NEW YORK—Fast-growing New York public relations boutique 5W Public Relations has launched a hedge fund communications group, led by Adam Brecht, first vice president. Before joining 5W Public Relations, Brecht was a communications advisor to senior executives of UBS, and earlier vice president for media relations at SG Cowen Securities.
5W’s anchor client in the hedge fund industry is the international law firm of Mason, Hayes & Curran, which recently beefed up its practice serving alternative investment vehicles. 5W has also been engaged by two prominent Manhattan-based hedge funds. For one of the firms, 5W is providing crisis
counseling, and for the other it is providing strategic communications advice.
“Today’s news environment requires hedge funds to communicate with the media, public, investors, regulators and others,” says Ronn Torossian, president and CEO of 5W Public Relations. “Hedge funds can no longer afford the luxury of silence.”