Sponsored & Paid Media Categories & Winners 

Sponsored Content/Native Ads

Winner: An Inspired Mission: Taking PetSmart’s Mission on the Road
PetSmart with Golin

The Inspiration Waggin’ built broader brand awareness for PetSmart – both in-person with customers and through social activation.

Golin created surprise encounters between humans and pets by visiting unexpected places: college campuses during finals, children’s hospitals, retirement centers and workplaces. PetSmart’s Inspiration Waggin’ Tour, unleashed encounters and personal stories which were then shared through photos and video across social media.


Influencer Endorsements & Product Placement

Cronut® at Midnight
Allison+Partners and Dominique Ansel Bakery Take SXSW® by Storm



 
Through the combination of an on-the-ground activation and social strategy, Allison+Partners with Dominique Ansel Bakery leveraged its partnership to create an exclusive event at SXSW^® that put the Dominique Ansel Bakery brands front and center. 




Media Partnership

"A New America" Town Hall Series
Microsoft with Burson-Marsteller (with sister company Palisades Media Ventures)



Burson-Marsteller helped Microsoft create an intergenerational, national dialogue that underscored its point of view on the challenges facing the Millennial generation and how technology can be leveraged in finding solutions.

Burson-Marsteller created a strategy to engage the Millennial generation and policymakers in both Washington, D.C. and beyond. As a result, Microsoft partnered with National Journal and The Atlantic to create the "A New America: How Millennials Are Sparking Change" traveling town hall series. The series of four regional events successfully sparked an intergenerational conversation, bringing together elected officials and the young iconoclasts.Public Service Announcement

DO NOT READ THIS
Room to Read with Ketchum



Ketchum's DO NOT READ THIS campaign with Room to Read took an impossible challenge and an irresistible dare and asked the literate world to go a day without reading.

What began as a bold idea to spark global consumer attention around International Literacy Day has become a defining message on the issue.Other Advertising

Ventra Rebrand Campaign
Cubic Transportation Systems, Chicago Transit Authority, Pace Suburban Bus with Grisko

Grisko along with Cubic Transportation Systems, Chicago Transit Authority, Pace Suburban Bus overcame problems with the innovative new fare payment system called Ventra.

Since the initial rollout was fraught with technological challenges, which as a result, created high levels of mistrust and negative perceptions of the Ventra brand, Grisko helped Cubic Transportation Systems, Chicago Transit Authority, Pace Suburban develope a rebrand campaign to remind Chicagoans that Ventra is part of the fabric of the city.