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2013 PR Trend Forecast

Holmes Report  23 Jan 2013

The Holmes Report's annual multi-part series explores how various trends will affect the growth prospects for key public relations disciplines:

Consumer Marketing: Profit and purpose collide as brands look to convince convince people of their values.

Financial: Barclays comms head Stephen Doherty leads the call for greater responsibility from banks.

Technology: Broader skillsets will significantly impact a sector that continues to lead change in the PR industry.

Digital: A pivotal year for social media and analytics beckons.

Corporate: The blurring of the line between consumer branding and corporate reputation and the importance of leadership from the very top.

Healthcare: An industry in flux reckons with the patent cliff and social media challenges.

Category : General

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2013 Trend Forecast

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Sefiani @Sefiani

RT @robynsefiani: Delighted our agency @SefianiComms has been named a finalist in @holmesreport Asia-Pacific Financial Consultancy of the Y…

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Dietmar Walter @Dietmar Walter

Great to see @sally_hammond on the Jury for the In2 SABRE Awards. http://t.co/5XrtXrzbu1

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Mark Daly @Mark Daly

RT @lewispruk: FY 2014 has been a record year for @lewispr with 42% growth & 500 staff across our 28 global offices http://t.co/vhUko34bJ3

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The Holmes Report @The Holmes Report

http://t.co/9PiDrFsagc In2 SABRE Awards North America call for entries is now open! Early deadline October 3.

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Andrea Shea Krull @Andrea Shea Krull

Excited & honored that @racepointasia was named a finalist for @holmesreport’s #Technology Consultancy of the Year! http://t.co/kdwZi5Cv46

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