SABRE Awards EMEA 2016 Finalists | Holmes Report
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2016 SABRE Awards EMEA finalists

The 2016 EMEA SABRE Awards shortlist was selected from among more than 2,400 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury including more than 40 industry leaders.

The winners will be announced at our annual awards dinner, to be held at Station-Berlin on May 25. Tickets—for both the dinner and the In2 Summit taking place the same day—and tables are on sale now.

DIAMOND SABRE AWARDS

COMPANY OF THE YEAR
10KSA—Alf Khair
İstanbul Light Festival-Zorlu Center —Zorlu Property Group
One Year of Building the Leading Digital Telco—Telefónica Germany GmbH & Co. OHG

CEO OF THE YEAR
Ronan Dunne: Making O2 Impossible to Ignore—O2 with Blue Rubicon

BRAND BUILDING
10KSA—Alf Khair
Live Knead for PizzaExpress – Unity—PizzaExpress
Missing Type—NHS Blood and Transplant with MHP Communications
The Royal Mint's £1.1m Effigy—The Royal Mint with Hope&Glory 
While We're Waiting for IKEA—IKEA Norway with Trigger

REPUTATION MANAGEMENT
How M-KOPA Became a Global Social Enterprise Brand—M-KOPA with Levanter Africa
Ryanair 'Always Getting Better'—Ryanair with Edelman
Selfie-nomics—MasterCard with Ketchum
Spark Something Good by Unity for M&S—Marks & Spencer with Unity
Strengthening Our Nutrition Position—Costa Coffee

RESEARCH AND PLANNING
Breast Cancer Awareness Campaign—Roche Lebanon with Memac Ogilvy & Mather Beirut
Commetric and the International Diabetes Federation: ”Using PR Research to Inform Policy, Positioning and Stakeholder Engagement” —International Diabetes Federation with Commetric Ltd
Relaunching a British Icon by Unity for Butlin's—Butlins with Unity
Swing the Vote. Unity and vInspired—vInspired with Unity
Zero Redness—Gillette with Dăescu Borțun Olteanu Consultanță SRL

MEASUREMENT AND EVALUATION
#DirectFix for Direct Line by Unity—Direct Line with Unity
At Your Fingertips. Getting Rough Sleepers Off The Streets—StreetLink with Tin Man
Give Code a Chance—AdFaber with MSLGROUP The Practice
Quit the use of “snus”—The Norwegian Directorate of Health with Burson-Marsteller Oslo
The Almond Board Snack Happy Challenge—Almond Board of California with Porter Novelli UK

GOLD SABRE AWARDS

GEOGRAPHIC CATEGORIES

AFRICA
#AfricaAgainstEbola—The African Union with FleishmanHillard South Africa
Add Hope | World Hunger Month – Story of Hope—KFC with Ogilvy Public Relations
Brand Building in Africa—Eaton with Weber Shandwick
Eski - When Intangible Cultural Heritage Reconnects a Brand with Its Audience—Phoenix Bev with Blast Communications
FlySafair South Africa's First True Low-Cost Airline—FlySafair with WE Communications

BALKANS
It's 1 o'Clock, Let's Have Lunch!—Edenred with Action Global Communications
The Real Wolf of Wall Street in Bulgaria— GP Career Club with Related PR
The Sculpture —Gillette with Dăescu Borțun Olteanu Consultanță SRL
TomorrowMe—Samsung Electronics Romania with MSLGROUP The Practice
Vocational Romania—OMV Petrom with GMP PR, Graffiti PR, Graffiti BBDO, Webstyler

BALTIC
#SaveBooks—Polish Chamber of Books with Hill+Knowlton Strategies
Nivea Playgrounds—Beiersdorf with MSLGROUP
Project Club—Wyborowa Pernod Ricard with MSLGROUP
Saving the Image of Norway in Lithuania —Embassy of Norway with Ad verum
We Create Atmosphere—Ministry of the Environment with Profile Sp. z o. o.

BENELUX
#CallBrussels - Thanks for calling!—Visit.Brussels with Whyte Corporate Affairs
Alzheimer Socks—Alzheimer Lab with LEWIS
Amsterdam Light Festival 2015-2016—Amsterdam Light Festival with Coebergh Communicatie & PR
Bed, Bath, Bread—Pauluskerk Vluchtelingenwerk with Leene Communicatie bv
Moving Mesdag—Samsung Electronics Benelux with HvdM / ConspiracySinc

DACH
#GauguinSounds—Fondation Beyeler with Farner Consulting AG
AstraZeneca Flu Vaccination Sensibilisation Campaign—AstraZeneca with MSLGROUP Germany GmbH
The 2 Euro T-Shirt - A Social Experiment—Fashion Revolution with Ketchum Pleon
HP Instant Ink / #NieMehrOhne—HP Inc. with F&H Public Relations GmbH
YouTube Netzgeschichten—Deutsche Telekom AG with Weber Shandwick

EASTERN EUROPE
20 Years of Great Things—Microsoft Slovakia with SKPR Strategies
BevCan – CANStarter—BevCan East with Manage Social, s.r.o.
Cancer Awareness in a Shop Window—Mallow Flower Foundation with Noguchi Porter Novelli
FEAR THE WALKING DEAD—AMC Networks Central Europe s.r.o. with PR.Konektor
STONE HEART - REMOVAL OF ENVIRONMENTAL BURDEN—.A.S.A. Slovakia with Dynamic Relations 2000 s.r.o.

FRANCE
DRIVING DIGITSOLE ON THE ROAD TO SUCCESS FROM A SMART IDEA TO A SUCCESSFUL MARKET LAUNCH—DIGITSOLE with WELLCOM
GOOGLE, MOTEUR DE REUSSITES FRANÇAISES—GOOGLE FRANCE with TBWA CORPORATE
The Marathon Walker—Water for Africa with Ogilvy Public Relations Paris
Mission Baleine Bleue—Un cadeau pour la Terre with ELAN-EDELMAN
TRANSFORMING AN UNKNOWN BRAND INTO A MUST HAVE ACCESSORY FOR MUSIC FANS CONTEXT—Ultimate Ears with WELLCOM

IBERIA  
A Way to Explain the State Budget That Even Kids Can Understand!—Deloitte Portugal with ATREVIA PORTUGAL
The Egg, In Formal Dress—Inprovo with Burson-Marsteller Spain
EXIT Foundation: A Door to the Future—EXIT Foundation with LLORENTE & CUENCA
Iberia Express, Always On Time—Iberia Express with Torres y Carrera. Consultores de Comunicación
Mujeres Sin Filtro (Women Without Filters)—UNILEVER – DOVE with Edelman Spain

MEDITERRANEAN
HELPING WHIRLPOOL DOUBLE THEIR OPERATIONS IN EMEA—WHIRLPOOL with APCO Worldwide
Launch of Netflix in Italy—Netflix with MSL ITALIA
Master Chocolate Barista by NESTLE CHOCOLATE—NESTLE GREECE with V+O Greece
“Save the Squirrel”—Nestlé – Nescafé with Weber Shandwick
We Are all Capitano—Farmaceutici Dottor Ciccarelli with MY PR

MIDDLE EAST  
#MyIncredibleStory—Qatar Olympic Committee with Hill+Knowlton Strategies
Coca-Cola: Ramadan Dark Iftar—Coca-Cola with Memac Ogilvy Public Relations
Family Clock—Centrepoint with Impact Porter Novelli
Save Tutu—Fakieh Aquarium with TRACCS
White Friday Launch—Souq.com with Impact Porter Novelli

NORDICS
The Betsafe Car That Became a Viral Success—Betsafe with Spotlight PR
The Most Progressive Country in the World—Tankesmien Agenda with TRY Advertising Agency
Norwegian Taco Championship—Arla Foods AS with JCPR AS
Squeeze Please—Bonjour with Volontaire
While We're Waiting for IKEA—IKEA Norway with Trigger

RUSSIA AND THE CIS
#WhereverYouAre—PayPal with Grayling
The All-Russian Savings Week 2015. Come. Learn. Save!—The Ministry of Finance of the Russian Federation with SPN Communications
LEGO Russia Official Photographer of the Year—LEGO Russia with Pro-Vision Communications
National Textbook on PR: Uniting Theory, Ethics and Best Practices to Create a New Standard in PR Education in Russia—Orta communications group with FleishmanHillard Vanguard
Nivea New Rinks: Big Difference for Small Communities—Nivea with Elefante

TURKEY
Books on the Phone—TURK TELEKOM with EFFECT HALKLA İLİŞKİLER VE TURİZM HİZMETLERİ A.Ş.
'Fairy Tales'—Kanyon Shopping Center
Festivals are Meaningful with Your Presence—Espark Shopping Center with ECE Türkiye
The Little Prince—Capitol Shopping Center with Capitol Shopping Center
Women First—Vodafone Turkey

UNITED KINGDOM (LESS THAN 50k)
English Heritage — Kids’ Takeover—English Heritage with Kaper
Iron Mountain & Berkeley PR: An Integrated Approach to Public Sector PR—Iron Mountain with Berkeley Public Relations International
Launching Drama on UKTV Play - ‘Chocobatch’—UKTV Play with Taylor Herring
Severalnines “From Zero Coverage to UK Award Winners”—Severalnines with Positive Marketing Communications Limited
truTV Tatt Modern—truTV with Hope&Glory

UNITED KINGDOM(50-100k)
Honor Your Senses—Honor with LEWIS
Launching the Aviva Community Fund—Aviva with MHP Communications
Media Relations Campaign Across Energy Trades, Nationals & Broadcast to Launch the ICIS Power Index.—ICIS with Aspectus
Missing Type—NHS Blood and Transplant with MHP Communications
Now Hear Me: It’s My Right to Speak—NHS Education for Scotland with Weber Shandwick

UNITED KINGDOM (100K PLUS)
#ShowYourStrap by Unity for M&S—Marks & Spencer with Unity
Fuel Banks—npower with Golin
O2 - Employee Engagement: The Year of Celebration—O2
Premier Inn - Purple Sauce—Premier Inn with Frank PR
Taking Premier Estates Wine from Corner Shop to Online Sales—Premier Estates Wine with MSLGROUP

MULTICOUNTRY CAMPAIGN
Dominating Digitalisation—Siemens with Golin
Find Your Swede—VisitSweden with Volontaire
Hilton - #HiltonExplorer—Hilton Worldwide with Grayling
Hopscotch Europe for DxO ONE European Launch—DxO with Hopscotch Europe
Swiss - Attentive Eyes—Swiss International Air Line Ltd. with achtung! GmbH

PAN-EUROPEAN CAMPAIGN
European Year for Development 2015—European Commission/EuropeAid with media consulta International Holding AG
How European Are You?—Qlik with Brands2Life
Living The Dream Scholarship—Uniplaces with Manifest London
Pole to Pole—PayPal with Edelman
World's Best Driving Road—Avis with Atomic

GLOBAL CAMPAIGN
1 in 11 - Building and Launching a Global Charity Brand to Raise Awareness of the 1 in 11 Children Worldwide without Access to Primary Education—1 in 11 campaign (Qatar Museums, FC Barcelona Foundation, UNICEF, Reach Out To Asia) with Blue Rubicon
4,000 Voices, 1 Message—World Hepatitis Alliance & World Health Organization with Ketchum
Amplifying Human Potential for the Fourth Industrial Revolution—Infosys with LEWIS
Dons of Tequila—José Cuervo International with Albion Drive
The Philips Breathless Choir—Philips with FleishmanHillard, as part of OneVoice Connect, a consortium of Omnicom agencies and Ogilvy & Mather, London

GOLD SABRE

PRACTICE AREAS

BUSINESS-TO-BUSINESS
#ZFTraumjobs: Living the Motor Sports Dream—ZF Motorsport with MSLGROUP Germany GmbH
The 5% Club: Investing in a Generation—Qinetic with PHA Media
Secure Thinking—Fujitsu with Harvard
The Technology of Wimbledon—IBM with Ketchum
The World’s First Universal LED Tube: The oneTLed—Momentum Capital and Seaborough Research BV with Weber Shandwick

CONSUMER MARKETING (EXISTING PRODUCT)
Carbs Before Marbs—Federation of British Bakers and Flour Advisory Bureau with Red Consultancy
IKEA's Breakfast in Bed Café—IKEA with Hope&Glory
The Mahouism Movement – Mahou with apple tree—Mahou with apple tree communications
Marmite: End Marmite Neglect—Unilever with W Communications
Swiss Master Cheese 2015—Switzerland Cheese Marketing with ULLED ASOCIADOS C.R.P., S.A.

CONSUMER MARKETING (NEW PRODUCT)
#WearTheRose—O2 with Hope & Glory 
Café Royal Mission in Spain: Hasta la Vista, Barista—Café Royal with Canela Public Relations
Reebok Classic x Yeka Haski Collaboration Campaign—Reebok Classic with Win2Win Communications
Russian Premiere of a Must-Have Gadget IXO V—Bosch Green with Comunica
Stryhn's Liver Pâté: The Dane and the National Anthem—Mills DA with Trigger AS

INTEGRATED MARKETING
Betsafe Joining Forces with Gumball 3000—Betsafe with Geelmuyden Kiese
Doddle Says Relax—Doddle with Hotwire PR
Messy Adventures—Persil (Unilever) with Golin
NetCom Stories—NetCom with PR-operatørene
Twiggy for Aurora—Specsavers with Beattie Communication

INSTITUTIONAL IMAGE
BP's Energy Outlook 2035-BP International plc.
Discover Monsanto—Monsanto with FleishmanHillard France
DNB Lærepenger—DNB with Trigger AS
Hold Fokus—Gjensidige & Trygg Trafikk with PR-operatørene AS and Tjarnargatan
The Royal Mint's £1.1m Effigy—The Royal Mint with Hope&Glory 

EMPLOYEE COMMUNICATIONS
Delta Auto ̶ From the Bottom to Number One in Customer Experience--Delta Auto Ltd with Cocomms Ltd
GoShow. The Most Northern Flashmob & 3D Show—Norilsk Nickel with SPN Communications
Inspiring Women—C&A Europe
What Moves You—BMW Group with MSLGROUP
When Merck became Merck—Merck Group with Ogilvy Public Relations

EMPLOYER BRANDING
AMAZing JOB—AMAZON with SKPR Strategies
Changing the Game in the World of Employer Marketing—EY (Enrst & Young) with MSLGROUP
Hopscotch: LinkedIn for Sanofi—Sanofi with Hopscotch Europe

EXECUTIVE COMMUNICATIONS
Establishing E3G as a Stable Voice in an Unstable Climate—E3G with Hill+Knowlton Strategies
KIWI - The Great Perception Leap—KIWI Norway with Geelmuyden Kiese AS
One Year of Building the Leading Digital Telco—Telefónica Germany GmbH & Co. OHG
Uniplaces: Welcome to the New Students Revolution—Uniplaces with Corpcom - Comunicação Corporativa Lda
When Weather Meets Economics – A UK First—The Weather Channel with MWWPR

FINANCIAL COMMUNICATIONS
Instinctif Partners for NCC Group—NCC Group with Instinctif Partners
Islamic Banking Index by Emirates Islamic—Emirates Islamic with ASDA'A Burson-Marsteller
Project Solar—Reward Gateway with Hudson Sandler
SABMiller / AB InBev M&A Communications Support—SABMiller with Finsbury
VTB Capital Business Breakfast at WEF in Davos 2016—VTB Capital

CAUSE-RELATED MARKETING
The Dive In Festival for Diversity & Inclusion—Lloyd's of London with Gong Communications Ltd
Lifebuoy: Influencing the SDGs—Lifebuoy with salt communications
Skype the Dog—Skype with Grayling Russia
Top Level Domain .swiss—Federal Office of Communication OFCOM with Farner Consulting AG
Troll fighters—Kari Traa with Trigger AS

COMMUNITY RELATIONS
“#TeEscuchamos” (Listening to Our Followers)—CALIDAD PASCUAL with LLORENTE & CUENCA
Building Better Communities—Jewson with Tangerine PR
Empowering Villages Through Design—Kemijoki Oy with Hill+Knowlton Strategies
Spark Something Good by Unity for M&S—Marks & Spencer with Unity
Vielen Dunk - 20 Jahre unser Team!—Deutsche Telekom AG with Mataracan GmbH

CORPORATE SOCIAL RESPONSIBILITY
Acqua For Life—Giorgio Armani with SalterbaxterMSL
Creative Space—The Absolut Company with JMW kommunikation
The Dream. A Story From Kids with Diabetes to the World of Adults—Sanofi Ukraine with Be-it Agency
Drunken Mistakes—Systembolaget (the Swedish alcohol retailing monopoly) with Geelmuyden Kiese
GROHE TURN WATER INTO FOOD Campaign—GROHE Middle East & Africa with Memac Ogilvy & Mather Beirut

PUBLIC EDUCATION
Be Seen—Momentum Short-term Insurance with Ogilvy Public Relations
The Better Day Experiment—Norwegian Automobile Association with Trigger
Putting Children’s Rights in the Spotlight in Southern Africa—Global Child Forum with Burson-Marsteller
Quit the Use of “snus”—The Norwegian Directorate of Health Burson-Marsteller Oslo
Roomie—Dutch Government with HvdM

CRISIS MANAGEMENT
Blacklisting an EU Blacklist: Justice for Transparency—Government of Bermuda with Cubitt Consulting
Duqu 2.0—Kaspersky Lab
FIRE IN CAMPOFRIO—CAMPOFRIO with LLORENTE & CUENCA
Insuring the Safety of Hostages—Transoceanic Development with LDWWgroup
When Chickpeas (supposedly) Kill—Lunter with Seesame Communication Experts

ISSUES MANAGEMENT
Breastfeeding at McDonald's—McDonald's Hungary with Noguchi Porter Novelli
Helping Together—The Philanthropy Center Slovakia with SKPR Strategies
President Muhammadu Buhari & the APC - Nigeria’s New Leaders—All Progressives Congress with BTP Advisers
Public-Private Partnerships for Smarter Cities—Uber with Hill+Knowlton Strategies
Saving Summer Holidays in the UK—British Association of Leisure Parks, Piers and Attractions (BALPPA) with Interel

PUBLIC AFFAIRS
€1million for Kidney Health in the EU—European Kidney Health Alliance (EKHA) with Interel
GovUP—SEC RP
Political Realtime Influencer Marketing—Arena with Farner Consulting AG
Power of the Undefeated_Ukraine—The Administration of the President of Ukraine with Ukrainian Crisis Media Center (UCMC)
Swiss Direct Democracy Meets Digital Campaigning—SSRM Swiss Society for Reproductive Medicine with Farner Consulting AG

CORPORATE MEDIA RELATIONS  
The 4G Workplace—Ricoh with Harvard
Access to Innovation—Came with Publicis Consultants Italia
Barclays Prosperity Map: What Does Affluence Mean for the UK Today?—Barclays with Cohn & Wolfe
Canon EXPO Paris—Canon Europe with Nelson Bostock Unlimited
Facebook: The Conversational Election—Facebook UK & Ireland with Blue Rubicon

PRODUCT MEDIA RELATIONS (CONSUMER MEDIA)
#facefuzz: Why Beards Can Make You a Bad Person, But Are Good for Business—
Eva with Chameleon
Dominating the Headlines with Fifty Shades of Grey—B&Q with Good Relations
Magnum, a Tribute to Chocolate Lovers—Magnum with Marco de Comunicación
Regent Street Cinema - The Birthplace of British Cinema Re-opens—University of Westminster Regent Street Cinema with Publicasity
The Search for the New Milk Tray Man—Cadbury with Golin

PRODUCT MEDIA RELATIONS (TRADE MEDIA)
A Bright, Solid, British Tech Success Story—brightsolid with Finn Partners
Absolut #13thClassic—Absolut with Cirkle Communications
Audor Auction- The First Oldtimers Auction House—Ardor Auction with Public Dialog S.C.
Creating a Global Bartender Community Around True Rum – Authentic Caribbean Rum with apple tree—WIRSPA with apple tree communications
IBM Security B2B Communication—IBM Deutschland GmbH with Ketchum Pleon GmbH

DIGITAL CAMPAIGN
Dante's Kitchen—Maspex Wadowice with MSLGROUP
Follow Felix—Nestlé Purina Petcare with Weber Shandwick
Ladbrokes Barkingham Palace Gold Cup—Ladbrokes with Kaper
The System Man—The Association of Private Care Providers with MSLGROUP Sweden
THE WORLD’S GREATEST KIT LAUNCH—Southampton FC with Mischief P R

SOCIAL MEDIA/SOCIAL NETWORKING CAMPAIGN  
#BeActive - European Week of Sport—European Commission with Burson-Marsteller
#TwitterFashionWeek—Twitter with ATREVIA
Contest for Young Ukrainian Music Bands Rock The Nation by Tullamore D.E.W.—Tullamore D.E.W. with Mainstream Communication & Consulting
Give Me Strength—Lucozade with Ogilvy Public Relations
The “Hijacking” of Mobiltel’s Twitter Account—Mobiltel with All Channels Communication

BLOGGER OUTREACH
#AmexExplorers—American Express with Memac Ogilvy Public Relations
#LoveSabah—Royal Brunei with Good Relations
#natuerlichezutaten—Unilever with ad publica Public Relations GmbH
Energizer—Cirkle
McDonalds YouTuber Activation – Total Transparency—McDonald's UK with Blue Rubicon

GUERILLA MARKETING
#DirectFix for Direct Line by Unity—Direct Line with Unity
Disguised Banner—UNICEF with Daniel J Edelman LTD
Studio Relaunch—NDR ARD-Aktuell Koordination with fischerAppelt AG
Tropicoliday by Unity for Ribena—LR Suntory with Unity
Washed Away—ActionAid with Weber Shandwick

PUBLICITY STUNT
Airbnb Floating House—Airbnb with Hope&Glory 
Coolblue : “Sinterklaas Take-Over HOAX”—Coolblue with Coopr
Dont Try This at Home! Live-Streaming from Wembley Arch with EEs 4GEE Action Cam—
EE with M&C Saatchi PR
Fit Kwik—Kwik Fit with Taylor Herring
Harp's Nod to the Belfast Time Machine—Harp with Smarts Communicate

SPECIAL EVENT
Infinite Inspiration - World Premiere of the Freightliner Inspiration Truck—Daimler AG with Oliver Schrott Kommunikation GmbH
Opening of the New Suez Canal—Suez Canal Authority with MEMAC Ogilvy Public Relations - MENA
PORLWI - Let There Be Light—PORLWI with Blast Communications
S.Pellegrino Young Chef Award—Sanpellegrino with Ketchum Italy and YAM112003
Shell Eco-marathon Turkey—Shell Turkey

SPONSORSHIP
#Powercheck—Duracell with Hill+Knowlton Strategies
Barclays Premier League 2014/15 Trophy Presentation—Barclays with Havas Sports & Entertainment Cake
Beauty & The Beast—Embassy of Italy in Oman with TRACCS
The Heartbeat of the Fans—Opel, Feyenoord, Hartstichting (Dutch Heart Foundation) with Bijl PR
Team Z3 at Tough Mudder—Sony Mobile with Citizen Relations

TRADE SHOW
From Snoopers’ Charter to Internet Censorship; How an Issues Approach Attracted Record Board Level Numbers—Imago Techmedia with Kaizo
Sparking Conversations—Tyco Fire Protection Products with BDB
The Berlin Launch—Lenovo with Text100 and Zibrant
TRESemmé Goes Fashion—TRESemmé with Marco de Comunicación
Unilever Foundry 50 at Cannes Lions Innovation—Unilever with Kaper

MARKETING TO MEN
#MeatyMalbec—Pernod Ricard UK – Graffigna with Atomic
Carling Shirt Amnesty—Carling with Havas Sports & Entertainment Cake
Don't Drink and Dive—Trygg-Hansa with Prime Public Relations i Sverige AB
GET A GRIP—GOODYEAR with Ketchum
In the Shower with Henrik Lundqvist—Procter & Gamble – Head & Shoulders with JUNG

MARKETING TO WOMEN
Blocket Mode—Blocket with Jung Relations AB
Driet: The Drinking Diet—Accretio/Lundbeck with Reynolds-MacKenzie
This Girl Can—Sport England with Blue Rubicon
Very.co.uk #Summertime—Shop Direct (Very) with Havas Sports & Entertainment Cake
You Are a Woman. You Have the Power!—NOVARTIS ONCOLOGY HELLAS with Asset Ogilvy Public Relations

MARKETING TO YOUTH
#MecSaysHiToJunimea—McDonald's Romania with Tribal Worldwide Romania
The Big Bang Experiments—EngineeringUK with Hope&Glory
Durex - When It's On It's On—Durex with Virgo Consumer Health and Wellbeing
Global Energy Prize: Scientists as the XXI Century Super Heroes—Global Energy Prize with FleishmanHillard Vanguard
HTC x Smashbox Selfie Kits—HTC with Hope&Glory 

MULTICULTURAL MARKETING
Bunte Schweiz—Swiss Federal Commission Against Racism with Farner Consulting AG
KPN Pridestream—KPN with Coopr
Uniting Nations by Connecting Hearts: The Russia and Azerbaijan Fans House at the Baku 2015 European Games—The Russian Olympic Committee with SPN Communications

GOLD SABRE

INDUSTRY SECTORS
AUTOMOTIVE
A Streetcar Named Hyundai—Hyundai Motor UK with Launch PR
Dacia Sponsor Day - The Split—Renault – Dacia with Publicis Consultants Italia
EMOTIONAL DRIVING—Gonvarri Steel Services with LLORENTE & CUENCA
Ford Focus RS Reveal—Ford Of Europe with Hill and Knowlton Strategies, Mansfield and WPP
The Launch of Nexcel—Castrol with Ogilvy Public Relations

FASHION AND BEAUTY
Blind Beauty—Dove with Daniel J Edelman LTD
Fretex at the Oscars—Fretex with PR- operatørene
Johnson & Johnson Consumer Russia, Ukraine & CIS—The JOHNSON’S Baby’s charity campaign in cooperation with Downside Up Charitable Foundation with CROS
MAKE VISIBLE THE INVISIBLE—NIVEA with Porter Novelli
The Russians Are Running—Adidas with Ketchum Maslov

FOOD AND BEVERAGE
House of Flavors—Iglo with Lift SGPS
The Marabou Chocolate House—Mondelez with  Cohn & Wolfe Stockholm
Naked Juice Launch in Sweden—Pepsico AS with Just Cruzin Production PR AB
“PASS ON THE GOOD” CHRISTMAS CAMPAIGN—COCA-COLA BULGARIA with APRA Porter Novelli
We Can Do It Here—Nescafe with Hill+Knowlton Strategies

HOME AND FURNITURE
Actions Speak Louder Than Words—Proctor & Gamble with Ketchum
DERO Is Yours—DERO-Unilever South Central Europe with IMAGE PUBLIC RELATIONS
Donate Your Pee—Domestos with The Do Agency
GROHE Design Series Program—GROHE Middle East & Africa with Memac Ogilvy & Mather Beirut
Prima (Pampers) – UNICEF 10th year #1HayatDiliyoruz (#WishingforaLife) Campaign—
Prima (Pampers) P&G with Excel Communication and Perception Management

ENTERTAINMENT
#GivBlodForBloodborne - Launch of PS4 Game Bloodborne in Denmark—Sony PlayStation Denmark with Holm Kommunikation
Discovery’s Curious Birthday Party—Discovery Networks CEEMEA with Discovery Polska Sp. z o.o.
Madness of Sweden —Warner Bros. Entertainment Nordic with Agency
Philips National TV Testing Campaign—TP Vision Bulgaria with Publicis Groupe Bulgaria
Take Children to Movies—Kinomax with R.I.M. Porter Novelli

FINANCIAL SERVICES
De Andere Tour (The Other Tour)—a.s.r. with Coebergh Communicatie & PR
Emoji Passcode—Intelligent Environments with 10x
Game Changer—ING Belgium with Ketchum
Petplan: Reaching the Responsible Uninsured—Petplan Insurance (part of Allianz Insurance Plc) with Porter Novelli UK
Selfie Pay—MasterCard with Ketchum

FOOD SERVICE
#SmileAfterSmile for 20 Years—McDonald's Romania with MSLGROUP The Practice
Happy Readers—McDonald's UK with Blue Rubicon
McDonald's Better Play Grassroots Community Football Programme—McDonald's with Red Consultancy, Leo Burnett London and Aiken PR
McReservation—McDonald's Sweden with Prime Public Relations i Sverige AB
Rodilla Meeting Point, More Than a Restaurant—Rodilla with Burson-Marsteller Spain

RETAILERS
The City Changes with Us—Mega Mall with Dăescu Borțun Olteanu Consultanță SRL
Disrupting the Funeral Industry—Fonus with Geelmuyden Kiese AS
IKEA ÄTBAR—IKEA Norway with Trigger
Silicon Valley at Kanyon—Kanyon Shopping Center
Svyaznoy.Food Delivery—Svyaznoy (a national retailer specializing in smartphone and tablet sales) with Comunica

TRAVEL AND TOURISM
Can I Bring My Selfie Stick?—AttractionTix.co.uk with Dynamo PR
ISTANBUL NOW!—LE MERIDIEN with COMMUNICATION PARTNER
Make It Kenya—Kenyan Ministry of East African Affairs, Commerce and Tourism with Grayling
The Train Brain—Stockholmståg with Kärnhuset
Winter Is Coming—ANWB with VERTOV

ENERGY AND NATURAL RESOURCES
Bright Lights, Bright Minds—Umea Energi with ANR BBDO
ENERGY EFFICIENCY TRAININGS—ENERJİSA
Football for Friendship—Gazprom Company with AGT Communications Group
Making Use of Thin Air—Drayson Technologies with Eulogy
Task Force On Shale Gas—Task Force with Edelman UK

INDUSTRIALS AND CHEMICALS
‘More…’: A Global Campaign to Engage Customers and Create Anticipation—The Dow Chemical Company with FTI Consulting
Henkel Saves the Mask of Tutankhamun—Henkel
The Transition: Grupa Azoty's Rise From Poland's National Champion to a European Leader—Grupa Azoty with Maurent PR

PROFESSIONAL SERVICES
Creating a Disruptive Digital Platform to Showcase the Best of Accenture—Accenture
Most Innovative with Content Marketing—Onsagers with Iteo
The Network Check—Lernia with Jung Relations
Skarbek: From Special Forces to The Force—Skarbek Associates with Cubitt Consulting
The Strategy Behind Accenture Stategy—Accenture

REAL ESTATE AND CONSTRUCTION
“Dialogues of Architecture and Gastronomy” by Silestone Institute—Silestone Institute with ULLED ASOCIADOS C.R.P., S.A.
The House of Clicks—Hemnet with Prime Public Relations i Sverige AB
JLL Real Views—JLL
Shell Centre Redevelopment—Braeburn Estates with Bellenden
Wake up to Canary Wharf Canary—Wharf Group Brands2Life

TRANSPORTATION AND LOGISTICS
David vs. Goliath—RENZ with Burson-Marsteller GmbH
Maritim Karriere—The Ships Association with Hill+Knowlton Strategies
Pulling Power: Giving Advanced Driving Courses Sex Appeal—The Institute of Advanced Motorists with Tin Man

CONSUMER ELECTRONICS
The First SUHD Digital Art Gallery—Samsung Electronics Romania with MSLGROUP The Practice
Helping Sphero’s BB-8 Become a Star Wars Product Icon—Sphero with Kaizo
How Holland Fell in Love with Windows—Microsoft Netherlands with Progress Communications
Launching the Next Generation of Wearable Technology for Withings—Withings with Frank PR
O2 GuyFi—O2 with Hope&Glory 

TECHNOLOGY: HARDWARE
3Doodler 2.0 - The First Big Kickstarter Sequel—3Doodler with Dynamo PR
Aruba: Is #GenMobile Running the Risk?—Aruba with WE Communications
D-Link for Pets—D-Link with LEWIS
Putting AOC at the Heart of Gaming—AOC with Text100
Rolls 2 Boom—Ultimate Ears with Dăescu Borțun Olteanu Consultanță SRL

TECHNOLOGY: SOFTWARE AND SERVICES
#NeverRunOut—HP Inc. with Porter Novelli UK
#SurviveUntilDawn: Launch of Until Dawn on PS4—PlayStation with Fever
From Zero to Strategic Hero in One Month—Firstpoint with Iteo
Landslide Victory for TCS Election App—Tata Consultancy Services with FleishmanHillard Fishburn
The LOGICnow Harmony Initiative—LOGICnow with CCgroup

TELECOMMUNICATIONS
Communications Campaign for the Launch of Tele2’s Mobile Telephony Network in Moscow and Moscow Region—TELE2 with MIKHAILOV AND PARTNERS
The Launch of WiFi Calling from EE—EE with Nelson Bostock Unlimited
Making Waves and Generating Leads Across Digital—SSE Enterprise Telecoms with Finn Partners
O2 Big Me Ups—O2 with Hope&Glory
ON THE TRAIL OF THE VIENNESE PHONE BOOTHS—A1 with Ketchum Publico GmbH

WEB-BASED BUSINESS
Alibaba: Your New Best Friend—Alibaba Group with PBN Hill+Knowlton Strategies
Alive Memory—Google Russia with Ketchum Maslov
LinkedIn 'Bring In Your Parents' Day—LinkedIn with Brands2Life
MyVoucherCodes - Not On The Moon—MyVoucherCodes with Frank PR
Viber "History of Stickers"—Viber with FleishmanHillard Vanguard

ANIMAL CARE
#for every cat (#forvarendakatt)—Mjau Petfood with Prat PR Porter Novelli
Modernizing the Legal Status of Animals in France: A Major Breakthrough in French Law—The Fondation 30 d' Amis with APCO Worldwide
Royal Canin Instagram challenge: Sharing Becomes a Charity Action—Royal Canin with Cohn & Wolfe srl

CONSUMER HEALTH
#Smearforsmear—Joes Cervical Cancer Trust with Shine Communications
Change Hand—The Swedish Brain Foundation with Volontaire
Only If I Want—HRA Pharma with Cohn & Wolfe Public Relations GmbH & Co. KG
Positioning Colgate Max White Expert White Toothpaste as the Next Must-Have Beauty Product—Colgate with Cohn & Wolfe
Putting Night Time Hayfever to Bed for Boots UK—Boots UK with Red Consultancy

HEALTHCARE PROVIDERS
#sharehappyhearts—Aster Medical Center Bahrain with Memac Ogilvy PR - Bahrain
15 Years of Labor Integration, a Pure and Deep Commitment with Responsibility—DKV Insurances with LLORENTE & CUENCA
The Baby Buoy—Trygg-Hansa with Prime Public Relations i Sverige AB
The Google Sick Search Check-up—Central Krankenversicherung with achtung! GmbH & Thjnk
My Way—Techniker Krankenkasse with fischerAppelt

MEDICAL TECHNOLOGY
#100ProzentIch—Bayer Diabetes Care with Ketchum Pleon GmbH
A WORLD OF NOISE - Living and Reacting to Noise in Big Cities—Amplifon with Edelman Italy
The Philips Breathless Choir—Philips with FleishmanHillard, as part of OneVoice Connect, a consortium of Omnicom agencies and Ogilvy & Mather, London

PHARMACEUTICALS
Bristol-Myers Squibb Oncology Communications—Bristol-Myers Squibb with Reynolds-MacKenzie
COPD Crowdshaped: Advancing Ideation in the Pharmaceutical Sector—Novartis AG with Health Unlimited
The Facts About Fasting During Ramadan—MSD with GCI Health
Target the Impact of Depression in the Workplace—H. Lundbeck A/S with Ogilvy Healthworld
"Viverla Tutta" Campaign—Pfizer with Havas PR

ASSOCIATIONS
#Uncute—The Swedish Association of Professional Veterinary Clinics with Geelmuyden Kiese
Business Like a Swede—TCO with ANR BBDO
SPR Takeover—Finnish Red Cross with Miltton
"The Story of Agriculture and the Sustainable Development Goals"—Farming First with Marchmont Communications
The Work Workout—Kommunal with Volontaire

EDUCATIONAL AND CULTURAL INSTITUTIONS
#NOWater24—NorrlandsOperan with Punkt PR
Changing the DNA of the Man Booker Prize—The Man Booker Prize with Four Communications Group Ltd
Scooby Doo and the Mystery of the Pyramid—Athinaika Theatra S.A. with Weber Shandwick
Second Floor Art Center—UCMC with support of of The Administration of the President of Ukraine with Ukrainian Crisis Media Center (UCMC)
"Virtual Campus Tour” in Support of the Marketing Campaign of the 43 East German State Universities—Ministry of Sciences and Economic Affairs of the State of Saxony-Anhalt representing all five Eastern German ministries with Ketchum Pleon GmbH

GOVERNMENT AGENCIES
Communication Campaign Aiming at Promoting Various Models of Socialization for Children in Difficult Circumstances—Ministry of Education and Science of the Russian Federation with CROS
SECURING A HISTORIC DEBT RESTRUCTURING DEAL FOR UKRAINE—UKRAINE’S MINISTRY OF FINANCE with APCO Worldwide
Travel Courage—The County Administrative Board of Stockholm with Prime Public Relations i Sverige AB
Vt 8 Turku–Pori: Engaging Project Communications—The Finnish Transport Agency with AC-Sanafor Ltd
When I Smoke, You Smoke—DGS - Direção Geral da Saúde with Corpcom Lda

NOT FOR PROFIT
#OddajSerce / #GiveYourHeart—Dawca.pl with Projekt PR
10KSA—Alf Khair
Me and My Guide Dog—Guide Dogs with Weber Shandwick
My Law—Plan International Norway with Trigger As
World Economic Forum - Quality Content—World Economic Forum with Formative Content