Our 2015 Review continues with our favourite quotes of the year, culled mostly from our various events around the world.
"People are interested in news; they are not interested in advertising"
Advertising legend Chuck Porter makes a compelling argument for the power of PR.
“PR has a promotion issue”
LeanIn.Org’s Kelly Parisi eloquently outlines the PR industry’s gender problem.
"If agencies had half as good a process for running accounts as for winning new business, we would all be winning awards in Cannes. “
Seagate corporate comms VP Michael Busselen appears to think that the truth will set you free.
"We don’t know how to manage crisis in this new environment"
Comms chief Pierre Goad reflects on HSBC’s well-documented crisis issues.
"PR people are still just brilliant generalists and I’m not sure where to fit them"
TBWA’s Amelia Torode offers some insight into the PR industry’s talent challenge.
"Companies based in China get extra scrutiny"
Comms head Jim Wilkinson explores the media’s fascination with Alibaba, shortly before his company bought its own newspaper in Hong Kong.
"Agencies try to sell stuff that is either annoying to listen to or is plain arrogant"
Huntsworth CEO Paul Taaffe is on typically bullish form as he returns to the agency world.
"I think the agency model stands in the way to such a stunning degree that I'm not sure why it's still functioning.”
Politico executive director of brand content Stephanie Losee gets straight to the point.
“When we get to the point where the biggest campaign idea in the world is created by our people, we will have to pay those people $1 million, and I will welcome that day when it comes.”
CEO Rob Flaherty points the way to a pay rise at Ketchum.
“They shouldn’t regard themselves as being second class citizens.”
WPP CEO Sir Martin Sorrell has a rallying cry for PR people.
The SABRE Awards is the world's largest PR awards program, running across six continents. 2016 details now available.