NEW YORK—5W Public Relations has been retained by Classic TV Media, which owns and manages some of the world’s most recognizable family properties across all media. The company has hired 5W to promote the world’s most famous dog, Lassie. 5WPR will provide full service PR campaigns, including media relations, strategic communications counsel and marketing communications support of Lassie, her celebrity pet vet Dr. Jeff Werber and her new dog food line, Lassie Natural Way.
Lassie made her theatrical film debut in 1943, along side Hollywood legend Elizabeth Taylor, and has appeared in 11 movies and 691 TV episodes. The two-time Emmy Award–winning TV series is one of the longest running programs in television history and has been seen in more than 100 countries around the world.