Digital & Creative
Categories & Winners

Brand Digital Platforms - Technical

Get Covered America: Your Health. Your Choice.
Enroll America with Ogilvy PR

Enroll America with Ogilvy PR were enlisted to help with the launch of President Obama’s signature law – the Affordable Care Act. By putting recognizable faces to the story of risk, they were able to break through negative press and counteract the paralysis it was creating. By contrasting insured vs. uninsured story outcomes, they put the coverage decision squarely in the hands of its audience.

With the rollout of Healthcare.gov an unqualified disaster. The law’s political opponents had seized on the difficulties as the first plank in a massive counter-offensive designed to erode support for the bill. Enroll America along with Ogilvy PR then created a strategy that reversed the negative impression and persuade people it was worth a try.




Digital Newsrooms

ADP Midsized Business Owners Study and Total Cost of Ownership
ADP with Edelman

In In September, 2014, ADP with Edelman launched an integrated content and communications program to help ADP’s Major Account Services (Majors) business unit show up differently in new places—from c-suite emails to visual content on social platforms.





Digital Video

Audi: "Barely Legal Pawn"
Audi with PMK BNC

Audi along with PMK BNC created a comedic, shareable video that would elevate Audi’s sponsorship prior to the Emmy media blitz. By distributing the video the week before the Awards, they were able to hijack the coverage cycle before it began.

Through humor and dialogue, written specifically to engage and excite loyal fans of beloved TV shows, with hidden references designed to evoke nostalgia,  the digital video allowed viewers to instantly connect emotionally with the content. For fans, the video was one giant inside joke that they couldn’t help but watch and share. 







Animation Video

Project Giving Kids - Connecting Kids to Causes
Project Giving Kids with HB

As a young nonprofit, founded in 2012, PGK needed to capture attention and interest. HB supported PGK by telling its story in a way that resonates with both parents and children.

HB created a storyboard for a video that is easy for children to digest and makes parents want to be involved. The result was a 60 second animation that shares the story behind PGK and raises awareness for the program.



 

Non-Video Broadcast: Podcast /Webinar/Webcast

SEIZE THE HOLIDAYS WITH KRUSTEAZ: A VIRTUAL BAKING EVENT
Continental Mills, Krusteaz with 360PR

360PR devised a strategy to host a live Krusteaz holiday baking webcast that generated earned media attention, influencer engagement and consumer engagement.

SEO/Content Distribution

If a Blog Post Falls in the Forest and No One is Around, Does it Make a "Sound?"
Endicia with the Hoffman Agency

When it became the view of The Hoffman Agency that the blogging effort of Endicia was actually hurting the company’s brand, The Hoffman Agency was able to allocate the right expertise and resources to publish a world-class blog for Endica that garnered more than its fair share of attention.






Branding & Identity

AnyThing but 'Three and a Tree' - Rethinking of the Traditional College Admissions Campaign
UNC Chapel Hill Office of Undergraduate Admissions with Capstrat

UNC Chapel Hill Office of Undergraduate Admissions with Capstrat developed a marketing strategy and implementation aimed at reaching the right students with the right messages to strengthen UNC as a top choice for top students in and out of the state.

To get the new message to prospects, they developed a new admissions website and reinvented UNC’s suite of recruitment collateral. The focal point of all these materials was user-generated content from a diverse set of students. Prospects got a real-life peek UNC culture and into what their lives at Carolina could be like.



 
Gamification

Edge Dream Job Sabre Award Submission
Edelman

Energizer Personal Care engaged Edelman to develop an insights-driven, digital and communications program to drive consumer awareness and increase positive brand perceptions of Edge among new and existing users. 

Through a mix of brand equity and co-branded messaging, they were able to achieve a significant lift in Sponsorship Association, ensuring their target audience understood that Edge Shave Gel was behind an empowering dream job opportunity.   





Meme

Skittles Wins The Super Bowl
Skittles with Olson Engage

By signing Marshawn Lynch to the brand’s first ever athlete-endorsement deal, Skittles with Olson Engage turned super fan Lynch’s appearance in the Super Bowl into a publicity avalanche that overshadowed most big-game advertisers – and boosted nationwide sales during the month surrounding the game.