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Analysis: Ogilvy PR Puts Faith In Stuart Smith's Turnaround Skills

Arun Sudhaman
14 Oct 2014

Regardless of how strong Ogilvy PR is in EMEA or Asia, much will depend on whether Stuart Smith can bring his Midas touch to the firm’s US operations.

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The Bite/Text 100 Merger: Why Stop At Asia?

Arun Sudhaman
05 Sep 2014

Next 15's decision to merge Bite and Text 100 in Asia-Pacific and Continental Europe raises questions about the firm's futures in the UK and US.

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Cannes 2014: PR's Battle For Marketing Relevance

Arun Sudhaman
30 Jun 2014

At Cannes, which is effectively ground zero for integrated marketing, it can sometimes feel like the PR industry is on the outside looking in.

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The PR industry’s Cannes-undrum: Why Can’t We Win, And Why Does It Matter?

Paul Holmes
19 Jun 2014

It's time for a serious discussion about why we still can't win consistently at Cannes—and whether it matters.

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US Firms Walk PR Tightrope As China Clamps Down

Arun Sudhaman
28 May 2014

Even if PR agencies may yet be spared, the change in China's climate is unnerving their clients, especially major tech players.

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Italy's PR Firms Look Abroad To Lift Malaise

Arun Sudhaman
18 May 2014

Italy's PR industry is looking abroad as it seeks to combat a tough domestic economy, but need to modernise at home too.

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Publicis Omnicom: Sorrell's PR Masterclass Outshines Merger Missteps

Arun Sudhaman & Aarti Shah
14 May 2014

The irony is that two companies that profess an expertise in reputation management could end up with their credibilities so severely undermined.

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Ogilvy PR Tops 2013 EMEA Creative Index

Holmes Report
22 Apr 2014

An analysis of the EMEA results of the 2013 Creativity Index reveals that Ogilvy PR is the overall leader in the region.

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Comms Strategies Redraw Indian Election Battle

Arun Sudhaman
21 Feb 2014

Narendra Modi's election campaign offers the clearest sign yet of how modern public relations techniques are redefining India’s electoral battle.

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The Top 12 Crises Of 2013: Part 2

Paul Holmes, Arun Sudhaman & Aarti Shah
14 Feb 2014

Part two of our annual crisis review features Walmart, Rana Plaza, Lululemon, McDonald's, Apple China, Barilla and Asiana Airlines.

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The Top 12 Crises Of 2013: Part 1

Paul Holmes & Arun Sudhaman
09 Feb 2014

Lessons from the key PR crises of 2013, including JP Morgan, Obamacare, the horsemeat scandal, GSK in China, Chevron and government snooping.

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2014 PR Trend Forecast

The Holmes Report
31 Jan 2014

The Holmes Report calls in global experts from a variety of sectors to tell us about the PR trends that will define 2014.

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2014 PR Trend Forecast: Consumer Marketing

Arun Sudhaman
29 Jan 2014

Consumer marketing experts from around the world to help us compile a list of five trends that determine the consumer PR outlook for 2014 and beyond.

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2014 PR Trend Forecast: Corporate

Paul Holmes
19 Jan 2014

In 2014, savvy communicators will come to understand that social media can help them tell their corporate stories more proactively.

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2014 PR Trend Forecast: Financial

Arun Sudhaman
13 Jan 2014

AIA comms chief Stephen Thomas joins financial PR specialists from across the world to outline five trends that will define 2014 for the sector.

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Creativity In PR 2013: Budget Emerges As Biggest Barrier

Arun Sudhaman
18 Dec 2013

A lack of budget has overtaken a lack of time as the biggest barrier to creativity in the PR industry, according to our new global study.

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Creativity In PR 2013: Clients At Odds With Agencies Over Ideas And Quality

Arun Sudhaman
17 Dec 2013

The client-agency divide extends to perceptions of creative quality and big ideas, according to the new 2013 Creativity in PR study.

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2013 Creativity Study: PR Industry Must Prove Creative Value To Business

Arun Sudhaman
15 Dec 2013

The 2013 edition of the landmark Creativity In PR study launches by revealing that creativity is critical to how businesses perceive PR value.

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The ‘Organized Chaos’ Of The World’s Largest PR Agency

Arun Sudhaman
01 Dec 2013

Is there too much chaos and not enough organization for an agency that wants to define the future of communication?

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Roundtable: Social Innovation Leads To Better Business Say Africa Comms Heads

Arun Sudhaman
06 Oct 2013

The Holmes Report recently partnered with Waggener-Edstrom for a roundtable that featured some of South Africa's leading corporate communicators.

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Hub Hopes: Can South Africa's PR Firms Build Leading Role In Rising Continent?

Arun Sudhaman
13 Sep 2013

Despite South Africa’s advantages as an African PR hub, there are plenty of people who believe that this outcome is far from a foregone conclusion.

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Publicis Omnicom: MSLGroup Ponders Post-Merger Future

Arun Sudhaman
22 Aug 2013

For MSLGroup, the risk is that the single-brand approach may unravel once the agency is surrounded by other firms within Publicis Omnicom.

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For Southern California Marriott, Social Trumps Media

Aarti Shah
08 Aug 2013

The Marina del Rey Marriott's use of social media to tap into local communities has rippled to the chain's corporate HQ.

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PR Industry Inches Towards A/B Testing

Aarti Shah
20 Jul 2013

While A/B testing has been commonly applied in marketing for more than a decade, the PR industry has yet to take full advantage of how this data-driven methodology could optimize its content efforts.

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P&G, Gates Foundation: Why Marketers Must Look Beyond ‘Brand Ego’ In Realtime Era

Arun Sudhaman
02 Jul 2013

For senior marketers, blissful ignorance of public concerns is no longer an option.

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Is The CCO An Endangered Species?

Paul Holmes
01 Jul 2013

Marketers are being forced to take a broader, multi-stakeholder view of their role. That’s a threat to the relevance of corporate communications.

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Roundtable: Health Sector Grapples With Regulations, Battered Reputation

Aarti Shah
22 Jun 2013

The Holmes Report recently partnered with ReviveHealth for a roundtable that featured some of the country’s leading healthcare communicators.

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Content In Action

Aarti Shah & Arun Sudhaman
16 Jun 2013

Which brands are making content work for them?

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Agencies Compete For Content Dollars

Arun Sudhaman & Aarti Shah
16 Jun 2013

If the PR industry’s experiences managing social media have taught it anything, it is that there will be plenty of competition for content budgets.

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The PR World’s Play For Content Marketing Clout

Aarti Shah & Arun Sudhaman
16 Jun 2013

Our special report explores whether the PR industry can turn an aptitude for content into concrete returns, amid fierce competition.

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Quick Q: How Should Key Players Navigate The PR Issues Raised By PRISM?

The Holmes Report
14 Jun 2013

Comms specialists explore how the various affected parties should navigate the PR issues raised by revelations of the PRISM data surveillance program.

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Analysis: APCO And Text 100's Unlikely PR Alliance

Aarti Shah
13 May 2013

The APCO and Text 100 alliance for BlackBerry breaks new ground and bends longstanding rules on how agencies go to bat for pitches.

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10 Ways To Design The PR Agency Of The Future

Paul Holmes
03 May 2013

To put it mildly, a public relations agency designed to meet the major challenges of the 20th century is unlikely to succeed in the 21st.

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Can BlueFocus/Huntsworth Deal Transform Western-Centric PR World?

Arun Sudhaman
28 Apr 2013

Is the Chinese firm's investment in the UK PR group a seminal moment for the PR industry?

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LA Offers Tech PR Firms Chance To Stretch Expertise

Aarti Shah
25 Mar 2013

SF-based tech firms have merged tech expertise with brand communications in Los Angeles.

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Iberian Firms Look To Latin America For Growth

Holmes Report
24 Mar 2013

Some of the leading firms in both Spain and Portugal have been looking to international markets—typically those that share a common language—for growth.

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SXSW13: Takeaways For PR

Aarti Shah
15 Mar 2013

This year's SXSW offered some key learnings for PR pros.

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Why PR Agencies Aren’t Reaping Big Data’s Rewards

Aarti Shah
28 Feb 2013

PR firms are still coming to grips with how to use data to drive new new business.

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From Tokyo To Fayetteville: Sizing Up Dentsu's Global PR Ambitions

Arun Sudhaman
11 Feb 2013

Tokyo's skyscrapers are a long way from Fayetteville, yet the Arkansas city is where Dentsu's foray into international PR begins in earnest.

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The Top 12 Crises Of 2012: Part 2

Arun Sudhaman & Paul Holmes
03 Feb 2013

The second part of our 2012 Crisis Review features Lance Armstrong, Siemens, Kingfisher Airlines, Chick-fil-a, Starbucks and 'pink slime'.

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The Top 12 Crises Of 2012: Part 1

Arun Sudhaman & Paul Holmes
03 Feb 2013

Lessons from the key PR crises of 2012, including Barclays, Komen, the BBC, Costa Concordia, Huawei and Goldman Sachs.

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Quick Q: Should Brands Bring Community Management In-house?

Aarti Shah
01 Feb 2013

Following Nike's decision to pull social media in-house, the Holmes Report asked social media experts for their take on the issue.

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Davos Voices: Industry Leaders Assess PR Lessons From World Economic Forum

Arun Sudhaman
28 Jan 2013

A selection of PR industry leaders explain the key lessons for communicators from this year's World Economic Forum in Davos.

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2013 PR Trend Forecast: Corporate

Paul Holmes
27 Jan 2013

The blurring of the line between consumer branding and corporate reputation and the importance of leadership from the very top of the organization are among the key challenges facing corporate communicators.

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2013 PR Trend Forecast: Healthcare

Paul Holmes
27 Jan 2013

Globally, the healthcare industry continues to face major challenges, from the “patent cliff,” which will continue to effect some blockbuster drugs, to digital and social media.

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2013 PR Trend Forecast: Digital

Aarti Shah
24 Jan 2013

Citi’s Frank Eliason joins digital PR experts to forecast the dominating trends of 2013.

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2013 PR Trend Forecast

Holmes Report
23 Jan 2013

The Holmes Report calls in global experts from a variety of sectors to tell us about the PR trends that will define 2013.

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2013 PR Trend Forecast: Technology

Aarti Shah
22 Jan 2013

Tech PR experts, including LG’s Ken Hong, offer insight on the trends that will define 2013.

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2013 PR Trend Forecast: Consumer Marketing

Arun Sudhaman
21 Jan 2013

Consumer marketing experts from around the world to help us compile a list of five trends that determine the consumer PR outlook for 2013 and beyond.

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2013 PR Trend Forecast: Financial

Arun Sudhaman
20 Jan 2013

Barclays comms chief Stephen Doherty joins financial PR specialists from across the world to outline five trends that will define 2013 for the sector.

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