB InBev M&A Communications Support—SABMiller with Finsbury       
Shifting Structure of the Modern American Family Reveals New Challenges for Financial Security—Allianz of America with PadillaCRT            

CAUSE-RELATED MARKETING                                          

Negroni Week Delivers Sweet Success for Bittersweet Brand—Campari with M Booth      
Ronald McDonald House Charities Thank You—Ronald McDonald House Charities with Weber Shandwick 
Shock the Drought—Shock Top with Praytell
Subaru Drives Home the Shocking Need for Pet Safety—Subaru of America with MWWPR 
The Teddy Bear—Duracell with Citizen Relations        

COMMUNITY RELATIONS                                  

50 States for Good: Reimagining Community Giving—Tom's of Maine with Cohn & Wolfe
Choose ATL—Choose ATL/ Metro Atlanta Chamber with Nebo Agency  
JetBlue's Soar with Reading: Solving the Problem of Book Deserts—JetBlue with MullenLowe U.S.  
Putting STEM on the Fast Track­—The Mattel Children’s Foundation and the USC Rossier School of Education with Direct Impact  
Reinventing the American High School— IBM with Ketchum        

CORPORATE SOCIAL RESPONSIBILITY             

Beyond the Driving Test – Michelin Puts Air in Teens’ Tire Awareness—Michelin with Ketchum              
Good Spirited: Building a Sustainable Future—Bacardi Limited with Bacardi-Martini          
Out & Equal Inaugural Public Relations Campaign—Out & Equal Workplace Advocates with Landis Communications Inc.
Sony Pictures Television - Picture This—Sony Pictures Television                               
Starbucks: Creating Meaningful Opportunities for All—Starbucks with Edelman    

PUBLIC EDUCATION                                           

#BullyProofSummit: Building Awareness Around Cyberbullying and Empowering Individuals to Act—Children's Hospital Colorado with GroundFloor Media 
Anchor It! Secure Furniture and TVs: Protect Children—The U.S. Consumer Product Safety Commission with Finn Partners        
Katrina 10: Resilient New Orleans—City of New Orleans + The Rockefeller Foundation + 100 Resilient Cities -- Pioneered by The Rockefeller Foundation with SKDKnickerbocker           
Selling "Slaving"—Digital Citizens Alliance with Vrge Strategies               
Smart Catch Sustainable Seafood Program—Vulcan with C+C  

CRISIS MANAGEMENT                                       

Bonus S—ScottsMiracle-Gro with Zeno Group             
From Tragedy to Transformation: The City of San Bruno Challenges and Changes a Broken Utility Regulatory System in California—City of San Bruno with Singer Associates, Inc.         
Nova América—Nova América Mall with Approach Comunicação               

ISSUES MANAGEMENT                                      

The Almond Industry Weathers the Drought—The Almond Board of California with Porter Novelli      
Bayer Bee Care Program—Bayer, Crop Science Division with Porter Novelli, Mastermind Marketing and BBDO
Get Real: Rallying Around The Truth About Milk­—Milk Processor Education Program (MilkPEP) with Weber Shandwick
Play Smart. Play Hard. – Edelman’s Campaign to Shape the Public Narrative Around High School Student-Athlete Safety—Illinois High School Association with Edelman          
Tomorrow Comes Through: CSX and The Virginia Avenue Tunnel—CSX with APCO Worldwide               

PUBLIC AFFAIRS                                  

The Campaign to Renew the 9/11 Health Bill—FealGood Foundation with Global Strategy Group        
Dell Teams with the United Nations Foundation to Make Entrepreneurship a Global Priority  —Dell Inc. with PPR Worldwide           
Driving Home the Rental Affordability Crisis: Helping a New Advocacy Campaign Inspire Social Change through Storytelling, Highly Relevant Local Data, and Music—Make Room with Group Gordon 
The Pool Safely Campaign—The U.S. Consumer Product Safety Commission with Widmeyer Communications, a Finn Partners Company              
Stop Mega Comcast—Stop Mega Comcast Coalition with Glover Park Group           

CORPORATE MEDIA RELATIONS                                      

BitTorrent Is Not A Crime—BitTorrent with Cornerstone           
GameStop Earns EXTRA LIVES!—GameStop with LDWWgroup
Levi Strauss & Co. Lifecycle Assessment Consumer Education Campaign—Levi Strauss & Co. with Group SJR             
Made. Different. —Noodles & Company with ICR, Inc.              
REI #OptOutside—REI with Edelman              

PRODUCT MEDIA RELATIONS (CONSUMER MEDIA)                                    

Arby's Flaunts Brown Sugar Bacon with Launch of Vegetarian Support Campaign—Arby's Restaurant Group, Inc. with Edelman               
Big G; Big Changes; Big Results—General Mills with Ketchum  
Hampton by Hilton Uncovers and Inspires a New Type of Traveler: The “Seekender”—Hampton by Hilton with rbb Communications
MasterCard Chips Away Security Fears—MasterCard with Ketchum               
Wake up to Eggs with Bacon—American Egg Board with Edelman               

PRODUCT MEDIA RELATIONS (TRADE MEDIA)                                             

Back to Bourgogne—Burgundy Wine Board with Sopexa USA  
BJ’s Restaurant & Brewhouse Welcomes Baby Quinoa as its Newest Arrival—BJs Restaurant & Brewhouse with Spong       
KOA: What's Behind the Yellow Sign? —Kampgrounds of America (KOA) with Allison+Partners          
OZO: The World’s First Professional Virtual Reality Camera—Nokia Technologies with Ruder Finn      
PRO / The Home Depot Builds Relationships Like a ‘Pro’—The Home Depot with MSLGROUP Atlanta           

DIGITAL CAMPAIGN                                           

BeRemembered.com—Aurora Casket Company with K2 Digital               
Breast Cancer: A Story Half Told—Pfizer with Y&R PR
Hunger Free Summer Tell-A-Thon—Conagra with Ketchum     
Sizzl—Oscar Mayer with Olson Engage          
Terminix Exterminates Pop Culture—Terminix with Olson Engage        

SOCIAL MEDIA/SOCIAL NETWORKING CAMPAIGN                                      

#MyNorth—FGL Sports Ltd. with North Strategic        
Helping Smokers “Click to Quit” with Quitter’s Circle—Pfizer withOgilvy Public Relations              
Novartis #CountUs Selfie Campaign­—Novartis Oncology with Biosector 2           
STRAIGHT OUTTA COMPTON: THE NWA STORY - Drumming Up Box Office Success Through Latinos of Influence—Universal Pictures with H+M Communications              
What’s Your Why? – Turning Motivation Into Movement—GlaxoSmithKline with Weber Shandwick       

BLOGGER OUTREACH                                        

Balance Bar and Bloggers Help Women Find Balance—Balance Bar with 360 Public Relations          
Buckle Up, Creampuff: Building Excitement for the U by Kotex Branded YouTube Series—Kimberly-Clark with Veritas Communications
Engaging Bloggers to Empower Rheumatoid Arthritis Patients to Make “Joint Decisions” with Their Rheumatologists—Janssen, a pharmaceutical company of Johnson & Johnson, with Tonic Life Communications
jane iredale: Blogger Outreach Program—jane iredale with 5W Public Relations  
The Laughing Cow Love Your Local Events—Bel Brands USA with Porter Novelli      

BRANDED JOURNALISM                                    

Acres and Avenues—Dairy Management Inc. with Edelman     
Future Cities with Skift—MasterCard             
Hilton LIVE! @ The GRAMMYs—Hilton Worldwide with Edelman               
JLL Real Views—JLL            
Wrangling Multimedia Content for the Western Lifestyle—Wrangler Network (www.WranglerNetwork.com) with French/West/Vaughan      

WORD OF MOUTH                                             

The #62MillionGirls Yearbook—Girl Rising with Edelman          
AMD Helps #SpreadJoy During Holiday Season—Advanced Micro Devices with Edelman       
Changing Public Perception of Algae: A Groundswell Marketing Campaign from the ThriveTM Brand—Solazyme with RF Binder               
Goose Island Migrates to Canada—Labatt Breweries of Canada with Veritas Communications          
McDonald’s All Day Breakfast – The People’s Launch—McDonald's with Golin      

GUERRILLA MARKETING                                   

Hot Octopuss presents GuyFi—Hot Octopuss with Manifest NYC               

PUBLICITY STUNT                                

From Stale to Stylish: The Story of How Rolls-Royce Upped its Cool Factor in 24 Hours in July—Rolls-Royce with Cohn & Wolfe               
Gillette and Stark Industries Unveil Shaving Rebuilt with Avengers Technology—Gillette/P&G with Ketchum 
Marshawn Lynch's Press Conference—Skittles with Olson Engage               
Pope Francis Named the 9th Honorary Harlem Globetrotter in Team’s 90-year History—The Harlem Globetrotters with Coyne Public Relations  
Star Wars Global Unboxing—Disney Consumer Products & Interactive Media                                               

SPECIAL EVENT                                    

Changing the P.A.C.E. of Cancer Innovation - Lilly Oncology & TogoRun—Lilly Oncology with Jon Tilton 
DAWN: HOW DO YOU LOVE WILDLIFE—Dawn with Citizen Relations              
Malts of Legend—John Dewar & Sons with Nike Communications               
Target Wonderland: An Interactive Look at the Future of Retail—Target with Kaplow Communications 
Women & Money 2015: Ameriprise Financial Empowers Women to Achieve Financial Confidence—Ameriprise Financial with RF|Binder             

SPONSORSHIP                                     

Benzac x DigiFest: Partnering with the World’s First Social Media Tour to Meet Teens Face to (Clear) Face—Benzac (Galderma) with W2O Group 
Hankook Tire Kicks it into High Gear with Championship Program—Hankook Tire with Brodeur Partners 
Humana Senior Skip Day—Humana with Golin            
JetBlue Scores Touchdown with #GronkIsMyCopilot­—JetBlue with MullenLowe U.S.        
Microsoft Surface Studio—Microsoft Canada with Veritas Communications

TRADE SHOW                                      

Exploring New Surfaces with Wilsonart at the Kitchen & Bath Industry Show—Wilsonart with PadillaCRT 
Faraday Future at CES 2016—Faraday Future with Grayling     
France at the 2015 International Consumer Electronics Show—Business France and La French Tech with APCO Worldwide      
Getting Hands On: Ansell Introduces New Ergonomic Glove Technology via Trade Show Virtual Experience—Ansell with Fahlgren Mortine
MasterCard “Wears” the Future of Connected Commerce on its Sleeve—MasterCard with Ketchum

MARKETING TO MEN                                         

Diageo Single Malts “My Tales of Whisky” Campaign—Diageo's Lagavulin with Hunter Public Relations 
First Fatherhood Moment—             Dove Men+Care with Edelman
Game Over, Game On—GODIVA Chocolatier with M Booth
Getting Tough on Prostate Health: How Astellas Used Rugby to "Pass" Prostate Cancer Awareness Around the World—Astellas with Golin             
Wendy's Baconator: Pure Beef. Real Bacon—Wendy's with Ketchum PR         

MARKETING TO WOMEN                                  

#PrettyGreat Family Travel Hacks—Embassy Suites by Hilton with Ketchum               
LUNG FORCE—American Lung Association with Edelman         
Reimagine MySelf—Biogen with GCI Health 
The Sisterhood of Motherhood—Abbott's Similac with MSLGROUP          
The Sweet Smell of Success: How MAGNUM Ice Cream Has Pleasure All Wrapped Up—MAGNUM Ice Cream (Unilever) with Golin      

MARKETING TO YOUTH                                     

#ChevyGoesEmoji—Chevrolet with FleishmanHillard 
Britain's Best Internship—Ministry of Sound with PHA Media  
H&R BLOCK DOLLARS AND SENSE/BUDGET CHALLENGE—H&R Block with Ketchum           
Left Swipe Dat—Truth Initiative with Ketchum            
Shell: Engaging Millennials with STEM—Shell with Edelman     

MULTICULTURAL MARKETING                                         

Barefoot Wine & Bubbly’s­ LGBT Inclusivity Initiatives—Hunter Public Relations, on behalf of E. & J. Gallo, owners of Barefoot Wine & Bubbly with Hunter Public Relations
Dove Hair Love Your Curls—Unilever – Dove with Edelman      
ORCA LIFT—King County METRO with C+C    
USA Swimming Foundation Brings Swim Lessons to the Multicultural Community—USA Swimming Foundation with Coyne Public Relations      
Vow To Protect—MassMutual Financial Group with MullenLowe U.S.        

INDUSTRY SECTORS

AUTOMOTIVE                                      

2015 Jiffy Lube National Donut Day PR Program—Jiffy Lube with Cone Communications      
Drive Your Phone—Hyundai Motor America with Ketchum      
Hello Texas! Toyota Gives Hearty Thanks for Rolling Out the Welcome Wagon—Toyota North America with Allison+Partners               
Toyota: Share the Journey—Toyota with Golin            
Volvo Intercepts the Super Bowl—Volvo Car USA with WE Communications

FASION AND BEAUTY                                         

Batiste Dry Shampoo: Launching a UK Favorite in the US—Church & Dwight, the makers of Batiste with Hunter Public Relations 
ChapStick® Shines as a Beauty Essential—ChapStick®/Pfizer Consumer Healthcare with  Coyne Public Relations    
ERIC BUTERBAUGH FLORALS LAUNCH—ERIC BUTERBAUGH FLORALS with HL GROUP  
Love is in the Hair—Wella with DeVries Global            
Pantone Color of the Year 2016: From Pop Culture Moment to Pop Culture Movement—Pantone with Kwittken        

FOOD AND BEVERAGE                                       

#FirstDraftEver—Avocados From Mexico with Ketchum           
Arla Celebrates #GooeyGoodness—Arla Foods            with Spong               
Chobani Flip: The Break You Make—Chobani with Weber Shandwick            
Give Cozy, #GetCozy—Maker's Mark with EVINS         
LiquiGlide Slips Into Mainstream Media—LiquiGlide Inc. with LEWIS    

HOME AND FURNITURE                                    

Cottonelle Dares America To Go Commando—Cottonelle with Ketchum               
From Brooklyn to Main Street: Evolving the Kaufmann Mercantile Brand—Kaufmann Mercantile with 360 Public Relations              
Maytag Hits a Home Run with Major League Baseball—Maytag with Ketchum      
Pairing Quartz with Culinary Prosumers for U.S. Product Launch—Wilsonart with  PadillaCRT               
Viva Brand Goes Kitchen Couture    Viva Paper Towels                Ketchum               

CONSUMER PRODUCTS                                     

#12Stinks of Christmas—Febreze with Citizen Relations            
Changing How Millennial Women Think of Personal Safety—SABRE (Security Equipment Corporation) with 3rd Coast PR    
Huggies Royal Welcome—Kimberly-Clark, Huggies with Edelman               
The ThankList: American Greetings Brings Gratitude to a Rude World—American Greetings with Mullen Lowe U.S.   
Trojan 50 Shades of Real Pleasure: A Parody—Church & Dwight / Trojan with Edelman          

ENTERTAINMENT                               

ArcLight Cinemas Presents Women in Entertainment—ArcLight Cinemas with Relativity Ventures 
ELEAGUE—WME | IMG    
Marshawn Lynch Answers the Call of Duty - Launching Call of Duty: Black Ops III—Activision with PMK•BNC             
Netflix’s Party Animal King Julien Helps Parents Celebrate New Year’s Eve On-Demand—Netflix with Zeno Group       
New York Fashion Week—WME | IMG                         

FINANCIAL SERVICES                                          

Defining a Digital Leader – Elevating Bank of America’s Industry Leadership Through Exploration of Consumer Mobility Trends—Bank of America with Burson-Marsteller       
The Economics of Change in Agriculture—Farm Credit Mid-America with Exponent PR
From Our Wallets to Our Waistlines: TD Bank Encourages Americans to Be Fiscally Fit—TD Bank with CooperKatz & Company, Inc.    
H&R Block Budget Challenge Earns Major Dividends—H&R Block with Spong           
H&R Block Takes the Sticker Shock Out of the ACA—H&R Block with Ketchum      

FOOD SERVICE                                     

Carl’s Jr. All-Natural Burger Launch—On behalf of CKE Restaurants Holdings, Inc. with Coast Public Relations              
Latinicity Spices Up Chicago—Richard Sandoval Restaurants with Zapwater Communications, Inc.      
Red Robin Tries to Rope in the Pope for Lent Promotion—Red Robin Gourmet Burgers with Coyne Public Relations 
Riberty—Tony Roma's World Famous BBQ with Splash Media 
The Happiest Hour: New York's Whimsical New Bar Makes a Splash—The Happiest Hour with Hanna Lee Communications, Inc.         

RETAILERS                                            

BYO Cup Day: You Bring the Cup, We Fill it Up—7-Eleven with Ketchum
McArthurGlen Vancouver Grand Opening—McArthurGlen Vancouver with Citizen Relations    
Patti LaBelle Sweet Potato Pie—Walmart with Mitchell and Golin            
Plenti Together: Launching the First Coalition Loyalty Program in U.S. —Plenti with Day One Agency 
REI #OptOutside—REI with Edelman              

TRAVEL AND TOURISM                                      

DELIGHT MY DELAY—Sheraton with The Bait Shoppe and JMCPR
Flywheel Dominates Taxi-Hailing App Competition by Positioning Itself Against Transportation Giants, Uber and Lyft—Flywheel with VSC
Inviting the World to Discover America One Story at a Time—Brand USA with Ogilvy Public Relations Worldwide    
Starwood Hotels & Resorts Invites Travelers to Stay Independent with Launch of its 10th brand, Tribute Portfolio—Starwood Hotels & Resorts with Day One Agency         
WOW air Canadian Launch Announcement—WOW air with Weber Shandwick               

ENERGY AND NATURAL RESOURCES                                              

Entergy Wholesale Commodities: Transformer Fire Response at Indian Point—Entergy Wholesale Commodities with Burson-Marsteller            
The Golden Shield Awards – Inspiring Pride in Phillips 66—Phillips 66 with Gagen MacDonald
Introducing the Next Big Solar Market: The Oil Industry—GlassPoint Solar with Antenna         
Value Your Power—Virginia Energy Sense with Burson-Marsteller               
Vancouver Energy               Vancouver Energy               Davies   

CHEMICALS AND INDUSTRIALS                                        

Acuron Corn Herbicide: A Step Change in Weed Management with Syngenta with G&S Business Communications   
Evangelizing Invention: The General Electric Content Ecosystem—General Electric with Group SJR 
Forging “One” Johnson Controls—Johnson Controls with Ketchum               
GE Appliance's 1B-FirstBuild Tapping Global Brainpower to Design Better Appliances—GE Appliances with M Booth           
GE Unions Vote ‘Yes’ on Ratification—General Electric with Edelman

PROFESSIONAL SERVICE FIRMS                                       

All Ablaze in Brooklyn: Managing Reputation through Crisis Communications—Recall Holdings with MSLGROUP  
Awareness Campaign for New Silicon Valley Venture Capital Firm, Portfolio and Fund—Cloud App Capital Partners with Finn Partners
Creating a Disruptive Digital Platform to Showcase the Best of Accenture—Accenture      
Deloitte: Reinventing Performance Management—Deloitte with Deloitte-National Office    
The Strategy Behind Accenture Strategy—Accenture                 

REAL ESTATE AND CONSTRUCTION                                

The Homes for Dogs Project: Finding Homes for Home's Best Friend—Coldwell Banker Real Estate with CooperKatz & Company, Inc.     

TRANSPORTATION AND LOGISTICS                                 

Bringing Bus Rapid Transit to Cities Across the U.S.—The Rockefeller Foundation with Global Strategy Group   
Driving Change in the High-Tech Supply Chain—UPS with MSLGROUP          
Making the Map Exciting: HERE Marks the Spot—HERE with Cohn & Wolfe

CONSUMER ELECTRONICS                                

EHang: A New Chapter In Transport—EHang with LaunchSquad               
Fueling 4K Innovation: The Samsung 4K Video Project—Samsung with Allison+Partners        
The L16: Bringing New Light to Photography—Light with Inner Circle Labs            
Lynx Grills Smart Grill Launch—Lynx Grills with Murphy O'Brien Public Relations  
Welcome to Co.llaborate Detroit—Microsoft Devices with Cohn & Wolfe

TECHNOLOGY: HARDWARE                                              

Cassia Networks Redefines Bluetooth and Steals Best of CES—Cassia Networks with Sparkpr          
The DigiTruck: Bridging the Digital Divide in Africa—Arrow Electronics with Westmeath Global Communications
HPE Matter: The Idea Economy—Hewlett Packard Enterprise with Interfuse Communications      
Nest Thank You Grant—Nest Labs with 3rd Coast PR 
Semi-Autonomous Motorcar (SAM) Project—Arrow Electronics, Inc. with FleishmanHillard

TECHNOLOGY: SOFTWARE AND SERVICES                                    

Adobe Document Cloud: Revolutionizing How the World Works With Documents—Adobe with Text100 
From Launch to Company of the Year - Slack's PR Story—Slack with Rsquared Communication       
Intel True Key Launch at CES—Intel with Zeno Group
Launch and Promotion of FT’s Time-Based Advertising Metric—Financial Times                   
Skype Translator - Breaking Down Barriers One Language at a Time—Microsoft – Skype with WE Communications  

TELECOMMUNICATIONS                                   

Cricket Wireless Gives Music Lovers "Something to Smile About"—Cricket Wireless with Max Borges Agency    
Forces of Fashion—Samsung Mobile with DeVries Global         
Future of Good: U.S. Cellular Shines a Light on Exceptional Youth—U.S. Cellular with Ketchum
IT CAN WAIT®: TAKING A RISK BY EVOLVING AN ESTABLISHED MOVEMENT—AT&T with FleishmanHillard  
Launching the World’s First Shatterproof Smartphone Display with the #ShortestPressAnnouncementEver—Motorola Mobility with Weber Shandwick      

WEB-BASED BUSINESS                                       

Digitizing a Corporate Transformation: Setting the Stage for eBay’s Next Chapter—eBay with Edelman    
Hot Deals for Hot Days—eBay with Edelman
KAYAK 2015 Travel Hacker Guide—KAYAK with Text100           

ANIMAL CARE                                      

Animal Farm Foundation Disarms “Pit Bull” Dog Owner Stereotypes with National Public Service Announcement—Animal Farm Foundation with Coyne Public Relations
Finding “The One” This Valentine’s Day - A National Pet Adoption Campaign—Best Friends Animal Society with Sunshine Sachs  
National Adoption Weekends 2015—PetSmart Charities of Canada with GolinHarris   


CONSUMER HEALTH                                          

American Academy of Orthopedic Surgeons Annual Meeting—Nutramax with JFK Communications          
BAUSCH + LOMB Upgrades Tech Eyes at SXSW Film + Interactive Festival—BAUSCH + LOMB with Zeno Group
Do You Know the Difference? Educating Consumers about Cholesterol Across the Country—Kowa Pharmaceuticals with Makovsky & Co   
Motrin Makes it Happen-2016—Johnson & Johnson Consumer Inc, McNeil Consumer Healthcare Division the makers of MOTRIN with Hunter Public Relations           
Ready. Raise. Rise.—Bristol-Myers Squibb with Ogilvy Public Relations              

HEALTHCARE PROVIDERS                                 

Connecticut's Health Insurance Exchange: How a Small State Became a National Model of Success—Access Health CT with Global Strategy Group       
Dignity Health Turns a Sponsorship into a Kindness Movement—Dignity Health with Allison+Partners
Healthy Mouth Movement—Aspen Dental Management Inc. with Ketchum      
Let Doctors Be Doctors—athenahealth with ReviveHealth        
One Day Pay: Submit Today, Smile Tomorrow with Aflac—Aflac with Hill+Knowlton Strategies          

MEDICAL TECHNOLOGY                                    

A New Era in Stroke—Medtronic Neurovascular with Medtronic               
Halting a Tax on Innovation—Medical Imaging & Technology Alliance with Powell Tate  
Let's Laugh About Sex—We-Vibe with M Booth          
United 4 Innovation—AdvaMed with Story Partners  

PHARMACEUTICAL: RX                                      

AMPYRA Moment of Truth Digital Campaign—Acorda Therapeutics with Klick Inc.              
MonaLisa Touch: Improving a Woman’s Gynecologic Health and Quality Of Life—Cynosure with Lippe Taylor
Pfizer Celebrates That Every Day is a Graduation Day—Pfizer with Huge             
Pfizer: Who Pneu?—Pfizer (in partnership with the American Lung Association) with Ogilvy Public Relations             
Voices of Meningitis—Sanofi Pasteur with Biosector 2              

ASSOCIATIONS                                    

Bill 28 Advocacy Campaign—Quebec Association of Pharmacy Owners (AQPP) with Citoyen Optimum (Citizen Relations)       
Love The Gums You're With—American Academy of Periodontology with Weber Shandwick         
This is Statistics—American Statistical Association with Stanton Communications, Inc.        
Unbroken Hearts—The Society for Cardiovascular Angiography and Interventions (SCAI) with Weber Shandwick         
We Connect the World—Airlines for America with Subject Matter  

EDUCATIONAL AND CULTURAL INSTITUTIONS                                             

Communicating Science Research That Rewrote Textbooks—Stony Brook University      
GIVING VISION A VOICE: FWV RACHETS UP REPUTATION AND No. 2 NATIONAL RANKING FOR NC STATE ISE—NC STATE ISE with French/West/Vaughan      
The Goddard School - Excellence in Educational Institution PR—The Goddard School with Konnect Public Relations    
JFK Library Profiles in Courage Award—John F. Kennedy Library with Precision Strategies   
Strayer Success Project—Strayer University with Ogilvy Public Relations              

GOVERNMENT AGENCIES                                 

Covered California Third Open Enrollment: Spotlight on Coverage—Covered California (California's Health Benefit Exchange) with Ogilvy Public Relations          
Croatia: Full of Life—Croatian National Tourist Board with Grayling
IDB Rebranding—Internal team ran the effort for the IDB with IDB         
Planning the Future of Terminal 1 at SAN      San Diego International Airport with Porter Novelli       
Wyoming Leverages "The Good Dinosaur" to Promote Tourism Experiences—Wyoming Office of Tourism with Fahlgren Mortine               

NOT-FOR-PROFIT ORGANIZATIONS                                

Bracelets for Press Freedom—Press Uncuffed with RoseComm               
Celebration of Service: Creating Independence at Home for U.S. Veterans—The Home Depot Foundation with MSLGROUP       
NO MORE. Together We Can End Domestic Violence & Sexual Assault. —NO MORE with Finn Partners 
Tour de Fox: Extreme Athletic Challenge for a Parkinson’s Cure—The Michael J. Fox Foundation (MJFF) with Ruder Finn              
Your Move Chess—Ascension with FleishmanHillard  


GLOBAL CAMPAIGN  
     

Earth To Paris: A Global Movement For Bold Planet Action—United Nations Foundation with Havas PR North America        
imlovinit24: Creating 24 Moments of Joy in 24 Cities in 24 Hours—McDonald's Corporation with Ruder Finn 
JOHNSON’S SO MUCH MORE—JOHNSON’S with Allidura Consumer             
New Suez Canal – Symbol of the New Egypt—Suez Canal Authority with Ogilvy Public Relations Worldwide      
Windows 10 Launch—Microsoft with WE Communications     

MULTIMARKET CAMPAIGN                                              

2015 World Humanitarian Day #ShareHumanity Campaign—United Nations with Ogilvy Public Relations 
Hilton Hotels & Resorts Re-Launches Chinese Traveler Welcome Program, Hilton Huanying—Hilton Worldwide with Edelman 
Hooked—Netflix with MSLGROUP                  
Multimarketing Campaign / Windows Devices World Tour—Microsoft with WE Communications        
Selfie-nomics—MasterCard with Ketchum     

CANADIAN CAMPAIGN                                      

#YorkdaleFashionSanta—Yorkdale Shopping Centre with Media Profile   
Canadian Women's Foundation Get Consent—Canadian Women's Foundation with Edelman Canada
Get Outside Day—Coleman Canada with Cohn & Wolfe            
Liberal Party of Canada 2015 Election—Liberal Party of Canada with Precision Strategies   
Maytag Ultimate Laundry Room—Maytag with Hill+Knowlton Strategies Canada                

SILVER SABRE AWARDS
PR AGENCY EMPLOYEE PROGRAM        

Employee Well-Being: The Foundation for A Positively Brilliant Culture—Beehive PR
Hill+Knowlton Strategies Promotes Work-Life Blend with H+K Outside Kids Initiative—Hill+Knowlton Strategies                       
Introducing MIND: The Best Knowledge Management Platform in the Industry—MSLGROUP
The Race to Make It Real—Ketchum                              
W2O's "Xavier Analytics Training Program"—W2O Group        

PR AGENCY CITIZENSHIP                                   

Integrated in Philanthropy—Fahlgren Mortine                            
Innovative Program Rewards Kindness at Coyne PR—Coyne Public Relations  
Social Success for Social Good: Junior Achievement of Georgia and Porter Novelli—Junior Achievement of Georgia with Porter Novelli   
Susan G. Komen Central and South Jersey Race for the Cure—Susan G. Komen Central and South Jersey with JFK Communications
Using a PR Agency as an Instrument of Philanthropy—Various Miami Nonprofits with Roar Media

PR AGENCY MARKETING                                   

All Told: Telling Every Part of Your Story—Allison+Partners                      
Eastwick—Eastwick                            
Future of Retail 2015 Data Study—Walker Sands         with Walker Sands Communications       
The Golin Unternship—Golin           
SHIFTing Into the Future With Digital Integration—SHIFT Communications                                                

THOUGHT LEADERSHIP IN PR                                           

Forcing Accountability: PR & The New World of Measurement—Aly Saxe, IrisPR with IrisPR
Localism: A Prediction That Became a Philosophy That Became a Game-Changer—Havas PR North America                    
New Partnership Paradigm: What Patient Advocates Seek from Pharma Partners—inVentiv Health Public Relations Group
The On-Demand Economy Survey—Burson-Marsteller
Setting the Industry Standard for CSR Research & Strategic Insights—Cone Communications