Case Studies

Parallel Lines

Using social media to build interest in an innovative film making challenge to help raise brand consideration of Philips TVs among film lovers.

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Get Lost In The West End

The West End Partnership was looking for an event to raise worldwide awareness of the area, to ultimately drive visitor numbers in the long run.

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Making A Splash For British Gas Swimming Sponsorship

In 2009 TVC was challenged to plunge British Gas’s swimming sponsorship into the spotlight – making a splash that couldn’t be ignored.

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Right To Read

For its 5-year anniversary, OTP Bank asked Porter Novelli to develop a social responsibility program to have an impact on the people of Romania.

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Kazakh Banking: It’s Not Funny Money!

Kazakhstan was in danger of being known not just for Borat but as yet another casualty of the global financial crisis.

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Facebook First Drives Up Trade Show Attendance

Ogilvy PR made GROHE, a luxury manufacturer of sanitary fittings, the stand out display at prestige events in London and Barcelona.

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Beyond Platinum: Presenting A Nation’s Plans For Development

For 300 years the Royal Bafokeng Nation, a 300,000 strong independent territory, has been led by visionary Kings.

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Approval Of Botox For The Treatment Of Chronic Migraine

Chandler Chicco was charged with developing a high profile launch campaign for the approval of Botox for the treatment of Chronic Migraine

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Hewlett-Packard: Preserving Bletchley Park Archives

How a „value in kind? sponsorship, focused on saving some important historical archives, transformed the dry topic of document management solutions.

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Surprisingly Lifebuoy

The Surprisingly Lifebuoy campaign succeeded in repositioning Lifebuoy as a health soap by creating a link with its Global Social Mission.

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PR Brainwave = Nestlé Customer Win

A PR-led partnership that created Germany’s first ecological solar acoustic fence, a six-figure deal with Nestlé and 2.7 million media reach.

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The Search For The First MTV Twitter Jockey

An innovative social media tool helped turned MTV's search for a Twitter Jockey into what Time described as “one of the top Twitter moments of 2010”

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Expedia No Fees Campaign

The world’s largest online travel company, Expedia, engaged Sefiani to support its ‘no fees’ campaign in Australia and New Zealand in early 2011.

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Dancing From Disaster: Road To Recovery From Fukushima

Among the casualties of the largest recorded earthquake in Japanese history and the subsequent catastrophic tsunami was Spa Resort Hawaiians.

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Delivering The “Social Smarts” For Qualcomm China

How Qualcomm extended thought leadership in China’s telecom sector, using social media to enhance relationships with influencers, media and partners.

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Bite Communications For Sanofi-Aventis

An official sponsor of the French Pavilion at the Shanghai World Expo, Sanofi-Aventis wanted Bite to launch an integrated digital campaign.

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Sony Ericsson Extra Time

An intense online competition resulted in almost 4 million following the South African World Cup through a Sony Ericsson lens.

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A Lifetime Commitment To Safety

In a time of turmoil over safety, Goodyear embraced the opportunity to ignite a discussion on safety while other companies were avoiding it.

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Carlton Draught Wagyu Beef, Made From Beer

In 2011 Carlton Draught and Pulse Communications made a gastronomic breakthrough, combining two of Australia’s favourite ingredients – Beef and Beer.

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Australia’s Cholesterol Crossroads: Australia’s Largest Study Of Cholesterol Levels

Cholesterol had not been on the public radar for some time and Australian media had disengaged with the issue.

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Willi Weitzel Hat’s Geschnallt

Children require a car seat appropriate to their age in order to be protected. It’s also important to ensure that the seat belt is worn correctly.

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Introducing The Lufthansa Airbus A380

A campaign to strengthen Lufthansa?s perception as the premium carrier across its home continent by emphasizing the company's introduction of its new flagship.

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Approval Of Botox For The Treatment Of Chronic Migraine

Chandler Chicco was charged with the development of a launch campaign to raise awareness of the approval of BOTOX for the treatment of Chronic Migraine

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Nanny On Board: The Launch Of The Meriva

Opel launched the new Meriva into a perfect storm in Spain: the recession, a VAT hike, and the end of a scheme giving back €2,000 for old cars.

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Team Green Britain

Olympic sponsor EDF Energy asked Weber Shandwick to get British people involved in a summer of inspirational Olympic-inspired activities.

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Parallel Lines

In a highly competitive TV market, Philips’ media budget is 10-15 times less than its rivals.

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Using A ‘Sleeping Giant’ To Wake Up & Motivate Greek Architects

DuPont challenged Advocate Burson-Marsteller to come up with a way to promote DuPont materials for building facades to Greek architects.

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Fit For Work Europe

Fit for Work Europe lobbies politicians, doctors and policymakers on the value of supporting people with MSDs to stay at work.

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eBay Fashion Outlet Launch

A PR campaign that exploded the myths around eBay as auction site and allowed eBay to take on the established players in fashion e-retail.

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Building The Social Institution Of Blood Donation In Russia

Addressing a severe lack of blood donors in Russia, in 2008 the Ministry of Public Health launched a campaign to build a new social institution.

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Rom: Changing the Romanian Flag on the Package

How to sell a chocolate bar with the Romanian flag on it to youngsters that don’t believe in national values anymore?

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Top-Notch Inside And Out!

Everyone knows about toilet fresheners. Many of us use them, but they are certainly not a topic of everyday conversation – especially in the media.

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Au Bonheur Des Dents

The “Au bonheur des dents“ (“Happy teeth“) 2010 PR campaign generated never before seen results in Oral B’s PR history.

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OnLife

This project was not just about product PR, it was a social experiment demonstrating the power 21st century technology places at our fingertips.

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Levi’s Shape What’s To Come

Levi’s has made a significant commitment to reconnecting its brand with younger women and to better understanding the challenges they face.

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Message In A Bottle

With quirky angles for press releases and constant contact with the media, we have secured excellent visibility for Hotels.com.

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Slim Studeren = Geld Beheren (Smart Study = Money Management)

With a simple idea MasterCard was able to demonstrate to regulators that it is part of the solution to mounting debt, not part of the problem.

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Monday Opportunity to Talk

Men don't visit their GP enough, often meaning serious diseases go undiagnosed and untreated.

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eStar: Plugging In To A New Trucking Technology

A new generation of delivery trucks are now delivering cleaner air and reducing dependence on foreign oil.

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Tourism Crisis Management: Gulf Oil Spill

The oil spill caused by the BP/Transocean Deepwater Horizon accident created high stakes for the tourism industry in the state of Florida.

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Panasonic Solutions Company And Toughbook 31 Launch

Cohn & Wolfe was asked to launch the new company to its most important external stakeholders— customers, business partners, media and industry analysts.

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Deloitte Banking: Leadership And Expertise During The Financial Crisis

The Deloitte banking PR team recognized there was going to be an unprecedented business opportunity to leverage Deloitte’s depth of expertise.

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U By Kotex: Feminine Care With A Bold, New Attitude

Awkwardness and shame are what many women feel about discussing their vaginas. As a result, neither media nor consumers will use the word vagina.

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The Cow-Powered Datacenter!

Bite works with HP to drive awareness in support of the company’s “Changing the Energy Equation” campaign.

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America Runs On Dunkin’; Dunkin’ Runs On Social Media

With an eye towards Dunkin’ Donuts’ burgeoning base of passionate and vocal Facebook fans and Twitter followers, the call to action was clear.

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Kinect For Xbox 360 Launch

The experience of controller free games and entertainment had to reach the company’s sales goal of five million Kinect units by holiday 2010.

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Deforest Yourself, Reforest the World

To connect with young men and appeal to their natural interests, Philips Norelco turned a grooming product launch into an environmental action campaign.

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MimioConnect: Teacher’s Pet 2.0

Leveraging teachers’ potential angst around curriculum change, Ketchum created a Mimio-branded tool to make interactive lesson-planning easier.

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The Downy Touch Of Comfort Program

DeVries Public Relations helped Downy Fabric Softener design and execute its first philanthropic effort in the brand’s 50 year history.

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A Fresh Approach To Ecommerce

In January 2010, LaunchSquad was tasked with elevating the presence of Quidsi (and its web property Diapers.com), and launching a new site, Soap.com.

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