RevHea
Home > Insight & Ideas > Expert Knowledge

Expert Knowledge

No Image

Confidence More Important Than Reputation In Driving Behavior

Holmes Report
16 Nov 2014

There is a significantly stronger correlation between confidence in a company and stakeholder behaviors than between a good reputation and stakeholder behaviors.

Read More

No Image

Microsoft Tops List Of "Champion Brands"

Holmes Report
16 Nov 2014

Microsoft, Intel, Google, Nestlé and Disney top this list of the world’s “champion brands,” according to a new study from APCO Worldwide.

Read More

No Image

Online Engagement Leads To Greater Support For Causes

Holmes Report
16 Nov 2014

Nearly two-thirds (64 percent) of Americans say they are more inclined to support social and environmental issues in a variety of ways.

Read More

No Image

Socially Conscious Consumers Engage With Companies Based On Values

Holmes Report
03 Nov 2014

About 17 percent of consumers are Socially Conscious Consumers, who seek out and selectively engage with companies aligned with their own values.

Read More

No Image

Authenticity Study: Integrity Matters As Consumer Anger Reaches Boiling Point

Holmes Report
29 Oct 2014

Nearly nine in 10 global consumers (87 percent) say it is important for businesses to act with integrity at all times.

Read More

No Image

Staff Capabilities And Culture Holding Companies Back In "Always-On" Media Age

Holmes Report
26 Oct 2014

Staff capabilities, resources and organisational culture are the top three factors holding back Europe’s largest companies from embracing the “always on” communication landscape.

Read More

Consumers See Relationships With Brands As One-Sided

Holmes Report
20 Oct 2014

Seventy-percent of global consumers believe the only reason brands share with them is a self-centered desire to increase profits.

Read More

No Image

"Active Families" Make Consumer Decisions Together; Zeno Unveils New Human Element Initiative

Holmes Report
19 Oct 2014

Kids are often thought of as pesterers and parents as gatekeepers working to resist “the pester”—but in “active family” households today, decisions are made by kids and parents together.

Read More

Americans Willing To Spend 31% More On Responsibly Produced Food

Holmes Report
16 Oct 2014

Americans are willing to spend, on average, 31% on food they consider to be produced responsibly, according to new study.

Read More

Media Analysis: Bisphenol A Controversy Continues Unabated

Holmes Report
11 Oct 2014

The controversy surrounding the use of the chemical compound bisphenol A (BPA) in plastic food packaging continues unabated.

Read More

No Image

Study Aims To Pinpoint Russian PR Firm Weaknesses

Arun Sudhaman
09 Oct 2014

A new study has found Russian PR firms lacking in terms of creativity and analytical skills, according to the country’s corporate sector.

Read More

No Image

Conscientous Consumerism On The Rise

Holmes Report
05 Oct 2014

There is overwhelming evidence that conscientious consumption is on the rise, according to BeCause It Matters, a new study from Havas PR.

Read More

Study Aims To Promote Business Benefits Of Reputation

Holmes Report
26 Sep 2014

While many can now see the business benefits of a good reputation, most comms teams remain measured on media coverage, according to a new UK study.

Read More

No Image

"Down To Earth" Brands Are Strongest

Holmes Report
22 Sep 2014

Down-to-earth brands such as Chex, Puffs, Costco’s Kirkland Signature, and Bounty beat out trendy Internet brands when it comes to improving brand strength.

Read More

No Image

Data's Greatest Value Is In Planning, Survey Says

Holmes Report
22 Sep 2014

research demonstrates that marketers now rank planning future campaigns and communications strategies as their prime use of PR and social media data.

Read More

No Image

Even For Tech Purchasers, In Store Experience Remains Critical

Holmes Report
22 Sep 2014

Despite the overwhelming shift to online versus in-store shopping, new research shows that even for tech purchasers, the in-store experience still reigns supreme.

Read More

Study: Income Inequality And Tax Avoidance Take Toll On Corporate Reputation

Arun Sudhaman
22 Sep 2014

A new study of public attitudes towards corporations reveals broad consensus between the general public and the C-suite on the topic of income inequality.

Read More

No Image

UK Native Advertising Market Poised For Growth

Holmes Report
07 Sep 2014

The UK’s native advertising market is set to grow massively over the next two years, but confusion remains over its exact definition.

Read More

In Asia, Opinions Differ On Value Of Online Shopping

Holmes Report
10 Aug 2014

Indonesian consumers consider online shopping good value, while Chinese consumers feel that online shopping brands are not providing the value they expect.

Read More

No Image

Coca-Cola Most Respected Big Brand; Delta Least Respected

Holmes Report
20 Jul 2014

Coca-Cola is the most respected brand in the US, narrowly ahead of rival Pepsico and candy company Hershey, while Delta Airlines is the least respected big brand.

Read More

No Image

Keep Press Releases Direct And Succinct And They Still Have Value

Holmes Report
20 Jul 2014

Reporters and editors still value press releases, but they want releases that are succinct, direct and stripped of bells and whistles.

Read More

No Image

Internet Use Increasing In The Arab World

Holmes Report
20 Jul 2014

The number of Internet users in the Arab World is expected to reach 197 million by 2017, a penetration of more than 51 percent, up from 32 percent in 2012.

Read More

Digital Disruption In Asia-Pacific Newsrooms Heralds New Era In Media Relations

Holmes Report
14 Jul 2014

A new study from Weber Shandwick uncovers the extent to which digital is impacting newsrooms in Asia-Pacific.

Read More

No Image

Bloggers Predominantly Female, Spurn PR Industry Advances

Holmes Report
06 Jul 2014

Bloggers are predominantly female, often earn from their blogging, and frequently find approaches from the communication industry irrelevant.

Read More

No Image

Brands Need To Link With Consumers' Passions

Holmes Report
29 Jun 2014

Consumers are hungry to live their passions, and brands that can satisfy that appetite will reap the reward.

Read More

No Image

India's New PM Joins Most Prolific Twitterati

Holmes Report
29 Jun 2014

Since his election in late May, India’s new Prime Minister Narendra Modi (@NarendraModi) has become the fifth-most followed world leader on Twitter.

Read More

No Image

Global CCOs Expand Use Of Social, Digital Channels

Holmes Report
29 Jun 2014

Global chief communications officers are increasingly adding digital and social media into their department oversight and responsibilities.

Read More

How To Recognize Life-Changing Creativity: A Lions Health Juror’s Perspective

Laura Schoen
22 Jun 2014

The first-ever Lions Health was a success; it received about 1,400 submissions and attracted over 800 participants from 50 countries.

Read More

No Image

PR Budgets Bouncing Back, Strategic Role Increasing

Holmes Report
22 Jun 2014

The new USC GAP study sees good news on PR budgets, strategic role of in-house departments and agencies; but little progress on measurement.

Read More

No Image

Humor And Social Causes Make Content More Shareable

Holmes Report
22 Jun 2014

Social media users like to share content that is humorous and informative, and more than a third (36 percent) express a strong desire to share in support of a specific cause.

Read More

No Image

Financial Services Companies See Reputation Damage Lingering

Holmes Report
22 Jun 2014

Financial services companies continue to struggle with reputational and customer service issues stemming from the financial crisis six years ago.

Read More

No Image

Millenials Redefining Brand Loyalty, Less Interested In Relationships

Holmes Report
15 Jun 2014

Millennials are redefining the concept of brand loyalty, according to a new study from online survey firm MindSwarms.

Read More

No Image

Brand Loyalty Under Threat In Canada

Holmes Report
08 Jun 2014

Brand loyalty is being challenged in Canada, according to the first-ever Canadian Influencer Study research for Veritas Communications.

Read More

No Image

Companies Taking Reputation Risk Management More Seriously

Holmes Report
02 Jun 2014

Reputation risk management is moving up the corporate agenda, with almost two-thirds (63 percent) of senior executives indicating that they are dedicating more time to the discipline.

Read More

No Image

Informal Connections Can Help Increase CCOs' Influence

Holmes Report
02 Jun 2014

Informal internal “lobbying” is a savvy way for corporate communicators to build relationships and increase organizational effectiveness,

Read More

No Image

B2B Brands That Connect With Consumers Perform Better

Holmes Report
02 Jun 2014

Business-to-business brands that are familiar and relevant to consumers are more likely to be considered as solutions by prospective business decision-makers

Read More

No Image

Biopharmaceutical Industry Maintains Positive Reputation

Holmes Report
25 May 2014

The biopharmaceutical industry continues to maintain a positive reputation among key stakeholders, according to new research from APCO Insight.

Read More

No Image

More Than 20 Percent Of S&P 500 Value Attributable To Reputation

Holmes Report
25 May 2014

The corporate reputations of companies listed on the New York Stock Exchange’s S&P500 account for close to $3.7 trillion in value, or 21 percent of total market capitlization.

Read More

No Image

In-House Communicators In UK Dive Deeper Into Digital And Social

Holmes Report
13 Apr 2014

New research into the role of in-house communicators in the UK shows that 90 percent are now working across more areas than ever before.

Read More

No Image

Financial Journalists More Optimistic About Recovery

Holmes Report
06 Apr 2014

There is ongoing optimism among financial journalists that the economy will continue to grow, according to Gorkana Group’s “2014 Survey of Financial Journalists.”

Read More

No Image

Companies' Twitter Followers More Connected, More Influential

Holmes Report
31 Mar 2014

Individuals who follow Global Fortune 100 companies on Twitter are more connected and more influential than the average Twitter user.

Read More

Brands Still Unsure Of Twitter Value

Holmes Report
23 Mar 2014

Brands using Twitter to boost marketing efforts are still uncertain as to Twitter’s true value, according to a recent survey.

Read More

No Image

Americans Believe Humans Causing Climate Change, Doubt Corporate Claims

Holmes Report
09 Mar 2014

More than half (60 percent) of Americans believe that climate change is a result of human action such as deforestation and burning of fossil fuels.

Read More

No Image

Journalists' Reliance On Social Media Increases

Holmes Report
16 Feb 2014

Social media and brand journalism is proving to be a key resource for journalists covering stories for online media outlets, according to a DS Simon survey.

Read More

No Image

Private Equity Firms Embrace Branding, Social Media

Holmes Report
16 Feb 2014

Private equity professionals are almost unanimous about the importance of building strong brands, and many are now beginning to embrace social media as a means to that end.

Read More

No Image

Some Olympic Sponsors Get Credit; So Do Some Non-Sponsors

Holmes Report
09 Feb 2014

McDonalds is the brand that Americans are most likely to recognize as a sponsor of the 2014 Winter Olympics, with 32 percent correctly identifying the company as an official sponsor.

Read More

Collapse In Government Trust Puts Onus On Business: Edelman

Arun Sudhaman
20 Jan 2014

Edelman's 2014 Trust Barometer reveals that trust in government has plunged to a historic low across several countries.

Read More

No Image

Reputation Value Of LSE Companies Closes In On £1 Trillion

Holmes Report
19 Jan 2014

The corporate reputations of companies listed on the London Stock Exchange account for close to £1 trillion (£911 billion) of market value.

Read More

No Image

Transparency Key To Corporate Reputation In 2014, Public Says

Holmes Report
12 Jan 2014

The overwhelming majority (85 percent) of the public globally believes that being open and transparent is the single most important factor in delivering an effective communications strategy in 2014.

Read More

No Image

Russian Consumers Spend On Food, Uneasy About Online Purchases

Holmes Report
12 Jan 2014

Russian consumers spend more on food than they do on rent or utilities, and more than half the population is uneasy about purchasing clothes online.

Read More


Archive

APCO Worldwide @APCO Worldwide

RT @ekraus: Thanks to @holmesreport for the story on @apcoworldwide's leadership transition http://t.co/s9tWaxxsUj

7 hours ago ReplyRetweetFavorite
Detroit City @Detroit City

Arizona Cardinals' goal is to play winning football from the 1st snap ...: http://t.co/XQAiK3uJg8

11 hours ago ReplyRetweetFavorite
Social Media CEOs @Social Media CEOs

RT @ekraus: Thanks to @holmesreport for the story on @apcoworldwide's leadership transition http://t.co/s9tWaxxsUj

19 hours ago ReplyRetweetFavorite
Evan Kraus @Evan Kraus

Thanks to @holmesreport for the story on @apcoworldwide's leadership transition http://t.co/s9tWaxxsUj

19 hours ago ReplyRetweetFavorite
prconversations @prconversations

By @ArunSudhaman for @HolmesReport: Egypt on Hunt for PR Firm to Revive Global Tech Appeal http://t.co/UInbLA76bA

22 hours ago ReplyRetweetFavorite

Think Tank

Agency Directory

Search by Clients