NEW YORK—Fast-growing New York-based PR boutique 5W Public Relations has opened a Los Angeles office in Santa Monica—its first outside New York. 5W LA will serve corporate, consumer, technology and entertainment clients.
Katy Saeger, who has served as vice president and group director for 5W for two years, will relocate to Los Angeles and serve as general manager. She will continue to oversee the firm’s consumer group, which services Evian North America, Russ Berrie and Avenue Retail.
“We find the Los Angeles PR market to be lacking in full-service independent, creative and hungry PR firms and believe our New York attitude will bring a breath of fresh air to the West Coast market,” says Ronn Torossian, president and CEO.