Expert Knowledge

Caribou Beats Starbucks On Word-of-Mouth Metric

Not surprisingly, Starbucks is the most talked-about coffeehouse chain online, according to Zócalo Group’s most recent Recommendation Index.

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Bloggers Prize CEO Authenticity

Bloggers would like CEOs to acknowledge the mistakes and excesses of corporate America to show that they are in-touch with reality.

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UK PR Pros Respect Media More Than Other Nations'

British public relations practitioners rate the standards of their media counterparts higher than their colleagues in most other countries do.

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Men Are From Foursquare, Women Are From Facebook

Women predominantly use social channels to connect with people they know, and men to display status and opinions, according to a new study.

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2012 Was Good Year For PSAs

Last year was another record-breaking year for public service announcement, according to a new study from West Glen.

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Consumers Finding New Ways To Mine Corporate Information

Consumers have more ways to mine for information about companies than ever before, according to 2012 Digital Influence Index.

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Is Social Media Working For Internal Comms?

A new study by APCO and Gagen MacDonald reveals how internal social media use can bring major benefits to a number of employee engagement areas.

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Many Companies Still Use Social Media For One-Way Communications

Though social media is a high priority for many companies, most still aren't listening to or engaging with consumers.

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Female Consumers Exerting Greater Influence

Female consumers in the US are increasing their impact as receivers, broadcasters and influencers of key information.

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Key Speaking Venues For Women Leaders

Top women business leaders spoke at 218 unique events in 2011, including a mix of women’s and non-gender specific forums

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Global Brands Need To Close Gap Between Performance And Citizenship

Global brands have more work to do to close the gap between their performance in the marketplace and their citizenship.

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Communications Has Major Impact On Environmental Reputation

Environmental reputation may be influenced more by what companies say than by what they do.

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APCO Survey Highlights Benefits Of Pharma Industry Reputation

Pharmaceutical company reputation can drive patient inquiries, patient advocacy, and increased sales, according to new research.

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Systemic Decline In Institutional Trust: Edelman

The 2012 Edelman Trust Barometer reveals a "systemic decline in trust", with respondents putting their faith in individuals rather than institutions.

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Framing Influences Public's Response To Crisis

The way in which news coverage of a crisis is framed affects the public’s emotional response toward the company involved.

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Confidence In US M&A Rebound Diminishes

After slowly increasing the last two years, confidence in the US M&A market has dropped slightly, according to the 2011 M&A Outlook Survey.

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Moms Say Social Media Impact Purchasing Decisions

Moms believe social media marketing impacts their retail purchasing, according to the results of a national survey of nearly 700 mothers.

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Best Companies Continue To Invest In Employee Programs

Companies rated as having the strongest workplace environments are continuing to make investments in employee initiatives.

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Citizens Around The World Engaged For Social Change

A majority of citizens around the world (73 percent) agree that what happens in other parts of the world can impact their local community.

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Survey Underscores China's Future As Business Center

A new survey found a growing belief that China is outstripping the US, Europe and the rest of Asia in economic and trade terms.

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Policymakers Using Social Media More Than Ever

A meteoric rise in Twitter use and social media channels is shaping and influencing policy worldwide.

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Younger Chinese Still Hunger For Luxury Products

China's luxury industry is defined in part by large group of young consumers, significantly younger than their counterparts in western nations.

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Marketers Still Struggling To Tap Digital Channels

Digital media and online tools remain a largely untapped resource for companies, according to a survey of marketing executives by McKinsey.

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Survey Identifies Leaders In Online Brand Reputation

Camera company Lumix comes out top in terms of online reputation, with Morrisons, Lenovo, Weetabix and Virgin winning the sector battles.

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Millennials Have More Confidence In Institutions

American confidence in government, media, banks, small businesses, public schools and churches plummeted over the past two years.

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New Food Guidelines Catch Americans' Attention

46 percent of Americans have heard of the new USDA MyPlate Guidelines, according to a survey conducted by M Booth’s Better4You practice.

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Generation Y Holds More Favorable Views Of Business

Generation Y has the most favorable views toward major companies among all age groups.

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Chinese Companies Increasingly Active On Social Media

The overwhelming majority (87 percent) of Chinese companies say they use social media on a daily basis

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Hedge Fund Managers Still Ignoring Social Media

Eight percent are still without a corporate website, let alone a Twitter feed or a Facebook wall, according to a survey of 77 hedge fund managers.

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Brand Identity Becoming More Critical To Private Equity Firms

Brand identity is seen as ever more critical by those within the private equity industry, according to research from BackBay Communications

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YouTube Is Young Americans' Top Social Media Site

YouTube is the highest ranked social media brand in equity among Americans 13 to 24 years old, says the 2012 Harris Poll Youth EquiTrend study.

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Social Media Users Really Don't Like Banks

Social media users posted many more negative opinions than positive about Bank of America and other large banks over the last 12 months

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The Future Of Food: Goat Meat And Greens

The top food trends to watch for include an exotic choice of meat : goat; as well as efficient, nutrient-packed vegetables: greens.

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Asian Companies Now Much More Visible Online

More than 80 percent of companies listed on The Asia 200 Index have a corporate social media presence, up from 40 percent last year.

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Survey Spotlights Benefits Of Content Sharing

Marketers who create highly sharable online content—video, audio and photos consumers want to share with friends —boost their online presence.

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Regulatory Concerns Slow Banks' Adoption Of Social Media

Regulatory concerns and loss of control are the main reasons for inertia toward social media in the banking sector

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Family Purchasing Patterns Are Changing

The chief purchasing officer in families is changing, according to Marketing to the Modern Family, a new study from Edelman.

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Social Media Exposure Drives Restaurant Purchasing

Individuals exposed to social content are significantly more likely to increase their spending and consumption than those who aren't exposed,

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"Sociability" Increasingly Important To World's Brands

Global brand executives believe sociability is growing rapidly as a contributor to a brand’s overall reputation.

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Philips Again Tops Purpose And Performance Ranking

For a second year, the Dutch industry leader Philips Electronics has topped a European survey of corporate purpose and performance impact

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US Tops In Global Image

The US continues to lead the world in global image, according to GfK Roper and leading policy advisor Simon Anholt.

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Consumers Demanding Higher Levels Of Responsibility

Ten thousand consumers in major countries are demanding a higher level of responsibility from companies dealing with societal issues

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Mobile Brands Generate Most Buzz

Mobile brands took top honors in Edelman and Brandtology’s Asia Pacific Digital Brand Index, which tracks the most discussed technology brands.

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Friends And Family Play Large Role In Personal Health

People believe that friends and family have as much responsibility for their personal health as do their health care providers

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Social Media Playing Vital Role In Recruitment

American corporations are using social networks for many purposes, but the most common use is for recruiting, according to research by S.electMinds

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UK Companies Fail To Align Social Media Functions

The issue of who should manage, monitor and measure social media content is unresolved and potentially misaligned in up to 50 percent of UK companies.

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Survey Highlights Growing Importance Of Creativity To Buisness

Creativity is one of the most influential forces driving today’s global economy, according to the first annual C-Factors Index survey

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Financial Services Firms Take Reputation More Seriously

The past 12 months have seen notable rise in the prioritization of the communications function by senior management of financia services companies.

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Canada Has Top Country Reputation

Canada has earned the highest reputation ranking in Reputation Institute's 2011 Country RepTrak, measuring perceptions of 50 countries.

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Americans Engaged In Social Change

Americans are doing more to address economic, environmental and other social challenges, according to a new Walden University survey.

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