BOSTON—360 Public Relations has named Elicia Basoli director of digital services and added Kerry Murphy as account director of the agency's growing publishing and media practice.
Basoli joined 360PR in 2004, working in the agency's thriving electronics and entertainment practice on behalf of global entertainment brands and leading video game developers and publishers. She was named digital media manager in 2007. She oversees in-house design and production of social channels, websites, email marketing, and online video, and leads 360 Social, a cross-agency team of digital experts.
Murphy joins 360PR from WGBH, a PBS member station, where she helped build audience for nationally distributed prime-time and children's media programming, both on-air and online. While there, she promoted Emmy and Peabody-winning programs including Engineer Your Life and Design Squad, and helped cultivate partnerships and community initiatives to support WGBH programming.
Prior to WGBH, Murphy was communications director at Continuum, a leading brand consultancy.