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2013 PR Trend Forecast

Holmes Report  23 Jan 2013

The Holmes Report's annual multi-part series explores how various trends will affect the growth prospects for key public relations disciplines:

Consumer Marketing: Profit and purpose collide as brands look to convince convince people of their values.

Financial: Barclays comms head Stephen Doherty leads the call for greater responsibility from banks.

Technology: Broader skillsets will significantly impact a sector that continues to lead change in the PR industry.

Digital: A pivotal year for social media and analytics beckons.

Corporate: The blurring of the line between consumer branding and corporate reputation and the importance of leadership from the very top.

Healthcare: An industry in flux reckons with the patent cliff and social media challenges.

Category : General

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2013 Trend Forecast

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Charles Lankester @Charles Lankester

I am obviously biased. I agree! Brands Question Value Of Big Agency Networks: Study http://t.co/7vHmJeuNB7 via @holmesreport

18 minutes ago ReplyRetweetFavorite
Bruno Ciano @Bruno Ciano

Asia-Pacific SABRE Awards competition call for entries http://t.co/auCyjFirLp

1 hour ago ReplyRetweetFavorite
aartishah @aartishah

Growth coming from digital, PR, research. RT @holmesreport: Edelman Eyes $1bn Threshold, Led By Integrated Offerings http://t.co/XuojoMFDAN

9 hours ago ReplyRetweetFavorite
Jim Weiss @Jim Weiss

W2O Looks To Grow Tech As Aaron Strout Takes Over Practice http://t.co/AciOFYgjfr via @holmesreport

9 hours ago ReplyRetweetFavorite
Steve Rubel @Steve Rubel

RT @holmesreport: Edelman Eyes $1bn Threshold, Led By Integrated Offerings http://t.co/VU8Cm5OVXu

10 hours ago ReplyRetweetFavorite
Comm. News Live @Comm. News Live

Edelman Eyes $1bn Threshold, Led By Integrated Offerings via @holmesreport | http://t.co/e4sUKAIS2X

11 hours ago ReplyRetweetFavorite
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