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Insight & Ideas

Latest Analysis & Features

Cannes 2014: PR's Battle For Marketing Relevance

Arun Sudhaman

At Cannes, which is effectively ground zero for integrated marketing, it can sometimes feel like the PR industry is on the outside looking in.
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The PR industry’s Cannes-undrum: Why Can’t We Win, And Why Does It Matter?

Paul Holmes

It's time for a serious discussion about why we still can't win consistently at Cannes—and whether it matters.
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US Firms Walk PR Tightrope As China Clamps Down

Arun Sudhaman

Even if PR agencies may yet be spared, the change in China's climate is unnerving their clients, especially major tech players.
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Italy's PR Firms Look Abroad To Lift Malaise

Arun Sudhaman

Italy's PR industry is looking abroad as it seeks to combat a tough domestic economy, but need to modernise at home too.
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Latest Case Studies

Online Branded Content Drives Sales In Asia, Study Finds

Holmes Report

The vast majority (78 percent) of Asian digital consumers say they obtain information about product and services using social media.
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"Communicating Character" A Priority For Business

Holmes Report

Businesses in America—and around the world—are struggling to communicate “character”: the interaction between brand, reputation and behavior.
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Moms Still Hold The Family Purse Strings

Holmes Report

Mom remains by far the number one decision-maker when buying for home and family; dads are making inroads, but not to the degree many now assume.
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In Czech Republics, Journalist Shortcomings More Troubling Than PR Pressures

Holmes Report

Seventy percent of Czech journalists believe the main negative impact on media quality is the low level of expertise among reporters.
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Latest Creativity

Chipotle's Scarecrow

Chipotle's Scarecrow

Chipotle takes on Big Food in Cannes 2014 PR Grand Prix Winner.
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I Touch Myself

I Touch Myself

Cancer Council NSW, JWT and H+K develop powerful breast cancer campaign.
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Oral B In Vogue

Oral B In Vogue

H+K turns Oral B toothbrush into a super chic fashion statement.
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Sweat For Water

Sweat For Water

Deportivo turns sweat to water to highlight Unicef initiative.
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Latest Expert Knowledge

Coca-Cola Most Respected Big Brand; Delta Least Respected

Holmes Report

Coca-Cola is the most respected brand in the US, narrowly ahead of rival Pepsico and candy company Hershey, while Delta Airlines is the least respecte
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Keep Press Releases Direct And Succinct And They Still Have Value

Holmes Report

Reporters and editors still value press releases, but they want releases that are succinct, direct and stripped of bells and whistles.
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Internet Use Increasing In The Arab World

Holmes Report

The number of Internet users in the Arab World is expected to reach 197 million by 2017, a penetration of more than 51 percent, up from 32 percent in
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Digital Disruption In Asia-Pacific Newsrooms Heralds New Era In Media Relations

Holmes Report

A new study from Weber Shandwick uncovers the extent to which digital is impacting newsrooms in Asia-Pacific.
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Tejal Deshpande @Tejal Deshpande

@amithpr @holmesreport am looking forward to the results. entry shortlisted #fingerscrossed

19 minutes ago ReplyRetweetFavorite
Amith P @Amith P

Looking fwd to an evening of talks & awards at the @holmesreport #Sabres http://t.co/5M5dRgBj7N - was humbled to be one of the jury members

22 minutes ago ReplyRetweetFavorite
The Holmes Report @The Holmes Report

RT @EpicIndiaEvents: The stage is all set for #SABREAwards #SouthAsia. The biggest ceremony to kick off in next 2 hours. #PR #NewDelhi http…

34 minutes ago ReplyRetweetFavorite
ICCOpr @ICCOpr

RT @nboillot1: @IPREX_Global shows 33% growth in World Report | Holding Groups / Networks #worldPRreport via @holmesreport & @iccopr http:/…

50 minutes ago ReplyRetweetFavorite
Call Centre Hub @Call Centre Hub

RT @1PRISA: The Winds Of Change: 10 Challenges Defining The Future of PR http://t.co/KoebDBIWbw

1 hour ago ReplyRetweetFavorite
Peter van der Schyff @Peter van der Schyff

The impact on the communications industry has been considerable http://t.co/9TMz3a3HM8

1 hour ago ReplyRetweetFavorite