The Holmes Report's annual multi-part series explores how various trends will affect the growth prospects for key public relations disciplines:
Consumer Marketing: Profit and purpose collide as brands look to convince convince people of their values.
Financial: Barclays comms head Stephen Doherty leads the call for greater responsibility from banks.
Technology: Broader skillsets will significantly impact a sector that continues to lead change in the PR industry.
Digital: A pivotal year for social media and analytics beckons.
Corporate: The blurring of the line between consumer branding and corporate reputation and the importance of leadership from the very top.
Healthcare: An industry in flux reckons with the patent cliff and social media challenges.