2016 EMEA In2 SABRE Award Winners
Charting the future of public relations

2016 In2 SABRE Awards EMEA winners

More than 25 public relations firms from across the EMEA region will be presented with In2 SABRE Awards during our In2 Innovation Summit in Berlin next month.

The In2 SABREs recognize excellence in various categories of innovation and insight—with an emphasis on content creation—as well as PR agency management and marketing.

Norwegian PR firm Trigger will receive three trophies at the In2 SABRE lunch, which will take place at The Barbican, London, on May 19. Consultancies with two winning entries include multinationals Edelman and Ketchum; and UK firms Brands2Life, Dynamo, Hope&Glory, Shine, and Unity

Tickets for the #In2Summit, and for the Gold #SABREAwards dinner ceremony (finalists here) at the Roundhouse on the same evening, are on sale now.

2016 In2 SABRE Award EMEA Winners

DIGITAL AND PRINT MEDIA (EARNED)
Winner:
Accent Media: First Class Ticket to the Top—Accent Media with Cubitt Consulting

Certificates of Excellence:
#ShowYourStrap by Unity for M&S—Marks & Spencer with Unity
Bristol-Myers Squibb Oncology Communications—Bristol-Myers Squibb with Reynolds-MacKenzie
"Soon, the Robot Will Shop for You": Establishing Robots as Delivery Option for the Last Mile—Starship Technologies with MSLGROUP Germany GmbH
The Train Brain—Stockholmståg with Kärnhuset

BROADCAST MEDIA (EARNED)
Winner:
Squeeze Please—Bonjour with Volontaire

Certificates of Excellence:
Establishing E3G as a Stable Voice in an Unstable Climate—E3G with Hill+Knowlton Strategies
Jaguar F-PACE Launch—Jaguar Land Rover with TVC Group
The Launch of Nexcel—Castrol with Ogilvy Public Relations
Uniplaces: Welcome to the New Students Revolution—Uniplaces with Corpcom - Comunicação Corporativa Lda

NON-JOURNALIST INFLUENCERS + COMMUNITIES (EARNED)
Winner:
#DirectFix for Direct Line by Unity—Direct Line with Unity

Certificates of Excellence:
#MecSaysHiToJunimea—McDonald's Romania with Tribal Worldwide Romania
4 Days #InAbuDhabi—Abu Dhabi Tourism Culture and Authority with Memac Ogilvy Public Relations
McDonalds YouTuber Activation – Total Transparency—McDonald's UK with Blue Rubicon
Non-Journalistic Influencers—Cirkle

CREATION OF PERSUASIVE CONTENT
Winner:
The Wait—NHS Blood and Transplant with MHP Communications

Certificates of Excellence:
Coca-Cola: Ramadan Dark Iftar—Coca-Cola with Memac Ogilvy Public Relations
Henkel Saves the Mask of Tutankhamun—Henkel
Lesley Miller: Reject the Fitness Myth—Les Mills with Manifest
The Work Workout—Kommunal with Volontaire

CONTENT CREATION ON MEDIA SITES (EARNED)
Winner:
Stephen Fry's Guide to the UK for Heathrow—Heathrow with Red Consultancy

Certificates of Excellence:
#ShowYourStrap by Unity for M&S—Marks & Spencer with Unity
At Your Fingertips. Getting Rough Sleepers Off the Streets—StreetLink with Tin Man
Carling Shirt Amnesty—Carling with Havas Sports & Entertainment Cake
Jaguar F-PACE Launch—Jaguar Land Rover with TVC Group

SPONSORED CONTENT/NATIVE ADVERTISING
Winner:
"Mehr Leben im Leben." ("More to Life than Living")—Janssen Deutschland GmbH with Ketchum Pleon GmbH

Certificates of Excellence:
Spark Something Good by Unity for M&S—Marks & Spencer with Unity
Tropicoliday by Unity for Ribena—LR Suntory with Unity

INFLUENCER ENDORSEMENTS + PAID/UNPAID PRODUCT PLACEMENT
Winner:
Pole to Pole—Paypal with Edelman

Certificates of Excellence:
#AmexExplorers—American Express with Memac Ogilvy Public Relations
Drunken Mistakes—Systembolaget (the Swedish alcohol retailing monopoly) with Geelmuyden Kiese
Gareth Bale and McDonald's 100,000th Kit Donation—McDonald's with Red Consultancy
In the Shower with Henrik Lundqvist—Procter & Gamble – Head & Shoulders with JUNG

MEDIA PARTNERSHIP
Winner:
An Unexpected Fika—Gevalia with Golin Stockholm

Certificates of Excellence:
Contest for Young Ukrainian Music Bands Rock The Nation by Tullamore D.E.W.—Tullamore D.E.W. with Mainstream Communication & Consulting
Gurus and Guidance—Canon UK with Nelson Bostock Unlimited
P.A.C.E—Gap with Edelman UK
S.Pellegrino Young Chef Award—Sanpellegrino with Ketchum Italy and YAM112003

SOCIAL GOOD + PUBLIC SERVICE
Winner:
Spark Something Good by Unity for M&S—Marks & Spencer with Unity

Certificates of Excellence:
#Smearforsmear—Joes Cervical Cancer Trust with Shine Communications
When I Smoke, You Smoke—DGS - Direção Geral da Saúde with Corpcom Lda

ONLINE ADVERTISING
Winner:
Tropicoliday by Unity for Ribena—LR Suntory with Unity

BEST USE OF FACEBOOK
Winner:
#MecSaysHiToJunimea—McDonald's Romania with Tribal Worldwide Romania

Certificates of Excellence:
#Uncute—The Swedish Association of Professional Veterinary Clinics with Geelmuyden Kiese
The Marathon Walker—Water for Africa with Ogilvy Public Relations Paris
Western Union – Giving a 160 Year Old Company a Facebook Facelift in Strategic Market—Western Union with Ketchum Maslov
The World’s First Social Media Film Premiere—Belstaff with Weber Shandwick

BEST USE OF TWITTER
Winner:
The “Hijacking” of Mobiltel’s Twitter Account—Mobiltel with All Channels Communication

Certificates of Excellence:
#IndustrieproTTIP - Political Campaigning for #TTIP on Twitter—Bundesverband der Deutschen Industrie (BDI) with MSLGROUP Germany GmbH
#Smearforsmear—Joes Cervical Cancer Trust with Shine Communications
Building a Twitter Community—The European League Against Rheumatism (EULAR) with Cohn & Wolfe
Missing Type—NHS Blood and Transplant with MHP Communications

BEST USE OF LINKEDIN
Winner:
Hopscotch: LinkedIn for Sanofi—Sanofi with Hopscotch Europe

BEST USE OF TUMBLR, VINE, PINTEREST, SNAPCHAT OR INSTAGRAM
Winner:
Mujeres Sin Filtro (Women Without Filters)—UNILEVER – DOVE with Edelman Spain

Certificates of Excellence:
Drunken Mistakes—Systembolaget (the Swedish alcohol retailing monopoly) with Geelmuyden Kiese
LEGO Russia Official Photographer of the Year—LEGO Russia with Pro-Vision Communications
My Law—Plan International Norway with Trigger As
Xperia Pic Quiz—Sony Mobile with Jung Relations

BEST USE OF BLOGS
Winner:
Swing the Vote. Unity and vInspired—vInspired with Unity

Certificates of Excellence:
Attendance Record for Dell with Content Marketing—Dell with Iteo
With You in "Buenos Comienzos", The Aliseda Blog—Aliseda Inmobiliaria with LLORENTE & CUENCA

SOCIAL MEDIA — COLLECTIVE
Winner:
Swiss Direct Democracy Meets Digital Campaigning—SSRM Swiss Society for Reproductive Medicine with Farner Consulting AG

Certificates of Excellence:
#IndustrieproTTIP - Political Campaigning for #TTIP on Twitter—Bundesverband der Deutschen Industrie (BDI) with MSLGROUP Germany GmbH
Tropicoliday by Unity for Ribena—LR Suntory with Unity
"Virtual Campus Tour” in Support of the Marketing Campaign of the 43 East German State Universities—Ministry of Sciences and Economic Affairs of the State of Saxony-Anhalt representing All Five Eastern German Ministries with Ketchum Pleon GmbH
Warriors in Pink—Ford Middle East with ASDA'A Burson-Marsteller

CROWDSOURCING & CO-CREATING
Winner:
#DirectFix for Direct Line by Unity—Direct Line with Unity

Certificates of Excellence:
#MecSaysHiToJunimea—McDonald's Romania with Tribal Worldwide Romania
Co-creating with Instagram Community—Instagram with PBN Hill+Knowlton Strategies
Swing the Vote. Unity and vInspired—vInspired with Unity
Trail Memories of Norway—DNT - The Norwegian Trekking Association with Geelmuyden Kiese AS

REAL-TIME ENGAGEMENT
Winner:
Political Realtime Influencer Marketing—Arena with Farner Consulting AG

Certificates of Excellence:
#787surprises—Virgin Atlantic with Blue Rubicon
#everybaby—Pampers with Hill+Knowlton Strategies
#Race2LoveJo—Abdali with Memac Ogilvy Advize
O2 Big Me Ups—O2 with Hope&Glory

MEME
Winner:
Live Knead for PizzaExpress – Unity—PizzaExpress with Unity

Certificates of Excellence:
Forkbox—Fork Unstable Media GmbH with Fork Unstable Media GmbH
Spark Something Good by Unity for M&S—Marks & Spencer with Unity
Tropicoliday by Unity for Ribena—LR Suntory with Unity
Virgin Trains Christmas Trains—Virgin Trains and Virgin Trains East Coast with Hope&Glory 

GAMIFICATION/USER-GENERATED CONTESTS
Winner:
RE-MARCA – The Game to Spread the Meaning of MARCA ESPAÑA—Foro de Marcas Renombradas with LLORENTE & CUENCA

Certificates of Excellence:
The Cleverest Cat in Belgium—Nestlé Purina Petcare: Felix with Weber Shandwick
LEGO Russia Official Photographer of the Year—LEGO Russia with Pro-Vision Communications
Nissan X-Trail #TheOneToFollow Instagram Challenge—Nissan with Memac Ogilvy Public Relations
Tropicoliday by Unity for Ribena—LR Suntory with Unity

BRANDED NARRATIVES  
Winner:
Coca-Cola: Ramadan Dark Iftar—Coca-Cola with Memac Ogilvy Public Relations

Certificates of Excellence:
Creating a Global Bartender Community Around True Rum – Authentic Caribbean Rum with apple tree—WIRSPA with apple tree communications
Ghost Writer—FINN.no with Trigger AS
"Mehr Leben im Leben." ("More to Life than Living")—Janssen Deutschland GmbH with Ketchum Pleon GmbH
We Are all Capitano—Farmaceutici Dottor Ciccarelli with MY PR

BRAND DIGITAL PLATFORMS — TECHNICAL
Winner:
How European Are You?—Qlik with Brands2Life

Certificates of Excellence:
Blocket Mode—Blocket with Jung Relations AB
Find Your Swede—VisitSweden with Volontaire
Messy Adventures—Persil (Unilever) with Golin
RAC CONTENT HUB—RAC with SPECIALIST – THE CONTENT AGENCY

DIGITAL NEWSROOMS
Winner:
Attendance Record for Dell with Content Marketing—Dell with Iteo

Certificates of Excellence:
Heart of the Brand—MSLGROUP
In2Sabre Categories/DigitalNewsrooms—Expo Milano 2015 with SEC RP

ILLUSTRATIONS + PHOTOGRAPHY
Winner:
Washed Away—ActionAid with Weber Shandwick

Certificates of Excellence:
A Streetcar Named Hyundai—Hyundai Motor UK with Launch PR
Live Knead for PizzaExpress – Unity—PizzaExpress with Laura Newbold
Nikon Europe 'Project Spotlight'—Nikon Europe with Brands2Life
Squeeze Please—Bonjour with Volontaire

DIGITAL VIDEO
Winner:
Don't Drink and Dive—Trygg-Hansa with Prime Public Relations i Sverige AB

Certificates of Excellence:
Boring, But Important—Norwegian Labor Inspection Authority with Geelmuyden Kiese AS
Jean's Speech—Aldi with Weber Shandwick
NetCom Stories—NetCom with PR-operatørene
Pulling Power: Giving Advanced Driving Courses Sex Appeal—The Institute of Advanced Motorists with Tin Man

ANIMATION VIDEO
Winner:
The Dream. A Story from Kids with Diabetes to the World of Adults—Sanofi Ukraine with Be-it Agency

Certificates of Excellence:
MAKING CONSENT MODULAR: A Creative Approach to Clinical Trial Consenting—F. Hoffman La Roche Ltd. with W2O Group
When Merck Became Merck—Merck Group with Ogilvy Public Relations

AUDIO: PODCASTS + MUSIC
Winner:
Changing the DNA of the Man Booker Prize—The Man Booker Prize with Four Communications Group Ltd

Certificate of Excellence:
Text100 Sweden: Not Only PR—Text100

IDENTITY/BRANDING
WINNER:
The Strategy Behind Accenture Stategy—Accenture

Certificates of Excellence:
Alertswiss—Swiss Federal Office for Civil Protection with Farner Consulting AG
Hydrogen Europe – Building a New Brand Identity—Hydrogen Europe (formerly NEW-IG) with FTI Consulting
Make It Kenya—Kenyan Ministry of East African Affairs, Commerce and Tourism with Grayling
Visual Identity as Brand Ambassador—LLORENTE & CUENCA

SEO/CONTENT DISTRIBUTION (PAID + ORGANIC)
Winner:
The World's First Travel by Taste Agent—TravelSupermarket with Brands2Life

Certificate of Excellence:
Can I Bring My Selfie Stick?—AttractionTix.co.uk with Dynamo PR

USE OF SOCIAL MEDIA OR ANALYTICS FOR AUDIENCE INSIGHTS OR INFLUENCER TARGETING
WINNER:
Using PR Research to Inform Policy, Positioning and Stakeholder Engagement—International Diabetes Federation with Commetric Ltd
Certificates of Excellence:
#BeActive - European Week of Sport—European Commission with Burson-Marsteller
ElectUK—Tata Consultancy Services with Tata Consultancy Services
SB(influencers)100—SalterbaxterMSL
Using Analytics to Balance the Coffee and Health Debate—Institute for Scientific Information on Coffee (ISIC) with Kaizo

ORIGINAL/COMMISSIONED RESEARCH FOR PR
Winner:
Rewriting the Rulebook for Customer Engagement—Verint with Brands2Life
Certificates of Excellence:
Barclays Prosperity Map: What Does Affluence Mean for the UK Today?—Barclays with Cohn & Wolfe
BlackRock Investor Pulse—BlackRock with Cicero Group
Djembe Communications and Forbes Insights Research Report—Djembe Communications
The Cost of Christmas—VoucherCodes.co.uk with Red Consultancy

MEASUREMENT, POST-CAMPAIGN ANALYSIS
Winner:
The Almond Board Snack Happy Challenge—Almond Board of California with Porter Novelli UK

Certificates of Excellence:
Pulling Power: Giving Advanced Driving Courses Sex Appeal—The Institute of Advanced Motorists with Tin Man
Relaunching a British icon by Unity for Butlin's—Butlins withUnity
SB(influencers)100—SalterbaxterMSL
Spark Something Good by Unity for M&S—Marks & Spencer with Unity

MARKETING TECHNOLOGY
Winner:
SPR Takeover—Finnish Red Cross with Miltton

Certificates of Excellence:
#Wohnbarometer—Homegate with Farner Consulting AG
The House of Clicks—Hemnet with Prime Public Relations i Sverige AB

BEST AGENCY WEBSITE
Winner:
Is Domaniewska Jammed?—MSLGROUP

Certificates of Excellence:
Best Agency Website—Unity 
Best Agency Website—Trigger AS
Buman Media Website—Buman Media
Frank Website—Frank PR

BEST AGENCY BLOG, EDITORIAL, COMMUNICATIONS PLATFORM
Winner:
LDN - London in Short—London Communications Agency

Certificates of Excellence:
Content Efficiency Roadmap—fischerAppelt 
Text100 Sweden: Not Only PR—Text100
Unity: On Your Radar—Unity
Weber Shandwick EMEA Blog—Weber Shandwick

BEST USE OF SOCIAL MEDIA - AGENCY
Winner:
The Social Buzz Generators—fischerAppelt

Certificate of Excellence:
Ketchum Food Lab 2015—Ketchum Amsterdam

BEST LIVE EVENT — AGENCY
WINNER:
Djembe Insights Roundtables—Djembe Communications
Certificates of Excellence:
Eventiada Awards and the Leadership Dialogue Conference – For a Better Future of Communications in Russia—FleishmanHillard Vanguard
Infinite Inspiration - World Premiere of the Freightliner Inspiration Truck—Daimler AG with Oliver Schrott Kommunikation GmbH
On Tour with the Lions—Weber Shandwick
Unity CommUnity Programme—Unity

MOST INNOVATIVE AGENCY INITIATIVE
Winner:
FleishmanHillard South Africa Helps Educate the Future Communicators of South Africa.—FleishmanHillard South Africa
Certificates of Excellence:
All Channels Xcelerator—All Channels Communication
Forkbox—Fork Unstable Media GmbH
Trigger Action—UngXit, Kjelsås IL with Trigger
Unity: Field Trips—Unity

MOST INNOVATIVE MARKETING/COMMUNICATIONS TEAM, BRAND
Winner:
Neuroland—Espark Shopping Center with ECE Türkiye 

MOST INNOVATIVE BRAND/AGENCY COLLABORATION
Winner:
Telefónica Deutschland 2020 - Shaping the Leading Digital Telco—Telefónica Deutschland with Strichpunkt Agentur für visuelle Kommunikation GmbH

Certificates of Excellence:
#DirectFix for Direct Line by Unity—Direct Line with Unity
Emoji Passcode—Intelligent Environments with 10x
Ketchum Food Lab 2015—Ketchum Amsterdam
Missing Type—NHS Blood and Transplant with MHP Communications

PR AGENCY EMPLOYEE PROGRAM
Winner:
Introducing MIND: The Best Knowledge Management Platform in the Industry—MSLGROUP

Certificates of Excellence:
Employee Programme—Cirkle
PR Agency Employee Program—Unity

PR AGENCY CITIZENSHIP
Winner:
CSR at Klenk & Hoursch: We Want to Alleviate Children Suffering!—Klenk & Hoursch AG - Corporate & Brand Communications

Certificates of Excellence:
Bed, Bath, Bread—Pauluskerk Vluchtelingenwerk with Leene Communicatie bv
Ketchum: Improving the World, One Person at a Time—Ketchum
National Textbook on PR: Uniting Theory, Ethics and Best Practices to Create a New Standard in PR Education in Russia—Orta communications group with FleishmanHillard Vanguard
PR Agency Citizenship—NHS with Unity

PR AGENCY MARKETING
Winner:
A Brand with More Than 25 Years of Experience is Born. From INFORPRESS to ATREVIA—
ATREVIA

Certificates of Excellence:
Eventiada Awards and the Leadership Dialogue Conference – For a Better Future of Communications in Russia—FleishmanHillard Vanguard
Ketchum Food Lab 2015—Ketchum Amsterdam
Raising the Profile of Canela PR—Canela Public Relations
Unity CommUnity Programme—Unity 

THOUGHT LEADERSHIP IN PR
Winner:
Arab Youth Survey 2015—ASDA'A Burson-Marsteller

Certificates of Excellence:
A Pioneer Initiative for the Professional Services Sector D+I LLORENTE & CUENCA
INTO—Porter Novelli Romania initiative with Porter Novelli Romania
National Textbook on PR: Uniting Theory, Ethics and Best Practices to Create a New Standard in PR Education in Russia—Orta communications group with FleishmanHillard Vanguard
Unity CommUnity Programme—Unity