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2013 PR Trend Forecast

Holmes Report  23 Jan 2013

The Holmes Report's annual multi-part series explores how various trends will affect the growth prospects for key public relations disciplines:

Consumer Marketing: Profit and purpose collide as brands look to convince convince people of their values.

Financial: Barclays comms head Stephen Doherty leads the call for greater responsibility from banks.

Technology: Broader skillsets will significantly impact a sector that continues to lead change in the PR industry.

Digital: A pivotal year for social media and analytics beckons.

Corporate: The blurring of the line between consumer branding and corporate reputation and the importance of leadership from the very top.

Healthcare: An industry in flux reckons with the patent cliff and social media challenges.

Category : General

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2013 Trend Forecast

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LandisCommunications @LandisCommunications

Happy to announce 7 new client wins @LandisComm, including @UCSF. TY @aartishah & @HolmesReport for the shout-out: http://t.co/vDLgwdvAcp

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Hayley Goff @Hayley Goff

RT @WhiteoaksPR: It's time to get rid of timesheets - read our CEO @James_Kelliher's latest article on @holmesreport http://t.co/yE4bjumHXI

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Edelman’s CCTV saga shines uncomfortable spotlight on China PR industry | http://t.co/Tqr2HapYn3: http://t.co/CDbb6yO8hc

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Suzanne Griffiths @Suzanne Griffiths

RT @James_Kelliher: Check out my @HolmesReport article on results-focused PR and skills-based teams http://t.co/IOWTYaC6hP @WhiteoaksPR

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James Kelliher @James Kelliher

Check out my @HolmesReport article on results-focused PR and skills-based teams http://t.co/IOWTYaC6hP @WhiteoaksPR

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EPIC India Events @EPIC India Events

@holmesreport @ArunSudhaman @JayotiLahiri @gottaservesome @amithpr @nitinmantri @madhurisen @DavidBrain @vvbajaj @mint_ed @ShivrajParshad

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