NEW YORK—Fast-growing New York PR firm 5W Public Relations has acquired The Pinnacle Group, a financial communications boutique specializing in emerging growth publicly-traded companies. The acquisition will establish a financial communications practice at 5W, blending traditional investor relations with a mainstream media relations approach.
Mark Cohen, former CEO of Long Island-based Pinnacle, joins 5W Public Relations as vice president of the financial communications practice. Cohen will be responsible for growing the business, as well as providing 5W’s existing accounts with blended IR and PR services.
Prior to founding The Pinnacle Group, he was a managing partner at KCSA Public Relations and vice president of Cameron Associates of New York City.
Says Ronn Torossian, president and CEO of 5W, “We are very excited about the opportunities this practice will offer both our existing clients, as well as both small and large cap publicly-traded companies. We are confident that this financial communications practice will be another growing point for our agency.”
He said the firm anticipated more acquisitions in the first half of 2006.