Purdue

Insight & Ideas

Latest Analysis & Features

Cannes 2014: PR's Battle For Marketing Relevance

Arun Sudhaman

At Cannes, which is effectively ground zero for integrated marketing, it can sometimes feel like the PR industry is on the outside looking in.
Read More

The PR industry’s Cannes-undrum: Why Can’t We Win, And Why Does It Matter?

Paul Holmes

It's time for a serious discussion about why we still can't win consistently at Cannes—and whether it matters.
Read More

US Firms Walk PR Tightrope As China Clamps Down

Arun Sudhaman

Even if PR agencies may yet be spared, the change in China's climate is unnerving their clients, especially major tech players.
Read More

Italy's PR Firms Look Abroad To Lift Malaise

Arun Sudhaman

Italy's PR industry is looking abroad as it seeks to combat a tough domestic economy, but need to modernise at home too.
Read More

Latest Case Studies

Online Branded Content Drives Sales In Asia, Study Finds

Holmes Report

The vast majority (78 percent) of Asian digital consumers say they obtain information about product and services using social media.
Read More

"Communicating Character" A Priority For Business

Holmes Report

Businesses in America—and around the world—are struggling to communicate “character”: the interaction between brand, reputation and behavior.
Read More

Moms Still Hold The Family Purse Strings

Holmes Report

Mom remains by far the number one decision-maker when buying for home and family; dads are making inroads, but not to the degree many now assume.
Read More

In Czech Republics, Journalist Shortcomings More Troubling Than PR Pressures

Holmes Report

Seventy percent of Czech journalists believe the main negative impact on media quality is the low level of expertise among reporters.
Read More

Latest Creativity

Chipotle's Scarecrow

Chipotle's Scarecrow

Chipotle takes on Big Food in Cannes 2014 PR Grand Prix Winner.
Read More

I Touch Myself

I Touch Myself

Cancer Council NSW, JWT and H+K develop powerful breast cancer campaign.
Read More

Oral B In Vogue

Oral B In Vogue

H+K turns Oral B toothbrush into a super chic fashion statement.
Read More

Sweat For Water

Sweat For Water

Deportivo turns sweat to water to highlight Unicef initiative.
Read More

Latest Expert Knowledge

In Asia, Opinions Differ On Value Of Online Shopping

Holmes Report

Indonesian consumers consider online shopping good value, while Chinese consumers feel that online shopping brands are not providing the value they ex
Read More

Coca-Cola Most Respected Big Brand; Delta Least Respected

Holmes Report

Coca-Cola is the most respected brand in the US, narrowly ahead of rival Pepsico and candy company Hershey, while Delta Airlines is the least respecte
Read More

Keep Press Releases Direct And Succinct And They Still Have Value

Holmes Report

Reporters and editors still value press releases, but they want releases that are succinct, direct and stripped of bells and whistles.
Read More

Internet Use Increasing In The Arab World

Holmes Report

The number of Internet users in the Arab World is expected to reach 197 million by 2017, a penetration of more than 51 percent, up from 32 percent in
Read More

Capstone Hill Search @Capstone Hill Search

We are a big supporter of the public relations industry and its bodies! http://t.co/tXg4h0Z5Cs @ICCOpr @holmesreport #worldPRreport #PR

2 hours ago ReplyRetweetFavorite
thomas look @thomas look

Congrats to Klas and Nader. OSK buys a majority stake in compuccino. A-2 acted as excl. deal advisory.http://t.co/t6uqpSerjH

3 hours ago ReplyRetweetFavorite
thomas look @thomas look

Congrats to Klas and Nader. OSK bought a majority stake in compuccino. A-2 acted as exclusive deal advisory. http://t.co/t6uqpSerjH

3 hours ago ReplyRetweetFavorite
The Holmes Report @The Holmes Report

RT @msl_group: [EVENT] Join our @gosaki and top industry experts at Beijing #In2Summit on Sept 18, 2014. http://t.co/qFuje1TBO7 http://t.co…

3 hours ago ReplyRetweetFavorite
MSLGROUP @MSLGROUP

[EVENT] Join our @gosaki and top industry experts at Beijing #In2Summit on Sept 18, 2014. http://t.co/qFuje1TBO7 http://t.co/B2lhVSU2qI

3 hours ago ReplyRetweetFavorite