SABRE Awards Asia-Pacific 2015 Finalists | Holmes Report

2015 SABRE Awards Asia-Pacific finalists

Ogilvy Public Relations Worldwide and its clients have secured more nominations for the 2015 Asia-Pacific SABRE Awards competition than any other agency, with its 26 finalists beating Edelman (with 21) and China’s Blue Digital (14) for the most from any agency in an extraordinarily competitive year.

The finalists were chosen by a panel of 30 industry leaders from across the region, who between them sorted through more than 1,000 entries to select the winners.

Other agencies whose client campaigns received multiple nominations included MSLGroup (13); Weber Shandwick (12); India’s Adfactors (10); Hill+Knowlton Strategies (nine); Japan’s Dentsu Public Relations (eight); FleishmanHillard and Indonesia’s Fortune (seven each); Burson-Marsteller, The Hoffman Agency, Ketchum, Hong Kong’s Strategic Public Relations Group, and Text 100 (five each); and Cohn & Wolfe (four).

The winners were announced at the Asia-Pacific SABRE Awards ceremony, which was held at the Island Shangri-La, Hong Kong, on September 23. The awards dinner followed our Asia-Pacific IN2Summit, which also featured the IN2SABRE Awards.

DIAMOND SABRE AWARDS

CEO OF THE YEAR                          

Ashishkumar Chauhan, MD & CEO, BSE Ltd—BSE Ltd         

COMPANY OF THE YEAR                             

Transforming for Success in Asia—Microsoft        

SUPERIOR ACHIEVEMENT IN BRAND-BUILDING                

"Mian is" Touch of Cotton, Touch of True Me—Cotton Incorporated and Cotton Council International     

Go For the Goal - The Bajaj Allianz Way—Bajaj Allianz Life Insurance with Adfactors PR

Marukome: Rocking Out with Miso Soup!—Marukome with Dentsu Public Relations Inc.

The Shut-down Island!—Miyakojima City with Dentsu Public Relations Inc.

Stay With Pride—Airbnb with N2N Communications

SUPERIOR ACHIEVEMENT IN REPUTATION MANAGEMENT                         

Arcadis: From Complicated Language to 15 Million New Business Leads—Arcadis with FleishmanHillard

Coming Home—IHG with Hill+Knowlton Strategies Shanghai

COM-MUNI-CAT-ING—In-house (Dentsu Public Relations Inc.)

Halal Yesterday Today and Tomorrow—Mondelez-Cadbury Malaysia with Text100

Microsoft Joined Up Innovation: Driving a Culture of Change—Microsoft Australia with Ogilvy PR Australia

SUPERIOR ACHIEVEMENT IN RESEARCH AND PLANNING                       

BOE KOL Mapping—BOE Technology Group Co., Ltd. with Burson-Marsteller

Carving Out a Technology Leadership Position for MasterCard in Asia Pacific—MasterCard Asia Pacific with Weber Shandwick

Crash Test Baby– Scientific Testing to Break into the Stroller Market—PIGEON CORPORATION with BlueCurrent Japan              

Framing the Issue of Weak ‘Capital Market Disclosures’ in India—Public research, non-commercial with FTI Consulting

Propelling Thought Leadership: CFA Institute Global Market Sentiment Survey Campaign Sets Out Big Agenda for Financial Industry—CFA Institute with FleishmanHillard

SUPERIOR ACHIEVEMENT IN MEASUREMENT AND EVALUATION                       

Banking Giant SBI Wins Over Indian Millennials—State Bank of India with Adfactors PR

GOLD SABRE AWARDS

GEOGRAPHIC CATEGORIES

AUSTRALIA/NEW ZEALAND                       

ibis PLAY—ibis Hotels with Weber Shandwick

Microsoft Joined Up Innovation: Driving a Culture of Change— Microsoft Australia with Ogilvy PR Australia 

Samsung LifeLIVE—Samsung Electronics Australia with Edelman

The Free Meal—Finish with Frank PR

The Release of Peter Greste—Al Jazeera English with Howorth and Parker & Partners, Ogilvy PR Australia

GREATER CHINA                            

Dettol- Give Models A Shower—BlueDigital

Finish at Five Campaign—Kronenbourg 1664 with Ogilvy PR Hong Kong

Great Chinese Names for Great Britain—Visit Britain with Ogilvy Public Relations (Beijing)

P&G-My Youth is One of a Kind—BlueDigital

Yahoo Hong Kong 15th Anniversary: "For Here, We Dare"—Yahoo Hong Kong with iPR Ogilvy Hong Kong & Matte Communications

INDIAN-SUB CONTINENT                           

Abbott FreeStyle LibrePro Launch—Abbott with MSLGROUP

Come, Take that Step!—STAR Plus with MSLGROUP

Corporate Image—Edureka

The Good Vibes Campaign—Viber Media Sarl with MSLGROUP

Passive is Better—S&P Dow Jones Indices with Adfactors PR

JAPAN                 

DOLE: The Wearable_Banana—Dole Japan, Inc. with Dentsu Public Relations Inc.

Giant Ring Twitter Campaign Used to Promote 100% Middle-Earth, 100% Pure New Zealand Themes in Japan—Tourism New Zealand with Ashton Consulting

Marukome: Rocking Out with Miso Soup!—Marukome with Dentsu Public Relations Inc.

Photoshop REAL: Adobe FOOLS the Media on April 1—Adobe Systems Co., Ltd with Edelman Japan and UltraSuperNew

Reclaiming the Crown of High Quality Japanese Chocolate—Morinaga & Co., Ltd. with Dentsu Public Relations Inc. 

KOREA                

Doosan Art Center PR Campaign—Doosan Art Center with Medicom

From Working Man to Daddy—Ministry of Gender Equality and Family with FleishmanHillard Korea

Loen Music Camp - Melody on Your Dream—Loen Entertainment with INR

Look Again Campaign—Ministry of Gender Equality and Family with FleishmanHillard Korea

OnJeong CSR Campaign or LG Electronics—LG Electronics with Medicom

SOUTH-EAST ASIA                         

Art of OLDTOWN—OLDTOWN White Coffee with Text100

Dulux Color Run - Creating the Strongest Association for Dulux as a Co-Sponsor in the Color Run—AkzoNobel Decorative (PT ICI paints Indonesia) with PT Fortune Indonesia Tbk.         

HP Post Your Love—Hewlett Packard with Edelman Malaysia

So You Think You Can Fly—iFLY Singapore with Cohn & Wolfe Singapore

US-Indonesia Investment Summit 2014—The American Chamber of Commerce Indonesia (AmCham) with Edelman        

MULTI-COUNTRY                           

Arcadis: From Complicated Language to 15 Million New Business Leads—Arcadis with FleishmanHillard

Gillette Kiss Him Or Not—P&G Gillette      with Ketchum Hong Kong

Propelling Thought Leadership: CFA Institute Global Market Sentiment Survey 
Campaign Sets Out Big Agenda for Financial Industry—CFA Institute with FleishmanHillard

Smashing The Ratings For Star World Asia—FOX International Channels Asia with Text100

The Road to IPO—Zendesk with BENCH PR

REGIONAL                        

An Unprecedented Opportunity to Modernise—Microsoft Asia Pacific with IN.FOM

Asia Super Team—Taiwan Bureau of Foreign Trade and the Taiwan External Trade Development Council (TAITRA) with MSLGROUP

Launching MasterCard’s Global Destination Cities Index 2015 – Re-vitalising the Story Five Years On—MasterCard Asia Pacific with Weber Shandwick

#WeSpeakCode – Code as the Second Language of Asia Pacific—Microsoft with IN.FOM            

Workforce 2020 - #MillennialMyths and The Future of Work—SAP with FleishmanHillard

GLOBAL                             

East to West: MediaTek’s Global Communications Plan—MediaTek with Waggener Edstrom        

Narrating the Rise of China’s Most Successful Investment Bank—China Renaissance with FTI Consulting

Where Does the Internet Come From?—Tata Communications with Hill+Knowlton Strategies


GOLD SABRE

PRACTICE AREAS

MARKETING TO CONSUMER (EXISTING PRODUCT)                         

16 Eggs—BlueDigital

Canon Shine—Canon Australia with Ogilvy PR Australia

Follow Me! The Dongfeng Citroën New Elysee Journey to Mount Everest—Dongfeng Citroën with MSLGROUP

How We Helped Tommy Hilfiger Score the Perfect Touchdown in China—Tommy Hilfiger with Ogilvy Public Relations Beijing

Project Botanicals—Bombay Sapphire with Hill+Knowlton Strategies

MARKETING TO CONSUMER (NEW PRODUCT)                  

Building the Microsoft Thailand Fanbase with Surface Pro 3—Microsoft Thailand with Hill+Knowlton Strategies Thailand

Hotel Indigo Bangkok - Be Illuminated by the Neighbourhood—InterContinental Hotels Group with Ogilvy Public Relations, Singapore

Launch of Art Central Establishes Hong Kong Art Week—Art Central with Sinclair Communications

Launching an 'Australian First' Challenger Brand—Sefiani Communications Group (Incorporating Sefiani and Kite Communications)
Putting a Halo Around Humanities—Ashoka University with Genesis Burson-Marsteller

INTEGRATED MARKETING                         

Crest, Turns Your Heartfelt Smile On!—BlueDigital

Dongfeng Citroën C3-XR: “When I Say, Go!”—Dongfeng Citroën with MSLGROUP

Expedia.com.hk - Inspiring Bookings with an Online Travel Agency—Expedia with Sinclair Communications

Isang Daan Tungo sa Kinabukasan: 100 years of Shell Philippines—Shell companies in the Philippines

So You Think You Can Fly—iFLY Singapore with Cohn & Wolfe Singapore

BUSINESS-TO-BUSINESS MARKETING                   

Australia's Choice: Work to Live or Live to Work?—Kronos with Howorth, Ogilvy PR Australia

Canon's Smart Black Cube - A Printer for Heroes—Canon with Ogilvy Public Relations Beijing

COM-MUNI-CAT-ING—In-house (Dentsu Public Relations Inc.)      

Expectations vs. Reality of Retirement in Australia: Launching a Game Changer—Mercer with Ogilvy PR Australia

Orchestrate Amazing: The Launch of Microsoft Azure Data Centres, Australia—Microsoft Australia with Ogilvy PR Australia

CORPORATE IMAGE                      

Art & Heart—Mercedes-Benz Korea with Ketchum Korea

BSE: From Mind-Share to Market-Share—Adfactors PR

Cartier Time Art Exhibition—Cartier with Ruder Finn Asia Limited

Lenovo 30th Anniversary Social Campaign—BlueDigital

Shell companies in the Philippines: 100 Years of Helping Build a Nation—Shell Companies in the Philippines       

CRISIS AND ISSUES MANAGEMENT        

Halal Yesterday Today and Tomorrow—Mondelez-Cadbury Malaysia with Text100

Put Jaguar Land Rover - Neutralising a Consumer Rights Crisis in China—Jaguar Land Rover China with Ogilvy Public Relations Beijing

Riding The Competitor’s Action: Turning Negative Issues of Foreign Sentiments into Positive Image—One Asia Resources Limited (OAR) with PT Fortune Pramana Rancang

Sainsbury’s: Identification of Critical Supply Chain Risks to Business and Roadmap for Pre-emptive Crisis Prevention and Risk Mitigation—Sainsbury’s Supermarket Ltd. with Edelman

The Sarawak Energy Newsroom—Sarawak Energy Berhad with Edelman Malaysia

COMMUNITY RELATIONS                           

Cyberport Youth Coding Jam 1000—Hong Kong Cyberport Management Company Limited with The Hoffman Agency Hong Kong.

Jotun Warnai Dunia 2014-2015: Bandung City Beautification by Involving Community Attachment in Reviving Local Society Assets—Jotun Indonesia with PT Fortune Pramana Rancang

KANSAI PAINT COLOURING INDONESIAN MOSQUES 2015: PRESERVING THE VALUES OF INDONESIA’S HISTORICAL MOSQUES—Kansai Paint with PT Fortune Pramana Rancang

Project Paladin – The Rise of Alpha Imaging—Sony India Pvt. Ltd. with MSLGROUP

Shell in China: See the Potential, Make it Possible—Shell with Edelman Shanghai

PUBLIC AFFAIRS/GOVERNMENT RELATIONS                      

From Raided to Regulated—Uber in the Philippines with APCO Worldwide

Global CEO Conclave—Government of Gujarat / Gujarat Gas with MSLGROUP

#heartofgold Campaign for WA Gold Miners—Gold Royalties Response Group with Cannings Purple

Helping #saveaHUSlives - Government Funding Secured for Life-Saving Treatment for Ultra-Rare Blood Disease—VIVA! Communications

The Torch Has Been Passed: JFK’s Legacy Today—John F. Kennedy Library Foundation with Weber Shandwick

PUBLIC EDUCATION                      

Dettol: Banega Swachh India—Reckitt Benckiser / Dettol with Integral PR Services Pvt. Ltd.

The 'Eco-warrior' battles for Sustainability—RBS Foundation with Adfactors PR

Finding Musashi—Vulcan Inc. with Edelman Japan

NO BURDEN IS TOO HEAVY TO SAVE OUR CHILDREN Community-Based Rehabilitation Program by Save the Children—Save the Children with PT Fortune Pramana Rancang

Strategic Communication Plan for the Risk Analysis Project—Office of Civil Defense, Philippine Government with EON The Stakeholder Relations Group

FINANCIAL COMMUNICATIONS               

Animated About The Future—China Animation Characters Company Limited with Strategic Public Relations Group

Creating an Online Community to Drive Conversations on Working Capital—

DBS Singapore with Text100

Expectations vs. Reality of Retirement in Australia: Launching a Game Changer—Mercer with Ogilvy PR Australia

HKBN IPO—HKBN with Artemis Associates

NIRAKU - Keep the Ball Rolling—NIRAKU GC HOLDINGS, INC. with Strategic Public Relations Group

EMPLOYEE COMMUNICATIONS               

Evolving At Viacom18—Viacom 18

Leadership Behaviours—3M India Private Limited with Tenet Advertising & Internal Communication, a division of Aim High Consulting

Shell Be Well Program—Shell Companies in the Philippines

Spark New Zealand Re-brand Internal Communication Programme—Spark New Zealand     

CAUSE-RELATED MARKETING                   

FSC: Leave a Legacy and Share It—Forest Stewardship Council with Howorth, Ogilvy PR Australia

Protecting the Gift Called Life—ICICI Lombard General Insurance Pvt Ltd with Adfactors PR

Running for Good - Yoma Yangon International Marathon 2015—Yoma Strategic Holdings Limited with TODAY Ogilvy Public Relations Myanmar

Samsung Solve for Tomorrow—Edelman

Use Your Power for Earth Hour 2014—World Wide Fund for Nature Singapore with The Hoffman Agency Asia Pacific

CORPORATE SOCIAL RESPONSIBILITY                    

Baidu Sunshine Kindergarten Public Welfare Initiative—BlueDigital

The Gas Station that Cares - A Better Road Home—Sinopec Group with Brunswick Group

Movement Against Malaria: Eradicating Malaria in the Philippines—Shell companies in the Philippines

Pertamina CSR “Sobat Bumi” Campaign—PT Pertamina with PT Zeno Stratcom Indonesia

Spark New Zealand Givealittle—Spark New Zealand

CORPORATE MEDIA RELATIONS               

Enhancing Brand and Reputation through Effective Media Relations—Shell companies in the Philippines

Go For the Goal: The Bajaj Allianz Way—Bajaj Allianz Life Insurance with Adfactors PR

National Museum: The Spark of a New Experience—National Museum, New Delhi with MD NICHE MEDIA CONSULTANTS   

Positioning Resorts World Sentosa as the Ultimate Destination Resort in Asia—Resorts World at Sentosa Pte Ltd

PRODUCT MEDIA RELATIONS                   

AncestryDNA - Australia, Where Do You Come From?—Ancestry with Howorth, Ogilvy PR Australia

Dell XPS 13 China Virtual Launch—Dell with Cohn&Wolfe

ICICI Bank: Where ‘I’ Stands for Innovation in Digital Banking—ICICI Bank with Adfactors PR

Never Get Lost Again—Ducere Technologies with Adfactors PR

Spark New Zealand Emoji Queue—Spark New Zealand      

DIGITAL CAMPAIGN                     

Bosch: Power Up Your Life—Bosch with Edelman Shanghai

British Airways - Ambassadors of British Etiquette in China—British Airways with Ogilvy Public Relations

How We Helped Tommy Hilfiger Score the Perfect Touchdown in China—Tommy Hilfiger with Ogilvy Public Relations Beijing

Immortalizing Happiness: MetLife Hong Kong’s Infinity App—MetLife Hong Kong with The Hoffman Agency (Hong Kong)

See You Again, Katmandu—BlueDigital

SOCIAL MEDIA CAMPAIGN                        

JD.COM- Tea Should be Unique for Life—BlueDigital

Kindle Voyage: Re-Igniting a Love for Reading in China—Amazon with Weber Shandwick

P&G &JD: For the Baby, Baby (pamper) Yourself—BlueDigital

Photoshop REAL: Adobe FOOLS the media on April 1—Adobe Systems Co., Ltd. with Edelman Japan and UltraSuperNew

The Full Picture—Symantec with Edelman

MARKETING TO WOMEN                           

Everyday Runway Hair—TRESemmé with Edelman

Great Eastern Women's Run 2014, #RuntoLiveGreat—Great Eastern Life Assurance Co Ltd with Strategic Public Relations Group

P&G &JD Women Need to be Loved—BlueDigital

Tupperware SheCAN! Empowering the Women through SheCAN! TV Programs—Tupperware Indonesia with PT Fortune Indonesia

Whisper Touch The Pickle—Procter & Gamble with Madison Public Relations

MARKETING TO YOUTH               

Click, Like, Share: NTU on Facebook—Nanyang Technological University, Singapore

Extending the Boundaries of Music Promotion—Dimension Point / Avex Music Creative Inc.               with Dentsu Public Relations Inc.

Loud and Clear: Empowering the Nation to Use Their "Voice for Success"—Reckitt Benckiser (Thailand) Ltd. with Ogilvy Public Relations

P&G: My Youth is One of a Kind—BlueDigital

Young Chinese Cartoon Girl Takes Journey through New Zealand's Education System—Education New Zealand with Burson-Marsteller China


GOLD SABRE

INDUSTRY SECTORS

AUTOMOTIVE                  

“Adventure Awaits” – Jeep Adventure Zone—-Jeep with Waggener Edstrom and TCOB Media Limited

Ford Driving Skills For Life—Ford Indonesia with Ogilvy Public Relations Jakarta

Ford Mustang Midnight Kiss 2015—Ford with Pulse Communications, Ogilvy PR Australia

GrabTaxi, Changing the Way Millions of People Commute—GrabTaxi with Ruder Finn Asia Pte Ltd

ZEST: Moving the perception needle for Tata Motors—Tata Motors with Edelman India Pvt. Ltd.

FOOD AND BEVERAGE                  

Anti-hangover Drink 'Ready Q' Launching PR—Handok with Medicom

Finish at Five Campaign—Kronenbourg 1664 with Ogilvy Public Relations

Hershey Jolly Rancher: Fresh Taste, Shared Memories—The Hershey Company with Ketchum

JD.COM- Tea Should be Unique for Life—BlueDigital

Project Botanicals—Bombay Sapphire with Hill+Knowlton Strategies

FASHION AND BEAUTY                 

CHANDO - Anti Tomorrow Integrated Campaign—Chando with Ogilvy Public Relations, Shanghai

ELLE Women in Society / Inspiring Working Women and Fan Activation for ELLE Japan—Hearst Fujingaho (ELLE Japon) with Weber Shandwick

Head & Shoulder's: Flacker's Date—P&G with MSLGROUP

LYCRA Moves You Consumer Campaign—LYCRA with MSLGROUP

Wardah, Inspiring Beauty: Building Confidence of Indonesian Moslem Women—Wardah with PT Fortune Pramana Rancang

TRAVEL AND LEISURE                   

Beyond Gaming, a Diversified Macau—BlueDigital

May the Force be with You - LEGO Star Wars Miniland Launch—LEGOLAND Malaysia Resort with The Hoffman Agency Asia Pacific

Singapore Tourism Board – Family Friendly Singapore—Singapore Tourism Board with Sinclair Communications

Stay With Pride—Airbnb with N2N Communications

Tourism Northern Territory's 'Mates of the Territory' Celebrity Ambassador Program—Tourism Northern Territory          

ENTERTAINMENT                          

2014 Content Development & Community Management—Spotify with EON The Stakeholder Relations Group

Angry Birds are Landing in Johor Bahru, Malaysia—AB Theme Parks Sdn Bhd with Strategic Public Relations Group

Loen Music Camp - Melody on Your Dream—Loen Entertainment with INR

UFC Fight Night Macao—Zuffa LLC. with Ogilvy PR Hong Kong           

Wandoujia and Professor Doraemon's Boredom Clinic—Wandoujia with Ogilvy Public Relations Beijing

RETAILERS                        

eBay Shoppable Windows—eBay Australia with Pulse Communications, Ogilvy PR Australia

Maximising the Potential of Sinomax—Sinomax Group Limited with Strategic Public Relations Group

Nespresso Milk Expertise—Nespresso with Weber Shandwick

RESTAURANTS                

Foshan Lingnan Tiandi: A Food-spot for Millennials—Foshan Lingnan Tiandi with MSLGROUP

CONSUMER PRODUCTS               

The Glenfiddich Experience—William Grant & Sons with Ketchum Singapore

Haobaba Classroom Across China Campaign—Liby with Hill+Knowlton Strategies Guangzhou

LG Electronic's Launch of LG Tone Infinim in UK—LG Electronics with Medicom

Salon Sassoonism—P&G with Ketchum Hong Kong

Win from Behind: The Launch of India’s Driest Diaper Pants – Pampers Baby Dry Pants—Procter and Gamble India – Pampers with Hill+Knowlton Strategies India

CONSUMER HEALTH                     

Dettol: Banega Swachh India—Reckitt Benckiser / Dettol with Integral PR Services Pvt. Ltd.               

DUREX 30 NIGHTS OF NOOKIE—Durex with Frank PR

Durex: Love Tickle—BlueDigital

PHARMACEUTICAL                       

GENZYME LEMTRADA: GIVING MS SUFFERERS THE FREEDOM TO FORGET—Sanofi Genzyme with Edelman

MSD Tecos Integrated Communications Campaign—MSD with Cohn & Wolfe

Roche Young Scientist Award—Roche with Edelman

HEALTHCARE PROVIDERS                           

Connected Healthcare Matters—SAP with FleishmanHillard

Cook Medical - Developing the Brand in Greater China—Cook Medical with Racepoint Global

VTE Awareness—Covidien with Weber Shandwick

INDUSTRIAL/MANUFACTURING                             

Australia's Choice: Work to Live or Live to Work?—Kronos with Howorth, Ogilvy PR Australia

Australia's Future Submarines—Confidential with Weber Shandwick

Integrated Marketing, Earned Media—Radel with PRHUB IMC Pvt. Ltd.

'Light Up Your Life' Social Campaign—Schneider Electric with Hill+Knowlton China

Sustainability Comes to Life at BEX Asia 2014—Build Eco Xpo (BEX) Asia with The Hoffman Agency Singapore

TECHNOLOGY (CONSUMER)                      

A Smartphone Cover Shoot by OPPO—OPPO with Hill+Knowlton Strategies

Converged Life, Siloed Devices?—Microsoft Asia Pacific   

Maximising Indeed’s Sponsorship of Vivid Sydney: Creating Dialogue about the Changing Face of Work and Recruitment—Indeed 

OSRAM CSR Program "Light for Fishermen"—OSRAM Indonesia with PT Fortune Pramana Rancang

Skype Translator Preview for New Languages: China—Skype with Waggener Edstrom     

TECHNOLOGY (B2B)                      

CeBIT India, from ‘just a trade fair’ to ‘technology intelligentsia’—Hannover Milano Fairs India Pvt. Ltd. with MSLGROUP

Creating Trust in a Digital World—Microsoft with IN.FOM       

Digital Roadies Take Centre Stage—Hostworks with Weber Shandwick – Australia

GrowthEnabler: A Start-Up to Help Other Start-Ups—GrowthEnabler with Integral PR Services Pvt. Ltd.      

Our Journey to Space—MEASAT with Edelman

TELECOMMUNICATIONS                            

4G/LTE Full-Scale Educational Campaign—Qualcomm with Burson-Marsteller

Crowdsourcing Brand Loyalty: Huawei Fan Celebration—Huawei with MSLGROUP

Qualcomm Invention Café—Qualcomm with Burson-Marsteller

FINANCIAL AND PROFESSIONAL SERVICES                         

AAG Energy- Leaping to Greater Success—AAG Energy Holdings Limited with Strategic Public Relations Group

Banking Giant SBI Wins Over Indian Millennials—State Bank of India with Adfactors PR

Helping Hong Kong Pursue More from Life—MetLife Hong Kong   

MasterCard: Giving China a Priceless Surprise—MasterCard with Weber Shandwick

Shifting the Needle of Private Equity in Japan—Kohlberg Kravis Roberts (KKR) with Ashton Consulting

ASSOCIATIONS                

The ASEAN Business Awards Philippines 2014—ASEAN Business Advisory Council Philippines with EON The Stakeholder Relations Group

China Social Media Campaign for Yale Center Beijing—Yale School of Management with Ryan Communication

Get Certified Now’ Campaign—BSA | The Software Alliance with HyperText

Out Leadership and FTI Consulting promoting LGBT Equality in Asia—Out Leadership with FTI Consulting

PUBLIC SECTOR/GOVERNMENT               

Bringing Kuala Lumpur to the World—InvestKL with Edelman Malaysia

Destination Europe: EU Delegation to Indonesia—The Delegation of the European Union to Indonesia, Brunei Darussalam and ASEAN (The EU) with Edelman              

DETROIT: Becoming China's Comeback Kid—Michigan Economic Development Corporation (MEDC)

Dubai Week in China—Falcon and Associates with Ogilvy Public Relations Beijing

The Sarawak Energy Newsroom—Sarawak Energy Berhad with Edelman Malaysia

NOT-FOR-PROFIT                           

Building Consensus Among Policymakers and Public for a Tougher Law on Road Safety—Save Life Foundation

Punch the Poo (Tinju Tinja) Open Defecation Awareness Campaign for Unicef—Unicef Indonesia with PT Fortune Indonesia Tbk.

Save the Children: Raising Awareness for Inclusive Education in China—Save the Children with Weber Shandwick

Time to ‘Un’burden India: Fight Chronic Disease through Ecosystem Conditioning—Partnership to Fight Chronic Disease (PFCD) with SPAG ASIA      

TOBACCO FREE BIHAR—CANCER AWARENESS SOCIETY/ CTFK with ADVANTAGE SERVICES