NEW YORK—Ketchum has appointed Lori Beecher, a TV producer with a career spanning the “Today” show, “60 Minutes,” and most recently the syndicated talk show, “Katie,” as executive vice president of media and content strategy, based in the firm’s New York headquarters. She will report into Debra Forman, partner and director of Ketchum Digital, and Tamara Norman, partner and associate director of Ketchum New York.
Beecher will counsel some of the firm’s largest clients in North America on content-centric media strategy and executive visibility. She also will provide senior-level guidance for the development and management of highly visual content for brand and corporate storytelling.
Beecher has been responsible for securing and producing interviews with college football star Manti Te'o, Supreme Court Justices Sonia Sotomayor and Sandra Day O'Connor, baseball phenom Alex Rodriguez, former Presidential candidate Hillary Rodham Clinton, President Bill Clinton, Sen. John and Elizabeth Edwards, and the first interview with airline captain Chesley “Sully” Sullenberger and the heroic crew of US Airways 1549.
Beecher most recently served as coordinating producer for Katie Couric’s nationally syndicated talk show, “Katie,” and was part of the senior team that conceived, developed and successfully launched the program. Prior to that role, Beecher held producer roles at CBS News’ “60 Minutes,” CBS’s “Evening News,” NBC News’ “Dateline NBC,” NBC’s “Today,” NBC’s “NOW with Tom Brokaw and Katie Couric,” ABC’s “Good Morning America” and ABC’s “Nightline.”