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2013 PR Trend Forecast

Holmes Report  23 Jan 2013

The Holmes Report's annual multi-part series explores how various trends will affect the growth prospects for key public relations disciplines:

Consumer Marketing: Profit and purpose collide as brands look to convince convince people of their values.

Financial: Barclays comms head Stephen Doherty leads the call for greater responsibility from banks.

Technology: Broader skillsets will significantly impact a sector that continues to lead change in the PR industry.

Digital: A pivotal year for social media and analytics beckons.

Corporate: The blurring of the line between consumer branding and corporate reputation and the importance of leadership from the very top.

Healthcare: An industry in flux reckons with the patent cliff and social media challenges.

Category : General

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2013 Trend Forecast

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Ken @Ken

RT @RockAtDell: Great read! The Innovator 25: Karen Quintos - In2 http://t.co/h8VSpCCdt5 #ITRTG #SNRTG Congrats @KarenDellCMO http://t.co/N…

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getmustr @getmustr

RT @GoodGirlPR: The Role of Creativity In Public Relations http://t.co/saJqSw9RFy #pr #prpro #publicrelations

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HarryHan @HarryHan

RT @ShanghaiBurns: Weber Shandwick reports double digit growth again. Go you good thing! http://t.co/arVx9FgMJ1

5 hours ago ReplyRetweetFavorite
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