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2013 PR Trend Forecast

Holmes Report  23 Jan 2013

The Holmes Report's annual multi-part series explores how various trends will affect the growth prospects for key public relations disciplines:

Consumer Marketing: Profit and purpose collide as brands look to convince convince people of their values.

Financial: Barclays comms head Stephen Doherty leads the call for greater responsibility from banks.

Technology: Broader skillsets will significantly impact a sector that continues to lead change in the PR industry.

Digital: A pivotal year for social media and analytics beckons.

Corporate: The blurring of the line between consumer branding and corporate reputation and the importance of leadership from the very top.

Healthcare: An industry in flux reckons with the patent cliff and social media challenges.

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2013 Trend Forecast

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St Regis Bal Harbour @St Regis Bal Harbour

RT @nowsourcing: Why “I’m just doing my job” Shouldn’t Be Your Mantra http://t.co/HAD8l2GCqW (cc @dmscott @holmesreport @StRegisBHresort)

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Brian Wallace @Brian Wallace

Why “I’m just doing my job” Shouldn’t Be Your Mantra http://t.co/HAD8l2GCqW (cc @dmscott @holmesreport @StRegisBHresort)

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Chandler Chicco Co @Chandler Chicco Co

MT @holmesreport: @paulholmespr shares #PRSummit trends:Brands striving to connect globally, Changing millennial perceptions, authenticity

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isacoppens @isacoppens

RT @WS_London: UN Women Hires Weber Shandwick To Oversee Social Media http://t.co/Vja7DAJQgt via @holmesreport

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Ketchum @Ketchum

@Brandwatch @holmesreport Thanks for the congratulations! It was a great evening at the award show.

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