Nearly three out of 10 industry-leading CEOs spoke at one or more top- tier business events in 2010, according to a new analysis by Weber Shandwick. Among those who took to the podium, the World Economic Forum at Davos was the leading executive speaking platform for industry-leading CEOs.
Weber Shandwick’s fifth annual “Five-Star Conference” study assesses executive visibility of global CEOs and other C-level executives from the ranks of the world’s most reputable companies. Every year Weber Shandwick analyzes a different aspect of the executive conference business to gather new insights on this fast-growing executive communications area. This year, Weber Shandwick examined the speaking engagements of global industry-leading CEOs as well as the most powerful women in business in the U.S.
Among this select group of speakers, the World Economic Forum, followed by the Clinton Global Initiative, led the list of Five-Star conferences in 2010. Other forums rounded out the top-tier including Fortune’s Most Powerful Women Summit and The Wall Street Journal’s CEO Council (the latter two are tied in third place).
Key findings include:
· Nearly three out of 10 (29 percent) industry-leading CEOs spoke at one or more business events in 2010.
· Industry-leading CEOs spoke at nearly two top-tier events, on average.
· Business-to-consumer (B2C) industry-leading CEOs were somewhat more likely to speak at top-tier business forums than business-to business (B2B) industry-leading CEOs.
· The global economy and outlook was the leading topic for industry-leading CEOs who participated in these events. Other themes included education, gender equality and company- or issue-specific opportunities.
"The executive conference landscape is rebounding as the economy steadily begins to recover,” says Paul Jensen, chair of Weber Shandwick’s North American corporate practice. "CEOs know that one good way to build competitive differentiation and relevance outside of traditional media is to speak at premier business events where they can deliver compelling corporate messages and repurpose the content through video and social media.”