Account Briefs (June 19)
Charting the future of public relations
Holmes Report

Account Briefs (June 19)

LG Electronics, the global consumer electronics, digital appliances and mobile phone company, has selected High Road Communications as its new public relations agency of record in Canada.

Paul Holmes

TORONTO—LG Electronics, the global consumer electronics, digital appliances and mobile phone company, has selected High Road Communications as its new public relations agency of record in Canada. High Road won the account in a competitive bid.“We have an aggressive growth strategy, and we chose High Road because their fresh, creative thinking and extensive media relationships that will help us reach our goals faster,” says William Cho, president and CEO of LG Electronics Canada. “High Road’s unique culture sets the agency apart from the pack, and its high employee retention rate translates into an incredible brain trust for us to tap into.”

HINGHAM, MA—Nahil Communications Group has added The First Citizens Federal Credit Union, The Cape Symphony Orchestra, Atlantic Restaurant Group, and Neighborhood Mortgage to its client roster. NCG also has been selected to manage an advertising campaign on behalf of its exiting client, The British Beer Company Restaurant & Pub, a group of six restaurants on Cape Cod and the South Shore. For its new clients, Nahil will develop broad-based public relations programs aimed at trade, daily, weekly and electronic media, as well as aggressive community relations programs aimed at increasing each client’s share of market, share of voice and awareness among consumers and other influencers.

NEW YORK—Dukas Public Relations has been named agency of record by four new clients: is a nationwide communications provider offering businesses advanced Internet, VoIP, network and wireless services; Genoil is a technology development company providing solutions to the oil and gas industry through the use of proprietary technologies; PublicRoutes is an international, directions-based web resource offering users premier travel services, from organizing an entire trip to navigating around major cities in the most efficient manner possible; Towerstream is a leading fixed wireless broadband provider offering wireless high-speed internet access to business in major U.S cities.

SILVER SPRING, MD—Strategic Communications Group has renewed its relationship with Convera Corporation, a provider of search technologies to commercial enterprises and government agencies. Convera recently announced the addition of senior marketing leadership with the appointment of technology industry veteran Toni Lee Rudnicki to the newly created role of senior vice president of marketing. Strategic was retained to provide PR strategy and counsel and to increase Convera’s government market visibility while expanding efforts to drive awareness for semantic search technologies in the commercial space among knowledge workers.

NEW YORK—Mike’s Hard Lemonade, a flavored malt beverage, has selected Daddi Brand Communications to conduct promotion and publicity outreach in support of two product launches: mike-arita and mike’s hard Frozen lemonade, both premium malt cocktails. The firm will be implementing a variety of outreach activities including publicity, promotions and diffusion marketing.

NEW YOR—JB Cumberland Public Relations has won a competition among six other firms to launch and become agency-of-record for Design for Living as it introduces its new kitchenware line Stixx Suctionware by dfl. The campaign will capitalize on the line’s patented suction system that attaches securely to flat, smooth surfaces and JBCPR will generate press coverage and product recommendations in all levels of media.

BUFFALO, NY—Cricket Communications, a national wireless phone and service provider, has selected Eric Mower and Associates for public relations support in Western and Central New York. Publicity efforts will focus on grassroots outreach, special events, and sponsorships.

NEW YORK— LVM Group has been hired to undertake public relations for: RKT&B, a New York City architectural firm.

LOUISVILLE, CO—CTA Public Relations has been retained by Galaxy Energy Corporation to design and produce various investor relations tools, including Galaxy’s 2005 annual report, corporate profile and a redesign of the its website. In addition, CTA has been retained by Resource Capital Research to conduct a quarterly public relations campaign to raise awareness of its premium research offering.

CHICAGO—Zapwater Communications has added two new clients to its restaurant and nightlife practice: Saltaus a destination that combines Mediterranean and Asian influenced cuisine; and Five Star Bar and Grill, a rock and roll concept complete with bar foods and an emphasis on bourbon. Zapwater has been selected to provide all public and media relations counsel and communications.

NEW YORK—TrylonSMR has been selected by Targetbas, a direct marketing agency owned by Omnicom, as agency of record to handle all its media relations requirements.

View Style:

Load 3 More
comments powered by Disqus