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Study Aims To Promote Business Benefits Of Reputation

Holmes Report
26 Sep 2014

While many can now see the business benefits of a good reputation, most comms teams remain measured on media coverage, according to a new UK study.

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"Down To Earth" Brands Are Strongest

Holmes Report
22 Sep 2014

Down-to-earth brands such as Chex, Puffs, Costco’s Kirkland Signature, and Bounty beat out trendy Internet brands when it comes to improving brand strength.

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Data's Greatest Value Is In Planning, Survey Says

Holmes Report
22 Sep 2014

research demonstrates that marketers now rank planning future campaigns and communications strategies as their prime use of PR and social media data.

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Even For Tech Purchasers, In Store Experience Remains Critical

Holmes Report
22 Sep 2014

Despite the overwhelming shift to online versus in-store shopping, new research shows that even for tech purchasers, the in-store experience still reigns supreme.

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Study: Income Inequality And Tax Avoidance Take Toll On Corporate Reputation

Arun Sudhaman
22 Sep 2014

A new study of public attitudes towards corporations reveals broad consensus between the general public and the C-suite on the topic of income inequality.

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UK Native Advertising Market Poised For Growth

Holmes Report
07 Sep 2014

The UK’s native advertising market is set to grow massively over the next two years, but confusion remains over its exact definition.

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In Asia, Opinions Differ On Value Of Online Shopping

Holmes Report
10 Aug 2014

Indonesian consumers consider online shopping good value, while Chinese consumers feel that online shopping brands are not providing the value they expect.

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Coca-Cola Most Respected Big Brand; Delta Least Respected

Holmes Report
20 Jul 2014

Coca-Cola is the most respected brand in the US, narrowly ahead of rival Pepsico and candy company Hershey, while Delta Airlines is the least respected big brand.

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Keep Press Releases Direct And Succinct And They Still Have Value

Holmes Report
20 Jul 2014

Reporters and editors still value press releases, but they want releases that are succinct, direct and stripped of bells and whistles.

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Internet Use Increasing In The Arab World

Holmes Report
20 Jul 2014

The number of Internet users in the Arab World is expected to reach 197 million by 2017, a penetration of more than 51 percent, up from 32 percent in 2012.

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Digital Disruption In Asia-Pacific Newsrooms Heralds New Era In Media Relations

Holmes Report
14 Jul 2014

A new study from Weber Shandwick uncovers the extent to which digital is impacting newsrooms in Asia-Pacific.

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Bloggers Predominantly Female, Spurn PR Industry Advances

Holmes Report
06 Jul 2014

Bloggers are predominantly female, often earn from their blogging, and frequently find approaches from the communication industry irrelevant.

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Brands Need To Link With Consumers' Passions

Holmes Report
29 Jun 2014

Consumers are hungry to live their passions, and brands that can satisfy that appetite will reap the reward.

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India's New PM Joins Most Prolific Twitterati

Holmes Report
29 Jun 2014

Since his election in late May, India’s new Prime Minister Narendra Modi (@NarendraModi) has become the fifth-most followed world leader on Twitter.

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Global CCOs Expand Use Of Social, Digital Channels

Holmes Report
29 Jun 2014

Global chief communications officers are increasingly adding digital and social media into their department oversight and responsibilities.

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How To Recognize Life-Changing Creativity: A Lions Health Juror’s Perspective

Laura Schoen
22 Jun 2014

The first-ever Lions Health was a success; it received about 1,400 submissions and attracted over 800 participants from 50 countries.

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PR Budgets Bouncing Back, Strategic Role Increasing

Holmes Report
22 Jun 2014

The new USC GAP study sees good news on PR budgets, strategic role of in-house departments and agencies; but little progress on measurement.

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Humor And Social Causes Make Content More Shareable

Holmes Report
22 Jun 2014

Social media users like to share content that is humorous and informative, and more than a third (36 percent) express a strong desire to share in support of a specific cause.

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Financial Services Companies See Reputation Damage Lingering

Holmes Report
22 Jun 2014

Financial services companies continue to struggle with reputational and customer service issues stemming from the financial crisis six years ago.

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Millenials Redefining Brand Loyalty, Less Interested In Relationships

Holmes Report
15 Jun 2014

Millennials are redefining the concept of brand loyalty, according to a new study from online survey firm MindSwarms.

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Brand Loyalty Under Threat In Canada

Holmes Report
08 Jun 2014

Brand loyalty is being challenged in Canada, according to the first-ever Canadian Influencer Study research for Veritas Communications.

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Companies Taking Reputation Risk Management More Seriously

Holmes Report
02 Jun 2014

Reputation risk management is moving up the corporate agenda, with almost two-thirds (63 percent) of senior executives indicating that they are dedicating more time to the discipline.

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Informal Connections Can Help Increase CCOs' Influence

Holmes Report
02 Jun 2014

Informal internal “lobbying” is a savvy way for corporate communicators to build relationships and increase organizational effectiveness,

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B2B Brands That Connect With Consumers Perform Better

Holmes Report
02 Jun 2014

Business-to-business brands that are familiar and relevant to consumers are more likely to be considered as solutions by prospective business decision-makers

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Biopharmaceutical Industry Maintains Positive Reputation

Holmes Report
25 May 2014

The biopharmaceutical industry continues to maintain a positive reputation among key stakeholders, according to new research from APCO Insight.

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More Than 20 Percent Of S&P 500 Value Attributable To Reputation

Holmes Report
25 May 2014

The corporate reputations of companies listed on the New York Stock Exchange’s S&P500 account for close to $3.7 trillion in value, or 21 percent of total market capitlization.

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In-House Communicators In UK Dive Deeper Into Digital And Social

Holmes Report
13 Apr 2014

New research into the role of in-house communicators in the UK shows that 90 percent are now working across more areas than ever before.

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Financial Journalists More Optimistic About Recovery

Holmes Report
06 Apr 2014

There is ongoing optimism among financial journalists that the economy will continue to grow, according to Gorkana Group’s “2014 Survey of Financial Journalists.”

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Companies' Twitter Followers More Connected, More Influential

Holmes Report
31 Mar 2014

Individuals who follow Global Fortune 100 companies on Twitter are more connected and more influential than the average Twitter user.

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Brands Still Unsure Of Twitter Value

Holmes Report
23 Mar 2014

Brands using Twitter to boost marketing efforts are still uncertain as to Twitter’s true value, according to a recent survey.

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Americans Believe Humans Causing Climate Change, Doubt Corporate Claims

Holmes Report
09 Mar 2014

More than half (60 percent) of Americans believe that climate change is a result of human action such as deforestation and burning of fossil fuels.

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Journalists' Reliance On Social Media Increases

Holmes Report
16 Feb 2014

Social media and brand journalism is proving to be a key resource for journalists covering stories for online media outlets, according to a DS Simon survey.

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Private Equity Firms Embrace Branding, Social Media

Holmes Report
16 Feb 2014

Private equity professionals are almost unanimous about the importance of building strong brands, and many are now beginning to embrace social media as a means to that end.

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Some Olympic Sponsors Get Credit; So Do Some Non-Sponsors

Holmes Report
09 Feb 2014

McDonalds is the brand that Americans are most likely to recognize as a sponsor of the 2014 Winter Olympics, with 32 percent correctly identifying the company as an official sponsor.

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Collapse In Government Trust Puts Onus On Business: Edelman

Arun Sudhaman
20 Jan 2014

Edelman's 2014 Trust Barometer reveals that trust in government has plunged to a historic low across several countries.

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Reputation Value Of LSE Companies Closes In On £1 Trillion

Holmes Report
19 Jan 2014

The corporate reputations of companies listed on the London Stock Exchange account for close to £1 trillion (£911 billion) of market value.

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Transparency Key To Corporate Reputation In 2014, Public Says

Holmes Report
12 Jan 2014

The overwhelming majority (85 percent) of the public globally believes that being open and transparent is the single most important factor in delivering an effective communications strategy in 2014.

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Russian Consumers Spend On Food, Uneasy About Online Purchases

Holmes Report
12 Jan 2014

Russian consumers spend more on food than they do on rent or utilities, and more than half the population is uneasy about purchasing clothes online.

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Thought Leadership Essential To Professional Services Marketing

Holmes Report
12 Jan 2014

Three quarters (75 percent) of professional services marketers see thought leadership as the greatest source of differentiation for their firm.

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Companies Need To Talk About Climate Change Efforts

Holmes Report
15 Dec 2013

Companies can gain trust by communicating their climate change initiatives, but lack of communications prevents many from getting credit.

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The Pope, A Goat, Children Top Most Engaging Content Of 2013

Holmes Report
15 Dec 2013

Papal intimacy, a screaming goat and candy-deprived children were among the most engaging online content of 2013, according to the Scoreboard of Content 2013.

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Study Identifies Gap Between UK Consumer Expectations And Experiences

Holmes Report
01 Dec 2013

There is a significant “authenticity gap” between UK consumers’ expectations of leading brands and their experiences with them.

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Social Media Requires Faster Crisis Response, Survey Says

Holmes Report
01 Dec 2013

The speed with which social media spreads news around the world means global businesses trying to defend their reputation during a crisis need to significantly accelerate their response systems.

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Many European Companies Still Lack Crisis Plan

Holmes Report
01 Dec 2013

While three-quarters of business decision makers believe a crisis plan would benefit their company, only 51 percent of companies have one.

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Asian Consumers Do Online, Offline Research Before Purchase

Holmes Report
01 Dec 2013

Two in every three Asia-Pacific shoppers have already done extensive research and decided which brand of consumer electronics product they will buy before they approach a point-of-sale.

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Pharmaceutical Industry Has Strong Reputation In Asia-Pacific

Holmes Report
24 Nov 2013

Across the Asia-Pacific region, the pharmaceutical industry receives a higher score on its reputation than in the United States or the European Union.

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UN Children's Fund Most Followed On Twitter, Says Survey

Holmes Report
24 Nov 2013

All leading international organisations have a Twitter account, and half of their leaders have active personal accounts on the social network.

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Simplicity Can Add Billions To Brand Value

Holmes Report
27 Oct 2013

In the US, UK and Germany, brands that offer increased simplicity stand to gain $50 billion in revenue, says branding firm Siegel+Gale.

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Public And Influencers Support Limited Role For CEOs In Policymaking

Holmes Report
20 Oct 2013

There is widespread support among policymakers, institutional investors and the general public for US CEOs to play an active yet limited role in national-policy debates.

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Sydney Has Best Reputation Among World Cities

Holmes Report
20 Oct 2013

Sydney has the world’s best city reputation according to Reputation Institute’s 2013 City RepTrak Study.

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