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2013 PR Trend Forecast

Holmes Report  23 Jan 2013

The Holmes Report's annual multi-part series explores how various trends will affect the growth prospects for key public relations disciplines:

Consumer Marketing: Profit and purpose collide as brands look to convince convince people of their values.

Financial: Barclays comms head Stephen Doherty leads the call for greater responsibility from banks.

Technology: Broader skillsets will significantly impact a sector that continues to lead change in the PR industry.

Digital: A pivotal year for social media and analytics beckons.

Corporate: The blurring of the line between consumer branding and corporate reputation and the importance of leadership from the very top.

Healthcare: An industry in flux reckons with the patent cliff and social media challenges.

Category : General

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2013 Trend Forecast

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Kayla Abbassi @Kayla Abbassi

RT @HighwirePR: Highwire is nominated for #Tech #PR Agency of the Year! We are honored and thrilled- thanks @holmesreport! http://t.co/VJBX…

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Rosanna Castro @Rosanna Castro

RT @TeamRockOrange: Proud to announce that @TeamRockOrange has been named by @holmesreport as finalist for New Agency of the Year Award htt…

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Jarryd Boyd @Jarryd Boyd

@KathleenHenson @HensonConsult @holmesreport Congratulations! What a great accomplishment!

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Stephanie Manas @Stephanie Manas

Big congrats to @451Marketing, nominee for boutique agency of the year from @holmesreport. Great work @AJGerritson @TomLee451!

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Stephanie Manas @Stephanie Manas

RT @ogilvypr: Happy to announce that @ogilvypr is up for @holmesreport Digital Agency Of The Year - fingers crossed http://t.co/9GokjQFhmq

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Jaime Hutkin @Jaime Hutkin

Woohoo! RT @360PR We are thrilled to have been selected as a finalist by the @holmesreport for Creative Agency of the Year! #SabreAwards

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