The 2016 SABRE Awards South Asia is now accepting entries ahead of the early deadline of 16 May.

The fourth SABRE Awards South Asia, again produced by the Holmes Report and PRCAI, will take place in New Delhi on 21 July. Once again, all SABRE Awards South Asia entries this year will automatically be entered into the SABRE Awards Asia-Pacific competition at no extra cost.

All of the relevant entry information and fees can be found here, along with the procedure for making online entries. Entries will be accepted beyond 16 May until 30 May upon payment of a late fee.

A jury of industry leaders will soon be announced. The judges session, which will take place in June, will be chaired by PRCAI president Nitin Mantri.

"It feels good to be a part of the Sabre Awards for the fourth consecutive year," said Mantri. "Year-on-year, the number of entries is increasing, thus reiterating our belief that this is a premier platform for showcasing and celebrating the best in public relations in India.

"This year, we are looking forward to campaigns that focus on business impact and provide actionable insights drawn from research," added Mantri. "It will also be interesting to see how agencies are using different communication trends and tools to stay on top of the game."

Last year's SABRE Awards South Asia saw the 'Tobacco-Free Bihar' campaign take top honours, along with Paytm, Godrej and Avian Media.