ABU DHABI—Abu Dhabi Racing has hired Newgate Communications as it seeks to bolster the emirate’s presence in global motorsport.
The company, which is working to promote Abu Dhabi as a racing destination for motorsport, has charged Newgate with overseeing all aspects of its PR strategy.
The assignment follows the creation of the Citroën Total Abu Dhabi World Rally Team — a five-year partnership between Abu Dhabi Racing and Citroën Racing.
The team competes in the FIA World Rally Championship, as part of Abu Dhabi Racing's efforts to provide the next crop of Emirati motorsport drivers with viable avenues for professional participation in global events.
“Newgate Communications delivered a compelling proposal which we felt reflected our business priorities and the team demonstrated a thorough understanding of our needs," said Rami Joudi, PR manager at Abu Dhabi Racing.
Newgate will lead the business from its UAE office, supported by its international network.