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2013 PR Trend Forecast

Holmes Report  23 Jan 2013

The Holmes Report's annual multi-part series explores how various trends will affect the growth prospects for key public relations disciplines:

Consumer Marketing: Profit and purpose collide as brands look to convince convince people of their values.

Financial: Barclays comms head Stephen Doherty leads the call for greater responsibility from banks.

Technology: Broader skillsets will significantly impact a sector that continues to lead change in the PR industry.

Digital: A pivotal year for social media and analytics beckons.

Corporate: The blurring of the line between consumer branding and corporate reputation and the importance of leadership from the very top.

Healthcare: An industry in flux reckons with the patent cliff and social media challenges.

Category : General

2013 Trend Forecast

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arwa husain @arwa husain

RT @maxrisk2984: Fingers crossed waiting for results of APAC SABRE Awards #SABREAwards @holmesreport

22 minutes ago ReplyRetweetFavorite
Mani @Mani

Fingers crossed waiting for results of APAC SABRE Awards #SABREAwards @holmesreport

23 minutes ago ReplyRetweetFavorite

We're all set for tonight's APAC SABRE Awards #SABREAwards @holmesreport

55 minutes ago ReplyRetweetFavorite

RT @holmesreport: In2Summit: Asia’s PR Industry Must Win War For Talent http://t.co/mzQT0u2jcN

1 hour ago ReplyRetweetFavorite
The Holmes Report @The Holmes Report

Thanks to everyone who made today's #in2summit Beijing event such a success. Next up this evening, Asia-Pacific #SABREAwards!

1 hour ago ReplyRetweetFavorite
Vincent Baby @Vincent Baby

@RobinHicks_ @ashleymadison @holmesreport seems a bit of a non starter in today's Thai moral order environment (methinks)

2 hours ago ReplyRetweetFavorite
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