rbb

Insight & Ideas

Latest Analysis & Features

Cannes 2014: PR's Battle For Marketing Relevance

Arun Sudhaman

At Cannes, which is effectively ground zero for integrated marketing, it can sometimes feel like the PR industry is on the outside looking in.
Read More

The PR industry’s Cannes-undrum: Why Can’t We Win, And Why Does It Matter?

Paul Holmes

It's time for a serious discussion about why we still can't win consistently at Cannes—and whether it matters.
Read More

US Firms Walk PR Tightrope As China Clamps Down

Arun Sudhaman

Even if PR agencies may yet be spared, the change in China's climate is unnerving their clients, especially major tech players.
Read More

Italy's PR Firms Look Abroad To Lift Malaise

Arun Sudhaman

Italy's PR industry is looking abroad as it seeks to combat a tough domestic economy, but need to modernise at home too.
Read More

Latest Case Studies

Online Branded Content Drives Sales In Asia, Study Finds

Holmes Report

The vast majority (78 percent) of Asian digital consumers say they obtain information about product and services using social media.
Read More

"Communicating Character" A Priority For Business

Holmes Report

Businesses in America—and around the world—are struggling to communicate “character”: the interaction between brand, reputation and behavior.
Read More

Moms Still Hold The Family Purse Strings

Holmes Report

Mom remains by far the number one decision-maker when buying for home and family; dads are making inroads, but not to the degree many now assume.
Read More

In Czech Republics, Journalist Shortcomings More Troubling Than PR Pressures

Holmes Report

Seventy percent of Czech journalists believe the main negative impact on media quality is the low level of expertise among reporters.
Read More

Latest Creativity

Chipotle's Scarecrow

Chipotle's Scarecrow

Chipotle takes on Big Food in Cannes 2014 PR Grand Prix Winner.
Read More

I Touch Myself

I Touch Myself

Cancer Council NSW, JWT and H+K develop powerful breast cancer campaign.
Read More

Oral B In Vogue

Oral B In Vogue

H+K turns Oral B toothbrush into a super chic fashion statement.
Read More

Sweat For Water

Sweat For Water

Deportivo turns sweat to water to highlight Unicef initiative.
Read More

Latest Expert Knowledge

In Asia, Opinions Differ On Value Of Online Shopping

Holmes Report

Indonesian consumers consider online shopping good value, while Chinese consumers feel that online shopping brands are not providing the value they ex
Read More

Coca-Cola Most Respected Big Brand; Delta Least Respected

Holmes Report

Coca-Cola is the most respected brand in the US, narrowly ahead of rival Pepsico and candy company Hershey, while Delta Airlines is the least respecte
Read More

Keep Press Releases Direct And Succinct And They Still Have Value

Holmes Report

Reporters and editors still value press releases, but they want releases that are succinct, direct and stripped of bells and whistles.
Read More

Internet Use Increasing In The Arab World

Holmes Report

The number of Internet users in the Arab World is expected to reach 197 million by 2017, a penetration of more than 51 percent, up from 32 percent in
Read More

Kamyar Shah @Kamyar Shah

#PR Author David Meerman Scott Joins Global PR Summit Lineup: MIAMI—David Meerman Scott, online marketing expert... http://t.co/6MFtZlxEJS

1 hour ago ReplyRetweetFavorite
Rob Briggs @Rob Briggs

Every time I listen to @LiamFitz I learn - please read All You Need To Know About Internal Comms http://t.co/TVMFkWC9gc via @HolmesReport

3 hours ago ReplyRetweetFavorite
Evelyn Wittig @Evelyn Wittig

"have two ears and one mouth" All You Need To Know About Internal Communication http://t.co/GnLuOXIvpR via @HolmesReport

4 hours ago ReplyRetweetFavorite
Kamyar Shah @Kamyar Shah

#PR Industry News In Brief (September 1, 2014): NAIROBI—Corporate Talk PR has been appointed a PROI Worldwide... http://t.co/X3Vla2LewK

5 hours ago ReplyRetweetFavorite
Arun Sudhaman @Arun Sudhaman

Russian energy giant Gazprom has ended Ketchum US relationship, but Europe/Asia work continues & grows http://t.co/kCyi7csXv8

8 hours ago ReplyRetweetFavorite
The Holmes Report @The Holmes Report

Gazprom Ends Ketchum US Assignment, Europe And Asia Relationship Continues http://t.co/kgzqUpQP9S

8 hours ago ReplyRetweetFavorite