12 Different Firms Earn In2 SABREs in Asia-Pacific
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12 Different Firms Earn In2 SABREs in Asia-Pacific

12 different firms from across the region will be recognized for the quality of their content creation at the first Asia-Pacific In2 Summit next month.

Holmes Report

BEIJING—Twelve different firms from across the region will be recognized for the quality of their content creation at the first Asia-Pacific In2 Summit, which takes place at the St Regis Hotel in Beijing on the day of the SABRE Awards dinner, September 18.

The In2 SABREs recognize a wide range of content, from experiential to digital, across multiple channels: paid, earned, owned and shared. This year’s competition attracted 200 entries in 15 categories.

According to Holmes Report editor Paul Holmes, who chaired the awards jury: “What we are seeing, in Asia as elsewhere, is an astonishingly wide range of content coming out of public relations agencies, including content that might traditionally have been produced in ad agencies or digital shops, or by specialist production companies. The quality of this work is improving, and this year’s In2 SABREs were the most competitive to date.”

China’s Blue Focus (including its Phluency Interactive unit), MSLGroup, and Ogilvy Public Relations all won two In2 awards. The others were shared among nine other firms.

Tickets and tables for both the In2 Summit and awards presentation, and the SABRE Awards ceremony in the evening, can be purchased here.

A complete list of honorees follows:

EXPERIENTIAL MARKETING

LIVE EVENTS 
WINNER:
SINGTEL HAWKER HEROES – A CHALLENGE TO GORDON RAMSAY
Singapore Telecommunications Ltd. with OGILVY & MATHER (SINGAPORE) PRIVATE LIMITED

CERTIFICATES OF EXCELLENCE:
Fusion of Tradition, Honor of Foshan
Sun Hung Kai Properties Ltd. with Ogilvy Public Relations, Guangzhou

IHG 200th Hotel in Greater China
InterContinental Hotel Group with Hill+Knowlton Strategies

Tomato Turnaround!
Taiwan Kagome with Ogilvy Public Relations Taiwan

Where Are My Cheeks?!
Kumamoto Prefectural Government with Dentsu Public Relations Inc.

 
SPONSORSHIPS 
WINNER:
Live Wi-Fi Leaderboard
PUMA with VITAMINE

CERTIFICATES OF EXCELLENCE:
HSBC Champions Return to Shanghai
HSBC China with Hill+Knowlton Strategies

Johnnie Walker #IMNOTDRIVING Launch
Johnnie Walker, Diageo with AKA Asia

Sponsoring Soccer Champions
Unilever - Clear Men

TCL Joins the X-Men
TCL with FleishmanHillard

 
TRADE SHOW 
WINNER:
Budweiser 2014 CNY Campaign
AB InBev China with Shanghai @PR Consulting Co., Ltd.

 
EARNED MEDIA

DIGITAL AND PRINT MEDIA 
WINNER:
Building the "Home of Modern Vintage" in China
Cath Kidston with Red Bridge Communications (SH) Ltd.

CERTIFICATES OF EXCELLENCE:
Making Insight Count
ICAEW with Ketchum ICON

“Nou-Ikumin” -- Creating a Connection Between a Long-Lasting Diaper and Baby Brain Development
P&G with BlueCurrent Japan, Inc.

RKSV Securities: Low-Cost but High-Value Broking Firm
RKSV Securities India Pvt. Ltd. with Adfactors PR

Sony Xperia Z1 Launch in Taiwan
Sony Mobile Communications with MSLGROUP

BROADCAST MEDIA 
WINNER:
A Commonwealth of Rock
Ancestry.com.au with Howorth, an Ogilvy Public Relations company

CERTIFICATES OF EXCELLENCE:
Canon Shine
Canon with Ogilvy Public Relations

DANONE NUTRICIA CRISIS
DANONE NUTRICIA ANZ with Weber Shandwick Australia

CREATION OF PERSUASIVE CONTENT 
WINNER:
Arts Hub or Art Hype?
Para Site with FleishmanHillard

CERTIFICATES OF EXCELLENCE:
Child Safety Initiative
Volkswagen (China) Investment Company Limited with Phluency Interactive (China), Inc.

Weekly Webinar by [email protected]
Ogilvy Public Relations

SPONSORED AND PAID MEDIA

MEDIA PARTNERSHIP 
WINNER:
LYCRA® Liberates Urban Chinese Women
LYCRA® with MSLGROUP

CERTIFICATE OF EXCELLENCE:
HSBC Champions Return to Shanghai
HSBC China with Hill+Knowlton Strategies

ADVERTISING 
WINNER:
Study in Europe: 99 Lights in the European Sky
Delegation of the European Union to Indonesia, Brunei Darussalam and ASEAN (EU) with Edelman Indonesia

SOCIAL MEDIA AND COMMUNITY MANAGEMENT

BEST USE OF FACEBOOK 
WINNER:
Organ Donation
Time of India with MSLGROUP

CERTIFICATES OF EXCELLENCE:
British Airways in Korea #great_comeback
British Airways with Ogilvy Public Relations / [email protected]

KFC Newsroom
KFC with Ogilvy, [email protected]

BEST USE OF TWITTER 
WINNER:
Coca-Cola HAPPY STADIUM
Coca-Cola Japan Company with Dentsu Inc.

CERTIFICATE OF EXCELLENCE:
Sony XperiaZ1: The Rise of Mobile Photography
Sony India with MSLGROUP

BEST USE OF BLOGGING 
WINNER:
Blueair China Social Media Campaign
Blueair China with Cohn & Wolfe

CERTIFICATES OF EXCELLENCE:
Half a Million Strong and Counting: Weber Shandwick’s Online Engagement in Asia Pacific
Weber Shandwick

Huggies Moms & Babies Blog
Huggies with Ogilvy Public Relations Taiwan

In2 DIGITAL AND CREATIVE

BRAND DIGITAL PLATFORMS 
WINNER:
GEreports
GE Australia and New Zealand with Edelman

CERTIFICATES OF EXCELLENCE:
I AM JANSSEN. I AM INTEGRITY.
Janssen Asia Pacific with FleishmanHillard

Real or Fake
Life by city'super Shanghai with [email protected] Hong Kong

Taiwan Excellence Care
Taiwan External Trade Development Council (TAITRA) with MSLGROUP

Touch, Play, Get Fit
Dell Inspiron with Hill+Knowlton Strategies

DIGITAL NEWSROOMS 
WINNER:
Digital Storytelling with Microsoft
Microsoft Asia Pacific with Creation

CERTIFICATES OF EXCELLENCE:
Clipsal 500 Social Media Newsroom
Clipsal 500 Adelaide - South Australian Motorsport Board with Professional Public Relations (PPR)

GEreports
GE Australia and New Zealand with Edelman

KFC Newsroom
KFC with Ogilvy, [email protected]

Perrier Creative Newsroom
Perrier

DIGITAL VIDEO 

WINNER:
Germs New Year
Reckitt Benckiser Group plc. with Phluency Interctive

CERTIFICATES OF EXCELLENCE:
1000 Step Discoveries Film Series
South Australian Tourism Commission with PPR Adelaide

Cheer Asia!
2014 Incheon Asian Games Organizing Committee with Synergy Hill+Knowlton Strategies

Happiness From the Skies
Coca-Cola Far East Ltd. with Ogilvy Public Relations

Real or Fake
Life by city'super Shanghai with [email protected] Hong Kong

PODCAST/WEBINAR/WEBCAST 
WINNER:
Weekly Webinar by [email protected]
Ogilvy Public Relations

CERTIFICATES OF EXCELLENCE:
Alpenliebe Lollipop – Reuniting Families on Togetherness Day
Perfetti Van Melle with MSLGROUP

Leveraging Gatsby Connections
Ancestry.com.au with Howorth, an Ogilvy Public Relations company

BRANDING AND IDENTITY 
WINNER:
BAIDU MIGRATE
BAIDU.INC. with BLUEDIGITAL

CERTIFICATES OF EXCELLENCE:
adidas "all in or nothing" Bringing the World Cup Fever to China
adidas with Burson-Marsteller

Creating Awareness of Futuready
Aegon Indonesia with Cohn & Wolfe Indonesia

The Glenfiddich Experience
William Grant & Sons with GOODSTUPH PRIVATE LIMITED

Launch of GVK Mumbai International Airport Private Limited’s Terminal T2
GVK Mumbai International Airport Private Limited with IPAN Hill+Knowlton Strategies

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