SABRE Awards North America 2017 Finalists | Holmes Report
Charting the future of public relations

2017 SABRE Awards North America finalists

The 2017 North America SABRE Awards shortlist includes around 300 campaigns, selected from among more than 2,000 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of more than 40 industry leaders.

The winners will be announced at the awards ceremony on May 2 at Cipriani 42nd Street in New York along with the Agencies of the Year.   Tickets and tables are available here.

DIAMOND SABRE AWARDS

COMPANY OF THE YEAR           

The Un-Carrier in 2016—T-Mobile USA  

THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN BRAND-BUILDING               

Cheetos Museum—Frito-Lay (the Cheetos brand) with Ketchum
Finding Our Fire: Bernzomatic Brand Refresh —Bernzomatic with Zeno Group
Guiding the Oil and Gas Industry through the Worst Downturn on Record—Deloitte with Hill+Knowlton Strategies
Meet Swivelfly—Swivelfly with Hotwire PR
Small Business Revolution—Deluxe Corporation with Fast Horse

THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN REPUTATION MANAGEMENT          

#WeLoveRio—U.S. Olympic Committee with FleishmanHillard
Navigating an Exit from Merchant Power—Entergy with Burson-Marsteller
NCC & Ketchum: Poultry in Motion—National Chicken Council with Ketchum
PepsiCo: Performance with Purpose—PepsiCo
Wi-Fi Alliance: Building a Global Brand and Coalition—Wi-Fi Alliance with Highwire Public Relations

THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN RESEARCH & PLANNING          

Adobe Digital Price Index—Adobe with Text100
Blowing Wind in the Face of Opposition—E.ON Twin Forks Wind Farm with Davies
Giving Breast Cancer a L.I.F.T—Weight Watchers with M Booth
Intralinks: The Art of the Deal? Global M&A Pros Weigh In On the Potential Impact of President Trump—Intralinks with Red Lorry Yellow Lorry
One Year Later, Chip Cards Continue to Confound 80 Percent of Consumers—Cayan with InkHouse

THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN MEASUREMENT & EVALUATION                    

Communications Measurement Journey—Cleveland Clinic with Ketchum Global Research & Analytics
Healthcare.gov—Centers for Medicare & Medicaid Services with Weber Shandwick
It's Good Not to Be Home—Hyatt Regency with Golin
National Painting Week Inspires Care for Communities—Sherwin Williams with Carmichael Lynch Relate
The Power to Prove—Proof with The Dialog Lab

GOLD SABRE AWARDS

PRACTICE AREAS

BUSINESS-TO-BUSINESS MARKETING                

Dell Gets Women Entrepreneurs Future Ready—Dell with PPR Worldwide
Making a Tru Debut; Hilton Worldwide Unveils Its 13th Brand—Hilton Worldwide with rbb Communications
The Mobile Engagement Crisis—Localytics with InkHouse
Paint as a Powerful Tool—Sherwin-Williams with Carmichael Lynch Relate
Strategic Thought Leadership Campaign Brings in $1.5 Million+ in New Revenue—Lextant Corp. with Belle Communications

CONSUMER MARKETING (EXISTING PRODUCT)                    

Ball Park Makes Angus and Frank Top Dogs During Grilling Season—Ball Park Brand with MWWPR
JetBlue Reaches Across The Aisle—JetBlue with MullenLowe
noosa yoghurt Like No Other—noosa yoghurt with M Booth
The Search for #TheNextMrClean—Mr. Clean with Citizen Relations
Winning an Uphill Battle: The Windows 10 Update Campaign—Microsoft Windows with WE Communications

CONSUMER MARKETING (NEW PRODUCT)              

Binge Watching to Victory: How to Break a World Record and Launch CyberLink’s PowerDVD to Mainstream Audiences—CyberLink with Diffusion PR
KYBELLA®: Live Chin Up—KYBELLA® with Lippe Taylor
LG G5 “Low Battery Anxiety” Campaign—LG Electronics with Ogilvy
Paving the Way for the Future of Protein—Beyond Meat with M Booth
Sharpie Extreme: Launching a Brand from 20,000 Feet—Sharpie with Cohn & Wolfe

INTEGRATED MARKETING           

AXE ’Find Your Magic:’ A Celebration of Individuality & Self-Expression—Unilever/AXE with Edelman
Benjamin Moore Reveals Color of the Year 2017—Benjamin Moore with Sharp Communications
Discoverer STT Pro Launch—Cooper Tires with The Zimmerman Agency
Krave Jerky - Integrated Marketing—Krave Jerky with Konnect Agency
Launch of OB Complete Gold  Vertical Pharmaceuticals—Rebel Cause with Healthcare Communications

INSTITUTIONAL IMAGE                

California Pizza Kitchen's "Next Chapter"—California Pizza Kitchen  
From Cleveland to Believeland: Leveraging the RNC to Make a City Shine—Cleveland Plus and Destination Cleveland with Dix & Eaton
PepsiCo: Performance with Purpose—PepsiCo
Positioning Welltower as a Leader in Health Care Infrastructure—Welltower, Inc. with APCO Worldwide
Taking You "Inside UL"—UL with Allison+Partners

EMPLOYEE COMMUNICATIONS           

Go Hilton: Giving Team Members the World—Hilton
Guardian on the Go - Transitioning to a New Way of Working—Guardian Life Insurance with Gagen MacDonald
Janssen Brave - Driving a Cultural Transformation—Janssen Pharmaceuticals, Inc. with Cohn & Wolfe and Landor
Mind Your Business—General Motors with MSLGROUP
PC RenewALL—Inter-American Development Bank with LLORENTE & CUENCA S.L.

EMPLOYER BRANDING              

20th Anniversary of the Employee Scholar Program—United Technologies Corporation          
Be Remarkable: Recruiting Physical Therapists in an Understaffed Industry—ATI Physical Therapy with Burson-Marsteller
Code to Care—Philips with MerchantCantos

EXECUTIVE LEADERSHIP             

Establishing a Chairman as an Industry Leader—illycaffe North America with 360PR+
Executive Leadership - Antonio Lucio, CMO, HP Inc.—HP Inc.
Introducing Trulia's NEW Chief Economist—Trulia (In-House Campaign)
Using MailChimp's CEO to Establish an Industry Heavyweight: A Revenue Reveal 16 Years in the Making—MailChimp with Rsquared Communication

FINANCIAL COMMUNICATIONS          

Ahold Delhaize M&A Communications Support—Ahold Delhaize with Finsbury
Birth of a $17 Billion Startup—JCI with Ketchum
GameStop’s Value Grows with Pokémon GO—GameStop with LDWWgroup
Highwire PR for Twilio IPO—Twilio with Highwire Public Relations
Thor Industries / Jayco M&A Communications Support—Thor Industries with Lambert, Edwards & Associates

CAUSE-RELATED MARKETING               

ASICS Extra Mile Campaign—ASICS with ASICS America
Care Counts By Whirlpool—Whirlpool Brand with Ketchum
Give A Suit. Change A Life. Men’s Wearhouse Helps Get People Back to Work—Men’s Wearhouse with MWWPR
Stay Connected—Duracell with Citizen Relations
The Vaseline Healing Project—Unilever/Vaseline with Edelman

COMMUNITY RELATIONS           

Empowering Haitian Farmers through Tree Planting—Timberland with Cone Communications
Franchising Gives Back—IFA Franchise Education & Research Foundation with Fish Consulting
Sabra Dipping Company Plants With a Purpose: Local Community Engagement Initiative Takes Root to Alleviate Impact of “Food Deserts” at Home—Sabra Dipping Company with Seymour PR
U.S. Bank Puts The Community Back in Volunteerism—U.S. Bank with MWWPR
YVR 2037 Master Plan Phase 2—Vancouver Airport Authority with Edelman

CORPORATE SOCIAL RESPONSIBILITY            

#DrinkGoodDoGood – Sharing Selfies to Fight the Food Desert Crisis—Naked Juice with MullenLowe
Bring Back the Bees—General Mills Canada with Veritas Communications
Fit for Life!—Astellas        
I Was a Teenage Budget Hero—H&R Block with Ketchum
Refugee Crisis—HP Inc.

PUBLIC EDUCATION                   

Breaking the Silence on Hepatitis B in the Asian American Community—Gilead Sciences with Weber Shandwick and APartnership
CompTIA Make Tech Her Story—CompTIA with Walker Sands Communications
LCI Advances Brain Health—Global Alzheimer's Platform Foundation with Landis Communications Inc.
VacciNation Campaign with Dr. Jennifer Arnold—Pfizer with Ogilvy
Victory: Invictus Games Orlando 2016—Invictus Games with Hill+Knowlton Strategies

CRISIS MANAGEMENT                

Leading a Campaign for a Company Under Attack—Herbalife with SKDKnickerbocker
Sailing into the History Books – Carnival Corporation Changes Cuban Policy with First Cruise to Cuba in Four Decades—Carnival Corporation with LDWWgroup
Starbucks Transforms Red Cup “War on Christmas” News Cycle into Positive Storytelling from News Personalities and Fans—Starbucks with Edelman & Zeno Group

ISSUES MANAGEMENT                

Barbie: Evolve the Doll, and the Conversation—Mattel with Weber Shandwick
Cup Noodles Reformulation—Nissin Foods with Ketchum
NCC & Ketchum: Poultry in Motion—National Chicken Council with Ketchum
Protect Colorado—Successful During a Complex Political Year—Protect Colorado with Pac/West Communications
United to Cuba—United Airlines         

PUBLIC AFFAIRS               

AHA Take Back Your Health Campaign—American Heart Association with Grisko LLC
FP1 Strategies and Grocery Manufacturers Association Successfully Build Support To Pass Controversial Food Labeling Legislation—Grocery Manufacturers Association with FP1 Strategies LLC
I Make America—Association of Equipment Manufacturers
Microsoft Powers the Iowa Caucuses—Microsoft with Burson-Marsteller
Northern California EV Charging—ChargePoint with Vrge Strategies

CORPORATE MEDIA RELATIONS          

Allstate Small Business Barometer—Allstate Insurance Company with Subject Matter
BambooHR: Attracting Millions of Readers Without a Single Hard News Story—BambooHR with Method Communications
Generation Beyond—Lockheed Martin with Weber Shandwick
JetBlue Lands In Cuba—JetBlue        
WestJet Christmas Miracle: Fort McMurray Strong—WestJet with Edelman

PRODUCT MEDIA RELATIONS (CONSUMER MEDIA)                   

A Scoop for Everyone: Ben & Jerry’s Breaks Into the Non-Dairy Category—Ben & Jerry's with Cone Communications
Huawei: A Shake Up in the Smartphone Market—Huawei with Racepoint Global
The Jim Beam Apple Watch—Jim Beam Apple with Olson Engage
Kellogg’s NYC—Kellogg with Edelman
(Wearable) Safety First!—Wearsafe Labs with Crenshaw Communications

PRODUCT MEDIA RELATIONS (TRADE MEDIA)                    

Beloved Geek Tool IFTTT Goes Pro & Rebrands Its Core Product—IFTTT     with Coderella
From Wallboard to Website: Drawing Designers into a Virtual Library—Wilsonart with Padilla
Microsoft Breaks Through the Noise to CONNECT with Developer and IT Pros—Microsoft with WE Communications
Nextbit Robin: The Alternative Smartphone that Could Nextbit with Mighty
Zebra's Move to Disrupt the Warehouse—Zebra Technologies with Burson-Marsteller

DIGITAL CAMPAIGN                  

#ILoveYOG/#OlympicDay: Turning Olympic Engagement into a Long-Distance Sport—International Olympic Committee with Kaplow Communications
#WhatTheFlush: Disrupting the Water Conservation Conversation—Niagara Conservation with Padilla
Connecting the Dots on Social: American Express Canada’s Holistic Content Strategy—American Express
Hillshire Snacking Takes a Bite Out of Snack Week—Hillshire Snacking with MWWPR
PepsiCo Game Day Grub Match - Bringing Game Day Food to New Levels—PepsiCo

INFLUENCER MARKETING           

Goodness Frozen: Warming Consumer Appetites to Frozen Blueberries—U.S. Highbush Blueberry Council with Padilla
Jameson Shakes Up The Influencer Playbook—Pernod Ricard (Jameson Irish Whiskey) with Ketchum
JetBlue Turns Tears into Cheers at 35K Feet—JetBlue Airways with MullenLowe U.S.
Scott Tube-Free Impact-FULL Crash—Scott Brand/Kimberly-Clark with Ketchum
Setting the Table for Success: Peapod’s Influencers Help Fill Digital Grocery Carts—Peapod with 360 Public Relations

SOCIAL MEDIA/SOCIAL NETWORKING CAMPAIGN           

#CelebraLaVida and Dia De Los Muertos with Casa Modelo—Modelo USA with Ogilvy
Attracting a New Generation of Scotch Lovers Online—The Macallan with M Booth
Belize Engages The Stars—Belize Tourism Board with Olson Engage
Creating Cupfusion—The Hershey Company with Ketchum
KAYAK #1WaytoCanada Sweepstakes—Kayak with Golin

BLOGGER OUTREACH               

Castello Takes Cheese Boards Center Stage to Grow Specialty Cheese Market—Castello with Carmichael Lynch Relate
Great Wolf Lodge Splashes into Southern California—Great Wolf Resorts with Allison+Partners
Maya Rudolph Comes Clean About Feminine Care with Seventh Generation’s “Vajingle”—Seventh Generation with Allison+Partners
Skylanders Imaginators Blogger Campaign—Activision with PMKBNC
Transforming People with Psoriasis into Art: World Psoriasis Day 2016—Novartis with Chamberlain Healthcare Public Relations

BRANDED JOURNALISM             

Highlights State of the Kid: Election Edition—Highlights with Fahlgren Mortine
HP Newsroom Reinvented—HP Inc.
Share. Mango. Love.—National Mango Board with Wild Hive
Starbucks Upstanders - Stories of Extraordinary Humanity in Unexpected Places—Starbucks with Edelman
When a Baby Dies—Children's Minnesota with Weber Shandwick

WORD OF MOUTH           

Doritos Boldest Choice: Election 2016—Frito-Lay with Ketchum
Honey Maid | Wholesome Button—Honey Maid with Weber Shandwick
Making Every Day the #BestSchoolDay: Inspiring Donors to Fund More Than 20,000 DonorsChoose.org School Projects in a Single Day Through Storytelling, Influencer Engagement, and a Coordinated Media Blitz—DonorsChoose.org with Group Gordon
P&G Thank You, Mom Creating Virality to Dominate a Crowded Conversation—P&G with MMK+
Providing What is Needed, at the Right Time, in the Right Way—Partnership with Native Americans with Allison+Partners

GUERRILLA MARKETING             

Energy Upgrades Campaign—Puget Sound Energy with C+C
Hanes X-TEMP & THE X-MEN Deliver Heroic Sales—Hanes with Weber Shandwick
JetBlue Honors The Jet Age With RetroJet Design And 1960s Celebration—JetBlue      
LeBron's Ice Cream Truck—Blue Bunny Ice Cream with Olson Engage
Meet Me for Midnight—Pendleton Whisky with French West Vaughan

PUBLICITY STUNT               

Kit Kat® Caper in Kansas—The Hershey Company with Ketchum
Marriott Hotels Gravity Room—Marriott Hotels with GREY New York
PIZZA HUT TAKES 100TH COUNTRY CELEBRATION TO NEW HEIGHTS—Pizza Hut with Creation
STRIDE Gum Presents Heaven Sent—Mondelez International / STRIDE Gum with Hunter Public Relations
Tecate Beer Pulls Its “Trump Card” & Builds A Wall That Unifies During Presidential Debates—Tecate (Heineken USA) with Braya US

SPECIAL EVENT                 

Earth To Paris: A Global Movement for Bold Planet Action—United Nations Foundation with Havas PR Global Collective
Intel Partners with The Recording Academy and Lady Gaga—Intel Corporation with Zeno Group
Producing a Global Event for the Vatican—Stem for Life with Allison+Partners
The SCAN Foundation at Aspen Ideas Festival Spotlight Health—The SCAN Foundation with McCabe Message Partners
Zagat Tiny Cafe—Zagat with Alison Brod Marketing + Communications

SPONSORSHIP                  

"A Fighting Chance"—Samsung Electronics Co., Ltd. with Ketchum Sports & Entertainment
Always Like a Girl Olympics—P&G with MSLGROUP
JetBlue Parties with Papi—JetBlue
One Journey. Two Teams—United Airlines  
Stacy’s Pita Chips Elevates Everyday Snacking—Stacy's Pita Chips with Carmichael Lynch Relate

TRADE SHOW                   

Conduent Health Elevates Healthcare Brand at HIMSS—Conduent Incorporated with Text100
Escape the Bathroom—Synergy Pharmaceuticals with Golin
Harnessing The Power of Algae: TerraVia's Presence at IFT 2016—TerraVia with RF Binder
Hass Avocado Board Woos Health Professionals at Food and Nutrition Conference —Hass Avocado Board with Padilla
Simple Swab, Shorter Stay –Take a Swipe at Antibiotic Resistance—Clorox Healthcare with Ketchum

MARKETING TO MEN                  

Extreme Cocktailing—Stoli Vodka with Golin
Flexing New Muscle: Creating Relevancy for a 25-Year-Old Brand—MET-Rx with MWWPR
Pantene Dad-Do/Strong is Beautiful—Pantene Pro-V with DeVries Global
Showing Men with Advanced Prostate Cancer it’s Strong to Speak Up—Bayer with Cohn & Wolfe
Take Back Opening Day—Kingsford with Current Marking

MARKETING TO WOMEN           

Cellfina System—Merz with EvolveMKD
Marvel Garage—DCPI Communications    
POND'S Anti Age Limits—POND'S with Weber Shandwick
The Power Trip—Marie Claire and JetBlue  
WomanOn by Pfizer—Pfizer with Twist Mktg

MARKETING TO YOUTH              

"Cool Kids" with Benzac—Benzac (Galderma) with W2O Group
#CATmageddon—Truth Initiative with Ketchum
McDonald's B-Boy Royale—McDonald's New York Tri-State with IW Group
The Nuisance Committee—The Nuisance Committee/Cards Against Humanity
Stop Smears, Spread Joy with Paper Mate InkJoy—Newell Rubbermaid with Cohn & Wolfe

MULTICULTURAL MARKETING               

#100PorCientoTu—Unilever Hispanic Scale with Edelman
Celebrating Dia De Los Muertos with a Special Tribute to Jenni Rivera—Estrella Jalisco (Anheuser-Busch) with Zeno Group
Emery’s 9-1-1 All Stars—King County E-911 Program Office with C+C
Verizon #freestyle50 —Verizon with 300 Entertainment, KWL Management, IW Group, LAGRANT COMMUNICATIONS, and VPE Public Relations
Voicing the Healthcare Needs of the African-American Community—Ascension with FleishmanHillard

INDUSTRY SECTORS

AUTOMOTIVE                   

1903 Cafe—Harley-Davidson with Weber Shandwick
Mobil 1 Virtual Showdown with Tony Stewart—Mobil 1 with Weber Shandwick
Selling the Idea of Luxury to Save a Brand from U.S. Extinction: The 2016 Volvo XC90 SUV—Volvo Car USA with WE Communications
Toyota: Corolla 50th Anniversary—Toyota with Golin
TriPrius—Toyota with Jackson Spalding

FASHION AND BEAUTY               

Embracing the New Age of Aging: Establishing L’Oréal Paris the Skin Expert—L’Oréal Paris with Golin
Invisalign Drives New Leads While Reducing CPA—Align Technology (Invisalign) with GOLD PR | Social Media
Rethink Reuse—Savers with Edelman
SkinMedica Introduces #RTWSkin—SkinMedica with ShopPR
wet n wild #StayWild Brand Relaunch—wet n wild with DeVries Global

FOOD AND BEVERAGE              

Dos Equis – The Evolution of the Most Interesting Man in the World—Dos Equis with Edelman
Laphroaig Filibuster—Laphroaig Single Malt Scotch Whisky with MULTIPLY
POM Challenge—POM Wonderful with energi PR
The World's Largest Blind Taste Test—Kraft Macaroni & Cheese with Olson Engage
While The Water Boils—Barilla with Edelman

HOME AND FURNITURE              

America’s Sweatiest Cities by Honeywell Fans—Honeywell Fans with 360PR+
Keeping a Hot Decor Brand Ahead of the Cultural Curve—Blu Dot with Exponent PR
No Smear Election—Maytag with Ketchum
Rowenta DW3 Steam Care Iron Launch—#IronAnything—Rowenta with 5W Public Relations
Schlage Elevates Perception of Door Hardware—Schlage with Havas Formula

CONSUMER PRODUCTS             

Crash N’ Learn: Meet Flybrix, One of the Top Toys of 2016 Holiday Season—Flybrix with VSC Consulting
Disrupting SXSW Interactive with Analog by American Greetings—American Greetings with MullenLowe U.S.
Happiest Baby - "SNOO Nation"—Happiest Baby with Havas Formula
Host Like a Pro with NFL Homegating—NFL Homegating with Brodeur Partners and Eventive Marketing
Plum: US Brand and Product Launch—Wine Plum with HL Group

ENTERTAINMENT               

The Circus Takes The Circus Back—Ringling Bros. and Barnum & Bailey with MullenLowe
Cleveland Hustles #PitchLeBronContest—CNBC with Ruder Finn
Launch of Funimation Films 'Shin Godzilla' Release by Rogers & Cowan—Funimation with Rogers & Cowan
NextVR: A Front Row Seat From Anywhere—NextVR with Burson-Marsteller
Restoring the Luster of a Legendary Personal Brand—Steinberg Sport & Entertainment with French West Vaughan

FINANCIAL SERVICES                 

Building a New Era for Zurich North America—Zurich North America with Culloton Strategies
Investing Capital to Create Change: State Street's 'SHE' Gender Diversity ETF Campaign—State Street Corporation with Ogilvy
MasterCard Cashes In On the Next Generation of Payments—MasterCard with Ketchum
Simple, Bold and Human: Engaging Employees in TIAA's New Brand—TIAA with Weber Shandwick
Suntrust Purpose Ambassador Programme—Suntrust with Text100

FOOD SERVICE                

Dunkin’ Donuts Crafts Strong Coffee PR in 2016—Dunkin' Donuts with RF|Binder
Jack in the Box Cooks Up Virtual Reality for Jack's Brewhouse Bacon Burger—Jack in the Box with MWWPR
Launch of General Tso's Chicken - "American Original"—Panda Express with Havas Formula
Pizza Hut Puts the “Pie” in Pi Day—Pizza Hut with Creation
SONIC Drive-In Launches #SquareShakes, the First Campaign Designed For and Sampled Through Instagram—SONIC Drive-In with Cohn & Wolfe

RETAILERS               

JCPenney Launches One-Stop Shopping Destination for Plus-Size Women—JCPenney with M Booth
Media Begin to Believe in GameStop—GameStop with LDWWgroup
One Scary Election—IT'SUGAR with M&C Saatchi PR
Spring Forward with The Home Depot—The Home Depot with MSLGROUP
Wiener Wars: 7-Eleven Takes Big Bite Out of Rival's News—7-Eleven with Ketchum

TRAVEL AND TOURISM               

¡Bienvenidos a Cuba!—Carnival Corporation and Fathom with LDWWgroup
Becoming America's Cruise Line—Carnival Cruise Line with M Booth
Courtyard Suite Stadium Contest—Courtyard by Marriott with Catalyst
Mexico City: From Humble to Haute—Mexico City Tourism Trust with Weber Shandwick
Taking Tourism to New Heights: Launching OUE Skyspace LA—OUE Skyspace LA with Ogilvy

ENERGY AND NATURAL RESOURCES              

Driving Change with Delo 400—Chevron with Cohn & Wolfe
FPL's Manatee Lagoon—FPL's Manatee Lagoon with rbb Communications
Noble Energy: Working Together for Colorado—Noble Energy with Story Partners
Operation POTUS—SAFT with French West Vaughan
SAFE Rapid Response—Florida City Gas with rbb Communicarions

CHEMICALS AND INDUSTRIALS            

Bayer Bee Care Program—Bayer with Porter Novelli
DuPont’s Journey to Three: Driving Performance Through Ambiguity with Employee Communications—DuPont with Gagen MacDonald and Think Marketing
Incitec Pivot Limited: Dyno Nobel Ammonia Plant Opening—Dyno Nobel with DEVENEY
Introducing the Product: Changing Industry Paradigms—Valspar with Burson-Marsteller
Trivapro Fungicide: #NotAfraidToWork Campaign—Syngenta with G&S Business Communications

PROFESSIONAL SERVICE FIRMS            

Giving Millennials "A Way to Work"—Adecco Group North America with Allison+Partners
Jopwell: Making the Workplace More Colorful—Jopwell with Crenshaw Comunications
Kilpatrick Townsend Callback Weekend—Kilpatrick Townsend with Jackson Spalding
LGIMA - Shifting Strategy: Thought Leadership—Legal & General Investment Management America with RF Binder
Road to Rio Campaign—Deloitte LLP

REAL ESTATE AND CONSTRUCTION                

BLOCK 37: BRINGING CHICAGO BACK TO THE BLOCK—Block 37 with Zapwater Communications, Inc.
Coldwell Banker Real Estate "Sells In" the Smart Home—Coldwell Banker Real Estate, LLC. with CooperKatz & Company, Inc.
COMMON: Changing Real Estate Investors’ View of Communal Living—Common with Kaplow Communications
First American Financial Corporation—First American Financial Corporation with RF Binder
ICR + USCR: A Breathrough in Reputation & Growth—U.S. Concrete with ICR

TRANSPORTATION AND LOGISTICS                

#iHateTheWait—Airlines for America with JDA Frontline
Hyperloop One Test—Hyperloop One with Step 3
Showcasing Transportation and Shipping Logistics, Sustainably and Creatively—UPS with Cone Communications

CONSUMER ELECTRONICS                   

Canon Rebel With A Cause—Canon USA with Grey New York
LG SideKick 'Fit Fashion' Campaign—LG Electronics with Ogilvy
LG TONE-Up Your Music Campaign—LG Electronics with Ogilvy
Motorola - Refocus Group—Motorola with Weber Shandwick
Sonos: Music Makes It Home—Sonos with Weber Shandwick

TECHNOLOGY: HARDWARE                 

For Every Kind of Dream—Square Inc.
HP 3D Printing and the Next Industrial Revolution—HP with Porter Novelli
Microsoft's Taking a Bite Out of the Competition—Microsoft with WE Communications
Radeon Rebellion—AMD          
Seeing the Black and White in a World of Grey—Zebra Technologies with Burson-Marsteller

TECHNOLOGY: SOFTWARE AND SERVICES               

A Systematic Approach to Rapid Response and News Hijacking—Mimecast with March Communications
Connecting with Consumers through Cognitive Creativity—IBM with Text100 and Highwire
From Prosthetic Kitten Paws to 3D Lunar Landings: Autodesk & The Future of Making Things—Autodesk with M Booth
How GE is Digitizing Electricity: Software for a Cleaner Planet—   GE Power
PR Launch Floods Previously Unknown Company with Months of Sales Leads—Usermind with Bhava Communications

TELECOMMUNICATIONS            

Challenging Smartphone Incrementalism: Moto Z Family & Moto Mods Launch—Motorola Mobility, a Lenovo Company with Weber Shandwick
Charter Communications and FP1 Strategies: Telling The Charter Story—Charter Communications with FP1 Strategies
The Future of Good—U.S. Cellular with Ketchum
Global Wireless Solutions Goes for Gold for Network Connectivity in Rio, with Forbes—Global Wireless Solutions with Diffusion PR
“Refocus” On Mobile Innovation with Moto—Motorola Mobility, a Lenovo Company with Weber Shandwick

WEB-BASED BUSINESS                 

#eBayUnboxed—eBay with Edelman
A Grand Slam Start-Up Launch for GameHedge—GameHedge with M&C Saatchi PR
Birdies Slippers - Flying Into Homes Across the Country—Birdies Slippers with Zapwater Communications, Inc.
Cracking the Consumer Code—Salsify with InkHouse
PayPal & Jonathan Adler Team Up to Reinvent the Gift of Money—PayPal, Inc. with Edelman

ANIMAL CARE                  

Mix Mania—Mars Petcare with Weber Shandwick
National Aquarium Dolphin Sanctuary Announcement—National Aquarium with Golin
The Need for Feed: Is There Room at the Top for Two Strong Horse Feed Brands? —Cargill with Padilla

CONSUMER HEALTH                  
The Debate Headache—GSK Consumer Healthcare with Weber Shandwick
LACTAID® Milk Helps Normalize Dairy Sensitivity with No More #DairyEnvy Campaign—LACTAID® with Hunter Public Relations
Re-entering the Marketplace, with a Snap—Zicam with Kwittken
National Obesity Care Week – TogoRun with Novo Nordisk

HEALTHCARE PROVIDERS          

A Bed Instead—Treatment Advocacy Center with JPA Health Communications
For The First Time Ever, TV Doctors Save Real Lives!—Cigna with Edelman
From Surviving to Thriving—Texas Oncology with FleishmanHillard
Institutional Images/Insurer Takes a Leap of Faith to Save its Flock—Concordia Plan Services with Padilla
Veterans Choice Program—Ascension with FleishmanHillard

MEDICAL TECHNOLOGY           

Beating Goliath: A Disruptive Eye-Care Start-Up Faces Fierce Industry Opposition—Opternative with Burson-Marsteller
Invisalign: Confidence in Action—Align Technology (Invisalign) with GOLD PR | Social Media
The Launch of Absorb: A Revolutionary, Game-Changing, First-of-Its-Kind Fully Dissolving Heart Stent—Abbott with GCI Health
SculpSure®: A Better Way To Lose Fat Comes To Light—SculpSure® with Lippe Taylor
Sudden Cardiac Arrest Awareness Campaign Featuring Lindsay Davis—Boston Scientific Corporation with Chandler Chicco Agency

PHARMACEUTICAL: RX              

Biogen Helps Those Living with Relapsing Multiple Sclerosis Reimagine Life—Biogen with GCI Health
Choices Matter Campaign Combats Gateway to Opioid Epidemic—Pacira Pharmaceuticals, Inc. with Coyne Public Relations
Count Us, Know Us, Join Us Selfie Campaign—Novartis Oncology with Biosector 2
Imagine: Loving Your Numbers—Janssen Pharmaceuticals, Inc. with Chandler Chicco Agency
MS: No Filter—Novartis Pharmaceuticals AG with Creation

ASSOCIATIONS                

Health Is Primary—Family Medicine for America's Health with Health Impact Strategies
ORBA #SiteUnseen—Ontario Road Builders' Association with FleishmanHillard
Protecting Safe VA Care—American Society of Anesthesiologists with Public Communications Inc.
Swim United: With Liberty and Flip Turns for All—USA Swimming with Exponent PR
We Connect the World—Airlines for America with Subject Matter

EDUCATION AND CULTURAL INSTITUTIONS               

Boston University Influencer Identification & Social Audit—Boston University with SHIFT Communications
It's Time to Take Another Look at Richard Nixon—Richard Nixon Foundation, Library and Museum with KTStewart and Pinkston Group
MyCarDoesWhat?—National Safety Council, University of Iowa with MSLGROUP
Partners in Preservation: National Parks—Partners in Preservation with Day One Agency
[email protected]: Celebrating 10 Years of Excellence and Community Engagement Through the Arts—Adrienne Arsht Center for the Performing Arts of Miami Dade County with rbb Communications

GOVERNMENT AGENCIES                    

Better Buildings Challenge SWAP Campaign—U.S. Department of Energy with C+C
Marine Week Nashville—United States Marine Corps with MP&F Public Relations
nMotion: Decide Your Ride—Nashville Metro Transit Authority with MP&F Public Relations
Pool Safely: Simple Steps Save Lives—U.S. Consumer Product Safety Commission with Widmeyer Communications, a Finn Partners Company
The Peace Corps: Do the Unexpected—The Peace Corps with Ogilvy

NOT-FOR-PROFIT ORGANIZATIONS                

CPR in Schools—American Heart Association
Elevating Gender Equality in the Workplace, The Rockefeller Foundation's 100x25 Campaign—The Rockefeller Foundation with Global Strategy Group
LUNG FORCE: Women Against Lung Cancer—American Lung Association with Edelman
To Earn Consumer Trust in Animal Agriculture—The Center for Food Integrity with Look East
Turning Apathy Into Action: Second Chance Champions—Donate Life Ohio and the Ohio Department of Health's Second Chance Trust Fund with Fahlgren Mortine


INTERNATIONAL CAMPAIGNS

GLOBAL CAMPAIGN                 

Always Like a Girl Emojis—P&G with MSLGROUP
Meetings Mean Business Coalition: Global Meetings Industry Day—Meetings Mean Business Coalition with APCO Worldwide
P&G Supports Strong Moms for Rio 2016—Procter & Gamble with MMK+
vs.MS—Sanofi Genzyme with Cohn & Wolfe
World Thrombosis Day—International Society on Thrombosis and Haemostasis with Weber Shandwick

MULTIMARKET CAMPAIGN                   

Disney Consumer Products and Interactive Media + Star Wars Superfans Go Rogue to Launch New Toy Line—The Walt Disney Company with Disney Consumer Products and Interactive Media
PIZZA HUT CHANGES THE STORY WITH PIZZA HUT: THE LITERACY PROJECT—Pizza Hut with Creation
Spin Master’s Global Hatchimals Launch—Spin Master Ltd. with Zeno Group
The Astellas Oncology C3 Prize—Astellas Oncology with Spectrum
The Smirnoff Sound Collective - Push for Diversity Within Electronic Music—SMIRNOFF with Taylor

CANADIAN CAMPAIGN            

Girls Belong Here—Plan International Canada with Hill+Knowlton Strategies
It's About mBC Time—Pfizer Canada Inc. with NATIONAL Public Relations
"Know Your Genes" Initiative—AstraZeneca with Weber Shandwick (Canada)
PC Babylicious—Loblaw/President's Choice with Citizen Relations
Railside Tour: Quenching the Thirst of and Untapped Demographic—Sleeman with Kwittken

SILVER SABRE AWARDS

PR AGENCY EMPLOYEE PROGRAM  
     

FH4Inclusion—FleishmanHillard
Golin Life Time - Golin Goes All In With Industry-Leading Employee Benefits Program—Golin
SIREN COMMUNICATIONS PR AGENCY EMPLOYEE PROGRAM—Siren Communications
Team LEWIS Storytellers: Activating the Power of Employee Advocacy—LEWIS
Weber Shandwick LIVE: Engaging Always Amplified—Weber Shandwick

PR AGENCY CITIZENSHIP            

Arizona’s Teacher Crisis: Let’s Talk Ed—Tucson Values Teachers with Havas PR North America
"Sparks" Across Ketchum Ignite Passion for CSR—Ketchum
TEDxLA - PR Agency Citizenship—TEDxLA with Konnect Agency

PR AGENCY MARKETING           

Agile PR: Expert Messaging in a Hyper-Connected, Always-On World  —Havas PR North America
Conversation 2 Commerce—MSLGROUP
DEVENEY's Engagement Agency Rebrand—DEVENEY
Setting the Industry Standard for CSR Thought Leadership—Cone Communications
Text100, Wired Differently—Text100

THOUGHT LEADERSHIP IN PR                

Building a Reputation on Purpose—Ketchum
Micro-tribes and the Future of Marketing—M Booth
Mixing Business and Politics: Corporate Reputation in a New Political Environment—Global Strategy Group
Thought Leadership In PR—InkHouse
Thought Leadership in PR—Beekeeper Group LLC