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Analysis & Features

What's Hot In.... Healthcare

Paul Holmes
20 Feb 2012

Challenges remain, but expect an aging population to create opportunities, and plenty of activity in public affairs

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What's Hot In.... Technology

Paul Holmes
20 Feb 2012

Ubiquity and convergence are two big buzzwords in technology for 2012. And look out for cleantech.

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APCO And StrawberryFrog: Can Unlikely Bedfellows Strike A Winning Combination?

Arun Sudhaman
17 Feb 2012

At first glance, APCO’s acquisition of StrawberryFrog appears an unlikely union.

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What's Hot In.... Public Affairs

Holmes Report
13 Feb 2012

Hot: elections, restoring trust, developing markets, energy. Not so hot: public spending.

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What's Hot In.... Corporate Reputation

Paul Holmes
09 Feb 2012

Hot: employee engagement, corporate responsibility, the energy sector and financial services. Still not: M&A and other transactions.

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What's Hot In.... Consumer Marketing

Paul Holmes
06 Feb 2012

In the first of a series of articles looking at growth areas for the year ahead, we look at consumer brand building.

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Davos: Public Relations Stakes Its Claim For Higher Ground

Arun Sudhaman
05 Feb 2012

If reports from Davos are to be believed, the language of public relations has well and truly penetrated the boardroom.

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Chengdu's Global PR Plans Signal Rise Of China's Tier Two Cities

Arun Sudhaman
29 Jan 2012

Chengdu is one many Chinese “tier two” cities engaged in an increasingly competitive struggle for international tourism and investment dollars.

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The Top 10 Crises Of 2011

Arun Sudhaman and Paul Holmes
25 Jan 2012

From TEPCO to News Corp to Penn State to Blackberry to Dow Chemical, some of the biggest crises of 2011 and the lessons we learned.

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The Top 10 Crises Of 2011: Part 2

Arun Sudhaman and Paul Holmes
25 Jan 2012

From Netflix to Sony to HP to Qantas to the European Central Bank, five more high-profile crises and the lessons we learned.

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Quick Question: Does the UK have a reputation problem?

Arun Sudhaman
11 Jan 2012

Amid a continued stream of negative news, does the UK need to address a reputation problem ahead of the Olympics?

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Case Studies: Insight In Action

Arun Sudhaman
05 Jan 2012

Four case studies that showcase how data is being utilised by the PR industry.

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Five Ways Data Is Changing PR

Arun Sudhaman
05 Jan 2012

Five ways in which data is changing the PR industry

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PR Gets To Grips With Data-Driven World

Arun Sudhaman
05 Jan 2012

Can a data-driven world fundamentally reshape the public relations profession?

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Vaishnavi’s Fall Offers Wake-Up Call For Indian PR Industry

Arun Sudhaman
13 Nov 2011

Few firms have demised as dramatically as Vaishnavi Corporate Communications.

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Analysis: PR Firms Tap Into Private Equity As Search For Capital Intensifies

Arun Sudhaman
10 Oct 2011

Recent transactions suggest that private equity firms may be overcoming their traditional aversion to the public relations world.

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PR Industry Gears Up For Long-Awaited China Inc Expansion

Arun Sudhaman
26 Sep 2011

For the Asian PR industry, the prospect that local brands will spread their wings beyond the region has always seemed tantalisingly out of reach.

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Quick Question: What Advice For New HP CEO Meg Whitman?

Holmes Report
26 Sep 2011

A clear comms strategy will help HP's new chief succeed in difficult circumstances, says Text 100 CEO Aedhmar Hynes.

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Analysis: Sina Weibo Transforms Corporate Communication in China

Arun Sudhaman
04 Sep 2011

For all of Sina Weibo's as an emotional outlet, it is the service’s corporate credentials that are proving of interest to the country’s PR community.

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Roundtable: Singapore Comms Chiefs Urge Agencies To Keep Pace With Client Needs

Arun Sudhaman
31 Aug 2011

A group of senior Singapore-based comms chiefs has called on agencies to adjust their models in light of the rapid changes in in-house PR needs.

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Will The GolinHarris Transformation Succeed?

Paul Holmes & Arun Sudhaman
17 Jul 2011

Perhaps it was only a firm like GolinHarris that could challenge the status quo with a dramatically different business model.

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Deconstructing The Pitch: Your best experience?

Arun Sudhaman
06 Jul 2011

All of them, of course, are winning efforts.

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Deconstructing The Pitch: The best ‘pitcher’ you have ever seen

Arun Sudhaman
04 Jul 2011

Our panel’s favourites. Please comment below to add yours.

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Deconstructing The Pitch: Is pitch theatre a good idea?

Arun Sudhaman
04 Jul 2011

Somewhat surprisingly, there is plenty of support for pitch theatre, as long as it is not gratuitous.

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Deconstructing The Pitch: Ingredients for success

Arun Sudhaman
04 Jul 2011

Chemistry, ideas and presentation skills win out as our panel explores how to develop a killer new business pitch.

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Deconstructing The Pitch: New Business In A New Era

Arun Sudhaman
04 Jul 2011

Our five-part series explores how the art of new business pitching is finally showing signs of evolution.

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Cannes Lions: Is The Timing Right For Social Mobile Marketing?

Arun Sudhaman
23 Jun 2011

There are many reasons why the public relations industry should focus more attention on mobile communication.

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Quick Question: What Advice For FIFA?

Paul Holmes
10 Jun 2011

In the first of a series of questions to industry leaders, we ask what should world football body FIFA do as it faces charges of corruption?

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Nokia And Next Fifteen Eye Brave New World

Arun Sudhaman
27 May 2011

Nokia’s six-month PR review indicates the challenges that will define the Finnish giant's attempts to rebuild its reputation for innovation.

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Does Japan Have A PR Problem?

Arun Sudhaman
23 May 2011

Are Japanese companies unprepared for the radical levels of transparency that are required in the modern public relations era?

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Obama Walks Fine PR Line After Bin Laden’s Death

Arun Sudhaman
05 May 2011

A former White House press secretary has warned that President Obama is facing some significant global PR challenges in the days ahead.

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Analysis: Why Did Walmart Buy A Social Media Firm?

Arun Sudhaman
21 Apr 2011

Walmart’s decision to buy a social media firm has raised eyebrows in digital circles.

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Tickets Now on Sale for Think Tank Live Conference in Prague


17 Mar 2011

Tickets are now available for The Holmes Report’s Think Tank Live conference in Prague on May 18. The conference brings together superstars from the advertising and public relations agency businesses, along with senior corporate communications and marketing executives, to discuss The Changing Relationship Between Marketing and Public Relations.

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Public Relations Values Perfect Fit For Social Media Age

Paul Holmes
14 Mar 2011

Corporations—and other institutions—are now facing a level of radical transparency that would have been unthinkable even a decade ago.

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Analysis: The Rise of the Social Media Client

Arun Sudhaman
06 Mar 2011

While a head of social media is rapidly becoming a must-have accessory for a range of different companies, the responsibilities in question can present a thorny challenge for corporate cultures that are often innately conservative – and prone to infighting.

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Top 10 Crises of 2010

Paul Holmes and Arun Sudhaman
31 Jan 2011

The past year started with some of the corporate world’s most celebrated brands facing major crises. As the year went by, remarkably few of these companies covered themselves in glory.

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Top 10 Crises of 2010: Part Two

Paul Holmes and Arun Sudhaman
31 Jan 2011

HP, Nestle, Facebook and FoxConn

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Top 10 Crises of 2010: Part Three

Paul Holmes and Arun Sudhaman
31 Jan 2011

India's Commonwealth Games, BAA & the blizzard, Wikileaks.

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H&K: After a Week of Big Changes, a Big Challenge Ahead

Paul Holmes
16 Jan 2011

Who wouldn’t want to be part of restoring one of the world’s great public relations brands to its former glory? Who wouldn’t want to be part of the PR management challenge of the decade?

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MWW and Freud Buy Their Independence. Who's Next?

Paul Holmes
10 Jan 2011

It’s hard to believe that some of their larger peers do not occasionally harbor the same dreams.

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Weber Shandwick Tops Holmes Report Global Rankings 2010

Arun Sudhaman
28 Nov 2010

Three giant agencies are battling for the title of world’s largest public relations firm, with Weber Shandwick topping The Holmes Report’s Global Rankings for 2010, just ahead of Fleishman-Hillard and Edelman.

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Analysis: Is Internal Comms Dead?


21 Nov 2010

The show Undercover Boss demonstrates the massive disconnect between C-suite and ground-level, and episodes often end with a wiser company boss promising to rethink corporate strategies.

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One Month Until North American SABRE Deadline


14 Nov 2010

Entry forms can be downloaded from the Holmes Report website, and the company has launched a SABRE Awards blog, which includes information on categories, deadlines and judges, as well as advice on compiling a winning award entry

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Penn, Mathias and Irion on the Mid-Term Elections


14 Nov 2010

Three experts - Mark Penn, Robert Mathias and Mark Irion - weigh in on the PR challenges ahead for President Barack Obama and the embattled Democratic Party, and the newly-resurgent Republicans.

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Still Only a Third of Companies Managing Online Communities

Paul Holmes
14 Nov 2010

A third of brands are using a cohesive approach to social engagement with online communities, up from 20 percent in 2009, according to a new study of 241 online communities from 78 major corporations.

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Still Only a Third of Companies Managing Online Communities

Paul Holmes
14 Nov 2010

A third of brands are using a cohesive approach to social engagement with online communities, up from 20 percent in 2009, according to a new study of 241 online communities from 78 major corporations.

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Global Rankings 2010: Asia-Pacific Market Profile

Arun Sudhaman
11 Nov 2010

Asia -Pacific observers hoping that the region’s reputation for boom and bust business cycles might have been laid to rest had some reason for encouragement in 2009.

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Global Rankings 2010: UK Market Profile

Arun Sudhaman
11 Nov 2010

Given that the UK PR market is best-known for rewarding creativity, it is perhaps no surprise that fortune favoured the brave in 2009.

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Global Rankings 2010: North America Market Profile

Arun Sudhaman
11 Nov 2010

Despite being the region where the global financial crisis first took shape, North American consultancies demonstrated why they remain the benchmark where innovation in PR is concerned.

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Global Rankings 2010: Continental Europe Market Profile

Arun Sudhaman
10 Nov 2010

While other regions have bounced back, with varying degrees of vigour, from the economic woes of the past two years, Continental Europe remains depressingly downbeat.

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