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2013 PR Trend Forecast

Holmes Report  23 Jan 2013

The Holmes Report's annual multi-part series explores how various trends will affect the growth prospects for key public relations disciplines:

Consumer Marketing: Profit and purpose collide as brands look to convince convince people of their values.

Financial: Barclays comms head Stephen Doherty leads the call for greater responsibility from banks.

Technology: Broader skillsets will significantly impact a sector that continues to lead change in the PR industry.

Digital: A pivotal year for social media and analytics beckons.

Corporate: The blurring of the line between consumer branding and corporate reputation and the importance of leadership from the very top.

Healthcare: An industry in flux reckons with the patent cliff and social media challenges.

Category : General

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2013 Trend Forecast

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Ni Ko @Ni Ko

RT @RyanFinancial: Thrilled to be awarded Financial Consultancy of the Year in #APAC by @holmesreport ! A vote to independent consultancies…

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KRC Research @KRC Research

Congrats! RT @WeberShandwick: We’re proud to be named Asia-Pacific Consultancy of the Year by @holmesreport! http://t.co/tHZ4kzXWcO

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S. Jay Rampuria @S. Jay Rampuria

Congrats to this new dynamic duo...Unmetric's awesome client @JeffDM and our amazing Advisor @stephagresta! http://t.co/nNEX5ncix6

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Laura Finlayson @Laura Finlayson

welcoming @JeffDM who is @MSLGROUPNA this month, looking forward to working with you http://t.co/1UPyTKrQK7

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Asia Pacific News @Asia Pacific News

Report: Weber Shandwick Named Asia-Pacific Consultancy Of The Year - The Holmes Report http://t.co/8H9jwvNYNU #AsiaPacific

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Ian Bickerton @Ian Bickerton

Top work by GFC Net partner Ryan Financial in winning APAC financial comms agency of the year @holmesreport

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