SABRE Awards EMEA 2015 Finalists | Holmes Report
Charting the future of public relations

2015 SABRE Awards EMEA finalists

The 2015 EMEA SABRE Awards shortlist was selected from among more than 2,000 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury including more than 40 industry leaders.

The winners will be announced at our annual awards dinner, to be held once again at The Roundhouse in London on May 19. Tickets—for both the dinner and the In2 Summit taking place the same day—and tables are on sale now.

DIAMOND SABRE AWARDS

BRAND-BUILDING
Creating the Biggest News Splash in MoneySuperMarket’s History…“Your Home Is Your Castle? The Nation’s Burglary Postcodes 2014”—MoneySupermarket.com with Lansons
Hack The Space, launching The Space—The Space with Albion Drive
Lunar Mission One: A New Lunar Mission for Everyone—Lunar Missions Ltd with Pagefield
Taking 3D Printing from out of the Lab and into the Living Room—Robox with Diffusion
To Do a BlaBlaCar—BlaBlaCar with Burson-Marsteller 

REPUTATION MANAGEMENT    
                
EU Campaign 2014—ITD - Trade for Asc. International Transport and Distributiom with Geelmuyden Kiese
McDonald's at 40—McDonald's UK with Blue Rubicon
The DGC-X-Factor! How DGCX Transformed its Regional and Global Profile—Dubai Gold & Commodities Exchange (DGCX) with Weber Shandwick
Toilet Board Coalition—Toilet Board Coalition with salt PR
Ukraine's Voice in the World—Ukraine Crisis Media Center with PRP

RESEARCH AND PLANNING

Breast Cancer Awareness Campaign—Roche Lebanon with Memac Ogilvy Public Relations
Just for Tots for Butlins—Butlins with Unity
Launch of the Middle East Region’s First-Ever Arab Knowledge Economy Report—Arab Knowledge Economy with Orient Planet
Love, Mum for M&S—M&S with Unity
The Moonhouse—Falu Rödfärg with Rippler Communications 

MEASUREMENT AND EVALUATION   

#StopTheWedding—Plan Norway with Trigger
McVities #Sweeet—McVities with 3 Monkeys Communications
Swing The Vote for vInspired—vInspired with Unity
The Autocomplete Truth—UN Women with Memac Ogilvy Public Relations
World Energy Council Media Evaluation—World Energy Council with Commetric Ltd


GOLD SABRE AWARDS

GEOGRAPHIC CATEGORIES

AFRICA
Bombardier's African Take-Off—Bombardier Aerospace North Africa with MdC Morocco (a Marco de Comunicación Group company)
Djembe Communications Builds Leading Reputation for FSDEA among African Sovereign Wealth Funds— Fundo Soberana de Angola (FSDEA) with Djembe Communications
K9 Anti-Poaching Awareness Powered by Photo-Journalism—Paramount Group with Burson-Marsteller
One Rand Man—Sanlam with Atmosphere Communications
The June 2014 Sub-Saharan Africa Ericsson Mobility Report—Ericsson with Weber Shandwick 

THE BALKANS
Ideas for the future—Philips Romania with Ogilvy Public Relations Bucharest
LiveSMART 365—Samsung Electronics with MSLGROUP The Practice
Speak Out Against Domestic Violence—AVON with All Channels Communication Group
The Biggest Heroes are the Youngest Ones—Our Premature Children" Foundation supported by AbbVie with Chapter 4 Bulgaria
The Mentina Gamification—Zaharni Zavodi Ltd with All Channels Communication Group

THE BALTIC
Dick Dobrowolski: How to Spin, How to Win—Publicon sp z o.o.
Helping Bees with Kujawski: 4th Edition—ZT Kruszwica S.A.
Home Cooking With Wedel—Wedel with 24/7Communication
The Game is on for Women’s Health—The Foundation Pilka jest Piekna, the Federation of Amazon Clubs with Practum Consulting Sp. z o. o.
Zero Road Rage—Lietuvos draudimas with Integrity PR

BENELUX
A Pear for an Apple—Samsung Electronics Belgium with Ketchum Brussels
DJ Stamps / How Celebrating New Heroes Connects an Institution to Millennials—PostNL with Ketchum
How to Relaunch a Company toward its Internal and External Stakeholders after Years of Restructuring—Sabena Aerospace with Whyte Corporate Affairs
Make Gymnastics Hot! How Thousands of Children Participate in Sports Again—KNGU (Royal Dutch Gymnastics Foundation) with Bijl PR
Week of Migraine: Not Your Average Headache—Novartis Consumer Health with Ketchum

DACH
“Komm auf den Dreh mit Oral-B!”: A Consumer Movement to Change User Habits and Drive Brand Market Penetration—Oral-B / Procter & Gamble Germany GmbH & Co Operations oHG with MSL Germany
A1 Goes Green—A1 Telekom Austria AG
On A Journey to Content 2020: How Coca-Cola Is Shaping A Digital Brand—coca-Cola GmbH with fischerAppelt
The Mystery Scent Oasis—Bolton Austria with Ketchum Publico
This is Where Margarine Grows—Unilever Germany with Edelman GmbH

CENTRAL & EASTERN EUROPE                        

Going to the Top—CP INVEST with Ewing Public Relations, s.r.o.
IKEA PS bloggers—IKEA with Seesame Communication Experts
National Receipt Lottery—TIPOS National Lottery Company with Dynamic Relations 2000, s.r.o.
Potholes Project 2013-2014—Generali Foundation CZE with Generali Pojistovna a.s.
Turns The Toughest Tender—Milka / Mondelez Czech Republic s.r.o. with PR.Konektor

FRANCE                      
“Serial Drinker, Social Loser”: Fighting Binge Drinking Among Young People by Capitalizing on their Reputation Concerns—Entreprise & Prévention with Cohn & Wolfe
Badoit Express—Danone Eaux France with ELAN-Edelman
Flight of the Phoenix: Yahoo’s Relaunch in the Skies over Paris—Yahoo with Lewis PR
Herbiers en Scène—Klorane Institute with ELAN-Edelman
Venez Vérifier (Come and Check)—Fleury Michon with HOPSCOTCH Groupe

IBERIA    
A Cocktail with Walnuts, Please—The California Walnut Commission with Inforpress
Diabetes Gets a Beating—Novartis with apple tree communications
Rock in Rio Celebrates 10 Years in Portugal—Better World with Lift Consulting
We Are Monster High—Mattel Spain with Hill+Knowlton Strategies
Whatsred: Hospitality 2.0—Coca-Cola with Llorente & Cuenca

MEDITERRANEAN 
#Pricelessrome Program—MasterCard with INC - Istituto Nazionale per la Comunicazione Srl
FIFA World Cup Trophy Tour by Coca-Cola: Cohn&Wolfe Turns the World Cup into Everyone's Cup—Coca-Cola with Cohn & Wolfe srl
Urban Adventures Media Event—Cutty Sark with V+O Communication and Unlimited Creativity
Viverla Tutta: A Patient Storytelling Project—Pfizer Italia with Havas PR Milan
You Make My Life Beautiful—Airfasttickets with Weber Shandwick

THE MIDDLE EAST       
First Global Forum for Youth Leaders on Drug Use Prevention—The National Rehabilitation Center with Weber Shandwick
Growing Together: Introducing the New MEPRA—Middle East Public Relations Association (MEPRA)
Hasan Hejazi Presented by Audi Middle East—Audi Middle East with Grayling
Park it Right—Al Baik with TRACCS
Warriors in Pink --Ford Motor Company with ASDA'A Burson-Marsteller

NORDICS               
Fan of the Year—Unibet with Cohn & Wolfe Stockholm
Try my Hybrid—Toyota Norway AS with Geelmuyden Kiese and Saatchi & Saatchi
Joller - A Podcast between Parents—Philips Avent with Pronto
Fill Up a Plane with Norwegian—Norwegian Air Shuttle with Trigger
Ikano Flappy Saver—Ikano Bank with Volontaire

RUSSIA AND THE CIS  
Around the World in 55 minutes—VTB Capital
Grants of Gratitude: Introducing the #IOU Grant’s Scotch Whisky Global Concept to the Ukrainian Market—William Grant & Sons with Mainstream Communication & Consulting
One Country, One Team: Boosting the Support for Russian Athletes in Sochi—The Public Contributions Council of the Russian Olympic Committee with SPN Communications
PR Support of the Taxi Services Market Reform—Moscow Department of Transport with CROS
United Code of Ethics in Communications in Russia 2014—FleishmanHillard Vanguard

TURKEY   
"Women First"—Vodafone Turkey with Hooper Consulting International
Beauty is a State of Mind—Dove with Edelman Turkey
Launching TEAS in Turkey—The European Azerbaijan Society with APCO Worldwide
LG G3 Smart Phone MEA Region Istanbul Launch—LG Electronics Turkey with Caretta Communication & Consultancy
Local History of Chocolate—Nestlé Turkey with Ogilvy Public Relations Istanbul

UK AND IRELAND (SMALL BUDGET) 
#BeMySoleMate—Young's Seafood with Weber Shandwick
Business Navigators: Making Mentoring Matter in the UK—Sage UK with Marlin PR
Edge Of Your Tweet—888 Casino with Shine Communications
Just for Tots for Butlins—Butlins with Unity
The After 8 Challenge by Frank PR—After 8 (Nestlé) with Frank PR

UK AND IRELAND (MEDIUM BUDGET)            
Do Your Worst at Bestival: Listerine Stay White Will Keep you Looking Your Best—Johnson & Johnson with Weber Shandwick
Making AVG a Household Brand—AVG with Waggener Edstrom
Reviving a British Icon—Keep Britain Tidy with Weber Shandwick
Virgin Atlantic #FlightDecks—Virgin Atlantic with Cake
Wear the Rose—O2 with Hope&Glory PR

UK AND IRELAND (LARGE BUDGET)    
#clearaplate—Unilever with Edelman
#FollowTheFairies—M&S with Unity
Lucozade Sport Conditions Zone—Lucozade Sport with Speed Communications
Revolutionising the Way Consumers Shop for Wine and Establish Morrisons as a Credible Wine Retailer—Wm Morrison Supermarkets PLC with Focus PR
The UK Launch of Eylea—Bayer Healthcare with Liberation Unlimited

MULTI-COUNTRY CAMPAIGN  
Battle of the Smarter Driving Generation—Shell with Edelman
Bringing Moto Back—Motorola Mobility with Weber Shandwick
Journey of Sound—Harman with Text100
Refund.me, Claim Your Rights—Refund.me with Marco de Comunicación
The Majestic Danube – Untouched Natural Beauties and Cradle of Ancient Nations—Svishtov Municipality with APRA Porter Novelli

PAN-EUROPEAN CAMPAIGN    
"Little Boy Freezing"—SOS Children's Villages with Släger Kommunikasjon
#DirtyCash—MasterCard Europe with Ketchum
#GreatWeekend—Budget Car Rental with Atomic
Iron Mountain: Creating, Maintaining and Evolving the CIR Concept—Iron Mountain with Berkeley PR
VMware: Built in the Fast Lane—VMware with Brands2Life

GLOBAL PROGRAMME        
Bushmills Live—Bushmills Irish Whiskey with Smarts Communicate
The Andy Warhol Art Exchange—Absolut with Jung Relations
ExperienceBosch—Robert Bosch GmbH with Ketchum Pleon GmbH
Magnum’s 25th Birthday Celebrations—Magnum (Unilever) with Golin
Taking Pestaurant Global—Rentokil with Brands2Life


GOLD SABRE

PRACTICE AREAS

BUSINESS-TO-BUSINESS            
IBM Europe Cloud Influencer Programme—IBM with Ketchum
Kick the Fax out of Football—DocuSign with Chameleon PR
Re-launching an American Icon—Dunkin' Donuts with Kaizo
TelecityGroup’s Telecities: It’s Hot in Helsinki—TelecityGroup with Nelson Bostock Group
The Devold Protection Challenge—Devold of Norway with Geelmuyden Kiese

CONSUMER MARKETING (EXISING PRODUCT) 
All Things Hair—Unilever with Weber Shandwick
Roadtrip from Smell—Febreze (P&G) with Hill+Knowlton Strategies
Smart Ass: the Contactless Donkey—Barclaycard with Hope&Glory PR
The Frontier Woman—Expedia.no with PR-operatørene
The Porridge Phenomenon: Modernizing the Image of Oat Porridge—Raisio Group with Drum Communication Inc.

CONSUMER MARKETING (NEW PRODUCT)       
#4eversticky: How to Remain Attached for the Whole Life—3M with MY PR
DNA launched World's First Jolla—DNA with Drum Communications Inc.
Nestea Cherry Blossom Launch Campaign—Coca-Cola Hungary Services Ltd with Well PR Agency
The Launch of the Year: Raising the Habitat Fever—Vepsäläinen/Habitat Finland with Pohjoisranta Burson-Marsteller
Xbox The One Campaign—Xbox with Cake

INTEGRATED MARKETING     
"Say STOP to the Reckless Driver You Love" Campaign—PZU S.A. with On Board PR and VML Poland
Changing Understanding of a Silent Killer—Carbon Monoxide - Be Alarmed! with Fishburn
Do You Have It In You?—The Norwegian Ministry of Education and Research with Geelmuyden Kiese
Launch of Robinsons Squash'd—Robinsons with iris Worldwide
TCS Amsterdam Marathon 2014: Calling all Superheroes—Tata Consultancy Services (TCS) 

INSTITUTIONAL IMAGE
#StopTheWedding—Plan Norway with Trigger
“We Are THERE Where You need Us”: Imagecampaign for the Union of the Municipal Employees Gewerkschaft der Gemeindebediensteten—Kunst, Medien, Sport, freie Berufe (GdG-KMSfB) with The Skills Group GmbH
Building Bridges, Connecting Cultures—Fribourgissima Association/Canton of Fribourg with Farner Consulting AG
Do Not Forget: Memories of a Great War—Schneider Electric with Chapter 4 Communications Consulting
Sand, Hands and Wristbands—Barclaycard with Hope&Glory PR

EMPLOYEE COMMUNICATIONS     
Amis-Dialogi: How to Change the Discussion about Blue-Collar Work—McDonald’s, Hartwall, Helsingin Energia, ISS Palvelut, Metsa Group & Lemminkainen with Ellun Kanat
Safe by Choice—Yara with bb&b
The OSRAM Identity—OSRAM with cc:langen GmbH
The Social Ironman—PwC Norway (Western Region) with Geelmuyden Kiese
Wärtsilä 180° Radio—Wärtsilä with Miltton

FINANCIAL COMMUNICATIONS  
Printing Money for the Fastest Kickstarter Ever—M3D with Dynamo PR
The Deal of the Year—The AA with Headland
HELLA: The Innovative Conservative Way to go Public—HELLA KGaA Hueck & Co.
Increase Brand Awareness & Elevate the Corporate Profile for Freshpet to Stakeholders in Advance of IPO—Freshpet with ICR
Metro Group Annual Report 2013/14—Metro AG

CAUSE-RELATED MARKETING      
Return of the Green Cross Code Man—More Th>n Insurance with Cow
Secret Continent—Sodastream with FleishmanHillard
#passforschool—Western Union with Hill+Knowlton Strategies
Someone Like Me—Someone Like Me with Manifest London
Food Truck to End World Hunger—Church of Sweden with Prat PR Porter Novelli

COMMUNITY RELATIONS      
Breakfast with Finland—Arla with Miltton
DSS Apprenticeship Program 2014—DFRE with TRACCS
From Loathed To Admired: The Ashghal Journey To Winning The Hearts and Minds Of Qatar Communities—Public Works Authority ‘Ashghal’ Qatar with Hill+Knowlton Strategies
Hug Me with Your Soul—Bulgarian Organization for Patients with Rheumatology Deseases and Association of Rheumatic Arthritis Patients in Partnership with AbbVie, Sofia, Bulgaria with United Partners Ltd
The Butterfly Effect—The Center for Electronic Governance Moldova with BDR Associates

CORPORATE SOCIAL RESPONSIBILITY       
Buddy Check—The Absolut Company with JMW kommunikation
Driving Skills for Life 2014—Ford Motor Company with WPP
Flight Path to Sustainability—Etihad Airways with Four Communications
Have a Rich Pistachio CSR Campaign—Nestlé Turkey with Ogilvy Public Relations Istanbul
Preparing Today for the Jobs of Tomorrow—Samsung Electronics Romania with MSLGROUP The Practice

PUBLIC EDUCATION  
A Better Ending—Lundbeck Italy with Weber Shandwick
Breast Cancer Awareness Campaign—Roche Lebanon with Memac Ogilvy Public Relations
Bringing the Global Slavery Index to a Truly Global Audience—Walk Free Foundation with FTI Consulting
Improving Awareness and Self-Management of Type 2 Diabetes in South Asian Communities—Novo Nordisk with Pegasus
Pro-women Without Fractures—FHOEMO – AECOS with Torres y Carrera

CRISIS MANAGEMENT   
Castle of Light: the Building of the Century—General Partnership “Nacionālā Būvkompāniju Apvienība” with SIA "Baltijas Komunikāciju Centrs"
Risk Mitigation on Bulgarian Thermal Power Plant Shut Down—CEZ Bulgaria with AMI Communications Bulgaria Ltd
Saving OGEO FUND From The Firing Squad—OGEO FUND with MSLGROUP Brussels
The Book of Mormon Musical Response and Launch of “Ask a Mormon” Advertising Campaign—The Church of Jesus Christ of Latter-day Saints with APCO Worldwide
The Co-operative Bank: Stabilisation and Fight Back—The Co-operative Bank with Lansons

ISSUES MANAGEMENT        
#FreeAJStaff—Al Jazeera
“Houskapreis”: The Research Award of the B&C Private Foundation. Through Strategic Communication to Austria's Most Important Private Research Award—B&C Privatstiftung (B&C Private Foundation) with The Skills Group GmbH
A UK Voice on Cyber Security—Nettitude with Johnson King, a Finn Partners company
Amending the Public Procurement Act: a Campaign to Raise Employment and Facilitate Business Through Regulatory Change—LEWIATAN - Polish Business Organisation with Genesis Public Relations
East Village—East Village with W Communications

PUBLIC AFFAIRS       
AXA and Autonomous vehicles—AXA with Cicero Group
Be the Difference: Campaigning for the Inclusion of First Aid in the National Curriculum—St John Ambulance with Interel
The Pension Tax Calculator—SPF Seniorerna with JKL
The Inaugural National Continence Care Awards: Raising Awareness, Tackling the Taboo—Astellas Pharma Ltd with MHP Communications
Multimedia Project "UN Hundred'—Ukraine Crisis Media Center with СFC Consulting Company

CORPORATE MEDIA RELATIONS      
"So Geht Sächsisch.“ ("Simply Saxony.“)—Sächsische Staatskanzlei (State Chancellery of Saxony) with Ketchum Pleon
Italy Investment Plan—BAT - British American Tobacco with INC - Istituto Nazionale per la Comunicazione Srl
Landing the Eagles in the Media—Barclays with Hope&Glory PR
Making a Mobile Mark – Elevating Bank of America’s Industry Leadership Through Exploration of Consumer Mobility Trends—Bank of America with Burson-Marsteller
The DGC-X-Factor! How DGCX Transformed its Regional and Global Profile—Dubai Gold & Commodities Exchange (DGCX) with Weber Shandwick 

PRODUCT MEDIA RELATIONS (CONSUMER MEDIA) 
Building Billion Dollar Businesses—Sculley Brothers LLC with Peppercomm
Dezeen & MINI Frontiers—MINI with iris Worldwide
Grandvalira: Star of the Slopes—Grandvalira with apple tree communications
Hawking Talking—Paddy Power with Taylor Herring
The Look to Die For for Liverpool City Council—Liverpool City Council with Unity

PRODUCT MEDIA RELATIONS (TRADE MEDIA)
Coravin—Coravin with W Communications
doorgaan.nl—De Amersfoortse with Coebergh Communicatie & PR
Everybody's Change—Nutella with Havas PR
Indie Beer Can Festival: Sparking a Canned Craft Beer Trend—The Can Makers with onechocolate communications 

DIGITAL CAMPAIGN      
A Social Campaign with a Refreshing Take on the Arab World—Perfetti Van Melle, Mentos Candy with Memac Ogilvy Public Relations
Bloxham Hotel (Monogram Murders by Sophie Hannah)—Harper Collins with Four Colman Getty
Pampers Stroller Walks—Procter & Gamble with MSLGROUP Stockholm
The Autocomplete Truth—UN Women with Memac Ogilvy Public Relations
World Wide Vac—Electrolux with Prime 

SOCIAL MEDIA/SOCIAL NETWORKING   
#Goalface—ITV with Lexis
#phonies—HTC with Hope&Glory PR
Never Forget to Vote—SSU with Edelman Deportivo
Builds the Future with #LEGORussia  — Pro-Vision Communications with LEGO
Xperia Z3 Customer Roadshow—Sony Mobile with Citizen

BLOGGER OUTREACH   
A Truly Surprising Holiday: Being Swept Away by the Unexpected!—Curaçao Tourist Board Europe with FleishmanHillard
Bloggers as a Springboard to the Mainstream Media—Nigloland with Wellcom
The Blog Battle—Barncancerfonden (The Swedish Childhood Cancer Foundation) with IUM Sweden
The Dare—Helly Hansen with PR-operatørene
Turning Lifestyle and Mummy Bloggers into Brand Advocates—Wacom Europe with LF Channel s.l.

GUERRILLA MARKETING    
Dill—Lidl with Cohn & Wolfe Stockholm
Don’t Smoke Your Body: Body Tells the Story Non-smoking Campaign—Pfizer Oy with AC-Sanafor Oy
Escape Ends Here—Unicef with Edelman Deportivo
House of Brands—Carrefour with Burson-Marsteller
Sin Riders—The Brewers of Spain with Burson-Marsteller and El Señor Goldwind

PUBLICITY STUNT 
Deluxe Restaurant for Lidl—Lidl with Gabrielle Shaw Communications
Fins-bury Shark—Discovery Channel UK with House PR
KLM Live High Five—KLM Royal Dutch Airlines with Eigen Fabrikaat
Samsung Midnight Rainbow—Samsung Electronics UK with Red Consultancy
The Expendables 3 - DVD & Blu-ray Launch—Lionsgate with Shine Communications

SPECIAL EVENT      
Fenerbahçe Championship Celebrations—Türk Telekomünikasyon A.Ş.
The Birgit Nilsson Prize 2014—Birgit Nilsson Foundation with Farner Consulting AG
The Invictus Games—The Invictus Games with Good Relations
The Sponsorship that Changed the Poker Law in Norway—Betsafe with Geelmuyden Kiese
Welcome to Hotel VW California by Frank PR—Volkswagen with Frank PR

SPONSORSHIP         
Carry the Olympic Flame with Coca-Cola!—Coca-Cola Company with R.I.M. Porter Novelli
Every Sports Club Deserves a Lower Energy Bill—Nuon with Leene Communicatie bv
Everyday Men—NIVEA MEN with Porter Novelli
Share the Sofa—Heineken with Edelman
Sweden's Biggest Shootout—Svenska Spel with Jung Relations

TRADE SHOW    
Breaking though at Advertising Week Europe 2014—News UK with MWW
Canon Cabast—Canon with DABO & CO
PR-campaign for International Industrial Trade Fair INNOPROM-2014—Business Event (Formika Group of Companies) with PR agency PR Partner
The Activity Tracker That Took on the Big Boys—Fitbit with apple tree communications
TRESemmé Goes Fashion—TRESemmé (Unilever) with Marco de Comunicación Spain

MARKETING TO MEN    
A Brand New Beer—Grönstedts with Jung Relations
Johnnie Walker Pioneer with Flavour—Johnnie Walker with Golin
Paddy Power Balotelli Swap Shop by Frank PR—Paddy Power with Frank PR
The Jaguar Land Rover Diaries—Jaguar Land Rover with Weber Shandwick
The Spirit of BACARDI, A Graphic Novel—BACARDI Rum with Citizen

MARKETING TO WOMEN       
#Feetie - Scholl Velvet Smooth Campaign—Reckit Benckiser with Glasnost.Amsterdam
Always Like a Girl Campaign—Procter & Gamble with MSLGROUP UK
Galaxy Style Exchange—Mars Ireland with Edelman Ireland
In Her Shoes—Always (P&G) with Hill+Knowlton Strategies
Murmur Rolepay—Murmur with Dăescu Borțun Olteanu

MARKETING TO YOUTH      
#ClearasilBFF—Reckitt Benckiser/Clearasil with Geelmuyden Kiese
Bringing M4JAM to South Africa—M4JAM and WEChat with Waggener Edstrom
Kuddle: Product Launch—Kuddle with Burson-Marsteller AS
The Alliance for Responsible Democracy—The League of Young Voters with FleishmanHillard
The Big Bang Experiments—Big Bang Young Scientists and Engineers Fair with Hope&Glory PR

MULTICULTURAL MARKETING                  
How Finland said 'We Do'—Tahdon2013 with Miltton & Miltton Creative
Polio Regional Immunization Campaign—UNICEF with Memac Ogilvy Public Relations
Sprite Cricket Stars—Coca-Cola Middle East with Memac Ogilvy Public Relations


GOLD SABRE

INDUSTRY SECTORS
AUTOMOTIVE      

"Flex Moms, Safe Kids"—Opel_GM with Cohn & Wolfe srl
El Planeta Azul Think Blue—Volkswagen with Llorente & Cuenca
Europride—The Airport Express Train with PR-operatørene
Mustang Rises—Ford Middle East with ASDA'A Burson-Marsteller
The Stutterheim Puzzle—Volvo Cars with Jung Relations 

FASHION AND BEAUTY
“L’Oréal en VIVO” Blog for Employees—L'Oréal Spain with Llorente & Cuenca
100 Colours and 100 Days—Dove with Edelman Turkey
ghd curve—ghd with Shine Communications
More Courage for Myself—Unilver Germany/Dove with Edelman GmbH
Yves Saint Laurent—YSL with W Communications

FOOD AND BEVERAGE     
Being Part of a Group—Danish Crown with CZOO
Cake Angels, The Baking of Adam by Manc Frank—Cake Angels with Frank PR
Pepsi Max Taste Challenge—PepsiCo Norway with Gambit Hill+Knowlton Strategies
‘Free the Joy’ Campaign—Cadbury Dairy Milk with Golin
Hello, My Name is Vladimir—BrewDog with Manifest London

HOME AND FURNISHINGS                          
Ceresit "Misty Campaign"—Henkel with Seesame Communication Experts
eBay DOME—eBay.it with Ad Mirabilia
Furniture: Heart of House—Argos (Home Retail Group) with Surname & Surname
The Sweetest Mistake - Bathroomsweets.com—Bathrooms.com with Dynamo PR
With the Right Tools You Can Create Wonders—Jordan Painting Tools with Trigger

ENTERTAINMENT  
"TLC Bridal Run"—Discovery Networks with MSLGROUP Poland
#Hoffornot—David Hasselhoff with Golin
Comics in Teaching—Egmont with Cohn & Wolfe Stockholm
Tough Mudder Ambassadors—Tough Mudder with Edelman GmbH
Wild Brazil—Fox International Channels Germany with Ketchum Pleon GmbH

FINANCIAL SERVICES 
Cooperation with Bloggers—Getin Noble Bank with Lighthouse Consultants
Ebola Fund Raising Campaign—ABAX with Blast Communications
Idea Bank's Business Incubator—Idea Bank
Launching a New Bank in a Sceptical Marketplace—Paragon Bank with Fishburn
Mortgage Matters—Experian with Bell Pottinger

FOOD SERVICE               
Everyday Athletes—Subway Germany with Weber Shandwick
Healthy Living in a Fast Food Nation—The Subway Brand with Good Relations
McDonald's Quality Roadshow—McDonald's with 24/7Communication
Serving the UK—McDonald's UK with Blue Rubicon, Portland Communications, Red Consultancy and Aiken PR
TGI Fridays #togethermas—TGI Fridays with 3 Monkeys Communications

RETAILERS    
Eco Challenge—Watsons Ukraine with HOSHVA PR
EE Glastonbury Power Bars—EE with Cake
Foyles: a Bookshop for the 21st Century—Foyles with Four Colman Getty
Happy Ending Fairytales—IKEA with Hope&Glory PR
Making Premiumness Affordable—MediaGalaxy with Dăescu Borțun Olteanu

TRAVEL AND TOURISM
Are you Klaus-Heidi?—Lufthansa with Burson-Marsteller Stockholm and DDB Stockholm
Changing Buying Behaviours for thetrainline.com—thetrainline.com with Fishburn
Expect the Unexpected—South African Tourism with Bell Pottinger
Scandic To Go—Scandic with Prime
Sofitel Hotels: Social Media Consultancy + Facebook Campaign—Sofitel Hotels with Hopscotch Europe

ENERGY AND NATURAL RESOURCES               
PM Tracers—Gaspol Energy with FleishmanHillard
Schneider Electric: Energy Efficiency Awareness Road Show of Spain—Schneider Electric with Llorente & Cuenca
Search for the Golden Construction Helmet—Chamber of Commerce with Porter Novelli
Shale Gas Europe: An Engaging Platform to Rebalance a Highly-Emotive Debate—Shale Gas Europe with FTI Consulting
Thought Leadership for Dr. Liane Smith—Wood Group Intetech with Aspectus PR

PROFESSIONAL SERVICE FIRMS  
"ViewPoint": Turning the Global Certification Body DNV GL into the Thought Leader in its Category—DNV GL - Business Assurance with Cohn & Wolfe srl
Accenture Digital and Accenture Strategy Online Launch—Accenture
BDO’s Mid-Market Manifesto: Championing the Needs of Britain’s Mid-Sized Businesses—BDO with Blue Rubicon
Brand Building in Law: CMS in the UK—CMS with Cubitt Consulting
Carat—Carat with W Communications

REAL ESTATE AND CONSTRUCTION             
Building Informed Intelligence—Barbour ABI with Tangerine PR
Come Back Home... to Mummy and Daddy—Immobiliare.it with MY PR
Engaging Arup’s Global Audience—Arup with Brands2Life
Initial Offering on the Spanish Stock Exchange—Lar España Real Estate with Weber Shandwick
Live, Love Volleyball—Kanyon Shopping Center with Hooper Consulting International

TRANSPORTATION AND LOGISTICS      
CycloFun Train—ROPID with Ewing Public Relations, s.r.o.
Delivering Business Success in Africa—DHL Express with Epic Communications
How a Courier Carried it’s Own Brand—ASM with Lewis PR
Navigating Stobart through Turbulent Times—Stobart with Lansons
Unlock Christmas with Avis—Avis with Tin Man

CONSUMER ELECTRONICS              
Finding the G Spot (Launching the LG G Series Mobile phones in South Africa)—LG Mobile with Ogilvy Public Relations
London Fashion Week: Acer’s Selfie Hat Goes Global—Acer UK with Otto Communications & PR
Philips Citiscape Soundtrack—Philips Bulgaria with All Channels Communication Group
Samsung Galaxy S5 Launch—Samsung Electronics with MSLGROUP The Practice
The Eureka! Gallery—O2 with Hope&Glory PR

TECHNOLOGY: HARDWARE         
Back to 1994 with PS4—Sony PlayStation with Fever
Barclays Biometric Reader Launch—Barclays with Babel PR
Fortinet Medical Campaign—Fortinet with Sarota PR
Printing Money for the Fastest Kickstarter Ever—M3D with Dynamo PR
Vodafone's iPhone 6 launch—Vodafone with Glasnost.Amsterdam

TECHNOLOGY SOFTWARE 
Delivering Business Impact—EMC with Brands2Life
Flying the Flag for Innovation, Competition and Fairness within Public Sector IT—Skyscape Cloud Services with Johnson King, a Finn Partners company
Infobesity and The Rise of The Humans—Microsoft with Edelman
Launching a Start-Up with a Bird's-Eye View of the World—Redbird with Wellcom
Lords of the Fallen Video Game Launch—CI Games with Hill+Knowlton Strategies

TELECOMMUNICATIONS    
GWS and Diffusion Take on UK Operators and Regulator in Testing Game of Monopoly—Global Wireless Solutions with Diffusion
Improving Maternal, Neonatal and Child Health in Samburu, Kenya—Safaricom-m-pesa Foundation with Ogilvy Public Relations
Information Age and the Queen's Tweet—BT with Porter Novelli
The Mowgli Generation: Children Saving Children—MTS with SPN Communications
The Unexpected Skype Videocall—Skype with Text100

WEB-BASED BUSINESS      
Graze's Corporate Communication Programme—Graze with Instinctif Partners
Karenina. Live Edition—Google Russia with Ketchum Maslov
LinkedIn Masterclass—LinkedIn with Coopr
The Cousin (Varu’) Just Solved You!—Tocmai.ro with Golin
The Creative Online Gaming Company—Betsson Group with Geelmuyden Kiese

ANIMAL CARE  
Dogs Trust: Microchipping Campaign—Dogs Trust with Surname & Surname
Pawsitive Living—Mars Ireland with Edelman Ireland
Where’s Mum?—Pupaid with Bellenden

CONSUMER HEALTH 
“C”: Not Just a Metro Line—AbbVie Czech Republic with Ogilvy Public Relations
Communications Campaign in Support of Health Screening Project—The Ministry of Health of the Russian Federation with JSC Mikhailov and Partners Strategic Communication Management
Joint-Friendly Hiking Powered by Voltaren and the German Hiking Association—Novartis Consumer Health with Edelman
Nurofen for Children Confidence Collective—RB with Virgo Health
The Stork: Media Launch—Ceuta Healthcare/Rinovum Women's Health with Zeno Group

HEALTHCARE PROVIDERS   
Cancer Primary Prevention—Cancer Center in Warsaw with Edelman Warsaw
El Abuelo Tiene un Nuevo Hogar [Grandad’s Got a New Home]—SARquavitae with Llorente & Cuenca
Health of a Nation—synlab Czech with Ewing Public Relations, s.r.o.
Passion for Caring—TENA, SCA S.A. with Inforpress
The Fire Race—Trygg-Hansa with Prime

MEDICAL TECHNOLOGIES  
An Apple a Day Keeps the Doctor Away—Siemens Healthcare Bulgaria with APRA Porter Novelli
Citizen Broadcasting Network: World Sleep Day 2014—ResMed Sweden with Dahlheim & Sjöqvist
Growing GE’s Dose Footprint in Europe—GE Healthcare with APCO Worldwide
Improving Diabetics’ Lives—Roche Diabetes Care Switzerland with Farner Consulting AG
Style up the Glucometer!—Roche Diabetes Care with MSLGROUP The Practice

PHARMACEUTICAL RX     
Directions in Diabetes—Boehringer Ingelheim and Eli Lilly and Company with Ogilvy Healthworld
Don’t Let Migraine Paralyze You—Allergan with Ketchum
Don’t Turn Your Back on It: Making a Remarkable Impact upon the Lives of Those Living with Inflammatory Back Pain—Abbvie with Biosector2
Living Like You—Novartis Pharmaceuticals AG with Weber Shandwick
Think. Act. Breathe—Boehringer Ingelheim with Cohn & Wolfe

ASSOCIATIONS      
Global Salmon Initiative: Building the Foundations for a Sustainable Future—Global Salmon Initiative with AXON Communications
Save Your Beer—ASSOBIRRA - Association of Beer and Malt Producers with INC - Istituto Nazionale per la Comunicazione Srl
Swisswood—Switzerland Cheese Marketing with Ulled Asociados
The Ham Destination—Nortura with Trigger
White Wedding: When Milk Meets Art—Landesvereinigung der Bayerischen Milchwirtschaft (Bavarian Dairy Association) with Ketchum Pleon GmbH

EDUCATIONAL AND CULTURAL  INSTITUTIONS  
Brathay Apprentice Challenge—Brathay Trust with Claremont Communications
Communication Lab: Bringing up Science Communicators in Russia (Or the First Experiment on Scientists)—RVC with SPN Communications
Marketing Campaign of the 43 East German State Universities/WhatsApp Study Information—Ministry of Sciences and Economic Affairs of the State of Saxony-Anhalt with Ketchum Pleon GmbH/Interone BBDO
Skolvalet—Friskolornas Riksförbund with JKL
The Future Heads—The Norwegian School of Information Technology with Trigger

GOVERNMENT AGENCIES                           
“Active Citizen"—Business Communication Agency PR Inc.
A Wee Chat about Organ Donation—The Scottish Government with Consolidated PR
ENPI Info Centre: Communicating Cooperation—European Commission with Action Global Communications
European Elections: Act.React.Impact—European Parliament with Ogilvy Public Relations Brussels
German Year in Brazil—Federal Foreign Office of the Federal Republic of Germany (among others) with Media Consulta International Holding AG

NOT-FOR-PROFIT     
Eddie the Terrible—Humane Society Silicon Valley with UPRAISE Marketing + Public Relations
Fairtrade Fortnight 2014: Stick with Foncho to Make Bananas Fair—The Fairtrade Foundation with Kaper
Piece of Trash Penalty (#sopigstaffskala)—ECPAT Sweden with Prime
The Most Important Meal of Their Lives—Send a Cow with Cow
The 'Real' Apple Store—Borough Market with Tin Man