TROY, MI—John Bailey & Associates Public Relations, acquired a year ago by local competitor Lambert Edwards & Associates is adopting the parent company’s name. The combined Lambert Edwards & Associates has offices in the top three metro markets in Michigan—Detroit, Grand Rapids and Lansing—and a client roster of more than 100 publicly traded and privately held clients.
“The decision to transition the company to the LE&A name is the next logical step as we continue to grow and expand our reach,” says Jeff Lambert, president and managing partner of LE&A. “As a company that specializes in communications, we need to ensure our own brand and message are clear. We operate as one company, one team, and we needed to communicate that to our existing and potential clients.”
JB&A founder John Bailey will continue in his current role as managing director of LE&A.
Since the acquisition in July 2009, the firm has added several new clients, including DTE Energy, Masco Home Services and the Detroit Regional Chamber.