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Latest Analysis & Features

The Bite/Text 100 Merger: Why Stop At Asia?

Arun Sudhaman

Next 15's decision to merge Bite and Text 100 in Asia-Pacific and Continental Europe raises questions about the firm's futures in the UK and US.
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Cannes 2014: PR's Battle For Marketing Relevance

Arun Sudhaman

At Cannes, which is effectively ground zero for integrated marketing, it can sometimes feel like the PR industry is on the outside looking in.
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The PR industry’s Cannes-undrum: Why Can’t We Win, And Why Does It Matter?

Paul Holmes

It's time for a serious discussion about why we still can't win consistently at Cannes—and whether it matters.
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US Firms Walk PR Tightrope As China Clamps Down

Arun Sudhaman

Even if PR agencies may yet be spared, the change in China's climate is unnerving their clients, especially major tech players.
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Latest Case Studies

Online Branded Content Drives Sales In Asia, Study Finds

Holmes Report

The vast majority (78 percent) of Asian digital consumers say they obtain information about product and services using social media.
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"Communicating Character" A Priority For Business

Holmes Report

Businesses in America—and around the world—are struggling to communicate “character”: the interaction between brand, reputation and behavior.
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Moms Still Hold The Family Purse Strings

Holmes Report

Mom remains by far the number one decision-maker when buying for home and family; dads are making inroads, but not to the degree many now assume.
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In Czech Republics, Journalist Shortcomings More Troubling Than PR Pressures

Holmes Report

Seventy percent of Czech journalists believe the main negative impact on media quality is the low level of expertise among reporters.
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Latest Creativity

HSBC's #Blindingshot

HSBC's #Blindingshot

H+K and IMG celebrate golfer/caddie relationship for HSBC.
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Chipotle's Scarecrow

Chipotle's Scarecrow

Chipotle takes on Big Food in Cannes 2014 PR Grand Prix Winner.
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I Touch Myself

I Touch Myself

Cancer Council NSW, JWT and H+K develop powerful breast cancer campaign.
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Oral B In Vogue

Oral B In Vogue

H+K turns Oral B toothbrush into a super chic fashion statement.
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Latest Expert Knowledge

UK Native Advertising Market Poised For Growth

Holmes Report

The UK’s native advertising market is set to grow massively over the next two years, but confusion remains over its exact definition.
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In Asia, Opinions Differ On Value Of Online Shopping

Holmes Report

Indonesian consumers consider online shopping good value, while Chinese consumers feel that online shopping brands are not providing the value they ex
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Coca-Cola Most Respected Big Brand; Delta Least Respected

Holmes Report

Coca-Cola is the most respected brand in the US, narrowly ahead of rival Pepsico and candy company Hershey, while Delta Airlines is the least respecte
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Keep Press Releases Direct And Succinct And They Still Have Value

Holmes Report

Reporters and editors still value press releases, but they want releases that are succinct, direct and stripped of bells and whistles.
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manu kumar @manu kumar

RT @msl_group: Social Commerce: The ‘Holy Grail’ For Communicators? http://t.co/iKybeKpMPw by @holmesreport's @ArunSudhaman #In2Summit

23 minutes ago ReplyRetweetFavorite
Digital Mobile @Digital Mobile

On #Digital #Innovation: chilling with @ArunSudhaman & Kaiser Kuo at the @holmesreport #in2summit in #China this week http://t.co/5bzRDWpqfW

59 minutes ago ReplyRetweetFavorite
Digital Mobile @Digital Mobile

RT @bernieyuen: Hotshot panel at @holmesreport #in2summit - tech cowboys #Baidu's Kaiser Kuo and @samsungtomorrow 's Dan Wong speaking on t…

1 hour ago ReplyRetweetFavorite
Digital Mobile @Digital Mobile

RT @msl_group: Social Commerce: The ‘Holy Grail’ For Communicators? http://t.co/iKybeKpMPw by @holmesreport's @ArunSudhaman #In2Summit

1 hour ago ReplyRetweetFavorite
Michael Krebs @Michael Krebs

The Matter is out! http://t.co/0FrDqpXPlQ Stories via @holmesreport @odwyerpr

4 hours ago ReplyRetweetFavorite
MSLGROUP @MSLGROUP

RT @gosaki: In2Summit: Asia’s PR Industry Must Win War For Talent http://t.co/ynUlZOM5St via @holmesreport http://t.co/Fge4qtjSCx

4 hours ago ReplyRetweetFavorite
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