SINGAPORE—Travel solutions provider Abacus has named Lewis as PR agency of record across Asia-Pacific.
The company has called on Lewis to help build its brand presence in the travel industry, via a 12-month campaign that aims to highlight Abacus’ growth as an industry thought leader.
The assignment will also hope to showcase the company’s corporate expertise and ability to help travel partners create better customer experiences, optimise business operations and enhance competitiveness.
“Abacus is an impressive Singapore headquartered company with a strong story to tell in a very competitive industry,” said Andy Oliver, Asia-Pacific SVP at Lewis PR. “Its track record in APAC is second to none and we will use its many success stories to drive the Abacus narrative and messages, region-wide.”
Singapore-based Abacus International is one of the region's leading provider of travel solutions and services with more than 20,000 travel agency locations in 31 markets.
The company is owned by Sabre and a consortium of Asia's leading airlines including All Nippon Airways, Cathay Pacific, China Airlines, EVA Airways, Garuda Indonesia, Dragonair, Philippine Airlines, Malaysia Airlines, Royal Brunei Airlines, SilkAir and Singapore Airlines.