HONG KONG—The Asia-Pacific SABRE Awards, which recognize Superior Achievement in Branding, Reputation and Engagement, are now open and accepting entries. The awards are open to agencies and in-house teams, and any work that was conducted in part over the past 18 months is eligible.
The early deadline for entries is July 31, but entries can be submitted until close of business on August 14, accompanied by an additional late fee.
The SABRE Awards have a 20-year heritage, and the Asia-Pacific awards are now in their sixth year. Last year’s competition generated more than 1,000 entries from across the region, with 250 industry leaders attending the awards ceremony and accompanying In2 (Insight+Innovation) Summit in Beijing.
“Over the last few years we have seen a significant increase in both the volume and quality of entries from the Asia-Pacific region,” says Paul Holmes, founder of The Holmes Group and chair of the SABRE jury. “In terms of both strategic, results-oriented campaigns and creative, multi-platform content, the best work from Asia rivals anything we see in the US or Europe—and in the digital and social realm, may be even better.”
Tips on crafting a winning entry and a list of frequently asked questions can be found at our website. Entries can be uploaded via our dedicated SABRE entry site.
Plans for this year’s event, which will take place in Hong Kong in late September, will be announced shortly.