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Case Studies

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Online Branded Content Drives Sales In Asia, Study Finds

Holmes Report
27 Jan 2014

The vast majority (78 percent) of Asian digital consumers say they obtain information about product and services using social media.

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"Communicating Character" A Priority For Business

Holmes Report
12 Nov 2013

Businesses in America—and around the world—are struggling to communicate “character”: the interaction between brand, reputation and behavior.

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Moms Still Hold The Family Purse Strings

Holmes Report
27 Oct 2013

Mom remains by far the number one decision-maker when buying for home and family; dads are making inroads, but not to the degree many now assume.

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In Czech Republics, Journalist Shortcomings More Troubling Than PR Pressures

Holmes Report
12 Aug 2012

Seventy percent of Czech journalists believe the main negative impact on media quality is the low level of expertise among reporters.

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Starbucks Global Month Of Service

SABRE
11 Jul 2012

As Starbucks embarked on its 40th anniversary celebration, the company was determined to showcase a forward-looking community engagement model.

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Inside Brilique: See The Story In 3D

SABRE
11 Jul 2012

A treatment for acute coronary syndrome (ACS), BRILIQUE was the third drug in this class to come to market.

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The Arrival: Celebrating The Arrival Of Gas

SABRE
11 Jul 2012

Expectations were extremely high – as Nord Stream is the only major new European pipeline project to be realised on time and on budget.

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Shiney Happy People

SABRE
11 Jul 2012

Every consultancy says its staff are its most important asset – at Shine we live and breathe this.

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World-Wide Cancer Reporting In Your Pocket

SABRE
11 Jul 2012

Colorectal cancer is an unpleasant, lethal and widespread disease, practically taboo in mainstream media.

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Crisis Communications For Skanska

SABRE
09 Jul 2012

Out of the blue, a Minister accuses a leading construction company of bad quality work and not fulfilling contractual guarantees.

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Kenyans4Kenya Campaign

SABRE
09 Jul 2012

This Campaign was coined in response to what has been described as the worst drought in 60 years to hit the Horn of Africa.

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Selfridges: Project Ocean

SABRE
09 Jul 2012

Faced with the prospect that in 50 years there could be no more fish in the sea, Selfridges created Project Ocean: a retail activism campaign.

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Global Impressions Of Bosch

SABRE
01 May 2012

‘Global Impressions of Bosch’ gives an exceptional overview of the company – a stunning kaleidoscope of 125 images.

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Protecting The First Amendment In A New Era Of Communication, Media

SABRE
01 May 2012

In 2005, California enacted a law restricting video games sales based on content. ESA filed suit to prevent its implementation.

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For Those Who Do Campaign Launch In Russia

SABRE
01 May 2012

For Those Who Do is Lenovo's campaign targeted at increasing Lenovo brand profile among the most active people across the world.

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The Launch Of Gears Of War 3

SABRE
01 May 2012

Building buzz with core gamers in advance of launch and using creative tactics to build a ?“gotta have it?” mentality among consumers.

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Social Business At IBM

SABRE
01 May 2012

Ketchum Pleon’s brief was to help IBMers use social media in their daily business.

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McDonald's Open Farms

SABRE
01 May 2012

People are often surprisedto hear that 17,500 British and Irish farms supply McDonald’s menu every day.

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Launching A New Type Of Mining Company In Minnesota

SABRE
01 May 2012

At a time when jobs are at a premium, the potential for thousands of jobs in northern Minnesota captured the attention of lawmakers.

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Plan B One-Step Full Over-The-Counter Decision

SABRE
01 May 2012

When talking about Plan B One-Step tablet 1.5mg emergency contraception, you’re talking about a product that is both personal and controversial.

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Real Parenting

SABRE
01 May 2012

To create a year-long campaign that resonated with Netmums’ million members, Unity looked back to the wisdom of our parents’ generation.

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The Lifebuoy ‘School Of 5’ Handwashing Campaign

SABRE
01 May 2012

Apex Porter Novelli worked with Unilever to maintain the brand’s engagement with its core customers: mothers of children aged 5-12.

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Kokkeklar: The Soup Nazi

Holmes Report
01 May 2012

Norwegian food producer Stabburet is launching a new line of quickly made quality soup. How interesting is that? Not very.

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Animal Day: Signatures to Update Argentine Animal Protection Law

SABRE
01 May 2012

In Argentina, 8 out of 10 dogs will never find a home, a problem exacerbated because the Animal Protection Law has not been revised since 1954.

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Parallel Lines

SABRE
01 Sep 2011

Using social media to build interest in an innovative film making challenge to help raise brand consideration of Philips TVs among film lovers.

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Get Lost In The West End

SABRE
01 Sep 2011

The West End Partnership was looking for an event to raise worldwide awareness of the area, to ultimately drive visitor numbers in the long run.

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Making A Splash For British Gas Swimming Sponsorship

SABRE
01 Sep 2011

In 2009 TVC was challenged to plunge British Gas’s swimming sponsorship into the spotlight – making a splash that couldn’t be ignored.

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Right To Read

SABRE
01 Sep 2011

For its 5-year anniversary, OTP Bank asked Porter Novelli to develop a social responsibility program to have an impact on the people of Romania.

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Kazakh Banking: It’s Not Funny Money!

SABRE
01 Sep 2011

Kazakhstan was in danger of being known not just for Borat but as yet another casualty of the global financial crisis.

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Facebook First Drives Up Trade Show Attendance

SABRE
01 Sep 2011

Ogilvy PR made GROHE, a luxury manufacturer of sanitary fittings, the stand out display at prestige events in London and Barcelona.

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Beyond Platinum: Presenting A Nation’s Plans For Development

SABRE
01 Sep 2011

For 300 years the Royal Bafokeng Nation, a 300,000 strong independent territory, has been led by visionary Kings.

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Approval Of Botox For The Treatment Of Chronic Migraine

SABRE
01 Sep 2011

Chandler Chicco was charged with developing a high profile launch campaign for the approval of Botox for the treatment of Chronic Migraine

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Hewlett-Packard: Preserving Bletchley Park Archives

SABRE
01 Sep 2011

How a value in kind sponsorship focused on saving some important historical archives, transformed the dry topic of document management solutions.

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Surprisingly Lifebuoy

SABRE
01 Sep 2011

The Surprisingly Lifebuoy campaign succeeded in repositioning Lifebuoy as a health soap by creating a link with its Global Social Mission.

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PR Brainwave = Nestlé Customer Win

SABRE
01 Sep 2011

A PR-led partnership that created Germany’s first ecological solar acoustic fence, a six-figure deal with Nestlé and 2.7 million media reach.

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The Search For The First MTV Twitter Jockey

SABRE
01 Sep 2011

An innovative social media tool helped turned MTV's search for a Twitter Jockey into what Time described as “one of the top Twitter moments of 2010”

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Expedia No Fees Campaign

SABRE
21 Aug 2011

The world’s largest online travel company, Expedia, engaged Sefiani to support its ‘no fees’ campaign in Australia and New Zealand in early 2011.

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Dancing From Disaster: Road To Recovery From Fukushima

SABRE
21 Aug 2011

Among the casualties of the largest recorded earthquake in Japanese history and the subsequent catastrophic tsunami was Spa Resort Hawaiians.

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Delivering The “Social Smarts” For Qualcomm China

SABRE
21 Aug 2011

How Qualcomm extended thought leadership in China’s telecom sector, using social media to enhance relationships with influencers, media and partners.

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Bite Communications For Sanofi-Aventis

SABRE
21 Aug 2011

An official sponsor of the French Pavilion at the Shanghai World Expo, Sanofi-Aventis wanted Bite to launch an integrated digital campaign.

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Sony Ericsson Extra Time

SABRE
21 Aug 2011

An intense online competition resulted in almost 4 million following the South African World Cup through a Sony Ericsson lens.

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A Lifetime Commitment To Safety

SABRE
21 Aug 2011

In a time of turmoil over safety, Goodyear embraced the opportunity to ignite a discussion on safety while other companies were avoiding it.

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Carlton Draught Wagyu Beef, Made From Beer

SABRE
21 Aug 2011

In 2011 Carlton Draught and Pulse Communications made a gastronomic breakthrough, combining two of Australia’s favourite ingredients – Beef and Beer.

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Australia’s Cholesterol Crossroads: Australia’s Largest Study Of Cholesterol Levels

SABRE
21 Aug 2011

Cholesterol had not been on the public radar for some time and Australian media had disengaged with the issue.

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Willi Weitzel Hat’s Geschnallt

SABRE
19 Aug 2011

Children require a car seat appropriate to their age in order to be protected. It’s also important to ensure that the seat belt is worn correctly.

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Introducing The Lufthansa Airbus A380

SABRE
19 Aug 2011

A campaign to strengthen Lufthansa?s perception as the premium carrier across its home continent by emphasizing the company's introduction of its new flagship.

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Approval Of Botox For The Treatment Of Chronic Migraine

SABRE
19 Aug 2011

Chandler Chicco was charged with the development of a launch campaign to raise awareness of the approval of BOTOX for the treatment of Chronic Migraine

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Nanny On Board: The Launch Of The Meriva

SABRE
19 Aug 2011

Opel launched the new Meriva into a perfect storm in Spain: the recession, a VAT hike, and the end of a scheme giving back €2,000 for old cars.

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Team Green Britain

SABRE
19 Aug 2011

Olympic sponsor EDF Energy asked Weber Shandwick to get British people involved in a summer of inspirational Olympic-inspired activities.

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Parallel Lines

SABRE
19 Aug 2011

In a highly competitive TV market, Philips’ media budget is 10-15 times less than its rivals.

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