Account and Agency News in Brief (March 23, 2010)
Charting the future of public relations
Holmes Report
CEO

Account and Agency News in Brief (March 23, 2010)

Blaze has been engaged by six new clients, plus new business wins for Bob Gold & Associates, Strategic Communications Group, Morris + King, and Duffy & Shanley, while Scott Public Relations becomes part of PR Boutiques International.

Paul Holmes

LOS ANGELES—Blaze, the consumer public relations unit of California public affairs firm Davies, has been engaged to provide public relations services to Luxury Link, LuxuryLink.com, FamilyGetaway.com, Marina Del Rey Convention and Visitors Bureau, and The Renaissance Esmeralda Resort & Spa.

 

DENVER—Alpine Access, a provider of U.S. home-based customer care professionals and contact center solutions, has engaged Bob Gold & Associates to represent its cable and telecommunications company sector. According to Christopher Carrington, president and CEO of Alpine Access, "Our partners at Bob Gold & Associates have extensive knowledge, insights and relationships throughout the industry. We look forward to working with them to enhance our exposure to executives seeking improved customer care and lower costs through a virtual call center solution."

 

SILVER SPRING, MD—The National Capital chapter of the Association for Corporate Growth has selected Strategic Communications Group to design and implement the group’s first-ever social media campaign directed towards adding value to its members and sponsors, increasing attendance at the chapter’s events, and driving membership.

 

NEW YORK—The Morris + King Company has been retained by StickerYou, an online platform for customizing and ordering personalized stickers. As StickerYou’s agency-of-record, MKC will develop and execute a public relations campaign that will tap the firm’s lifestyle and consumer expertise, as well as the capabilities of SeisMK, MKC’s digital and social media division.

 

PROVIDENCE, RI—Duffy & Shanley has been named agency of record for Delta Dental of Rhode Island, the state’s largest dental insurer. Duffy & Shanley will oversee a strategic media and social media plan designed to reinforce brand messaging and awareness, and to foster new consumer engagement. In addition, the agency will launch new social media initiatives.

LOS ANGELES—Scott Public Relations, which specializes in healthcare, insurance, and technology communications, has joined Public Relations Boutiques International, a worldwide network of boutique public relations firms. PRBI currently has 28 agencies in 10 countries in North and South America, Europe and Asia.

 

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