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Insight & Ideas

Latest Analysis & Features

The Bite/Text 100 Merger: Why Stop At Asia?

Arun Sudhaman

Next 15's decision to merge Bite and Text 100 in Asia-Pacific and Continental Europe raises questions about the firm's futures in the UK and US.
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Cannes 2014: PR's Battle For Marketing Relevance

Arun Sudhaman

At Cannes, which is effectively ground zero for integrated marketing, it can sometimes feel like the PR industry is on the outside looking in.
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The PR industry’s Cannes-undrum: Why Can’t We Win, And Why Does It Matter?

Paul Holmes

It's time for a serious discussion about why we still can't win consistently at Cannes—and whether it matters.
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US Firms Walk PR Tightrope As China Clamps Down

Arun Sudhaman

Even if PR agencies may yet be spared, the change in China's climate is unnerving their clients, especially major tech players.
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Latest Case Studies

Online Branded Content Drives Sales In Asia, Study Finds

Holmes Report

The vast majority (78 percent) of Asian digital consumers say they obtain information about product and services using social media.
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"Communicating Character" A Priority For Business

Holmes Report

Businesses in America—and around the world—are struggling to communicate “character”: the interaction between brand, reputation and behavior.
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Moms Still Hold The Family Purse Strings

Holmes Report

Mom remains by far the number one decision-maker when buying for home and family; dads are making inroads, but not to the degree many now assume.
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In Czech Republics, Journalist Shortcomings More Troubling Than PR Pressures

Holmes Report

Seventy percent of Czech journalists believe the main negative impact on media quality is the low level of expertise among reporters.
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Latest Creativity

HSBC's #Blindingshot

HSBC's #Blindingshot

H+K and IMG celebrate golfer/caddie relationship for HSBC.
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Chipotle's Scarecrow

Chipotle's Scarecrow

Chipotle takes on Big Food in Cannes 2014 PR Grand Prix Winner.
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I Touch Myself

I Touch Myself

Cancer Council NSW, JWT and H+K develop powerful breast cancer campaign.
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Oral B In Vogue

Oral B In Vogue

H+K turns Oral B toothbrush into a super chic fashion statement.
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Latest Expert Knowledge

"Down To Earth" Brands Are Strongest

Holmes Report

Down-to-earth brands such as Chex, Puffs, Costco’s Kirkland Signature, and Bounty beat out trendy Internet brands when it comes to improving brand str
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Data's Greatest Value Is In Planning, Survey Says

Holmes Report

research demonstrates that marketers now rank planning future campaigns and communications strategies as their prime use of PR and social media data.
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Even For Tech Purchasers, In Store Experience Remains Critical

Holmes Report

Despite the overwhelming shift to online versus in-store shopping, new research shows that even for tech purchasers, the in-store experience still rei
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Study: Income Inequality And Tax Avoidance Take Toll On Corporate Reputation

Arun Sudhaman

A new study of public attitudes towards corporations reveals broad consensus between the general public and the C-suite on the topic of income inequal
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Shankar Chelluri @Shankar Chelluri

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wandering monk... @wandering monk...

RT @amithpr: Breaking-news about @maskachaska > CEO Valerie Pinto Exits After 16 Years With Perfect Relations http://t.co/j9DeeLRSuu via @…

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Comm. News Live @Comm. News Live

CEO Valerie Pinto Exits After 16 Years With Perfect Relations via @holmesreport | http://t.co/Lt2Cj4GXq2

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