SABRE Awards EMEA 2016 Winners | Holmes Report
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2016 SABRE Awards EMEA Winners

The 2016 EMEA SABRE Awards winners were selected from among more than 2,400 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of more than 40 industry leaders.

Winners were unveiled at our annual awards dinner, held at Station-Berlin on May 25.

PLATINUM SABRE AWARD FOR BEST IN SHOW

Follow Felix—Nestlé Purina Petcare with Weber Shandwick

Finalists

Coca-Cola: Ramadan Dark Iftar—Coca-Cola with Memac Ogilvy Public Relations
Missing Type—NHS Blood and Transplant with MHP Communications
Swiss Direct Democracy Meets Digital Campaigning—SSRM Swiss Society for Reproductive Medicine with Farner Consulting AG
The 2 Euro T-Shirt - A Social Experiment—Fashion Revolution with Ketchum Pleon

DIAMOND SABRE AWARDS

COMPANY OF THE YEAR
One Year of Building the Leading Digital Telco—Telefónica Germany GmbH & Co. OHG

CEO OF THE YEAR
Ronan Dunne: Making O2 Impossible to Ignore—O2 with Blue Rubicon

BRAND BUILDING
Missing Type—NHS Blood and Transplant with MHP Communications

REPUTATION MANAGEMENT
How M-KOPA Became a Global Social Enterprise Brand—M-KOPA with Levanter Africa

RESEARCH AND PLANNING
Swing the Vote. Unity and vInspired—vInspired with Unity

MEASUREMENT AND EVALUATION
Quit the use of “snus”—The Norwegian Directorate of Health with Burson-Marsteller Oslo

GOLD SABRE AWARDS

GEOGRAPHIC AREAS

AFRICA 

Eski - When Intangible Cultural Heritage Reconnects a Brand with Its Audience—Phoenix Bev with Blast Communications

BALKANS
Vocational Romania—OMV Petrom with GMP PR, Graffiti PR, Graffiti BBDO, Webstyler

BALTIC
#SaveBooks—Polish Chamber of Books with Hill+Knowlton Strategies

BENELUX
#CallBrussels - Thanks for calling!—Visit.Brussels with Whyte Corporate Affairs

DACH
The 2 Euro T-Shirt - A Social Experiment—Fashion Revolution with Ketchum Pleon

EASTERN EUROPE
STONE HEART - REMOVAL OF ENVIRONMENTAL BURDEN—.A.S.A. Slovakia with Dynamic Relations 2000 s.r.o.

FRANCE
The Marathon Walker—Water for Africa with Ogilvy Public Relations Paris

IBERIA  
A Way to Explain the State Budget That Even Kids Can Understand!—Deloitte Portugal with ATREVIA PORTUGAL

MEDITERRANEAN
“Save the Squirrel”—Nestlé – Nescafé with Weber Shandwick

MIDDLE EAST  
Coca-Cola: Ramadan Dark Iftar—Coca-Cola with Memac Ogilvy Public Relations

NORDICS
While We're Waiting for IKEA—IKEA Norway with Trigger

RUSSIA AND THE CIS
Nivea New Rinks: Big Difference for Small Communities—Nivea with Elefante

TURKEY
Women First—Vodafone Turkey

UNITED KINGDOM (LESS THAN 50k)
English Heritage — Kids’ Takeover—English Heritage with Kaper

UNITED KINGDOM(50-100k)
Missing Type—NHS Blood and Transplant with MHP Communications

UNITED KINGDOM (100K PLUS)
#ShowYourStrap by Unity for M&S—Marks & Spencer with Unity

MULTICOUNTRY CAMPAIGN
Dominating Digitalisation—Siemens with Golin

PAN-EUROPEAN CAMPAIGN
Living The Dream Scholarship—Uniplaces with Manifest London

GLOBAL CAMPAIGN
The Philips Breathless Choir—Philips with FleishmanHillard, as part of OneVoice Connect, a consortium of Omnicom agencies and Ogilvy & Mather, London

GOLD SABRE AWARDS

PRACTICE AREAS

BUSINESS-TO-BUSINESS
The World’s First Universal LED Tube: The oneTLed—Momentum Capital and Seaborough Research BV with Weber Shandwick

CONSUMER MARKETING (EXISTING PRODUCT)
IKEA's Breakfast in Bed Café—IKEA with Hope&Glory

CONSUMER MARKETING (NEW PRODUCT)
Russian Premiere of a Must-Have Gadget IXO V—Bosch Green with Comunica

INTEGRATED MARKETING
Messy Adventures—Persil (Unilever) with Golin

INSTITUTIONAL IMAGE
The Royal Mint's £1.1m Effigy—The Royal Mint with Hope&Glory 

EMPLOYEE COMMUNICATIONS
What Moves You—BMW Group with MSLGROUP

EMPLOYER BRANDING
Changing the Game in the World of Employer Marketing—EY (Enrst & Young) with MSLGROUP

EXECUTIVE COMMUNICATIONS
When Weather Meets Economics – A UK First—The Weather Channel with MWWPR

FINANCIAL COMMUNICATIONS
SABMiller / AB InBev M&A Communications Support—SABMiller with Finsbury

CAUSE-RELATED MARKETING
Troll fighters—Kari Traa with Trigger AS

COMMUNITY RELATIONS
Spark Something Good by Unity for M&S—Marks & Spencer with Unity

CORPORATE SOCIAL RESPONSIBILITY
Acqua For Life—Giorgio Armani with SalterbaxterMSL

PUBLIC EDUCATION
The Better Day Experiment—Norwegian Automobile Association with Trigger

CRISIS MANAGEMENT
Insuring the Safety of Hostages—Transoceanic Development with LDWWgroup

ISSUES MANAGEMENT
Breastfeeding at McDonald's—McDonald's Hungary with Noguchi Porter Novelli

PUBLIC AFFAIRS
Swiss Direct Democracy Meets Digital Campaigning—SSRM Swiss Society for Reproductive Medicine with Farner Consulting AG

CORPORATE MEDIA RELATIONS  
Facebook: The Conversational Election—Facebook UK & Ireland with Blue Rubicon

PRODUCT MEDIA RELATIONS (CONSUMER MEDIA)
Dominating the Headlines with Fifty Shades of Grey—B&Q with Good Relations

PRODUCT MEDIA RELATIONS (TRADE MEDIA)
Creating a Global Bartender Community Around True Rum – Authentic Caribbean Rum with apple tree—WIRSPA with apple tree communications

DIGITAL CAMPAIGN
Follow Felix—Nestlé Purina Petcare with Weber Shandwick

SOCIAL MEDIA/SOCIAL NETWORKING CAMPAIGN  
#BeActive - European Week of Sport—European Commission with Burson-Marsteller

BLOGGER OUTREACH
Energizer—Cirkle

GUERILLA MARKETING
Disguised Banner—UNICEF with Daniel J Edelman LTD

PUBLICITY STUNT
Airbnb Floating House—Airbnb with Hope&Glory 

SPECIAL EVENT
Infinite Inspiration - World Premiere of the Freightliner Inspiration Truck—Daimler AG with Oliver Schrott Kommunikation GmbH

SPONSORSHIP
The Heartbeat of the Fans—Opel, Feyenoord, Hartstichting (Dutch Heart Foundation) with Bijl PR

TRADE SHOW
The Berlin Launch—Lenovo with Text100 and Zibrant

MARKETING TO MEN
Don't Drink and Dive—Trygg-Hansa with Prime Public Relations i Sverige AB

MARKETING TO WOMEN
This Girl Can—Sport England with Blue Rubicon

MARKETING TO YOUTH
#MecSaysHiToJunimea—McDonald's Romania with Tribal Worldwide Romania

MULTICULTURAL MARKETING
Bunte Schweiz—Swiss Federal Commission Against Racism with Farner Consulting AG

GOLD SABRE AWARDS

INDUSTRY AREAS

AUTOMOTIVE

EMOTIONAL DRIVING—Gonvarri Steel Services with LLORENTE & CUENCA

FASHION AND BEAUTY
Blind Beauty—Dove with Daniel J Edelman LTD

FOOD AND BEVERAGE
We Can Do It Here—Nescafe with Hill+Knowlton Strategies

HOME AND FURNITURE
Donate Your Pee—Domestos with The Do Agency

ENTERTAINMENT
#GivBlodForBloodborne - Launch of PS4 Game Bloodborne in Denmark—Sony PlayStation Denmark with Holm Kommunikation

FINANCIAL SERVICES
Selfie Pay—MasterCard with Ketchum

FOOD SERVICE
#SmileAfterSmile for 20 Years—McDonald's Romania with MSLGROUP The Practice

RETAILERS
Disrupting the Funeral Industry—Fonus with Geelmuyden Kiese AS

TRAVEL AND TOURISM
Make It Kenya—Kenyan Ministry of East African Affairs, Commerce and Tourism with Grayling

ENERGY AND NATURAL RESOURCES
Football for Friendship—Gazprom Company with AGT Communications Group

INDUSTRIALS AND CHEMICALS
The Transition: Grupa Azoty's Rise From Poland's National Champion to a European Leader—Grupa Azoty with Maurent PR

PROFESSIONAL SERVICES
The Strategy Behind Accenture Stategy—Accenture

REAL ESTATE AND CONSTRUCTION
The House of Clicks—Hemnet with Prime Public Relations i Sverige AB

TRANSPORTATION AND LOGISTICS
Pulling Power: Giving Advanced Driving Courses Sex Appeal—The Institute of Advanced Motorists with Tin Man

CONSUMER ELECTRONICS
O2 GuyFi—O2 with Hope&Glory 

TECHNOLOGY: HARDWARE
Aruba: Is #GenMobile Running the Risk?—Aruba with WE Communications

TECHNOLOGY: SOFTWARE AND SERVICES
#NeverRunOut—HP Inc. with Porter Novelli UK

TELECOMMUNICATIONS
Communications Campaign for the Launch of Tele2’s Mobile Telephony Network in Moscow and Moscow Region—TELE2 with MIKHAILOV AND PARTNERS

WEB-BASED BUSINESS
Viber "History of Stickers"—Viber with FleishmanHillard Vanguard

ANIMAL CARE
Modernizing the Legal Status of Animals in France: A Major Breakthrough in French Law—The Fondation 30 d' Amis with APCO Worldwide

CONSUMER HEALTH
Only If I Want—HRA Pharma with Cohn & Wolfe Public Relations GmbH & Co. KG

HEALTHCARE PROVIDERS
My Way—Techniker Krankenkasse with fischerAppelt

MEDICAL TECHNOLOGY
The Philips Breathless Choir—Philips with FleishmanHillard, as part of OneVoice Connect, a consortium of Omnicom agencies and Ogilvy & Mather, London

PHARMACEUTICALS
The Facts About Fasting During Ramadan—MSD with GCI Health

ASSOCIATIONS
#Uncute—The Swedish Association of Professional Veterinary Clinics with Geelmuyden Kiese

EDUCATIONAL AND CULTURAL INSTITUTIONS
"Virtual Campus Tour” in Support of the Marketing Campaign of the 43 East German State Universities—Ministry of Sciences and Economic Affairs of the State of Saxony-Anhalt representing all five Eastern German ministries with Ketchum Pleon GmbH

GOVERNMENT AGENCIES
SECURING A HISTORIC DEBT RESTRUCTURING DEAL FOR UKRAINE—UKRAINE’S MINISTRY OF FINANCE with APCO Worldwide

NOT FOR PROFIT
10KSA—Alf Khair