Account Briefs (July 24)
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Holmes Report
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Account Briefs (July 24)

Edelman has added Cross Match Technologies and Infogix to its technology and business marketing client portfolio. Cross Match Technologies has engaged Edelman to develop and implement a comprehensive communications program to strengthen the company’s brand.

Paul Holmes

CHICAGO —Edelman has added Cross Match Technologies and Infogix to its technology and business marketing client portfolio. Cross Match Technologies has engaged Edelman to develop and implement a comprehensive communications program to strengthen the company’s brand and increase awareness of its leadership in the emerging market for biometric identity solutions. Edelman was also selected by Infogix to assist them with the execution of a multi-pronged communications program, which includes media relations, industry analyst relations, and thought leadership activities.

ATLANTA—The Titan Agency has added new automotive business and expanded its relationship with AGCO in the agricultural sector. The agency was recently asked to implement brand identity and ad campaigns for AutoSmith and SouthTowne Motors. In addition to branding work for AGCO’s TerraGator, RoGator and Spra-Coupe product lines, the agency’s public relations arm will also be executing a corporate communications program to promote awareness and understanding of the AGCO corporate brand.

NEW YORK—Trylon SMR has been selected by ReelzChannel its public relations agency of record. ReelzChannel is a new television network all about movies, founded by Hubbard Media Group, a wholly owned subsidiary of Hubbard Broadcasting. It will debut in more than 28 million homes nationwide on September 27.

NEW YORK—KCSA Worldwide has been selected as the public relations agency for Agresso North America, a subsidiary of Unit 4 Agresso and one of the top five providers of enterprise resource planning solutions worldwide. With a focus on organizations in rapid change mode, Agresso is deployed in 100 countries with more than 10,000 sites in 2,400 organizations and some 1.1 million users.  According to Shelley Zapp, president of Agresso North America. “We selected KCSA because we were impressed by the firm’s ERP experience and strategic approach to marketing and their comprehension of the ERP industry as well as the vertical markets we are in.” KCSA managing director Yin Chang will co-manage the Agresso North America account with managing partner Henry Feintuch.

NEW YORK—MMG Mardiks, a New York public relations agency specializing in travel and tourism, has added The Sarasota Convention & Visitors Bureau to its client roster.  MMG Mardiks will build national and regional awareness for Sarasota and Her Islands as a relaxing and cultural vacation destination. It was selected from a field of 25 agencies.

LOUISVILLE, CO—CTA Public Relations has been retained to design and produce the fiscal year 2006 annual report for Isonics Corporation.

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