NEW YORK—5W Public Relations has hired Cindy Rakowitz as senior vice president and general manager of its Los Angeles office. Rakowitz spent 15 years at the helm of Playboy Enterprises’ public relations and marketing divisions, where she managed a staff of 53 employees and directed the company’s PR, marketing, advertising and online activities.
Since 2001, Rakowitz has lead RNR Entertainment, a Los Angeles based media and entertainment company specializing in crisis communications, new product launches and media relations. She is also the host of Stars of PR, a weekly live radio broadcast on VoiceAmerica Internet Radio. Earlier in her career, she held PR positions with RKO General and WWOR-TV (NY).