Account Briefs (January 23)
Charting the future of public relations
Holmes Report
CEO

Account Briefs (January 23)

Screenlife, creator of the Scene It? DVD game, has chosen Publicis Dialog Seattle as its public relations agency of record. Publicis Dialog will develop ongoing strategic media relations, entertainment marketing and attention-getting events.

Paul Holmes

SEATTLE—Screenlife, creator of the Scene It? DVD game, has chosen Publicis Dialog Seattle as its public relations agency of record. Publicis Dialog will develop ongoing strategic media relations, entertainment marketing and attention-getting events.  Steve Bryant, president of Publicis Dialog Seattle, says part of the firm’s effort will include outreach to celebrities who want to be part of the game.

ST. LOUIS—The World Travel & Tourism Council has awarded Fleishman-Hillard the international contract for marketing its 2006 global summit. The WTTC membership includes the presidents and CEOs of more than 100 of the world’s leading travel and tourism companies and brands. Fleishman-Hillard’s Washington, D.C., office will provide strategic counsel, sponsorship development, media outreach, and government relations for the WTTC’s annual gathering, which is set for April 10-12, 2006.

SAN FRANCISCO—The Bateman Group, a technology-focused public relations firm, has added three new clients. Orthogon Systems, Enkata and Itemfield have each selected the Bateman Group as PR agency of record. Ongoing responsibilities for all three companies include corporate message refinement; industry analyst relations; business, trade and vertical market media relations; thought leadership campaigns; and awards, speaking and customer cultivation programs for the North American market. Orthogon Systems and Itemfield have also retained the Bateman Group for the same set of programs in the United Kingdom.

MINNEAPOLIS—Misukanis & Odden, a public relations and marketing firm, has been engaged by wireless Internet services provider, OneVoice Communications to market its new low-cost, high availability Internet service to Jamaican businesses, schools and end-users. Misukanis & Odden will provide public relations, search engine optimization and email marketing services to launch OneVoice Communications in Jamaica.

LOS ANGELES—5W Public Relations Los Angeles has added Stewart Partners to its growing roster of clients.  Founded by top legislative and public affairs strategist, Jarvis Stewart, former chief of staff to United States Representative Harold Ford, Jr. of Tennessee, the firm manages the legislative interests of companies including Wal-Mart, Toyota and Fed-Ex.

 

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