NEW YORK--3M Display and Graphics has called in Cohn & Wolfe to support its positioning and help launch a number of new products over the next 12 months.
The 3M unit develops films that brighten the displays on electronic products, such as flat-panel computer monitors, cellular phones, PDAs, and LCD televisions.
It is understood that the brief represents a high six-figure sum. Cohn & Wolfe will lead the account out of its North American corporate practice.
Cohn & Wolfe will advise 3M Display and Graphics across all aspects of communications strategy, planning and implementation, including qualitative and quantitative market research, go-to-market strategy, brand positioning, communications planning, media and influencer relations, event planning and digital strategy.