MELBOURNE--Edelman is one of a number of firms that has been hired to support the 2015 Cricket World Cup, taking place in Australia and New Zealand.
The firm's Australian operation has been selected to handle the public relations component of the tournament's overall marketing communications programme, in tandem with New Zealand affiliate Acumen Republic.
The firms secure the global assignment following a competitive tender that began earlier this year.
In addition, the Local Organising Committee for the ICC Cricket World Cup 2015 has also selected CHE Proximity Australia and Clemenger BBDO New Zealand to provide marketing services, while OMD will oversee media buying.
The 2015 World Cup marks the first time the tournament has been held in Australia and New Zealand since 1992. ICC general manager Campbell Jamieson noted that the agency roster's international reach would be "crucial to support the tournament and our commercial and broadcast partners' objectives."
The event is expected to draw a TV audience of almost one billion, and has sold the TV rights to ESPN Star Sports and Star Cricket for $2bn.
"The appointments are an important step forward for the tournament," added ICC Cricket World Cup 2015 chief executive John Harnden. "These agencies will work closely together to ensure we provide our fans with the very best experience across both host countries and globally."